Did you ever wonder why cheap wine tastes better in fancy glasses?
Why sales of Macintosh computers soared when Apple introduced the
colourful iMac? New research on emotion and cognition has shown
that attractive things really do work better, as Donald Norman
amply demonstrates in this fascinating book, which has garnered
acclaim everywhere from Scientific American to The New Yorker .
Emotional Design articulates the profound influence of the feelings
that objects evoke, from our willingness to spend thousands of
dollars on Gucci bags and Rolex watches, to the impact of emotion
on the everyday objects of tomorrow.Norman draws on a wealth of
examples and the latest scientific insights to present a bold
exploration of the objects in our everyday world. Emotional Design
will appeal not only to designers and manufacturers but also to
managers, psychologists, and general readers who love to think
about their stuff.
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