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Books > Social sciences > Psychology > Cognition & cognitive psychology

Cognitive Psychology (Hardcover, 7th edition): Robert Sternberg, Karin Sternberg Cognitive Psychology (Hardcover, 7th edition)
Robert Sternberg, Karin Sternberg 4
R767 R656 Discovery Miles 6 560 Save R111 (14%) Shipped within 8 - 13 working days

With an accessible, easy-to-understand writing style, Cognitive Psychology, Seventh Edition will give you the tools you need to be successful in the course.

You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying.

A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.

Cognitive Psychology (Paperback): E. Goldstein, Johanna Van Hooff Cognitive Psychology (Paperback)
E. Goldstein, Johanna Van Hooff 3
R775 R660 Discovery Miles 6 600 Save R115 (15%) Shipped within 8 - 13 working days

Cognitive Psychology is an excellent introduction to the study of cognition, providing insight into both psychological and physiological aspects of the mind. The text covers key concepts and draws on interesting and relevant research to give students a thorough understanding of the subject. Written in an engaging and accessible style, students will learn the theory and its practical applications for everyday life through a wealth of examples and illustrations. This first edition has been updated and adapted for the UK, European, South African and Middle Eastern markets, drawing on recent research and relevant examples from these regions to enable students to fully relate to the topics discussed.

Risk Savvy - How to Make Good Decisions (Paperback): Gerd Gigerenzer Risk Savvy - How to Make Good Decisions (Paperback)
Gerd Gigerenzer 1
R270 R160 Discovery Miles 1 600 Save R110 (41%) Shipped within 7 - 12 working days

A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Numbers don't lie - but they often mislead us. From health risks to financial decisions, we often find it hard to make decisions because the statistics have been presented to us by 'experts' who misinterpret the data themselves. Here Gerd Gigerenzer shows how we can all use simple rules to become better-informed, risk-savvy citizens. 'Important, Gigerenzer draws valuable lessons . . . his clear explanations will be a great help to all' Omar Malik, Times Higher Education 'Gerd Gigerenzer argues that when it comes to taking risks in life, we are often much better off following our instincts than expert advice' Oliver Burkeman, Guardian 'Things will only get better, he shows, when specialists, particularly doctors and investment advisers, improve on their appalling record of analysing and communicating risks in their fields' Clive Cookson, Financial Times, Books of the Year 'Gigerenzer is brilliant' Steven Pinker Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

The Darker the Night, the Brighter the Stars - A Neuropsychologist's Odyssey (Paperback): Paul Broks The Darker the Night, the Brighter the Stars - A Neuropsychologist's Odyssey (Paperback)
Paul Broks 1
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

'[A] beautifully written investigation of grief ... As an exploration of love and loss, as a portrait of a person and of the nature of personhood, this book is about as true as any I have read' James McConnachie, Sunday Times An audacious and beautiful account of grief and who we are. Memoir, neuroscience and myth interweave to create a book unlike any other When celebrated neuropsychologist Paul Broks' wife died of cancer, he found himself plunged into the world of the bereaved. As he experienced the pain, alienation and suffering that make us human, his clinician-self seemed to watch on with keen interest. He embarked upon a voyage of experience: a journey through grief, philosophy, consciousness, humanity and magical thinking - seen through the prism of a lifetime's work in neuroscience. Fusing an account of living with and recovering from loss with thought-provoking meditations on the nature of the mind and the self, The Darker the Night, the Brighter the Stars is an audacious and beautiful work by a writer of astonishing wisdom and compassion.

Ek is My Brein - Van Baarmoeder Tot Alzheimer (Afrikaans, Paperback): Dick. F. Swaab Ek is My Brein - Van Baarmoeder Tot Alzheimer (Afrikaans, Paperback)
Dick. F. Swaab; Translated by Daniel Hugo
R281 Discovery Miles 2 810 Shipped within 10 - 15 working days

Alles kom ter sprake in Ek is by brein: puberteit, seksualiteit, Alzheimer se siekte, misdadigheid, geloof, breinbeserings, psigiese probleme en byna-dood ervarings. Die teks is toeganklik genoeg geskryf dat enigiemand wat belangstel in hoe die brein ons lewe rig en be´nvloed, dit maklik leesbaar sal vind.

Possessed - Why We Want More Than We Need (Hardcover): Bruce Hood Possessed - Why We Want More Than We Need (Hardcover)
Bruce Hood 1
R462 R310 Discovery Miles 3 100 Save R152 (33%) Shipped within 7 - 12 working days

You may not believe it, but there is a link between our current political instability and your childhood attachment to teddy bears. There's also a reason why children in Asia are more likely to share than their Western counterparts and why the poor spend more of their income on luxury goods than the rich. Or why your mother is more likely to leave her money to you than your father. What connects these things? The answer is our need for ownership. Award-winning psychologist Bruce Hood draws on research from his own lab and others around the world to explain why this uniquely human preoccupation governs our behaviour from the cradle to the grave, even when it is often irrational and destructive. What motivates us to buy more than we need? Is it innate, or cultural? How does our urge to acquire control our behaviour, even the way we vote? And what can we do about it? Timely, engaging and persuasive, Possessed is the first book to explore how ownership has us enthralled in relentless pursuit of a false happiness, with damaging consequences for society and the planet - and how we can stop buying into it.

Rethinking Consciousness - A Scientific Theory of Subjective Experience (Hardcover): Michael S. a. Graziano Rethinking Consciousness - A Scientific Theory of Subjective Experience (Hardcover)
Michael S. a. Graziano
R552 R433 Discovery Miles 4 330 Save R119 (22%) Shipped within 7 - 11 working days

Focusing attention can help an animal find food or flee a predator. It also may have led to consciousness. Tracing evolution over millions of years, Michael S. A. Graziano shows how neurons first allowed animals to develop simple forms of attention: taking in messages from the environment, prioritizing them, and responding as necessary. Then covert attention evolved- a roving, mental focus separate from where the senses are pointed. To monitor and control covert attention, Graziano posits in his attention schema theory, the brain evolved a simplified model of it- a cartoonish self- description depicting an internal essence with a capacity for knowledge and experience. In other words, consciousness. That self model not only gives us our intuitions about consciousness, but makes us empathetic social beings as we attribute it to others. The theory also implies that uploading the data structure of consciousness into machines will someday be possible, and he discusses what artificial consciousness will mean for our evolutionary future.

Thinking, Fast and Slow (Paperback): Daniel Kahneman Thinking, Fast and Slow (Paperback)
Daniel Kahneman 3
R235 R185 Discovery Miles 1 850 Save R50 (21%) Shipped within 4 - 8 working days

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics

'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Abnormal Psychology - An Integrative Approach (Hardcover, 7th edition): David Barlow, V.Mark Durand Abnormal Psychology - An Integrative Approach (Hardcover, 7th edition)
David Barlow, V.Mark Durand
R827 R711 Discovery Miles 7 110 Save R116 (14%) Shipped within 8 - 13 working days

ABNORMAL PSYCHOLOGY: AN INTEGRATIVE APPROACH, Seventh Edition, is the perfect book to help you succeed in your abnormal psychology course! Authors Barlow and Durand show you how psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial, and even political. You can test your understanding of topics with the text's built-in concept checks and chapter quizzes.

How to Differentiate Instruction in Academically Diverse Classrooms, Third Edition (Paperback, 3rd ed.): Carol Ann Tomlinson How to Differentiate Instruction in Academically Diverse Classrooms, Third Edition (Paperback, 3rd ed.)
Carol Ann Tomlinson
R562 R437 Discovery Miles 4 370 Save R125 (22%) Shipped within 7 - 11 working days
CogLab Online Version 2.0 (with Printed Access Card) (Paperback, 4th edition): Greg Francis, Ian Neath CogLab Online Version 2.0 (with Printed Access Card) (Paperback, 4th edition)
Greg Francis, Ian Neath
R810 R682 Discovery Miles 6 820 Save R128 (16%) Shipped within 8 - 13 working days

Don't go to class without it! COGLAB clarifies key concepts in cognitive psychology using a variety of classic and current experiments that you actually participate in to show you how the mind works. Nothing is more powerful than seeing the effects of these experiments yourself! Experiencing a variety of important experimental studies will help you understand each experiment, the data, and the significance of the study. And now, you can access COGLAB from anywhere in the world through the Internet with a web browser that supports java programming.

Cognitive Psychology (Hardcover, International Edition): Robert Sternberg Cognitive Psychology (Hardcover, International Edition)
Robert Sternberg
R779 R668 Discovery Miles 6 680 Save R111 (14%) Shipped within 8 - 13 working days

With an accessible, easy-to-understand writing style, COGNITIVE PSYCHOLOGY, Sixth Edition will give you the tools you need to be successful in the course This book covers cognitive neuroscience, attention and consciousness, perception, memory, knowledge, representation, language, problem solving and creativity, decision making and reasoning, cognitive development, and intelligence. A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know. The author provides a "from lab to life" approach that covers theory, lab and field research, and applications to everyday life.

Cognition - Exploring the Science of the Mind (Book, 5th Fifth (with Zaps and Cognition Workbook) ed.): Daniel Reisberg Cognition - Exploring the Science of the Mind (Book, 5th Fifth (with Zaps and Cognition Workbook) ed.)
Daniel Reisberg
R2,978 R2,438 Discovery Miles 24 380 Save R540 (18%) Shipped within 7 - 13 working days

Cognition uses the best of current research to help students think like psychologists and understand how cognitive psychology is relevant to their lives. The Fifth Edition offers a streamlined presentation, introduces an attractive new full-color design and an expanded art program, and has been thoughtfully updated with the best of current research.

Other Minds - The Octopus and the Evolution of Intelligent Life (Paperback, Edition): Peter Godfrey-Smith Other Minds - The Octopus and the Evolution of Intelligent Life (Paperback, Edition)
Peter Godfrey-Smith 1
R272 R165 Discovery Miles 1 650 Save R107 (39%) Shipped within 7 - 12 working days

`Brilliant' Guardian Waterstones Non-Fiction Book of the Month (March) SHORTLISTED FOR THE 2017 ROYAL SOCIETY SCIENCE BOOK PRIZE What if intelligent life on Earth evolved not once, but twice? The octopus is the closest we will come to meeting an intelligent alien. What can we learn from the encounter? In Other Minds, Peter Godfrey-Smith, a distinguished philosopher of science and a skilled scuba diver, tells a bold new story of how nature became aware of itself - a story that largely occurs in the ocean, where animals first appeared. Tracking the mind's fitful development from unruly clumps of seaborne cells to the first evolved nervous systems in ancient relatives of jellyfish, he explores the incredible evolutionary journey of the cephalopods, which began as inconspicuous molluscs who would later abandon their shells to rise above the ocean floor, searching for prey and acquiring the greater intelligence needed to do so - a journey completely independent from the route that mammals and birds would later take. But what kind of intelligence do cephalopods possess? How did the octopus, a solitary creature with little social life, become so smart? What is it like to have eight tentacles that are so packed with neurons that they virtually `think for themselves'? By tracing the question of inner life back to its roots and comparing human beings with our most remarkable animal relatives, Godfrey-Smith casts crucial new light on the octopus mind - and on our own.

The Memory Code - The 10-minute solution for healing your life through memory engineering (Paperback): Alex Loyd The Memory Code - The 10-minute solution for healing your life through memory engineering (Paperback)
Alex Loyd 1
R403 R259 Discovery Miles 2 590 Save R144 (36%) Shipped within 7 - 12 working days

Every one of us is the product of our past experiences. Good or bad, everything we do is informed by our memories - or more accurately, what we take away from those memories. But what if you could go back and rewrite the lessons of the past? What if you could turn a road block into a springboard? What if you could change your behaviour by changing your memories? Maybe it sounds too futuristic to be real, but it's both real and possible. Our past doesn't have to dictate our future. Losing weight, ending addiction, improving relationships, improving careers - you can really change these behaviours by altering your memories. In his groundbreaking new book The Memory Code, bestselling author Dr. Alexander Loyd teaches you how, revealing techniques he's been developing for more than 16 years. When we have a negative experience, we develop coping mechanisms to avoid that experience in the future. That can lead to behaviours like overeating, substance abuse, or poor lifestyle choices. By turning negative memories into positive ones, we can change the behaviours at the root of our problems. This process, called memory re-engineering, involves teaching our brains to re-imagine and re-code certain memories that trigger negative associations and the avoidance and coping mechanisms we've developed to deal with them. It means teaching ourselves to rethink those internal images so that instead of producing fear, anxiety and other negative emotions, they produce love, peace and positive associations.

Students at the Center - Personalized Learning with Habits of Mind (Paperback): Bena Kallick, Allison Zmuda Students at the Center - Personalized Learning with Habits of Mind (Paperback)
Bena Kallick, Allison Zmuda
R514 R400 Discovery Miles 4 000 Save R114 (22%) Shipped within 7 - 11 working days
The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover): Donald D. Hoffman The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Hardcover)
Donald D. Hoffman 1
R530 R315 Discovery Miles 3 150 Save R215 (41%) Shipped within 7 - 12 working days

A groundbreaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

Range - How Generalists Triumph In A Specialized World (Paperback): David Epstein Range - How Generalists Triumph In A Specialized World (Paperback)
David Epstein 2
R330 R283 Discovery Miles 2 830 Save R47 (14%) Shipped within 4 - 8 working days

The ground-breaking and exhilarating exploration into how to succeed in the 21st Century.

'David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range.' – Malcolm Gladwell, bestselling author of Outliers.

From the ‘10,000 hours rule’ to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start.

This is completely wrong.

In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range.

Studying the world's most successful athletes, artists, musicians, inventors and scientists, Epstein demonstrates why in most fields - especially those that are complex and unpredictable - generalists, not specialists are primed to excel. No matter what you do, where you are in life, whether you are a teacher, student, scientist, business analyst, parent, job hunter, retiree, you will see the world differently after you've read Range. You'll understand better how we solve problems, how we learn and how we succeed. You'll see why failing a test is the best way to learn and why frequent quitters end up with the most fulfilling careers.

As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, Range shows how people who think broadly and embrace diverse experiences and perspectives will increasingly thrive and why spreading your knowledge across multiple domains is the key to your success, and how to achieve it.

Range - How Generalists Triumph in a Specialized World (Hardcover): David Epstein Range - How Generalists Triumph in a Specialized World (Hardcover)
David Epstein 1
R472 R356 Discovery Miles 3 560 Save R116 (25%) Shipped within 7 - 12 working days

'David Epstein manages to make me thoroughly enjoy the experience of being told that everything I thought about something was wrong. I loved Range.' - Malcolm Gladwell, bestselling author of Outliers. Range is the ground-breaking and exhilarating exploration into how to be successful in the 21st Century, from David Epstein the acclaimed author of The Sports Gene. What if everything you have been taught about how to succeed in life was wrong? From the `10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows that the way to excel is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. Studying the world's most successful athletes, artists, musicians, inventors, and scientists Epstein discovered that in most fields - especially those that are complex and unpredictable - generalists, not specialists, are primed to excel. They are also more creative, more agile, and able to make connections their more specialized peers can't see. Range proves that by spreading your knowledge across multiple domains is the key to success rather than deepening their knowledge in a single area. Provocative, rigorous, and engrossing, Range explains how to maintain the benefits of breadth, diverse experience and interdisciplinary thinking in a world that increasingly demands, hyper-specialization.

Moonwalking with Einstein - The Art and Science of Remembering Everything (Paperback): Joshua Foer Moonwalking with Einstein - The Art and Science of Remembering Everything (Paperback)
Joshua Foer 2
R270 R160 Discovery Miles 1 600 Save R110 (41%) Shipped within 7 - 12 working days

Joshua Foer's Moonwalking with Einstein is an astonishing journey through the mind, and secrets of how our memory really works. Can anyone get a perfect memory? Joshua Foer used to be like most of us, forgetting phone numbers and mislaying keys. Then he learnt the art of memory training, discovering the mnemonic ancient 'memory palace' technique first practiced by Simonides of Ceos over 2,500 years ago. And only year later, Foer found himself in the finals of the US Memory Championships, alongside 'mental athletes' who could memorise the precise order of ten shuffled decks of cards in under an hour. From the man who can recall nine thousand books to another who constantly forgets who he is, from the ancient world to the cutting edge of neuroscience, Joshua Foer discovers a truth we often forget: that memory is the key to everything we are. 'Passionate and deeply engrossing ... The more we challenge ourselves, the greater our capacity. It's a fact that every teacher, parent and student would do well to learn. The lesson is unforgettable' Washington Post 'Captivating ... Engaging ... Mr. Foer writes in these pages with fresh enthusiasm. His narrative is smart and funny' Michiko Kakutani, New York Times 'Delightful...empathetic, thought-provoking and...memorable' Elizabeth Pisani, Prospect 'An endearingly geeky world ... witty and revelatory' Oliver Burkeman, Guardian 'A charming book ... interwoven with informed exposition about the psychological science of memory' Professor Larry R Squire, Nature 'Great fun and hugely readable' Mark Turner, Independent Joshua Foer studied evolutionary biology at Yale University and is now a freelance science journalist, writing for National Geographic and The New York Times among others. Researching an article on the US Memory Championships, Foer became intrigued by the potential of his own memory. After just one year of training, he won the following year's Championship.

The Geography of Thought - How Asians and Westerners Think Differently - and Why (Paperback): Richard E. Nisbett The Geography of Thought - How Asians and Westerners Think Differently - and Why (Paperback)
Richard E. Nisbett 1
R240 R189 Discovery Miles 1 890 Save R51 (21%) Shipped within 4 - 8 working days

'The most influential thinker, in my life, has been the psychologist Richard Nisbett. He basically gave me my view of the world.' -Malcolm Gladwell "One of the world's leading thinkers" Daily Telegraph When Richard Nisbett showed an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese subjects, on the other hand, made observations about the background environment...and the different "seeings" are a clue to profound underlying cognitive differences between Westerners and East Asians. As Professor Nisbett shows in The Geography of Thought people actually think - and even see - the world differently, because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China, and that have survived into the modern world. As a result, East Asian thought is "holistic" - drawn to the perceptual field as a whole, and to relations among objects and events within that field. By comparison to Western modes of reasoning, East Asian thought relies far less on categories, or on formal logic; it is fundamentally dialectic, seeking a "middle way" between opposing thoughts. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behaviour.

Working Wonders - How to Make the Impossible Happen (Paperback): Ryszard Praszkier Working Wonders - How to Make the Impossible Happen (Paperback)
Ryszard Praszkier
R489 Discovery Miles 4 890 Shipped within 7 - 12 working days

The difference between what's possible and what's not is a construct of the human mind, a matter of perspective, and it's one that can be changed. Working Wonders explains the fundamentals that shape the mind: how it builds walls to protect itself and how a person can tear those walls down to tackle challenges that would have previously been discounted as unrealistic. This volume shares case studies featuring people making the impossible a reality and, in doing so, changing the world for the better. On a deeper level and yet still using non-technical language, the book identifies possible neurological and psychosocial mechanisms that limit the brain, and techniques that may open it up to exploring the seemingly unachievable. Praszkier also introduces the concept of 'possibilitivity', a personality trait that reflects the propensity to perceive insurmountable challenges as doable, and concludes by presenting a portfolio of 'Do It Yourself' techniques.

The AI Does Not Hate You - Superintelligence, Rationality and the Race to Save the World (Hardcover): Tom Chivers The AI Does Not Hate You - Superintelligence, Rationality and the Race to Save the World (Hardcover)
Tom Chivers 1
R396 R319 Discovery Miles 3 190 Save R77 (19%) Shipped within 7 - 12 working days

'Beautifully written, and with wonderful humour, this is a thrilling adventure story of our own future' Lewis Dartnell, author of The Knowledge and Origins 'The AI does not hate you, nor does it love you, but you are made of atoms which it can use for something else' This is a book about AI and AI risk. But it's also more importantly about a community of people who are trying to think rationally about intelligence, and the places that these thoughts are taking them, and what insight they can and can't give us about the future of the human race over the next few years. It explains why these people are worried, why they might be right, and why they might be wrong. It is a book about the cutting edge of our thinking on intelligence and rationality right now by the people who stay up all night worrying about it. Along the way, we discover why we probably don't need to worry about a future AI resurrecting a perfect copy of our minds and torturing us for not inventing it sooner, but we perhaps should be concerned about paperclips destroying life as we know it; how Mickey Mouse can teach us an important lesson about how to program AI; and how a more rational approach to life could be what saves us all.

Better Learning Through Structured Teaching - A Framework for the Gradual Release of Responsibility (Paperback, 2nd ed.):... Better Learning Through Structured Teaching - A Framework for the Gradual Release of Responsibility (Paperback, 2nd ed.)
Douglas Fisher, Nancy Frey
R514 R399 Discovery Miles 3 990 Save R115 (22%) Shipped within 7 - 11 working days

In the updated 2nd edition of this ASCD best-seller, Douglas Fisher and Nancy Frey dig deeper into the hows and whys of the gradual release of responsibility instructional framework, an approach that helps students develop into engaged, self-directed learners. Along with tips and tools for classroom implementation, you'll find new examples and lesson advice aligned to the Common Core State Standards.

Cognition - The Thinking Animal (Paperback, 4th Revised edition): Daniel T. Willingham, Cedar Riener Cognition - The Thinking Animal (Paperback, 4th Revised edition)
Daniel T. Willingham, Cedar Riener
R1,625 Discovery Miles 16 250 Shipped within 7 - 12 working days

By describing experiments that control, manipulate and measure mental processes, this book shows how we can discover the answers to key questions about the mind, such as: 'Can we focus attention on more than one thing?' and 'Is language unique to humans?' Written in a down-to-earth narrative prose that avoids jargon, addresses the reader directly and draws on the authors' unique style ('suppose Willingham split his pants at a junior high dance ...'), this text takes complex experiments in cognitive psychology and describes them for undergraduate students. Willingham has a record of excellence in translating cognitive psychology research for K-12 teachers with his bestselling Why Don't Students Like School? and other popular books. This book applies the clear and approachable prose style towards building foundational knowledge in cognitive psychology for undergraduates.

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