Books > Reference & Interdisciplinary > Communication studies > Media studies
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Art, Design and Visual Culture - An Introduction (Hardcover)
Loot Price: R1,803
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Art, Design and Visual Culture - An Introduction (Hardcover)
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Most of our expereince is visual. We obtain most of our information
and knowledge through sight, whether from reading books and
newspapers, from watching television or from quickly glimpsing road
signs. Many of our judgements and decisions, concerning where we
live, what we shall drive and sit on and what we wear, are based on
what places, cars, furniture and clothes look like. Much of our
entertainment and recreation is visual, whether we visit art
galleries, cinemas or read comics. This book concerns that visual
experience. Why do we have the visual experiences we have? Why do
the buildings, cars, products and advertisements we see look the
way they do? How are we to explain the existence of different
styles of paintings, different types of cars and different genres
of film? How are we to explain the existence of different visual
cultures? This book begins to answer these questions by explaining
visual experience in terms of visual culture. The strengths and
weaknesses of traditional means of analysing and explaining visual
culture are examined and assessed. Using a wide range of historical
and contemporary examples, it is argued that the groups which
artists and designers form, the audiences and markets which they
sell to, and the different social classes which are produced and
reproduced by art and design are all part of the successful
explanation and critical evaluation of visual culture.
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