Books > Social sciences > Psychology > Cognition & cognitive psychology
|
Buy Now
Style and Creativity in Design (Hardcover, 2015 ed.)
Loot Price: R3,625
Discovery Miles 36 250
You Save: R576
(14%)
|
|
Style and Creativity in Design (Hardcover, 2015 ed.)
Series: Studies in Applied Philosophy, Epistemology and Rational Ethics, 17
Expected to ship within 12 - 17 working days
|
This book looks at causative reasons behind creative acts and
stylistic expressions. It explores how creativity is initiated by
design cognition and explains relationships between style and
creativity. The book establishes a new cognitive theory of style
and creativity in design and provides designers with insights into
their own cognitive processes and styles of thinking, supporting a
better understanding of the qualities present in their own design.
An explanation of the nature of design cognition begins this work,
with a look at how design knowledge is formulated, developed,
structured and utilized, and how this utilization triggers style
and creativity. The author goes on to review historical studies of
style, considering a series of psychological experiments relating
to the operational definition, degree, measurement, and creation of
style. The work conceptually summarizes the recognition of
individual style in products, as well as the creation of such
styles as a process before reviewing studies on creativity from
various disciplines, presenting case studies and reviewing works by
master architects. Readers will discover how creativity is
initiated by design cognition. A summary of the correlations
between creativity and style, expressed as a conceptual formula
describing the cognitive phenomenon of style and creativity
concludes the work. The ideas presented here are applicable to all
design fields, allowing designers to comprehend and improve their
design processes to produce creative, stylistically unique
products.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.