"There is a global network of academics, researchers and methodologists who will buy this book or want it in their institute libraries.
Prof. John Harbraken

"As the field of human computer interaction grows, this book is likely to be a basic resource."
Prof. Chuck Eastman

Design representation is necessary for all design activity. You will gain a guide to both theory and practical application in this discussion of representation as it occurs during the process of design. Goldschmidt and Porter give you perspectives on representational issues in design that are both informative and evocative of further inquiry. The unique interdisciplinary approach brings a new dimension to the study of representation, benefiting the global network of researchers, students and practitioners in all areas of design. Rather than addressing the larger framework directly, a series of smaller case studies are presented, each dealing with aspects of representation in architecture and engineering. Binding together historical-cultural, cognitive-social and technological perspectives eliminates the need for further reading. Innovative research methods based on numerous well-illustrated examples will leave you with new ideas to build on. International contributors focus on worldwide research activities, offering you more than just an expansion of a single viewpoint. Design Representation delves into the common roots of representation in all design disciplines through case studies, historical investigations, theoretical constructs and programming. If you are involved in any design activity, this will be a truly exciting addition to your bookshelf."

This book reflects on the methodological challenges and possibilities encountered when researching practices that have been historically defined and classified as 'craft.' It fosters an understanding of how methodology, across disciplines, contributes to analytical frameworks within which the subject-matter of craft is defined and constructed. The contributions are written by scholars whose work focuses on different craft practices across geographies. Each chapter contains detailed case study material along with theoretical analysis of the research challenges confronted. They provide valuable insight into how methodologies emerge in response to particular research conditions and contexts, addressing issues of decolonization, representation, institutionalization, and power. Informed by anthropology, art history and design, this volume facilitates interdisciplinary discussion and touches on some of the most critical issues related to craft research today.

"Thoroughly international in scope, [Woman Made] is a compendium of disarming surprises." - Wall Street Journal The most comprehensive, fully illustrated book on women designers ever published - a celebration of more than 200 women product designers from the early twentieth century to the present day This glorious visual celebration of the most incredible and impactful design ever produced by women designers flips the script on what is historically considered a man's world. Featuring more than 200 designers from more than 50 countries, including icons and trailblazers past and present such as Ray Eames, Eileen Gray, Florence Knoll, Ilse Crawford, Faye Toogood, Nathalie du Pasquier, it records and illuminates the fascinating and overlooked history of women preeminent in the field. With each designer represented by a key product and short text, this fascinating A-Z survey shines a vital spotlight on the most extraordinary objects made by women designers but, more importantly, offers a compelling primer on the best in the field of design demonstrating that design is not - and never has been - a man's world.

The first book of its kind - a car book like no other - offering a deeply nostalgic look at beautiful vintage cars through the superb literature, leaflets and pamphlets that sold them to us. Auto Erotica covers the gamut of motoring in Britain during the 1960s, 1970s and 1980s. These rare ephemeral booklets are full of unusual graphic ideas and concepts. Their fabulous photography, dazzling colour charts, daring typography, strange fold outs and inspiring styles symbolise the automobile aspirations of generations of Britons. The book is also packed full of era-defining classic cars, from those we love to those you can't remember. Expect fast Fords, the XJS, the TR8, MGs, minis, Maxis, Renaults, Beemers, VWs, Vivas, Citroens, DeLoreans and a whole lot more - amazing motors from the past and even some from the future - as you've never seen them before.

What might the digital revolution we're currently living through mean for conventional paper books? Is there a future for the long-form text at all? At the onset of the digital deluge, books had evolved into the perfect reading machine. In the screen era, technology increasingly and emphatically foregrounds itself in the digital reading experience. It is one thing to identify what we lose in the process (which is a natural human tendency), but quite another and, it might be argued, an ultimately more fruitful one, to identify how that screen technology might shape the activities for which we always used to use paper. Screen technology is likely to determine our learning and entertainment habits. Indeed, the 'industrial' forms of reading that may be performed by the computer have a very tenuous relationship to what we have always understood by the term. Awareness of the issues, and eventually new insights, are essential if we want screen technology to offer a digital future to the long-form text.

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

Furuya Korin was a Japanese designer and painter. His woodblock-printed books of textile designs, created in the first decade of the 20th century are represented here in our QuickNotes notecard box. 20 notecards and envelopes, 5 each of 4 images. Packaged in a sleek, sturdy flip-top box with magnetic closure. Cards printed on coated paper stock to bring out their full colour. Cards and envelopes bundled together with a paper belly band inside each box. Box measurements 143 x 120 x 34mm.

This eleventh volume of ABHB (Annual bibliography of the history of the printed book and libraries) contains 3144 records, selected from some 2000 periodicals, the list of which follows this introduction. They have been compiled by the National Committees of the following countries: Australia Italy Austria Luxembourg Belgium The Netherlands Bulgaria Poland Canada Portugal Denmark Rumania Finland South Africa France Spain German Democratic Republic Switzerland German Federal Republic USA Great Britain USSR Hungary Yugoslavia Ireland (Republic of) Spain and Latin America have partially been covered through the good of fices of an American colleague. Benevolent readers are requested to signal the names of bibliographers and historians from countries not mentioned above, who would be willing to co-operate to this scheme of international bibliographic collaboration. The editor will greatly appreciate any communication on this matter. Subject As has been said in the introduction to the previous volumes, this bibliography aims at recording all books and articles of scholarly value which relate to the history of the printed book, to. the history of the arts, crafts, techniques and equipment, and of the economic, social and cultural INTRODUCTION VIII environment, involved in its production, distribution, conservation, and description. Of course, the ideal of a complete coverage is nearly impossible to attain. However, it is the policy of this publication to include missing items as much as possible in the forthcoming volumes. The same applies to countries newly added to the bibliography."

The importance of technology transfer for the competitive advantage of companies and the economic success of nations cannot be overstated. Technology is a determining element for firms and nations to increase productivity, to compete, and to prosper. In The Competitive Advantage of Regions and Nations, the authors stress that companies, investment promotion agencies, and government bodies cannot simply sit and wait until new technologies arrive in their domain. Rather, they need to manage the identification, assessment, attraction, absorption and application of new technologies. In this comprehensive book, Boris Ricken and George Malcotsis explain how technology transfer in Foreign Direct Investment (FDI) projects can be systematically managed. Using some 40 case studies as illustration, they give step-by-step guidance for managers. The explanation of theory in this book, together with the frameworks and cases delivering solutions to the various challenges of technology transfer will be highly appreciated by managers of companies, investment promotion agencies, and government bodies alike. It also offers students confronted with the topic an understandable study guide.

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconcepti ons that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelli gence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene rating change by integrating visual communi cation into your business setting.

Globalism is often discussed using abstract terms, such as 'networks' or 'flows' and usually in relation to recent history. Global Design History moves us past this limited view of globalism, broadening our sense of this key term in history and theory. Individual chapters focus our attention on objects, and the stories they can tell us about cultural interactions on a global scale. They place these concrete things into contexts, such as trade, empire, mediation, and various forms of design practice. Among the varied topics included are: the global underpinnings of Renaissance material culture the trade of Indian cottons in the eighteenth-century the Japanese tea ceremony as a case of 'import substitution' German design in the context of empire handcrafted modernist furniture in Turkey Australian fashions employing 'ethnic' motifs an experimental UK-Ghanaian design partnership Chinese social networking websites the international circulation of contemporary architects. Featuring work from leading design historians, each chapter is paired with a 'response', designed to expand the discussion and test the methodologies on offer. An extensive bibliography and resource guide will also aid further research, providing students with a user friendly model for approaches to global design. Global Design History will be useful for upper-level undergraduate and postgraduate students, academics and researchers in design history and art history, and related subjects such as anthropology, craft studies and cultural geography.

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

• introductions that frame relevant debates
• case studies, examples and illustrations from a range of campaigns
• philosophical and technical explanations of topics and their importance.

Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM. George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage. Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas - and implement ideas in a profitable manner.