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Books > Arts & Architecture > Architecture > Interior design
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Designed to Sell - The Evolution of Modern Merchandising and Display (Paperback)
Loot Price: R1,234
Discovery Miles 12 340
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Designed to Sell - The Evolution of Modern Merchandising and Display (Paperback)
Series: Routledge Research in Interior Design
Expected to ship within 9 - 15 working days
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Designed to Sell presents an engaging account of
mid-twentieth-century department store design and display in
America from the 1930s to the 1960s. It traces the development of
postwar philosophies of retail design that embodied aesthetics and
function and new modes of merchandise display, resulting in the
emergence of a new type of industrial designer. The evolution of
aesthetics in department stores during this period reflected larger
cultural shifts in consumer behaviour and lifestyle. Designed to
Sell explores these changes using five key case studies and
original archival sources to reveal the link between designers and
consumption beyond the design of individual objects. It argues that
design is not simply connected to retail consumption, but that it
is capable of controlling how and where customers shop and what
they are drawn to purchase. This book contextualises this
discussion and brings it up to date for students and scholars
interested in design, retail, and interior history.
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