Most of our expereince is visual. We obtain most of our information and knowledge through sight, whether from reading books and newspapers, from watching television or from quickly glimpsing road signs. Many of our judgements and decisions, concerning where we live, what we shall drive and sit on and what we wear, are based on what places, cars, furniture and clothes look like. Much of our entertainment and recreation is visual, whether we visit art galleries, cinemas or read comics. This book concerns that visual experience. Why do we have the visual experiences we have? Why do the buildings, cars, products and advertisements we see look the way they do? How are we to explain the existence of different styles of paintings, different types of cars and different genres of film? How are we to explain the existence of different visual cultures? This book begins to answer these questions by explaining visual experience in terms of visual culture. The strengths and weaknesses of traditional means of analysing and explaining visual culture are examined and assessed. Using a wide range of historical and contemporary examples, it is argued that the groups which artists and designers form, the audiences and markets which they sell to, and the different social classes which are produced and reproduced by art and design are all part of the successful explanation and critical evaluation of visual culture.

Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada. In this miniature monograph, Laia Farran Graves documents the history and heritage of the brand, from the company's origins as a leather-goods manufacturer to the global fashion empire created by Miuccia Prada. Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art. Images of individual garments, catwalk shots and fashion photography pay tribute to one of the world's most influential fashion houses and the woman behind it, in a perfectly designed and stylish format that makes a perfect gift for any lover of fashion.

This comprehensive sewing book will take you through the entire process from picking the right fabric and notions to completing a pair of jeans that will rival high-end denim brands. Learn garment industry insider techniques, explained in an easy to understand, visual format. All tutorials can be done using regular home sewing machines and tools that are easy to access. Sewing Jeans: The complete step-by-step guide also includes chapters on pattern alterations, a comprehensive guide to the best seams and stitches plus an extensive section on denim fabric and their care and uses. Making your own jeans doesn't have to be hard, with the techniques shown in this book you'll be able to sew a great looking pair of denim that are uniquely you.

Design consists of the solution proposals put forward by the designer for the target audience. The changing needs of the target audience cause the designer to change the solutions. Although the act of designing seems to take place in the triangle of mass-object-designer, it is also affected by the period it is in, independently of these components. The changing perception of taste with the change of the period, the adoption of fast consumption, the advancement of technology, the attempt to establish the real world in the virtual with this progress, and the widespread use of social media causes different effects on different user groups. Some users, who feel this effect, adapt to it and try to meet their needs in parallel, while the other part shows a conscious resistance to this effect and prefers to maintain a perception of "liking" from the past. It is important to share these views to break the resistance and ensure the construction of a new agenda. Contemporary Manifests on Design Thinking and Practice reveals the current problems, practices, and research of the period in design disciplines. It gives readers the opportunity to see the impact of the ever-present change and transformation in design as a whole. Covering topics such as alternative design models, social media interaction, and urban social sustainability, this premier reference source is a dynamic resource for designers, architects, industrial designers, business leaders and executives, students and faculty of higher education, librarians, researchers, and academicians.