Focusing on the scientific study of communication, this book is a
systematic examination. To that end, the natural, social, cultural,
and rational scientific perspectives on communication are presented
and then brought together in one unifying framework of the semiotic
square, showing how all four views are interconnected. The question
of whether the study of communication can be considered a unique
science is addressed. It is argued that communication is never
separate from any object of study and thus we always deal with its
manifestations, captured in the four scientific perspectives
discussed in the book.
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