Maatian Ethics in a Communication Context explores the ethical principle of Maat: the guiding principle of harmony and order that permeated classical African political and civil life. The book provides a rigorous, communication-focused account of the ethical wisdom ancient Africans cultivated and is evidenced in the form of recovered written texts, mythology, stelae, prescriptions for just speech, and the hieroglyphic system of writing itself. Moving beyond colonial stereotypes of ancient Africans, the book offers insight into the African value systems that positioned humans as inextricably embedded in nature, and communication theory that anchors good communication in careful listening habits as the foundational moral virtue. Expanding on the work of Maulana Karenga, Molefi Kete Asante and other groundbreaking scholars, the book presents a picture of civilizations with a shared lust for life, a spiritual connection to scientific speech, and the veneration of ancestors as deeply connected to the pursuit of wisdom. Offering an examination of Maat from a specifically communication ethics perspective, this book will be of great interest to scholars and students of Communication Ethics, African philosophy, Rhetorical theory, Africana Studies and Ancient History.

This book addresses queer issues and current events from a communication perspective to articulate a queer communication pedagogy. Through putting communication pedagogy and queer studies into dialogue, the book investigates how queer theory and critical communication pedagogy intersect in pedagogical spaces. The chapters identify institutional and educational barriers, oppressions, and issues pertaining to queer lives in the context of higher education. Using a variety of critical methodological approaches (including dialogic methods, autoethnography, performative writing, and visual methods), each chapter theorizes a queer communication pedagogy, and offers a path toward and innovative ideas about materializing queer communication pedagogy as a disciplinary endeavor. This book will be of interest to scholars, graduate students, and upper-level undergraduate students in Communication Studies, Critical Communication Pedagogy, Intercultural Communication, Higher Education, Public Pedagogy, and Queer Studies, and Critical/Cultural Studies.

The main thesis of this book is that words have power. They have power to nourish - to add substantially to the way people feel about themselves. They also have power to hurt - to diminish another's feelings about self. The words we use to each other can bring us closer together or drive us further apart. The materials in the book provide readers with opportunities to examine and reflect on the relationship between human interactions and the development of positive human relationships, specifically how conversations work to enable positive relationships or diminish them. These include being able to "tune in" to what the other person is saying, freeing oneself from the need to judge, being respectful, and having a clear and non-defensive idea of what is coming out of one's mouth. The materials in the book also provide a self-instructional program to develop one's skills in using human interactions that build more positive relationships.

* Increasingly relevant considering covid-19 for professionals in practice and in training. * Filled with case studies throughout to demonstrate how skills explored can be seen in practice. * Demystifies the human need to connect and focuses on what coaches can do to improve the remote experience in their practice. * Will be of interest to a general audience across disciplines. * Offers perspectives on how to raise engagement, strengthen connections, and foster a sense of well-being when a significant portion of life's interactions are remote.

* Increasingly relevant considering covid-19 for professionals in practice and in training. * Filled with case studies throughout to demonstrate how skills explored can be seen in practice. * Demystifies the human need to connect and focuses on what coaches can do to improve the remote experience in their practice. * Will be of interest to a general audience across disciplines. * Offers perspectives on how to raise engagement, strengthen connections, and foster a sense of well-being when a significant portion of life's interactions are remote.

This book has won the 2014 Qualitative Book Award Sweetwater: Black Women and Narratives of Resilience is a multi-generational story of growing up black and female in the rural South. This book captures the artistry, strength, hope, sound, language, and creativity shared by first-hand accounts of black women in a familial village community in North Carolina. Sweetwater is about the black female experience as it relates to friendship, family, spirituality, poverty, education, addiction, mental illness, romantic relationships, raising children, and everyday survival. Written from field notes and memory, the author combines narrative and autoethnography to weave her own experiences as a rural black girl into the story, revealing the complexities of black women's lived experiences and exposing the communicative and interpersonal choices black women make through storytelling. Narrative inquiry and black feminism are offered as creative educational tools for discussing how and why black women's singular interior lives are culturally and globally significant.

Investigating the relationship between ethnic pride and prejudice in the divided community of Cyprus, this book focuses on the ethnic stereotypes that Greek and Turkish Cypriot secondary school students develop of each other and other ethnic groups in Cyprus.

This book uses a multidisciplinary approach to examine the relationship between the quality of domestic life and the home environment, in its material and relational dimension, with individual and social happiness, in the context of current changes. The theme of happiness and well-being is framed within two significant changes, themselves affected by the recent COVID-19 pandemic: the relationship between the individual's quality of life and engagement within the community, and the role of new technologies in everyday life. The authors highlight the relational nature of happiness and the centrality of the home environment in its promotion. Three dimensions of psychosocial well-being in the home are analysed: the personal one, consisting of a sense of stability, intimacy and sharing; the social one, which considers the domestic environment as a place for civic education and, in times of pandemic, the site of professional activity and the physical one, consisting of spaces, services and architectural styles. This book is ideal for readers who wish to cross disciplinary boundaries and explore the topic of domestic happiness in its different facets. The target audience is both professional researchers and advanced graduate and undergraduate students.

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. Special Operations Command and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.

This book explores the placement of human beings, a "betweenness" that elicits the fact that human communication is the mediation between one's intellectual, moral, and political experience. Aaron K. Kerr explores the relationship between nature and culture, exposing the obscurities caused by technology and economic dogmatism. A renewal of the mediatory role of human communication is juxtaposed to the immediacy of digital consumption. The author reveals that to redress ecological distress, there must be an equal awareness, sense of place, and regional responsibility for built environments which value nature. By situating philosophy and communication within the scientific consensus of the anthropocene, the author clearly indicates the necessary mediations between fact and value, science and religion, local and global, nature and culture. Scholars of philosophy, rhetoric, environmental ethics, and global bioethics will find this book of particular interest.

This book explores critical pedagogy and issues relating to entrepreneurialism, commodification, and marketization in education, and their deleterious effects on student agency and subjectivity. The central theme of the book is a cross-border critical ethnographic study of the shadow education practices of an overseas Japanese business community in Singapore which d ra w s attention to the elaborate extent to which families are engaged in shadow or cram tutoring practices as part of their children's education, supported by the strong presence of overseas branches of well-established corporate tutoring businesses headquartered in Japan. The author ultimately critiques a banking approach to education, particularly in terms of its oppressive and dehumanizing outcomes, sustained by the inner workings of neoliberal forces and mercantilist ideologies.

This book addresses health professions educational challenges specific to non-Western cultures, implementing a shifting paradigm for educating future health professionals towards patient-centered care. While health professions education has received increasing attention in the last three decades, promoting student-centered learning principles pioneered by leaders in the medical community has, for the most part, remain rooted in the Western context. Building from Hofstede's analysis of the phenomena of cultural dimensions, which underpin the way people build and maintain their relationships with others and influence social, economic, and political well-being across nations, this book demarcates the different cultural dimensions between East and West, applied to medical education. The respective 'hierarchical' and 'collectivist' cultural dimensions are unpacked in several studies stemming from non-western countries, with the capacity to positively influence healthcare education and services. The book provides new insights for researchers and health professional educators to understand how cultural context influences the input, processes, and output of health professionals' education. Examples include how cultural context influences the ways in which students respond to teachers, how teachers giving feedback to students, and the challenges of peer feedback and group work. The authors also examine causes for student hesitation in proposing ideas, the pervasive cultural norm of maintaining harmony, the challenges of teamwork in clinical settings, the need to be sensitive to community health needs, the complexity of clinical decision making, and the challenge of how collectivist cultural values play into group dynamics. This book aims to advocate a more culturally-sensitive approach to educating health professionals, and will be relevant to both students and practitioners in numerous areas of public health and medical education.

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

What role might civil disobedience play in the politics of representative democracies as power 'leaks' from the nation state? If traditional politics has surrendered to the interests of global corporations what are the consequences? Quill proposes a reappraisal of civil disobedience and civil obedience in order to address these and other questions.

It takes only seven seconds for a criminal to pick you as a target. This empowering guide for women to protect themselves and their loved ones, from a self-defense expert and longtime veteran of law enforcement, combines commonsense advice on staying safe with concrete actions on what to do if find yourself in a dangerous situation. Acts of terror. Kidnapping. Cyberstalking. Campus assaults. Getting drugged at a party by a "friend." One out of four women will be a victim of a crime or assault in her lifetime. Don't let this be you. In The New Superpower for Women, Steve Kardian, a thirty-year veteran of law enforcement, FBI defense tactics instructor, and an expert on the criminal mind, demonstrates how to become a "hard target" and not a "soft target" by simply trusting your gut. Additionally, he shows how the habits of safety can become an integral part of your daily routine. This guide is your essential resource to understanding how to stay safe in today's world, whether you're experiencing unwelcome attention, feel threatened in a large crowd, or are facing online harassment. Kardian shares proven safety tips, shows how to be proactive in identifying potential trouble, and illustrates defense techniques specially created to enhance the physical strengths of a woman. Real-life stories and examples are included to demonstrate what criminals look for in a victim. You will learn how to avoid being targeted and what to do in a confrontation. Be prepared. Know the habits of safety to protect yourself and your loved ones.

This open access book discusses how cultural literacy can be taught and learned through creative practices. It approaches cultural literacy as a dialogic social process based on learning and gaining knowledge through emphatic, tolerant, and inclusive interaction. The book focuses on meaning-making in children and young people's visual and multimodal artefacts created by students aged 5-15 as an outcome of the Cultural Literacy Learning Programme implemented in schools in Cyprus, Germany, Israel, Lithuania, Spain, Portugal, and the UK. The lessons in the program address different social and cultural themes, ranging from one's cultural attachments to being part of a community and engaging more broadly in society. The artefacts are explored through data-driven content analysis and self-reflexive and collaborative interpretation and discussed through multimodality and a sociocultural approach to children's visual expression. This interdisciplinary volume draws on cultural studies, communication studies, art education, and educational sciences.

Affirming Methodologies: Research and Education in the Caribbean centres local and indigenous ways of knowing in research and education praxis in the Caribbean. The research methodologies and pedagogies are presented in this book within an Affirming Methodologies framework. They bring forward localized epistemologies whereby Caribbean ways of being and knowing are affirmed, and the expected western hierarchies between researcher and researched are removed. The chapters present approaches to knowledge construction and knowledge sharing based on practices, lived experiences, traditions, language patterns, and rituals of Caribbean communities. The importance of an Affirming Methodologies approach is demonstrated, and the characteristics of culturally affirming research methodologies and pedagogies in diverse environments including Cuba, Trinidad and Tobago, Jamaica and the Caribbean diaspora in Aotearoa New Zealand and Canada are explored and presented. Grounded on an understanding of the authors' Caribbean positionality, ontological distinctions within the Caribbean research context are considered. This book moves forward from a decolonizing methodology approach, and, as such, the chapters are written, not in opposition to, or tested against Eurocentric approaches to research, but deeply rooted in a Caribbean ethos. This book will engage researchers (both qualitative and quantitative), postgraduate students, academics, practitioners, policymakers, community workers, and lay persons who seek to employ culturally relevant local and indigenous research approaches in their work. Each chapter offers practical suggestions on the 'how' of research practice, making them accessible, relevant, and flexible for novice and seasoned researchers alike.

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

This book considers the nature, causes, and consequences of extreme pro- and anti-sustainability rhetoric, exploring how and why the expressions of radical views on sustainability-related themes may prevent real sustainable development. Following a thorough introduction on sustainability rhetoric, on dialogue, and on the role played by ideologies in the building of environmental beliefs, Fracarolli Nunes and Lee Park examine positions and statements expressed or made by individuals, companies, governments, and NGOs in the last decades. The outcomes of these considerations lead to the classification of expressions in different categories of sustainability rhetoric, laying the groundwork for the development of a 'sustainability spectrum': a metric for the level of radicalization of sustainability positions, which ranges from apocalyptic views to ultimate denial. Through the combination of historical perspectives, theoretical frameworks, and conceptual developments, this book provides a foundation for a more informed and productive dialogue between radically opposing views on sustainability issues. This volume will be of great interest to students, scholars, and practitioners researching and working in the areas of environmental communication and media, environmental politics, and sustainable development.

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the relationship between the government and the public. Drawing on this concept from western political science, the author explores the law and mechanisms of China's political communication. In this volume, the author introduces the empirical investigation of the distance between government and the public in China. First, it discusses how the use of online social media, such as Weibo, can be used strategically to mediate the distance of offline communication. Then, it points out that social media can also lead to unlimited expression of general will, to which governments should pay attention. An empirical study on how rural residents of five provinces in China obtain political information is used to illustrate the point. Students and scholars who are interested in political science and political communication, especially Chinese politics, would find this title a useful reference.

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations * Lessons from the book are applicable to public, private and not-for-profit sectors * Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset * The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics * Supplemented by online resources, including lecture slides and a test bank of questions