Learning, Unlearning and Re-learning Curves (Volume IV of the Working Guides to Estimating & Forecasting series) focuses in on Learning Curves, and the various tried and tested models of Wright, Crawford, DeJong, Towill-Bevis and others. It explores the differences and similarities between the various models and examines the key properties that Estimators and Forecasters can exploit. A discussion about Learning Curve Cost Drivers leads to the consideration of a little used but very powerful technique of Learning Curve modelling called Segmentation, which looks at an organisation's complex learning curve as the product of multiple shallower learning curves. Perhaps the biggest benefit is that it simplifies the calculations in Microsoft Excel where there is a change in the rate of learning observed or expected. The same technique can be used to model and calibrate discontinuities in the learning process that result in setbacks and uplifts in time or cost. This technique is compared with other, better known techniques such as Anderlohr's. Equivalent Unit Learning is another, relative new technique that can be used alongside traditional completed unit learning to give an early warning of changes in the rates of learning. Finally, a Learning Curve can be exploited to estimate the penalty of collaborative working across multiple partners. Supported by a wealth of figures and tables, this is a valuable resource for estimators, engineers, accountants, project risk specialists, as well as students of cost engineering.

Learning to think and act creatively is a requisite fundamental aspect of design education for architectural and interior design as well as industrial and graphic design. Development of creative capacities must be encountered early in design education for beginning students to become self-actualized as skillful designers. With chapters written by beginning design instructors, Developing Creative Thinking in Beginning Design addresses issues that contribute to deficiencies in teaching creativity in contemporary beginning design programs. Where traditional pedagogies displace creative thinking by placing conceptual abstractions above direct experiential engagement, the approaches presented in this book set forth alternative pedagogies that mitigate student fears and misconceptions to reveal the potency of authentic encounters for initiating creative transformational development. These chapters challenge design pedagogy to address such issues as the spatial body, phenomenological thinking, making as process, direct material engagement and its temporal challenges, creative decision making and the wickedness of design, and the openness of the creative design problem. In doing so, this book sets out to give greater depth to first design experiences and more effectively enable the breadth and depth of the teacher-student relationship as a means of helping your students develop the capacity for long-term self-transformation.

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

Learning to think and act creatively is a requisite fundamental aspect of design education for architectural and interior design as well as industrial and graphic design. Development of creative capacities must be encountered early in design education for beginning students to become self-actualized as skillful designers. With chapters written by beginning design instructors, Developing Creative Thinking in Beginning Design addresses issues that contribute to deficiencies in teaching creativity in contemporary beginning design programs. Where traditional pedagogies displace creative thinking by placing conceptual abstractions above direct experiential engagement, the approaches presented in this book set forth alternative pedagogies that mitigate student fears and misconceptions to reveal the potency of authentic encounters for initiating creative transformational development. These chapters challenge design pedagogy to address such issues as the spatial body, phenomenological thinking, making as process, direct material engagement and its temporal challenges, creative decision making and the wickedness of design, and the openness of the creative design problem. In doing so, this book sets out to give greater depth to first design experiences and more effectively enable the breadth and depth of the teacher-student relationship as a means of helping your students develop the capacity for long-term self-transformation.

The automobile continues to be the privileged product of the culture of mass consumption, yet there has been little scholarly attention to what concerns consumers most-- the appearance of cars. "Auto-Opium" is the first comprehensive history of the profession and aesthetics of American automobile design. David Gartman reveals how the appearance of vehicles became an integral part of the system of mass production and mass consumption forged in the struggles of American society.
The book traces the development of automobile design, from the first utilitarian cars around the turn of the century to the most modern of symbol-laden cultural icons. The author shows that the aesthetic qualities of vehicles were shaped by the social conflicts generated by the process of mass production. These conflicts became channeled into the realm of mass consumption, where working Americans demanded beautiful, stylish, and constantly improving cars to compensate them for the deprivations of mass production. Combining a unique blend of business, social, and cultural history, "Auto-Opium" connects the social struggles of designers within firms and the marketplace struggles between auto firms.

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.

Organized around a series of pedagogical exercises, this book provides a visual journey through a series of games architects can play as a means to design. Aimed specifically at beginner design students, learning objectives include: computational thinking and making, introduction to design as an iterative, reflective, and rigorous process, ideas of continuity and discontinuity, and understanding the bias and constraints of analog and digital tooling. The text is simple and straightforward to understand and in addition the author draws explanatory diagrams to elaborate on each exercise's description. He also includes visually compelling student work to provide insight into the possibilities of each exercise. Finally, the book includes eighteen case studies from Europe, the USA, Mexico, and Asia to inspire and inform.

Historically, marbled paper has been used for decor projects from book-binding to wallpaper and everything in between. This Florentine collection is a mesmerising design, 4 images packaged in a beautiful box. Useful as a gift or for your own correspondence, this box looks just as beautiful on the mantle or desk. 20 notecards and envelopes, 5 each of 4 images. Packaged in a sleek, sturdy flip-top box with magnetic closure. Cards printed on coated paper stock to bring out their full colour. Cards and envelopes bundled together with a paper belly band inside each box. Box measurements 143 x 120 x 34mm.

Design Objects and the Museum brings together leading design historians, curators, educators and archivists to consider the place of contemporary design objects within museums. Contributors draw on a wide range of 20th century and contemporary examples from international museums to consider how design objects have been curated and displayed within and beyond the museum. The book continues contemporary global debates on the ways in which museums of design engage and educate their public. Chapters are grouped into three thematic sections addressing The Canon and Design in the Museum; Positioning Design within and Beyond the Museum; and Interpretation and the Challenge of Design, with chapters exploring museological practice and issues, the roles people play in creating meaning, and the challenges contemporary design presents to interpretation and learning within the museum.

In this inventive interpretation of the popular colouring book concept, Islamic design expert Eric Broug helps readers to create their own patterns, based on compositions from across the Islamic world. The book opens up the world of intricate Islamic patterns, allowing artists, designers and doodlers alike to learn about these works of art as they produce their own. With 48 Islamic geometric compositions from around the world to choose from, artists at all skill levels will relish the myriad opportunities to replicate these intricate patterns or create their own. The workbook's clever design invites the pattern-maker to consider a composition in the book, take a corresponding loose leaf from the back of the book and figure out which sections of lines to trace to make the composition. Readers will have the unique satisfaction of making patterns appear where previously none were visible. Compositions - including a mix of more familiar geometric compositions and those that have scarcely been documented - are categorized by region and have various levels of complexity, making it possible for beginners to get started and artists or designers to develop their skills.

The fashionable Finnish sewing duo are back with a second book that shows you how to create a coherent capsule wardrobe – complete with a collection of 20 garments that are easy to make, wear and combine. Complete with stunning photography, clear illustrations and instructions, Scandi sisters Laura and Saara offer up an enticing selection of tops, dresses, skirts, and trousers for the modern seamstress. Using the five essential building blocks, choose, customise and adapt the designs in this book to create a variety of flattering garments for every occasion that suit your style and fit your figure. Taking you beyond the patterns featured in this book, Building the Pattern offers expert advice on how to achieve the perfect fit, alter the designs and add your own personal twist. Discover how to create clothes with care, build your sewing repertoire and embrace the slow fashion movement. Six full-size pattern sheets are included in this neat package. The patterns are in a range of sizes from UK sizes 8 to 22 (US size 2 to 18 / 34 to 50 EUR sizes), with concise information on measuring yourself and technical sewing tips to sew for your shape.

Craft practice has a rich history and remains vibrant, sustaining communities while negotiating cultures within local or international contexts. More than two centuries of industrialization have not extinguished handmade goods; rather, the broader force of industrialization has redefined and continues to define the context of creation, deployment and use of craft objects. With object study at the core, this book brings together a collection of essays that address the past and present of craft production, its use and meaning within a range of community settings from the Huron Wendat of colonial Quebec to the Girls' Friendly Society of twentieth-century England. The making of handcrafted objects has and continues to flourish despite the powerful juggernaut of global industrialization, whether inspired by a calculated refutation of industrial sameness, an essential means to sustain a cultural community under threat, or a rejection of the imposed definitions by a dominant culture. The broader effects of urbanizing, imperial and globalizing projects shape the multiple contexts of interaction and resistance that can define craft ventures through place and time. By attending to the political histories of craft objects and their makers, over the last few centuries, these essays reveal the creative persistence of various hand mediums and the material debates they represented.

eBook available with sample pages: 0203418190

Digital Poetics celebrates the architectural design exuberance made possible by new digital modelling techniques and fabrication technologies. By presenting an unconventional and originalhumanistic theory of CAD (computer-aided design), the author suggests that beyond the generation of innovative engineering forms, digital design has the potential to affect the wider complex cultural landscape of today in profound ways. The book is organised around a synthetic and hybrid research methodology: a contemporary, propositional and theoretical discursive investigation and a design-led empirical research. Both methods inform a critical construct that deals with the nature, forms, and laws of digitality within a contemporary architectural discourse that affects practice and academia. The chapters spiral at, from, towards, around, outside-inwards and back inside-out digitality, its cognitive phenomena, spatial properties and intrinsic capabilities to achieve, or at least, approach Digital Poetics. The book presents speculative and small-scale constructed projects that pioneer techniques and experiments with common 3D and 4D software packages, whereby the focus lies not on the drawing processes and mechanics, but on the agency and impact the image (its reading, experience, interpretation) achieves on the reader and observer. The book also features a preface by Fr ric Migayrou, a philosopher and curator, and one of the most influential cultural engineers of the contemporary international architectural scene. The book is linked to a website, which contains a larger selection of images of some featured projects.

This book provides a source of inspiration and a manual for designers, entrepreneurs and professionals who are looking into the practical application of product configurators. In this growing profession, there is a need for a book which focuses on the configuration process from a design perspective. The book delves into the practical application of configurators using case studies of selected firms that present their most significant works. It offers the reader tips, suggestions, technical details and critical issues which need to be considered, from experienced actors and pioneers worldwide, which include: Unfold, Belgium In-flexions, France Nervous System, USA Okinlab, Germany SkimLab, France Twikit, Belgium INDG, The Netherlands ZeroLight, United Kingdom 3Dimerce, The Netherlands 3DSource, USA Bagaar, Belgium MyCustomizer, Canada Combeenation, Austria

When Louis Vuitton: The Birth of Modern Luxury was published in 2004, the book was the first to describe the dramatic rise of the world’s finest luxury company. Written with full access to the company’s archives, it demonstrates Louis Vuitton’s passion for fine design with a stunning array of archival art, product designs, and cutting-edge advertising. The company is examined through the lives of its first three leaders—founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston.Now with fresh information on subjects such as designs for ready-to-wear clothing, shoes, jewelry, and even automobiles, this new edition includes 20 additional pages and updated material throughout the book, covering the brand’s recent history, with new texts and photographs.

The second edition of this much-admired book offers an accessible and coherent selection of readings illustrating for students the depth and contours of how American politics has developed over time. Grounded in foundational debates, classic political science scholarship, and the best contemporary analysis of American political development, this reader invites students to probe the historical dynamics that brought the United States to where it is today and how those dynamics are likely to affect its future course. This well-designed and up-to-date reader is an invitation to instructors to draw your students into a deeper conversation on the key themes and topics in each section of your course. The second edition features: Revised introductions and selections 33 new readings Expanded sections on civil rights and civil liberties. Jillson and Robertson have carefully edited each selection to ensure readability and fidelity to the original arguments. Their insightful editorial introductions frame the context in which these topics are studied and understood. Several key pedagogical tools help students along the way: An introductory essay provides an overview of American political development and current examples of why history matters Chapter introductions to provide necessary context situating the readings in broader debates Head notes at the start of each reading to contextualize that selection Questions for Discussion at the end of each chapter, prompting students to draw out the implications and connections across readings Further Reading lists at the end of each chapter to guide student research The broad readings in this volume take seriously the effort to present materials that help students

Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts.

This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change.

The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.

Table of Contents

Part I Design for Behaviour Change: its Background and Significance, Chapter 1 Introduction: Designing for Behavioural Change, Chapter 2 Design’s Intrinsic Relationship with Change and its Challenges for the 21st Century, Part II Models, Methods and Tools for Design for Behaviour Change, Chapter 3 Introducing Models, Methods and Tools for Design for Behaviour Change, Chapter 4 The Product Impact Tool: The Case of the Dutch Public Transport Chip Card, Chapter 5 Design Interventions for Sustainable Behaviour, Chapter 6 Design, Behaviour change, and the Design with Intent Toolkit, Chapter 7 Tweaking Interaction through Understanding the User, Chapter 8 Design for Healthy Behaviour, Chapter 9 Facilitating Behaviour Change through Mindful Design, Chapter 10 Practices-Oriented Design, Chapter 11 Futuring and Ontological Designing, Chapter 12 The Hidden Influence of Design, Chapter 13 Summary of Design for Behavioural Change Approaches, Part III Applying Design for Behaviour Change, Chapter 14 Design for Behaviour Change: Introducing Five Areas of Application and Related Case Studies, Chapter 15 Design for Behaviour Change and Sustainability, Chapter 16 Design for Behaviour Change for Health and Wellbeing, Chapter 17 Design for Behavioural Safety, Chapter 18 Is ‘Nudge’ as Good as ‘We Think’ in Designing against Crime?Contrasting Paternalistic and Fraternalistic Approaches to Design for Behaviour Change, Chapter 19 Design for Social Behaviour Change, Chapter 20 Reflecting on Current Applications of Design for Behaviour Change, Part IV The Current State and Future of Design for Behaviour Change, Chapter 21 Conclusion, Chapter 22 Future Prospects

The Instinct of Workmanship and the State of the Industrial Arts, originally issued in 1914, is described by Murray Murphey as his "most important work." In this volume that the theoretical foundations are put forth on full display. Veblen's juxtaposition of the instinctive values of community welfare in contrast to the pecuniary values of commercial exchange was the basis of his later, more famous works. The book makes plain Veblen's basic dichotomy between technological institutions for making goods and the pecuniary institutions for making money.

Veblen's book is taken up with the casual processes in the history of culture centered on human instincts and habits. For him, a change in the natural or social conditions produces effects only by changing the behavior of people. The whole panoply of habits, instincts, and motives, points to a theory of social and cultural change which substantially differs from the pragmatic tradition that swept America in the early decades of this century. Veblen makes so many unique contributions and insights that his work outlives the limitations of its theoretical shell.

As is the case for most Veblen's works, footnotes and references are sparse, no index is provided, and the reader is left to fill in the missing paraphernalia the way one does with a novel. Indeed, the reader is swept along Veblen's captivating rhetoric in seven brilliant chapters moving from the instincts in primitive technology, to the current state of industrial arts, to the examination of predatory culture invited to the civilizational table by the competitive system, and finally into a contrast of handicrafts and machine industry.

Veblen offers a dramaturgy and a morality of the industrial order of his time: much has changed, but a great deal remains the same and is easily identifiable by the discerning reader. In this passage through text and time, Murphey is the perfect guide, displaying a keen knowledge of philosophy, psychology, and the American context in which Veblen worked. Here we have a companion essay worthy of The Instinct of Workmanship and its author.

Urban theory traditionally links modernity to the city, to the historical emergence of certain forms of subjectivity and the rise of important developments in culture, arts and architecture. This is often in response to technological, economic and societal transformations in the nineteenth- and early twentieth-centuries in select Euro-American metropolises. In contrast, non-Western cities in the modern period are often considered through the lens of Westernization and development. How do we account for urban modernity in "other" cities? This book seeks to highlight cultural creativity by examining the diverse and shifting ways Istanbulites have defined themselves while they debate, imagine, build and consume their city. It focuses on a series of exhibitionary sites, from print press/photography, cinema/films, exhibitions of architectural heritage, theme parks and museums, and explores the links between these popular depictions through shared practices of representation. In doing so it argues that understanding how the future is imagined through images and interpretations of the past can broaden current theoretical thinking about Istanbul and other cities. In line with postcolonial calls for a comparative urbanism that decouples understanding of the modern from its privileged association with Western cities, this book offers a new perspective on the lens of urban modernity. It will appeal to urban geographers and historians, cultural studies scholars, art historians and anthropologists as well as planners, architects and artists.

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?