YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.

There have been noticeable demographic changes recently in the use of English around the world. English as a medium of communication is now the contact language of native speakers from many diverse speech communities who interact with each other in multilingual contexts. The use of English as a lingua franca (ELF) and its implications has become a hot topic in applied linguistics and English studies. Communicating Strategically in English as a Lingua Franca reflects the growing interest in achieving communicative effectiveness in ELF situations and provides a comprehensive account of recent empirical findings in the field of ELF. It analyzes and interprets the author's own large corpus of naturally occurring spoken interactions and focuses on identifying innovative employments in the communicative strategies and pragmatics of speakers involved in ELF interactions. In doing so, this book makes a considerable contribution to the growing field of empirical studies in ELF. It explores the usage of pragmatic strategies and highlights their significant role in communicative effectiveness in ELF interactions. In showing the processes of classifying communication strategies involved in the identification of newly observed communication strategies, this book will be of great interest to English linguists, applied linguists, graduate and undergraduate students of English, English Language Teaching material developers and teachers of English.

Collaborative spaces are more than physical locations of work and production. They present strong identities centered on collaboration, exchange, sense of community, and co-creation, which are expected to create a physical and social atmosphere that facilitates positive social interaction, knowledge sharing, and information exchange. This book explores the complex experiences and social dynamics that emerge within and between collaborative spaces and how they impact, sometimes unexpectedly, on creativity and innovation. Collaborative Spaces at Work is timely and relevant: it will address the gap in critical understandings of the role and outcomes of collaborative spaces. Advancing the debate beyond regional development rhetoric, the book will investigate, through various empirical studies, if and how collaborative spaces do actually support innovation and the generation of new ideas, products, and processes. The book is intended as a primary reference in creativity and innovation, workspaces, knowledge and creative workers, and urban studies. Given its short chapters and strong empirical orientation, it will also appeal to policy makers interested in urban regeneration, sustaining innovation, and social and economic development, and to managers of both collaborative spaces and companies who want to foster creativity within larger organizations. It can also serve as a textbook in master's degrees and PhD courses on innovation and creativity, public management, urban studies, management of work, and labor relations.

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the relationship between the government and the public. Drawing on this concept from western political science, the author explores the law and mechanisms of China's political communication. In this volume, the author introduces the empirical investigation of the distance between government and the public in China. First, it discusses how the use of online social media, such as Weibo, can be used strategically to mediate the distance of offline communication. Then, it points out that social media can also lead to unlimited expression of general will, to which governments should pay attention. An empirical study on how rural residents of five provinces in China obtain political information is used to illustrate the point. Students and scholars who are interested in political science and political communication, especially Chinese politics, would find this title a useful reference.

This book considers the nature, causes, and consequences of extreme pro- and anti-sustainability rhetoric, exploring how and why the expressions of radical views on sustainability-related themes may prevent real sustainable development. Following a thorough introduction on sustainability rhetoric, on dialogue, and on the role played by ideologies in the building of environmental beliefs, Fracarolli Nunes and Lee Park examine positions and statements expressed or made by individuals, companies, governments, and NGOs in the last decades. The outcomes of these considerations lead to the classification of expressions in different categories of sustainability rhetoric, laying the groundwork for the development of a 'sustainability spectrum': a metric for the level of radicalization of sustainability positions, which ranges from apocalyptic views to ultimate denial. Through the combination of historical perspectives, theoretical frameworks, and conceptual developments, this book provides a foundation for a more informed and productive dialogue between radically opposing views on sustainability issues. This volume will be of great interest to students, scholars, and practitioners researching and working in the areas of environmental communication and media, environmental politics, and sustainable development.

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women's contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

The book not only gives leaders the tools to ask the right questions, but it also enables companies to innovate at pace by virtue of the types of questions they ask. The third book in the trilogy that looks at how to make sense and communicate around data and to surface the key issues that can impact performance. Unlike most other books that focus in questioning techniques, this book looks at the complex issues that can arise in business and particularly making sense of and the communication of detailed information.

In the fight against human trafficking, cross-sector collaboration is vital-but often, systemic tensions undermine the effectiveness of these alliances. Kirsten Foot explores the most potent sources of such difficulties, offering insights and tools that leaders in every sector can use to re-think the power dynamics of partnering. Weaving together perspectives from many sectors including business, donor foundations, mobilization and advocacy NGOs, faith communities, and survivor-activists, as well as government agencies, law enforcement, and providers of victim services, Foot assesses how differences in social location (financial well-being, race, gender, etc.) and sector-based values contribute to interpersonal, inter-organizational, and cross-sector challenges. She convincingly demonstrates that finding constructive paths through such multi-level tensions-by employing a mix of shared leadership, strategic planning, and particular practices of communication and organization-can in turn facilitate more robust and sustainable collaborative efforts. An appendix provides exercises for use in building, evaluating, and trouble-shooting multi-sector collaborations, as well as links to online tools and recommendations for additional resources. All royalties from this book go to nonprofits in U.S. cities dedicated to facilitating cross-sector collaboration to end human trafficking. For more information and related resources, please visit http://CollaboratingAgainstTrafficking.info.

Total institutions are places to which people are confined around the clock, in isolation from all other influences and social relationships. Hospitals, prisons and boarding schools create unique social worlds of rituals, routines and sanctions, which pervade every aspect of daily life and have a lasting effect upon their residents. This book revisits and updates Erving Goffman's pessimistic critique of the total institution, which had focused on the 'mortifying' effects of enforced identity erasure in austere and controlling environments. Susie Scott argues that a new organizational form has emerged in the culture of late modernity, which involves subtler mechanisms of social control and whose members cite more positive meanings and motivations.

Affirming Methodologies: Research and Education in the Caribbean centres local and indigenous ways of knowing in research and education praxis in the Caribbean. The research methodologies and pedagogies are presented in this book within an Affirming Methodologies framework. They bring forward localized epistemologies whereby Caribbean ways of being and knowing are affirmed, and the expected western hierarchies between researcher and researched are removed. The chapters present approaches to knowledge construction and knowledge sharing based on practices, lived experiences, traditions, language patterns, and rituals of Caribbean communities. The importance of an Affirming Methodologies approach is demonstrated, and the characteristics of culturally affirming research methodologies and pedagogies in diverse environments including Cuba, Trinidad and Tobago, Jamaica and the Caribbean diaspora in Aotearoa New Zealand and Canada are explored and presented. Grounded on an understanding of the authors' Caribbean positionality, ontological distinctions within the Caribbean research context are considered. This book moves forward from a decolonizing methodology approach, and, as such, the chapters are written, not in opposition to, or tested against Eurocentric approaches to research, but deeply rooted in a Caribbean ethos. This book will engage researchers (both qualitative and quantitative), postgraduate students, academics, practitioners, policymakers, community workers, and lay persons who seek to employ culturally relevant local and indigenous research approaches in their work. Each chapter offers practical suggestions on the 'how' of research practice, making them accessible, relevant, and flexible for novice and seasoned researchers alike.

Financial Communications examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry.

* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations * Lessons from the book are applicable to public, private and not-for-profit sectors * Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset * The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics * Supplemented by online resources, including lecture slides and a test bank of questions

This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19-communication-culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice. COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.

Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of "para-interactivity," which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.

The last decades have demonstrated growing calls for innovations associated with science teaching methods. In the light of science education reforms, teaching methods have focused on scientific inquiry, discovery, and other constructivist approaches. Research on innovations in science education raises discussion about the application of new technology, a need to infuse arts and social emotional learning content into science education, and use of innovative models to improve critical thinking skills and enhance teachers' self-efficacy. However, there is a lack of research on innovative work behavior of science teachers' personal, cognitive, and environmental factors. The researchers in this book address to the phenomenon of innovative work behavior and aim to reveal the associations between the science teachers' innovative work behavior and personal, cognitive, and environmental factors.

Based on extensive analysis of real-time, authentic crisis encounters collected in the UK and US, Crisis Talk: Negotiating with Individuals in Crisis sheds light on the relatively hidden world of communication between people in crisis and the professionals whose job it is to help them. The crisis situations explored in this book involve police hostage and crisis negotiators and emergency dispatchers interacting with individuals in crisis who threaten suicide or self-harm. The practitioners face various communicative challenges in these encounters, including managing strong emotions, resistance, hostility, and unresponsiveness. Using conversation analysis, Crisis Talk presents evidence on how practitioners deal with the interactional challenge of negotiating with people in crisis and how what they say shapes outcomes. Each chapter includes recommendations based on the detailed analysis of numerous cases of actual negotiation. Crisis Talk shows readers how every turn taken by negotiators can exacerbate or solve the communicative challenges created by crisis situations, making it a unique and invaluable text for academics in psychology, sociology, linguistic sciences, and related fields, as well as for practitioners engaging in crisis negotiation training or fieldwork.

Social Progress and the Authoritarian Challenge to Democracy examines the authoritarian challenge to present-day democracy through a framing of social progress theory and the idea of the social contract. Building on the author's previous work, this book discusses whether social progress is linear and on a continual upward trajectory to human betterment, or if there are peaks and troughs along the way. More importantly, it questions that, if social progress exists, is it compatible with social and environmental sustainability? At the outset the book introduces the concepts of social contract theory and the idea of human social progress, long considered to be settled conditions, now ripe for further examination. Each chapter carefully analyses the contemporary struggle between democracy and authoritarianism, using examples from the USA as a foundation to discuss and compare democracies from around the world encountering the pressures of rising authoritarianism, including anti-immigration, xenophobia and anti-institutionalism. It argues that if the climate crisis is to be urgently addressed as required, the rise in authoritarian thinking, with its focus on maintaining power and the creation of individual wealth, presents a challenge to both our societal foundations and environmental sustainability. Highlighting and analysing topics of critical importance to today's society, this book will have widespread appeal to academics, researchers and postgraduate students throughout the social sciences including sociology, political science, philosophy, environmental sustainability and development studies.

*A guide providing teachers with easy to implement strategies based on research in speech pathology and education. *Addresses the needs of adolescents learning to write essays in a structured and accessible way. *Relevant strategies that can be integrated into existing lesson plans and curriculum tasks.

*A guide providing teachers with easy to implement strategies based on research in speech pathology and education. *Addresses the needs of adolescents learning to write essays in a structured and accessible way. *Relevant strategies that can be integrated into existing lesson plans and curriculum tasks.

The issue of increasing migration is still relevant even after years of international efforts to address and stabilize the socio-economic increase in migration in the European context. The media are still the main source of information on distant topics, including the migration crisis, and are a mediator of people's access to social reality. Media discourses about migrants are essential for the public to form implicit attitudes towards them and can thus negatively influence the process of integration of refugees in the EU and contribute to strengthening prejudices among citizens. The publication presents a transdisciplinary view of the issue in the Trans-European context, i.e. in an area that has historically served as a buffer zone of migratory pressures.

Student Writing Tutors in Their Own Words collects personal narratives from writing tutors around the world, providing tutors, faculty, and writing center professionals with a diverse and experience-based understanding of the writing support process. Filling a major gap in the research on writing center theory, first-year writing pedagogy, and higher education academic support resources, this book provides narrative evidence of students' own experiences with learning assistance discourse communities. It features a variety of voices that address how academic support resources such as writing centers have served as the nucleus for students' (i.e., both tutors and their clients) sense of community and self, ultimately providing a space for freedom of discourse and expression. It includes narratives from writing tutors supporting students in unconventional spaces such as prisons, tutors offering support in war-torn countries, and students in international centers facing challenges of distance learning, access, and language barriers. The essays in this collection reveal pedagogical takeaways and insights about both student and tutor collaborative experiences in writing center spaces. These essays are a valuable resource for student writing tutors and anyone involved with them, including composition instructors and scholars, writing center professionals, and any faculty or administrators involved with academic support programs.

Student Writing Tutors in Their Own Words collects personal narratives from writing tutors around the world, providing tutors, faculty, and writing center professionals with a diverse and experience-based understanding of the writing support process. Filling a major gap in the research on writing center theory, first-year writing pedagogy, and higher education academic support resources, this book provides narrative evidence of students' own experiences with learning assistance discourse communities. It features a variety of voices that address how academic support resources such as writing centers have served as the nucleus for students' (i.e., both tutors and their clients) sense of community and self, ultimately providing a space for freedom of discourse and expression. It includes narratives from writing tutors supporting students in unconventional spaces such as prisons, tutors offering support in war-torn countries, and students in international centers facing challenges of distance learning, access, and language barriers. The essays in this collection reveal pedagogical takeaways and insights about both student and tutor collaborative experiences in writing center spaces. These essays are a valuable resource for student writing tutors and anyone involved with them, including composition instructors and scholars, writing center professionals, and any faculty or administrators involved with academic support programs.

1. Comprehensive coverage on how to create an inclusive workplace and managing workplace diversity; 2. A practical guide with 'road-tested' cases and exercise on how to bridge the gap of cross cultural communication; 3. Addresses the urgent need on how to communicate effectively to an increasingly digital, remote workforce; 4. Focuses on how diversity, ethics, workplace wellbeing and health play a part in interpersonal relationships and communication at work and how to navigate the complexities that inevitably arise