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Books > Social sciences > Psychology > Cognition & cognitive psychology

Mario Bunge: A Centenary Festschrift (Hardcover, 1st ed. 2019): Michael R. Matthews Mario Bunge: A Centenary Festschrift (Hardcover, 1st ed. 2019)
Michael R. Matthews
R2,645 Discovery Miles 26 450 Ships in 12 - 17 working days

This volume has 41 chapters written to honor the 100th birthday of Mario Bunge. It celebrates the work of this influential Argentine/Canadian physicist and philosopher. Contributions show the value of Bunge's science-informed philosophy and his systematic approach to philosophical problems. The chapters explore the exceptionally wide spectrum of Bunge's contributions to: metaphysics, methodology and philosophy of science, philosophy of mathematics, philosophy of physics, philosophy of psychology, philosophy of social science, philosophy of biology, philosophy of technology, moral philosophy, social and political philosophy, medical philosophy, and education. The contributors include scholars from 16 countries. Bunge combines ontological realism with epistemological fallibilism. He believes that science provides the best and most warranted knowledge of the natural and social world, and that such knowledge is the only sound basis for moral decision making and social and political reform. Bunge argues for the unity of knowledge. In his eyes, science and philosophy constitute a fruitful and necessary partnership. Readers will discover the wisdom of this approach and will gain insight into the utility of cross-disciplinary scholarship. This anthology will appeal to researchers, students, and teachers in philosophy of science, social science, and liberal education programmes. 1. Introduction Section I. An Academic Vocation (3 chapters) Section II. Philosophy (12 chapters) Section III. Physics and Philosophy of Physics (4 chapters) Section IV. Cognitive Science and Philosophy of Mind (2 chapters) Section V. Sociology and Social Theory (4 chapters) Section VI. Ethics and Political Philosophy (3 chapters) Section VII. Biology and Philosophy of Biology (3 chapters) Section VIII. Mathematics (3 chapters) Section IX. Education (2 chapters) Section X. Varia (3 chapters) Section XI. Bibliography

Self Perception (Hardcover): Richard Riding, Stephen Rayner Self Perception (Hardcover)
Richard Riding, Stephen Rayner
R2,938 Discovery Miles 29 380 Ships in 10 - 15 working days

The second book in a new seies, Self Perception brings together contemporary perspectives on individual differences in psychology. Drawing upon an international field of established and new researchers, the series presents both theoretical and applied work looking at individual difference in human performance. The re-appraisal of self perception is considered as part of the development of new thinking in the theory of self-reference. This includes models of self from the United States and the United Kingdom. The book goes on to explore recent research from around the globe. Not only are studies from Australia, Norway, and the United States examined but research from Greece and Kuwait is also explored. Varied topics are covered, including the effects of gender, self-esteem, and pupil self-perception in the academic context. Set within the framework of a conceptual synthesis of the research, the book offers a contemporary review of current thinking in the field. The contributors provide recent, relevant, and alternative perspectives for psychologists and applied scientists.

Novel Approaches in Cognitive Informatics and Natural Intelligence (Hardcover): Yingxu Wang Novel Approaches in Cognitive Informatics and Natural Intelligence (Hardcover)
Yingxu Wang
R5,635 Discovery Miles 56 350 Ships in 12 - 17 working days

Creating a link between a number of natural science and life science disciplines, the emerging field of cognitive informatics presents a transdisciplinary approach to the internal information processing mechanisms and processes of the brain and natural intelligence.""Novel Approaches in Cognitive Informatics and Natural Intelligence"" penetrates the academic field to offer the latest advancements in cognitive informatics and natural intelligence. This book covers the five areas of cognitive informatics, natural intelligence, autonomic computing, knowledge science, and relevant development, to provide researchers, academicians, students, and practitioners with a ready reference to the latest findings.

Intelligence of Apes and Other Rational Beings (Hardcover, New): Duane M. Rumbaugh, David A. Washburn Intelligence of Apes and Other Rational Beings (Hardcover, New)
Duane M. Rumbaugh, David A. Washburn
R2,060 Discovery Miles 20 600 Ships in 12 - 17 working days

A new way to look at the mysteries of the animal mind What is animal intelligence? In what ways is it similar to human intelligence? Many behavioral scientists have realized that animals can be rational, can think in abstract symbols, can understand and react to human speech, and can learn through observation as well as conditioning many of the more complicated skills of life. Now Duane Rumbaugh and David Washburn probe the mysteries of the animal mind even further, identifying an advanced level of animal behavior-emergents-that reflects animals' natural and active inclination to make sense of the world. Rumbaugh and Washburn unify all behavior into a framework they call Rational Behaviorism and present it as a new way to understand learning, intelligence, and rational behavior in both animals and humans. Drawing on years of research on issues of complex learning and intelligence in primates (notably rhesus monkeys, chimpanzees, and bonobos), Rumbaugh and Washburn provide delightful examples of animal ingenuity and persistence, showing that animals are capable of very creative solutions to novel challenges. The authors analyze learning processes and research methods, discuss the meaningful differences across the primate order, and point the way to further advances, enlivening theoretical material about primates with stories about their behavior and achievements.

The Perception and Cognition of Visual Space (Hardcover, 1st ed. 2017): Paul Linton The Perception and Cognition of Visual Space (Hardcover, 1st ed. 2017)
Paul Linton
R2,274 Discovery Miles 22 740 Ships in 12 - 17 working days

This book explores a central question in the study of depth perception - 'does the visual system rely upon objective knowledge and subjective meaning to specify visual depth?' Linton advances an alternative interpretation to the generally accepted affirmative answer, according to which many of the apparent contributions of knowledge and meaning to depth perception are better understood as contributions to our post-perceptual cognition of depth. In order to defend this position a new account of visual cognition is required, as well as a better understanding of the optical and physiological cues to depth. This book will appeal to students and researchers in psychology, vision science, and philosophy, as well as technologists and content creators working in virtual and augmented reality.

Structural Information Theory - The Simplicity of Visual Form (Hardcover, New): Emanuel Leeuwenberg, Peter A. Van Der Helm Structural Information Theory - The Simplicity of Visual Form (Hardcover, New)
Emanuel Leeuwenberg, Peter A. Van Der Helm
R2,650 Discovery Miles 26 500 Ships in 12 - 17 working days

Structural information theory is a coherent theory about the way the human visual system organises a raw visual stimulus into objects and object parts. To humans, a visual stimulus usually has one clear interpretation even though, in theory, any stimulus can be interpreted in numerous ways. To explain this, the theory focuses on the nature of perceptual interpretations rather than on underlying process mechanisms and adopts the simplicity principle which promotes efficiency of internal resources rather than the likelihood principle which promotes veridicality in the external world. This theoretically underpinned starting point gives rise to quantitative models and verifiable predictions for many visual phenomena, including amodal completion, subjective contours, transparency, brightness contrast, brightness assimilation and neon illusions. It also explains phenomena such as induced temporal order, temporal context effects and hierarchical dominance effects, and extends to evaluative pattern qualities such as distinctiveness, interestingness and beauty.

Telling to Understand - The Impact of Narrative on Autobiographical Memory (Hardcover, 1st ed. 2020): Andrea Smorti Telling to Understand - The Impact of Narrative on Autobiographical Memory (Hardcover, 1st ed. 2020)
Andrea Smorti
R3,564 Discovery Miles 35 640 Ships in 10 - 15 working days

This book illustrates the link that unites memory, thought, and narration, and explores how the act of telling helps people to understand themselves and others. The structure of the book is divided into two parts. The first part focuses on the aspect of narrative comprehension-the person as narrator. It identifies two different origins of narrative comprehension (memory and play) and argues that the narratives we produce starting from autobiographical memory are intended to give order and meaning to events that happened in the past, in order to be able to interpret the present. Conversely, the narratives we produce starting from play are aesthetically constructed, not forced to respect reality, and because of this create potential new worlds of understanding. The second part of this book is devoted to the study of narrative understanding as an understanding of the other. Chapters examine the different points of view a listener can adopt in order to interpret the text produced by a narrator and how these points of view can interact with each other. The book concludes with a consideration of narrative comprehension in the digital world, and examines the principal effects of stories and narrative on the notion of self in the realm of the "Internet galaxy." Telling to Understand will be of interest to researchers and students in cognitive science, psychology, literary studies, philosophy, education, and educational technology, as well as any reader interested in enlarging their concept of narrative and how narrating modifies the self.

Living Your Purpose - The Heart of NLP (Hardcover): Linda R. Ferguson Living Your Purpose - The Heart of NLP (Hardcover)
Linda R. Ferguson
R839 Discovery Miles 8 390 Ships in 10 - 15 working days

Living Your Purpose walks readers through the five principles at the heart of NLP. Neurolinguistic programming (NLP) is the study of how people make change on purpose. In applying NLP to your own life, you simply assume that you have what you need and the problem is to find it. Whether you are in pain, confused, stuck or in pursuit of a goal that seems impossible, there is only one problem. You have not yet made a connection between that situation and the resources that will lead to a satisfying outcome. This is a book for everyone who has ever wished NLP could be clear and practical and rooted in evidence that what it teaches really works. Since 2003, Linda has been one of Canada's leading developers of NLP. Through creativity, interaction with related models, and study of the leading edge, Linda develops training that accelerates learning and transformation.

Patterns In The Mind - Language And Human Nature (Paperback, New ed): Ray Jackendorf Patterns In The Mind - Language And Human Nature (Paperback, New ed)
Ray Jackendorf
R684 Discovery Miles 6 840 Ships in 10 - 15 working days

What is it about the human mind that accounts for the fact that we can all speak and understand a language? Why can't other creatures do the same? And what does this tell us about the rest of a human abilities? Recent dramatic discoveries in linguistics and psychology provide intriguing answers to these age-old mysteries. In this fascinating book, Ray Jackendoff emphasizes the grammatical commonalities across languages, both spoken and signed, and discusses the implications for our understanding of language acquisition and loss.

Power Of Your Subconscious Mind Hardcover (Hardcover): Joseph Murphy Power Of Your Subconscious Mind Hardcover (Hardcover)
Joseph Murphy
R752 R659 Discovery Miles 6 590 Save R93 (12%) Ships in 10 - 15 working days
Handbook for Online Learning Contexts: Digital, Mobile and Open - Policy and Practice (Hardcover, 1st ed. 2021): Ann... Handbook for Online Learning Contexts: Digital, Mobile and Open - Policy and Practice (Hardcover, 1st ed. 2021)
Ann Marcus-Quinn, Triona Hourigan
R6,440 Discovery Miles 64 400 Ships in 12 - 17 working days

This book addresses the gap in the literature concerned with global case studies of successful Digital, Mobile and Open Education. The book shares experiences from international teaching and learning projects at all levels of Education, and provides advice for future policy and investment in digital teaching and learning and Open Education projects. It also provides an expectation on the future capacity and sustainability of Open Education.

Language: A Biological Model (Hardcover, New): Ruth Garrett Millikan Language: A Biological Model (Hardcover, New)
Ruth Garrett Millikan
R4,441 Discovery Miles 44 410 Ships in 12 - 17 working days

Ruth Millikan is well known for having developed a strikingly original way for philosophers to seek understanding of mind and language, which she sees as biological phenomena. She now draws together a series of groundbreaking essays which set out her approach to language. Guiding the work of most linguists and philosophers of language today is the assumption that language is governed by prescriptive normative rules. Millikan offers a fundamentally different way of viewing the partial regularities that language displays, comparing them to biological norms that emerge from natural selection. This yields novel and quite radical consequences for our understanding of the nature of public linguistic meaning, the process of language understanding, how children learn language, and the semantics/pragmatics distinction.

Emotional Engineering, Vol.5 (Hardcover, 1st ed. 2017): Shuichi Fukuda Emotional Engineering, Vol.5 (Hardcover, 1st ed. 2017)
Shuichi Fukuda
R3,041 Discovery Miles 30 410 Ships in 10 - 15 working days

This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing. Topics include experience, happiness, cognitive science, neuroscience, additive manufacturing, universal design, branding, teamwork. Throughout the book, the emotions of the end users of engineering products are discussed, as well as the perspective of the expert. The book provides researchers, students, and practicing engineers with an opportunity to examine research and practice in engineering from a different perspective, and offers pointers to how to collaborate with people from other fields to help achieve a more connected society.

Visuospatial Processing for Education in Health and Natural Sciences (Hardcover, 1st ed. 2019): Juan C. Castro-Alonso Visuospatial Processing for Education in Health and Natural Sciences (Hardcover, 1st ed. 2019)
Juan C. Castro-Alonso
R3,036 Discovery Miles 30 360 Ships in 10 - 15 working days

Visuospatial processing is key to learn and perform professionally in the domains of health and natural sciences. As such, there is accumulating research showing the importance of visuospatial processing for education in diverse health sciences (e.g., medicine, anatomy, surgery) and in many natural sciences (e.g., biology, chemistry, physics, geology). In general, visuospatial processing is treated separately as (a) spatial ability and (b) working memory with visuospatial stimuli. This book attempts to link these two research perspectives and present visuospatial processing as the cognitive activity of two components of working memory (mostly the visuospatial sketch pad, and also the central executive), which allows to perform in both spatial ability and working memory tasks. Focusing on university education in the fields of health sciences and natural sciences, the chapters in this book describe the abilities of mental rotation, mental folding, spatial working memory, visual working memory, among others, and how different variables affect them. Some of these variables, thoroughly addressed in the book, are sex (gender), visualizations, interactivity, cognitive load, and embodiment. The book concludes with a chapter presenting VAR, a battery of computer-based tests to measure different tasks entailing visuospatial processing. With contributions by top educational psychologists from around the globe, this book will be of interest to a broad array of readers across the disciplines.

Handbook of Missing Persons (Hardcover, 1st ed. 2016): Stephen J. Morewitz, Caroline Sturdy Colls Handbook of Missing Persons (Hardcover, 1st ed. 2016)
Stephen J. Morewitz, Caroline Sturdy Colls
R6,917 Discovery Miles 69 170 Ships in 10 - 15 working days

This ambitious multidisciplinary volume surveys the science, forensics, politics, and ethics involved in responding to missing persons cases. International experts across the physical and social sciences offer data, case examples, and insights on best practices, new methods, and emerging specialties that may be employed in investigations. Topics such as secondary victimization, privacy issues, DNA identification, and the challenges of finding victims of war and genocide highlight the uncertainties and complexities surrounding these cases as well as possibilities for location and recovery. This diverse presentation will assist professionals in accessing new ideas, collaborating with colleagues, and handling missing persons cases with greater efficiency-and potentially greater certainty. Among the Handbook's topics: *A profile of missing persons: some key findings for police officers. *Missing persons investigations and identification: issues of scale, infrastructure, and political will. *Pregnancy and parenting among runaway and homeless young women. *Estimating the appearance of the missing: forensic age progression in the search for missing persons. *The use of trace evidence in missing persons investigations. *The Investigation of historic missing persons cases: genocide and "conflict time" human rights abuses. The depth and scope of its expertise make the Handbook of Missing Persons useful for criminal justice and forensic professionals, health care and mental health professionals, social scientists, legal professionals, policy leaders, community leaders, and military personnel, as well as for the general public.

Teaching and Learning for Social Justice and Equity in Higher Education - Co-curricular Environments (Hardcover, 1st ed. 2021):... Teaching and Learning for Social Justice and Equity in Higher Education - Co-curricular Environments (Hardcover, 1st ed. 2021)
Laura Parson, C. Casey Ozaki
R4,320 Discovery Miles 43 200 Ships in 12 - 17 working days

This book is the third in a four volume series that focuses on research-based teaching and learning practices that promote social justice and equity in higher education. In this volume, we focus on the application of the scholarship of teaching and learning in higher education outside of the classroom to maximize the effectiveness of student affairs programming. Specifically, authors focus on the application of SoTL in higher education outside of the classroom (e.g., faculty development, leadership, student involvement, student affairs) in ways that promote greater equity and inclusion in higher education. Each chapter includes a description of how higher education may traditionally marginalize students from underrepresented groups, outlines a research-based plan to improve student experiences, and provides a program or activity plan to implement the recommendations from each chapter.

Perceptual Experience (Hardcover, New): Tamar Szabo Gendler, John Hawthorne Perceptual Experience (Hardcover, New)
Tamar Szabo Gendler, John Hawthorne
R5,866 Discovery Miles 58 660 Ships in 12 - 17 working days

In the last few years there has been an explosion of philosophical interest in perception; after decades of neglect, it is now one of the most fertile areas for new work. Perceptual Experience presents new work by fifteen of the world's leading philosophers. All papers are written specially for this volume, and they cover a broad range of topics dealing with sensation and representation, consciousness and awareness, and the connections between perception and knowledge and between perception and action. This will be the book on the philosophy of perception, a fascinating resource for philosophers and psychologists.

Judgments, Decisions, and Public Policy (Hardcover): Rajeev Gowda, Jeffrey C. Fox Judgments, Decisions, and Public Policy (Hardcover)
Rajeev Gowda, Jeffrey C. Fox
R3,363 R2,834 Discovery Miles 28 340 Save R529 (16%) Ships in 12 - 17 working days

When people make judgments and choices, especially when faced with uncertainty, they behave in a manner that seems complex and irrational. Cognitive psychologists have identified and organized these patterns of behavior into a descriptively accurate model of human judgments and choices called behavioral decision theory. Incorporating this theory's insights in public policy analysis will enhance our ability to design better policies and enable us to understand the limits of effective regulation.

Shakespeare and Conceptual Blending - Cognition, Creativity, Criticism (Hardcover, 1st ed. 2017): Michael Booth Shakespeare and Conceptual Blending - Cognition, Creativity, Criticism (Hardcover, 1st ed. 2017)
Michael Booth
R3,598 Discovery Miles 35 980 Ships in 12 - 17 working days

This book shows how Shakespeare's excellence as storyteller, wit and poet reflects the creative process of conceptual blending. Cognitive theory provides a wealth of new ideas that illuminate Shakespeare, even as he illuminates them, and the theory of blending, or conceptual integration, strikingly corroborates and amplifies both classic and current insights of literary criticism. This study explores how Shakespeare crafted his plots by fusing diverse story elements and compressing incidents to strengthen dramatic illusion; considers Shakespeare's wit as involving sudden incongruities and a reckoning among differing points of view; interrogates how blending generates the "strange meaning" that distinguishes poetic expression; and situates the project in relation to other cognitive literary criticism. This book is of particular significance to scholars and students of Shakespeare and cognitive theory, as well as readers curious about how the mind works.

Focus: Best Ways to Improve Your Concentration and Improve Your Learning (Hardcover): David Hewitt Focus: Best Ways to Improve Your Concentration and Improve Your Learning (Hardcover)
David Hewitt
R969 Discovery Miles 9 690 Ships in 10 - 15 working days

Do You Struggle With Staying Focused? Do you want to be able to concentrate better? Do you struggle with lack of focus and procrastination starts to settle in? Are you looking to increase your learning capacity? These effective strategies and exercises will improve your learning. You'll be excited to see your productivity and efficiency increase dramatically allowing you to laser in on tasks. Within this book's pages, you will find the answers to these questions and more. Just some of the questions and topics include: *Mental Exercises to Boost Concentration* *Methods for Improving Learning Capacity* *Various Techniques to Improve Your Learning* *How To Improve Your Memory* *10 Tips Specifically For Concentration at Work* This book breaks training down into easy-to-understand modules. It starts from the very beginning of the science of concentration and how to improve it, so you can get great results - and be less distracted!

The Rise of Virtual Reality - The Rise of Virtual Reality: It is All in Your Head (Hardcover): Anthony Napoleon The Rise of Virtual Reality - The Rise of Virtual Reality: It is All in Your Head (Hardcover)
Anthony Napoleon
R1,806 Discovery Miles 18 060 Ships in 10 - 15 working days
Augmented Humanity - Being and Remaining Agentic in a Digitalized World (Hardcover, 1st ed. 2021): Peter T. Bryant Augmented Humanity - Being and Remaining Agentic in a Digitalized World (Hardcover, 1st ed. 2021)
Peter T. Bryant
R1,699 Discovery Miles 16 990 Ships in 12 - 17 working days

This open access book will examine the implications of digitalization for the understanding of humanity, conceived as a community of intelligent agency. It addresses important topics across a range of social and behavioral theories and identifies a range of novel mechanisms and their social behavioral effects. Across the book, the author highlights the expansion of intelligent processing capability brought about by digitalization and the challenges this exposes for integrating artificial and human capabilities. It includes the altered effects of bounded rationality in problem solving and decision making; related changes in the perception of rationality, plus novel myopias and biases. It also seeks to address cognitive intersubjectivity, learning from performance and agentic self-generation; and the novel methods and patterns of reasoned thought which emerge in a digitalized world; and how these mechanisms will combine in making and remaking the world of human experience and understanding. This book examines the problematics and prospects for digitally augmented humanity. In doing so, it maps the terrain for a future science of augmented agency. It will have cross-disciplinary appeal to students and scholars of applied psychology, cognitive and behavioral science, organizational psychology and management, business, finance, and digital cultures and humanities.

Frames of Mind (Paperback, New edition): Howard Gardner Frames of Mind (Paperback, New edition)
Howard Gardner
R466 R386 Discovery Miles 3 860 Save R80 (17%) Ships in 12 - 17 working days

When 'Frames of Mind' was first published in 1984 it was acclaimed as 'a most important contribution to cognitive psychology'. In it Howard Gardner demonstrates that there exist many human 'intelligences', common to all cultures – each with its own patterns of development and brain activity, and each different in kind from the others. These potentials include linguistic, musical, and logical/mathematical capacities, as well as spatial and bodily intelligences, and the ability to arrive at an emotional and mental sense of self and other people. Rather than reducing an individual's potential to a single score on an IQ test, it is the fostering and education of all these intellingences that should be our concern. Gardner's controversial argument has resounding implications for the ways in which we think about intelligence and education.

"For those of us who suspect that intelligence is too complex a phenomenon to be measured by the single number derived from an 'intelligence test', Gardner's book is a refreshing experience and an open door into a whole new way of looking at human beings."
ISAAC ASIMOV

"Gardner makes his theory stick more firmly than any other before him, and I cannot help wondering what the effects of this book will be on the education of this country. What, for instance, might happen to IQ testing? Or to streaming?"
DAILY TELEGRAPH

"Offers a cogent, multi-dimensional answer to the IQ testing fanatics… a real alternative to the blind empiricism of the IQ testers. How refreshing to see it justified in scholarly terms."
OBSERVER

Mind and Maze - Spatial Cognition and Environmental Behavior (Hardcover, New): Ann S Devlin Mind and Maze - Spatial Cognition and Environmental Behavior (Hardcover, New)
Ann S Devlin
R2,934 Discovery Miles 29 340 Ships in 10 - 15 working days

In "Mind and Maze: Spatial Cognition and Environmental Behavior," Ann Sloan Devlin takes the reader on a journey from the crib to the city, examining at each life phase the development of how we know where we are in space and our appreciation of spatial relationships. The author explores gender differences in spatial cognition, the parts of the brain that handle spatial relationships, and the principles that mapmakers and others use to create navigational aids, all in an effort to better identify the connection between certain behaviors and their relevance to real-world tasks. This book offers students, researchers, architects, and policy makers a fuller appreciation of spatial cognition and its impact on society.

Devlin examines a fundamental aspect of human behavior, that we are animals for whom functioning in space is essential to our survival, in a uniquely interdisciplinary way. Rather than narrowly limit her focus to a specific area of psychology, she discusses spatial cognition from many perspectives, from urban planning and architecture to developmental psychology and neuroscience. This book offers students, researchers, architects, and policy makers a fuller appreciation of spatial cognition and its impact on society.

The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Paperback): Donald D. Hoffman The Case Against Reality - How Evolution Hid the Truth from Our Eyes (Paperback)
Donald D. Hoffman 1
R340 R308 Discovery Miles 3 080 Save R32 (9%) Ships in 9 - 15 working days

SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019 'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

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