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Books > Reference & Interdisciplinary > Communication studies
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Communicating Corporate Social Responsibility - The Trust Factor (Hardcover)
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Communicating Corporate Social Responsibility - The Trust Factor (Hardcover)
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At a time when corporations are facing increasing pressures to
devise and implement corporate social responsibility (CSR) programs
and deal with societal issues, The Trust Factor: Communicating
Corporate Social Responsibility explores theoretical frameworks and
practical applications for creating trust between organizations and
key stakeholders. By examining the effects of corporate social
responsibility on social media engagement and purchase intention,
Kristie Byrum navigates "who" should carry the CSR message and
offers guidance on appropriate channels for communication. Byrum
provides a robust communication model that considers the delicate
value of trust in the context of corporate social responsibility
communication and delivers insights regarding how organizations can
plan and execute corporate communications approaches that consider
the appropriate source and channel. Scholars of communication,
public relations, and leadership will find this book of particular
interest.
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