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Contemporary Color - Theory and Use (Paperback, 3rd edition)
Loot Price: R2,114
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Contemporary Color - Theory and Use (Paperback, 3rd edition)
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This fully revised and updated third edition offers students and
artists valuable insights into traditional color theory and its
practical application using today's cutting-edge technology. The
text is lavishly illustrated, stressing issues of contemporary
color use and examining how today's artists and designers are using
color in a multitude of mediums in their work. It is the only book
that has parity between the male and female artists and designers
represented, while containing more multicultural and global
examples of art and design than any other text. This book begins
with how we see color and its biological basis, progressing to the
various theories about color and delving into the psychological
meaning of color and its use. There are individual chapters on
color use in art and design, as well as global and multicultural
color use. One chapter investigates cross cultural life events such
as marriages and funerals, while examining the six major religions'
conceptual and psychological underpinnings of color use. The final
chapter explores the future of color. Contemporary Color is the
ideal text for color theory courses, but also for beginning art and
design students, no matter what their future major discipline or
emphasis may be. It provides the foundation on which to build their
career and develop their own personal artistic voice and vision.
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