This book builds on the work of anthropologists, designers and ethnographers to develop an original methodology and framework for Indigenous engagement and designer/non-designer collaboration in the field of social design. Following a collaborative case study conducted over a five-year period between the author, project team and Indigenous artisans in Mexico, the book outlines the practical challenges of design research, including funding, logistics, relationships between designers and communities, failures, successes, and pivots. Social design literature has often focused on introducing important questions to the design research process, but fails to deeply interrogate and demonstrate how these theories inform research projects in action, which can then be open to misinterpretation, bias and unintended harmful consequences. Centering the Indigenous communities, this book provides a detailed and clear example of not just why, but how design and designers can work authentically and responsibly through different approaches and systems. The book examines the specific cultural, epistemological and socio-political history of Mexico as it relates to colonization and Indigenous peoples, exploring the systemic influences of globalization and grounding the research in its unique context. It includes field notes, conversations with the Indigenous artisan communities, workshops and prototypes to offer unique insight into a detailed, collaborative social design initiative. This book intersects with the growing awareness of the necessity of decolonial approaches to design across the world and will be an important and useful study for academics, students and researchers in social design, sustainable development, cultural studies and anthropology.

PRAISE FOR CASTING FOR BIG IDEAS

"That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager."
–Sir Martin Sorrell, CEO, WPP

"Andrew Jaffe hits the nail right on the head with this one! It is long overdue for advertising agencies to change their existing models. Considering the level of creative talent that walks through agency halls, the advertising world has not been innovative with its own business.This book will force agency leaders to sit up and take notice–and, hopefully, act upon some of Andrew’s suggestions."
–Steven G. Gundersen, CEO
Gundersen Partners

"Andrew Jaffe shows a clear path for the advertising agency for this century. For anyone who loves advertising, this is a must-read."
–Peter Sealey, PhD, Former Chief Marketing Officer
The Coca-Cola Company
Adjunct Professor of Marketing at the Haas School of Business
The University of California at Berkeley

"The future is about big ideas, and being media-neutral in concept and media-infinite in potential execution. Advertising agencies that do not adapt to this reality will become irrelevant to brands and businesses. Casting for Big Ideas is a rallying cry to the entire communication industry."
–Jean-Marie Dru, President and CEO
TBWA Worldwide

"An insider’s view from an expert who’s seen it all, Casting for Big Ideas provides inspiring views on how we can change the ad business–from the inside. Andrew captures both the difficulty and the importance of creating a new kind of marketing communications, who’s doing it right and why. A thoroughly engaging read."
–Bob Schmetterer, Chairman and Chief Executive Officer
EURO RSCG Worldwide

This book is a detailed introduction to selective maintenance and updates readers on recent advances in this field, emphasizing mathematical formulation and optimization techniques. The book is useful for reliability engineers and managers engaged in the practice of reliability engineering and maintenance management. It also provides references that will lead to further studies at the end of each chapter. This book is a reference for researchers in reliability and maintenance and can be used as an advanced text for students.

Originally published in 1985 this book explores, in four interwoven essays, the many ways human life and built form interact and the place that professional designing takes in this interaction. Together, the essays touch on a number of ideas: the idea that our position in space relative to the thing we are designing determines the methods we apply when designing it; the idea that designing is about making proposals, and is therefore a social act first of all; and the idea that agreements, consensus and above all conventions shape the act of designing things independent of their creative qualities.

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Design for Global Challenges and Goals charts the developments, opportunities and challenges for design research in addressing global challenges facing developing contexts focusing on the UN's Sustainable Development Goals. The book explores the role that design and social responsibility play in the UN Sustainable Development Goals and how design works in developing contexts. It presents 10 design-led case studies addressing different Sustainable Development Goals ranging from reducing poverty and hunger, improving health and wellbeing, promoting gender equality, developing more sustainable cities and communities, encouraging more responsible consumption and production, and tackling climate change. Design for Global Challenges and Goals also addresses the future, offering foresight into the research in global challenges by identifying the opportunities and emerging trends for researchers. Providing a guide to the state of the art of design research that addresses the Sustainable Development Goals, this book will be of interest to researchers, practitioners and students who want their research to address global challenges.

Design encompasses some of the highest cognitive abilities of human beings, including creativity, synthesis and problem solving. A substantial and varied range of research methods has been developed and adopted for the analysis of design activity, but until now it has been difficult to compare the work of different researchers using different methods. This book contains the results of an international workshop held in Delft, The Netherlands, which focused on one particular research method, that of protocol analysis. Researchers from seventeen different leading centres around the world were invited to analyse the same video recordings of designers working on an engineering product design. The 20 chapters in this book are the records of that workshop, providing rich insights into the design process and an overview of accumulated knowledge on design from these researchers. There is also a discussion of the properties and limitations of protocol analysis as a research technique for analysing design activity. The book is a substantial contribution to developing understanding of the nature of design activity, and is of value to researchers, teachers and practitioners of design.

Behind the black door in a quiet Bloomsbury Square, the Art Workers Guild has guarded its secrets. Since the time of William Morris, whose portrait bust has pride of place in the meeting hall, the body of members has spanned generations and more artistic activities than that of any comparable organization. Lara Platman turns he lens to the art workers in their workplaces. The words and pictures show 130 of the many outstanding designers and makers at work in Britain, recording lives of dedicated commitment practical wisdom and enjoyment of the unexpected.

Timed to coincide with a major exhibition, this volume revisits the years during which celebrated designer Martin Margiela achieved the status as one of the most important designers at work today. One of the Antwerp group of six who changed the face of contemporary fashion, Margiela created 41 runway shows between 1989 and 2009 which promoted a unique vision of understated luxury -- monochromes, oversize volumes, and his signature constructed-deconstructed cuts - whose credo is comfort, timelessness, sensuality, and authenticity. Famously reclusive, Margiela never showed his face even at his own shows in order that the work could stand purely on its own, free from any link to celebrity or self-promotion. This volume chronicles these amazing fashion shows in careful detail: the extraordinary spaces, the music, the designer's intentions, the iconic pieces. Over the years, recurring motifs and inspirations become more apparent including anonymity, whiteness, past and anteriority, diversion. The book reveals the sensitive, poetic and incredibly innovative universe of this most influential contemporary fashion designer.

Due to its potential transformative nature, empathy has increasingly received attention in business, psychology, neuroscience, education, medicine, social sciences and design, to mention only a few. During the last two decades, discussions about the role of empathy in design and creative research and practice have developed, with empathy perceived as a key instrument in human-centred design and design thinking. This book revisits the powerful concept of empathy in the new post-pandemic era in which ubiquitous digitalisation presents challenges to retaining human-centredness when developing products and services. The book presents a practical four-step approach to the challenges presented concerning how organisations can turn from merely feeling empathy with or for people, to actions of empathy and compassion that can be implemented with and by communities. A wide range of organisations and organisational settings can benefit from the presented case studies and research methods. Through them, the book explores how to discover, share and act with empathy and compassion in the new digitally driven post-pandemic era to innovate across a wide range of organisations, including for-profit and not-for-profit businesses and those in the public and third sectors. This edited volume will appeal to global researchers in the fields of product and service design and digital, social innovation, as well those interested in organisational development. The practical, interdisciplinary nature of the book and innovative four-step approach will also appeal to upper-level students.

A comprehensive handbook for any art, design or media student, or for those thinking about pursuing studies in this area. This accessible guide is designed for continuing use as the student prepares for and undertakes any HE A, D & M course. From choosing a course, to assessment criteria to graduate life, this book will break down the university experience for this group, providing the answers that they really need. The book will be split into two sections, the first part providing the study information that art, design and media students require and the second looking at the key concerns of specialist media such as animation, photography and 3D design. The guide will address key concepts from the particular perspective of the specialist undergraduate student in managing practical and written projects; including approaches to information gathering, exploration of ideas, and development of creative solutions to problems, presentation of work, and essay and report writing. Study Skills for Art, Design, and Media Students provides essential and practical information of what you need to know to study successfully and prepare for a career within the creative and cultural industries.

Lora S. Irish, author of Great Book of Dragon Patterns and other useful reference guides for artists, proudly introduces her latest book for Fox Chapel Publishing - with more than 100 patterns of those most mystical and elusive beings called "Fairies." The folklore of fairies - sometimes referred to as faes and flutterbyes - has been passed down through the generations, and they have captured the hearts and minds of artists for centuries. This book is brimming with tips and techniques for artists and craftspeople with any number of projects, including painting, woodworking, quilts, garden decorations, needlepoint, ceramics and more. Bring the magic of fairies to your art. Features dozens of original fairy patterns and the expert tips and techniques for successfully incorporating them into any medium or craft. Inside, you'll find the history of fairies in legends, and clear descriptions of the various fairy types and their appearances. - Wing patterns: Including bee wings, dragonfly wings, butterfly wings, moth wings, and modern options - Poses: Handy tips on creating one fairy manikin and turning it into dozens of poses - it's easier than you think - Outfits: Dress your fairy in the best and brightest fashions - Settings: From ponds to flower gardens to forest floors, you'll learn how to place your fairy in your favorite scenes and backgrounds

This book explores the concept of playmaking and activism through three research projects in which culturally and linguistically diverse high school students and young adults created original theatre around the issues that inform their lives and constrain their futures. Each study discussed by the author is considered through the lens of one or more best practices. The outcomes of the playmaking experiences, communicated through detailed ethnographic data and the voices of student participants, make a strong case for using what we already know about teaching to positively impact gross inequities of outcome for culturally and linguistically diverse students. This study will be of great interest to students, scholars, and practitioners in Applied Theatre, Theatre Education, and Art Therapy.

The Impact Plan is a detailed decision-making framework that guides students and creative professionals to quickly assess the future impact of their creative projects. While formulated with designers in mind, the method elaborated within this book will help professionals cycle through potential contexts and project influences in order to determine the impact in an economic, social, and even humanitarian way. Moving through the fundamentals of strategic decision-making and impact-centered thinking, The Impact Plan gives the reader a framework for planning and prioritising project-based activities and experiences. Structured over four main sections which follow 'The Hero's Journey', touching on introducing the journey, explaining adversities, deploying the tool, and reflection, moving through this framework will help drive the user sharpen the craft of thinking.

This book roots the bringing together of ethnography and design firmly in social science theory, showing readers how to best use theory in design ethnography and how to develop a coherent relationship between research and practice. It promotes interdisciplinarity and collaboration, and takes design ethnography beyond the content of the 'project' to ask how it contributes to a wider agenda for a better world and the creation of ethical and responsible futures.

An array of visual cultural artefacts from countries around the world and a range of analytical/practical approaches are brought together, rendering the book suitable reading not only for such subjects as architecture, media and museum studies, but also art history, Japanese and Chinese studies, and history. Offers novel, pioneering insights into digital approaches - an area of rapidly increasing interest in the arts and humanities. Student friendly: Chapters are accessible, concise and jargon free and each includes a chapter summary, detailed bibliography, notes on further reading, links to additional resources. As additional teaching resources, the authors plan to supplement the book with an online 'Catalogue Raisonne', which represents a first effort towards creating a cinematic encyclopedia of lived domestic situations, a form of standardized visual spatial ethnography across cultures.

An array of visual cultural artefacts from countries around the world and a range of analytical/practical approaches are brought together, rendering the book suitable reading not only for such subjects as architecture, media and museum studies, but also art history, Japanese and Chinese studies, and history. Offers novel, pioneering insights into digital approaches - an area of rapidly increasing interest in the arts and humanities. Student friendly: Chapters are accessible, concise and jargon free and each includes a chapter summary, detailed bibliography, notes on further reading, links to additional resources. As additional teaching resources, the authors plan to supplement the book with an online 'Catalogue Raisonne', which represents a first effort towards creating a cinematic encyclopedia of lived domestic situations, a form of standardized visual spatial ethnography across cultures.

Architects habitually disregard disciplinary boundaries of their profession in search for synergies and inspiration. The realm of language, although not considered to be architects' natural environment, opens opportunities to further stretch and expand the architectural imagination and the set of tools used in the design process. When used in the context of architectural pedagogy, the exploration of the relationship between space and language opens the discussion further to include the reflection on the design studio structure, the learning process in creative subjects and the ethical dimension of architectural education. This book offers a glimpse into architectural pedagogies exploring the relationship between space and language, using literary methods and linguistic experiments. The examples discuss a wide range of approaches from international perspective, exploring opportunities and challenges of engaging literary methods and linguistic experiments in architectural education. The theme of Catalysts discusses the use of literary methods in architectural pedagogy, where literary texts are used to jumpstart and support the design process, resulting in deeply contextual approaches capable of subverting embedded hierarchies of the design studio. Tensions explore the gap between the world and its description, employing linguistic experiments and literary methods to enrich and expand the architectural vocabulary to include the experience of space in its infinite complexity. This book will be useful for innovators in architectural education and those seeking to expand their teaching practice to incorporate literary methods, and to creatives interested in making teaching a part of their practice. It may also appeal to students from design-based disciplines with an established design studio culture, demonstrating how to use narrative, poetry and literature to expand and feed your imagination.

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.