The importance of technology transfer for the competitive advantage of companies and the economic success of nations cannot be overstated. Technology is a determining element for firms and nations to increase productivity, to compete, and to prosper. In The Competitive Advantage of Regions and Nations, the authors stress that companies, investment promotion agencies, and government bodies cannot simply sit and wait until new technologies arrive in their domain. Rather, they need to manage the identification, assessment, attraction, absorption and application of new technologies. In this comprehensive book, Boris Ricken and George Malcotsis explain how technology transfer in Foreign Direct Investment (FDI) projects can be systematically managed. Using some 40 case studies as illustration, they give step-by-step guidance for managers. The explanation of theory in this book, together with the frameworks and cases delivering solutions to the various challenges of technology transfer will be highly appreciated by managers of companies, investment promotion agencies, and government bodies alike. It also offers students confronted with the topic an understandable study guide.

Globalism is often discussed using abstract terms, such as 'networks' or 'flows' and usually in relation to recent history. Global Design History moves us past this limited view of globalism, broadening our sense of this key term in history and theory. Individual chapters focus our attention on objects, and the stories they can tell us about cultural interactions on a global scale. They place these concrete things into contexts, such as trade, empire, mediation, and various forms of design practice. Among the varied topics included are: the global underpinnings of Renaissance material culture the trade of Indian cottons in the eighteenth-century the Japanese tea ceremony as a case of 'import substitution' German design in the context of empire handcrafted modernist furniture in Turkey Australian fashions employing 'ethnic' motifs an experimental UK-Ghanaian design partnership Chinese social networking websites the international circulation of contemporary architects. Featuring work from leading design historians, each chapter is paired with a 'response', designed to expand the discussion and test the methodologies on offer. An extensive bibliography and resource guide will also aid further research, providing students with a user friendly model for approaches to global design. Global Design History will be useful for upper-level undergraduate and postgraduate students, academics and researchers in design history and art history, and related subjects such as anthropology, craft studies and cultural geography.

In "By Design," twenty prominent feature film production designers talk about their careers, their relationships with Hollywood directors, and how they formulated and executed the technical and aesthetic designs of their film projects. The interviews explore production design techniques and the total process of establishing the visual look of a feature film, including the design and creation of sets, finding locations, establishing the color scheme or palette of a film, and supervising the costumes, hairstyles, and makeup. The designers discuss in detail their work on many highly acclaimed and seminal works in the field, including "North by Northwest," "Chinatown," "Barry Lyndon," "RedS," "AmadeuS," "Brazil, ""Blade Runner," and "The Last Emperor." The interviewees talk about their relationships with the producer, director of photography, art director, construction crew, set decorator, property master, and costume designer, and how the team helps bring the director's vision to the screen.

The interviews are presented in an order that gives the reader a historical perspective on the development of production design, from the studio era to contemporary productions. LoBrutto includes biographical background and a complete filmography of each subject, plus a glossary of terms that concern the design process. "By Design" investigates the visual style of films in a pragmatic and detailed manner usually overlooked by conventional film analysis, and will prove especially useful to film students and scholars and all aspiring and experienced producers and directors.

From their heritage trenches and ubiquitous check to experimental red carpet looks, the House of Burberry is known worldwide for its covetable designs.

Sophisticated, simple, and quintessentially British, Burberry is beloved for its remarkable ability to straddle tradition and innovation. The allure of the 'Burberry Girls', like Cara Delevingne, Kate Moss and Naomi Campbell, epitomizes just what Burberry is about: aspiration, elegance and grace.

Featuring an exquisite range of photographs, from finished designs to close-up details and beautifully styled shots, this book pulls back the curtain on the story behind the brand. Touching on its humble beginnings in 1856, all the way up to its current designs, this invaluable reference is the definitive word on all things Burberry.

Arts & Crafts: Masterpieces of Art is a celebration of the design movement that spread rapidly around the world at the end of the nineteenth century. Depicting both well-known and unusual artworks, textile patterns and decorations from this most fascinating of eras, this book provides a wealth of information about the lives and times of the designers, architects and artists who created them, from Voysey and Morris to Lindsay Butterfield.

This paperback treasury is perfect for the insatiable Magic Eye fan. Challenge family and friends to see who can view these 88 new eye-popping 3D images the fastest! This book is popular among many Magic Eye fans, and a waiting room favorite in offices and schools.

Whether it's horror at plastic littering the world's beaches, or despair at the melting of the polar ice caps, the world is gradually waking up to the impending climate disaster. In The Green Imperative, Papanek argues for design that addresses these issues head on. This means using materials that can be recycled and re-used, no more pointless packaging, thinking about how products make us feel and engage all our senses, putting nature at the heart of design, working at a smaller scale, rejecting aesthetics for their own sake, and thinking before we buy. First published at the close of the 20th century, the book offered a plethora of honest advice, clear examples and withering critique, laying out the flaws and opportunities of the design world at that time. A quarter of a century on, Papanek's lucid prose has lost none of its verve, and the problems he highlights have only become more urgent, giving today's reader both a fascinating historical perspective on the issues at hand and a blueprint for how they might be solved. With 141 illustrations, 26 in colour

A picturebook by Hermès that shares the joy of craftmanship for children and adults alike.

Durability, quality and transmission are values that have guided the creation of Hermes objects since 1837; values that Hermes aspires to share with the youngest generation. For this edition, Hermes has commissioned 100% ORANGE, the acclaimed creator duo whose works include numerous picture books and children's books. With their artisanal approach to create graphic designs and illustrations, they have created a story that seeks to encapsulate the meaning of craftsmanship and aims to pass on to the next generation the essence of Hermes. The joyful story of 'Ostampo Stetetcchi', expresses the Maison's unique artisanal savoir-faire with the following story:

As a craftsman masters skillfully the tools and materials in its small saddlery shop, bringing his creations to life, a dog enters with a special request. Gently and kindly, the craftsman works to fulfill the dog's earnest needs. With joy, the dog invites the craftsman for a walk, and as they walk, they encounter animals of one kind or another. A little bit of magic, his hands and his tools are all it takes for the craftsman to grant their wishes one by one. With perfectly crafted creations, the animals arn delighted by its magic.

"Thoroughly international in scope, [Woman Made] is a compendium of disarming surprises." - Wall Street Journal The most comprehensive, fully illustrated book on women designers ever published - a celebration of more than 200 women product designers from the early twentieth century to the present day This glorious visual celebration of the most incredible and impactful design ever produced by women designers flips the script on what is historically considered a man's world. Featuring more than 200 designers from more than 50 countries, including icons and trailblazers past and present such as Ray Eames, Eileen Gray, Florence Knoll, Ilse Crawford, Faye Toogood, Nathalie du Pasquier, it records and illuminates the fascinating and overlooked history of women preeminent in the field. With each designer represented by a key product and short text, this fascinating A-Z survey shines a vital spotlight on the most extraordinary objects made by women designers but, more importantly, offers a compelling primer on the best in the field of design demonstrating that design is not - and never has been - a man's world.

environment, involved in its production, distribution, conservation, and description. Of course, the ideal of a complete coverage is nearly impossible to attain. However, it is the policy of this publication to include missing items as much as possible in the forthcoming volumes. The same applies to countries newly added to the bibliography. Excluded are books and articles on modern technical processes. The history of techniques not primarily connected with book production is only admitted if the publication in question has a bearing on the history of the book, e.g. engraving is only admitted in its book-illustration context. Only items of a scholarly nature are recorded. Of course, there may be good reasons for including a minor paper on a less well-known person or item; however, the Members of the Editorial Board are requested to avoid reporting a mass of ephemeral and popular literature on the great names of the profession, which adds nothing to our knowledge of the subject. Moreover the subject is limited in time. The terminus a quo is the date of birth of the printed book (Korea, Gutenberg), in the first half of the fif teenth century. Studies on manuscripts, papermaking, bookbinding, etc., prior to that date are not reported. They remain the subject for other bibliographies, such as the Bulletin codicologique, published in Scriptorium. An exception is made in favour of early blockprinting in the Far East and of palaeographical material of importance for the history of type design."

Metric Pattern Cutting for Women's Wear provides a straightforward introduction to the principles of form pattern cutting for garments to fit the body shape, and flat pattern cutting for casual garments and jersey wear. This sixth edition remains true to the original concept: it offers a range of good basic blocks, an introduction to the basic principles of pattern cutting and examples of their application into garments. Fully revised and updated to include a brand new and improved layout, up-to-date skirt and trouser blocks that reflect the changes in body sizing, along with updates to the computer-aided design section and certain blocks, illustrations and diagrams. This best-selling textbook still remains the essential purchase for students and beginners looking to understand pattern cutting and building confidence to develop their own pattern cutting style.

This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design. An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects. Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all. The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon. Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion’s fastest-growing and most influential movement.

In an Influential Fashion profiles 164 fashion designers and retailers from many countries who have had the most impact on American dress and culture from the late 19th century to the year 2000. Each entry introduces a fashion personality or retailer whose influence on the industry reflected societal, political, and/or economic change. The commercial side of fashion, neglected in most fashion encyclopedias, is explored here, with details of licensing agreements and marketing innovations not easily found elsewhere. Students and professionals in fashion design, retailing, costume research, and social history will all find this book a valuable addition to their libraries. Each entry includes the birth and death dates of designers, their education and training, career highlights and accomplishments, and awards they have won. The entry describes the designer or retailer's signature styles, with a keen emphasis on the designer's contributions to American fashion design and culture. As appropriate, the entry summarizes any licensing agreements and influential marketing innovations. Web sites, lists of museums and fashion design schools, and numerous appendices make In an Influential Fashion a complete resource on American fashion history for the late 19th and 20th centuries.

Environmentalists, whether engaged in direct action or creating new models of sustainable industry and settlement, propose radical changes in the values and organization of society. "Urban Avant-Gardes" explores whether new practices in the arts and architecture can reshape values and in turn create a new consciousness, from which a more sustainable society can emerge. The first section contextualises the practices of art and architecture through reference to cultural and environmentalist debates in the late 20th century. It specifically considers past notions of an avant-garde in art and architecture; the politics and cultures of environmentalism in the late 20th century; the question of locality in a context of globalization; and the problem of how a new society or consciousness comes into being. Section II illustrates these frameworks by providing examples from the US, Europe and Australia, mainly in cities with initiatives between art, architecture, ecology and movements for democratic change, which might constitute a green avant-garde. The final section draws together the commonalities and differences between the examples and looks to the future, asking how patterns of settlem

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.