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Books > Social sciences > Psychology > Cognition & cognitive psychology

Cognitive Capitalism - Human Capital and the Wellbeing of Nations (Paperback): Heiner Rindermann Cognitive Capitalism - Human Capital and the Wellbeing of Nations (Paperback)
Heiner Rindermann
R900 Discovery Miles 9 000 Ships in 10 - 15 working days

Nations can vary greatly in their wealth, democratic rights and the wellbeing of their citizens. These gaps are often obvious, and by studying the flow of immigration one can easily predict people's wants and needs. But why are there also large differences in the level of education indicating disparities in cognitive ability? How are they related to a country's economic, political and cultural development? Researchers in the paradigms of economics, psychology, sociology, evolution and cultural studies have tried to find answers for these hotly debated issues. In this book, Heiner Rindermann establishes a new model: the emergence of a burgher-civic world, supported by long-term background factors, furthered education and thinking. The burgher-civic world initiated a reciprocal development changing society and culture, resulting in past and present cognitive capital and wealth differences. This is an important text for graduate students and researchers in a wide range of fields, including economics, psychology, sociology and political science, and those working on economic growth, human capital formation and cognitive development.

Animal Cognition - Evolution, Behavior and Cognition (Paperback, 2nd ed. 2013): Clive D.L. Wynne, Monique A. R. Udell Animal Cognition - Evolution, Behavior and Cognition (Paperback, 2nd ed. 2013)
Clive D.L. Wynne, Monique A. R. Udell
R908 Discovery Miles 9 080 Ships in 10 - 15 working days

What occupies the mind of an animal? To what extent do they experience consciousness? Is there such a thing as culture in the animal kingdom? For those new to this fascinating topic, this innovative text delivers an apt and comprehensive introduction to the rich and complex world of animal behaviour and cognition. Discover pivotal case studies and experiments that have irrevocably shaped how we view the psychological and social lives of animals and discover such key cognitive topics as memory, communication and sensory perception. Projecting an insightful scope into the cognitive world of animals, from considering the use of tools in birds to the dance communication system of the honey bee, Wynne and Udell analyse and explain the importance of the observations and studies that have led to the greater understanding of how animals learn, perceive social relations, form concepts, experience time and navigate space. Written with the student-reader in mind, this text provides the ideal introduction to this excitingly progressive field in psychology to any undergraduate undertaking courses in animal behaviour and comparative psychology. This book is for those who desire to learn an up-to-date history of cornerstone theories in the field thus far and gain a comprehensive introductory understanding into the function and evolution of the broad range of cognitive and behavioural faculties in animals.

How To Decide (Paperback): Annie Duke How To Decide (Paperback)
Annie Duke
R372 R304 Discovery Miles 3 040 Save R68 (18%) Ships in 7 - 11 working days
Unlocking Creativity in Solving Novel Mathematics Problems - Cognitive and Non-Cognitive Perspectives and Approaches... Unlocking Creativity in Solving Novel Mathematics Problems - Cognitive and Non-Cognitive Perspectives and Approaches (Hardcover)
Carol R. Aldous
R2,884 Discovery Miles 28 840 Ships in 10 - 15 working days

Unlocking Creativity in Solving Novel Mathematics Problems delivers a fascinating insight into thinking and feeling approaches used in creative problem solving and explores whether attending to 'feeling' makes any difference to solving novel problems successfully. With a focus on research throughout, this book reveals ways of identifying, describing and measuring 'feeling' (or 'intuition') in problem-solving processes. It details construction of a new creative problem-solving conceptual framework using cognitive and non-cognitive elements, including the brain's visuo-spatial and linguistic circuits, conscious and non-conscious mental activity, and the generation of feeling in listening to the self, identified from verbal data. This framework becomes the process model for developing a comprehensive quantitative model of creative problem solving incorporating the Person, Product, Process and Environment dimensions of creativity. In a world constantly seeking new ideas and new approaches to solving complex problems, the application of this book's findings will revolutionize the way students, teachers, businesses and industries approach novel problem solving, and mathematics learning and teaching.

The Sociocultural Brain - A Cultural Neuroscience Approach to Human Nature (Hardcover): Shihui Han The Sociocultural Brain - A Cultural Neuroscience Approach to Human Nature (Hardcover)
Shihui Han
R1,174 Discovery Miles 11 740 Ships in 10 - 15 working days

How is the human brain shaped by our sociocultural experiences? What neural correlates underlie the extraordinary cultural diversity of human behavior? How do our genes interact with sociocultural experiences to moderate human brain functional organization and behavior? This Sociocultural Brain provides a new perspective on human brain functional organization, highlighting the role of human sociocultural experience and its interaction with genes in shaping human brain and behavior. Drawing on cutting edge research from the burgeoning field of cultural neuroscience, it reveals the cross-cultural differences in human brain activity that underlye a multitude of cognitive and affective processes - including visual perception/attention, memory, causal attribution, inference of others' mental states, self-reflection, and empathy. In addition, it presents studies that integrate brain imaging and cultural priming to explore the causal relationship between culture and brain functional organization. The book ends with a discussion of the implications of cultural neuroscience findings for understanding the nature of human brain and culture, as well as the implications for education, cross-cultural communication and conflict, and the clinical treatment of mental disorders.

Cyberpsychology and the Brain - The Interaction of Neuroscience and Affective Computing (Hardcover): Thomas D. Parsons Cyberpsychology and the Brain - The Interaction of Neuroscience and Affective Computing (Hardcover)
Thomas D. Parsons
R2,037 R1,920 Discovery Miles 19 200 Save R117 (6%) Ships in 10 - 15 working days

Cyberpsychology is a relatively new discipline that is growing at an alarming rate. While a number of cyberpsychology-related journals and books have emerged, none directly address the neuroscience behind it. This book proposes a framework for integrating neuroscience and cyberpsychology for the study of social, cognitive, and affective processes, and the neural systems that support them. A brain-based cyberpsychology can be understood as a branch of psychology that studies the neurocognitive, affective, and social aspects of humans interacting with technology, as well as the affective computing aspects of humans interacting with computational devices or systems. As such, a cyberpsychologist working from a brain-based cyberpsychological framework studies both the ways in which persons make use of devices and the neurocognitive processes, motivations, intentions, behavioural outcomes, and effects of online and offline uses of technology. Cyberpsychology and the Brain brings researchers into the vanguard of cyberpsychology and brain research.

Evolution of the Learning Brain - Or How You Got To Be So Smart... (Paperback): Paul Howard-Jones Evolution of the Learning Brain - Or How You Got To Be So Smart... (Paperback)
Paul Howard-Jones
R468 Discovery Miles 4 680 Ships in 10 - 15 working days

How does learning transform us biologically? What learning processes do we share with bacteria, jellyfish and monkeys? Is technology impacting on our evolution and what might the future hold for the learning brain? These are just some of the questions Paul Howard-Jones explores on a fascinating journey through 3.5 billion years of brain evolution, and discovers what it all means for how we learn today. Along the way, we discover how the E. coli in our stomachs learn to find food why a little nap can help bees find their way home the many ways that action, emotion and social interaction have shaped our ability to learn the central role of learning in our rise to top predator. An accessible writing style and numerous illustrations make Evolution of the Learning Brain an enthralling combination of biology, neuroscience and educational insight. Howard-Jones provides a fresh perspective on the nature of human learning that is exhaustively researched, exploring the implications of our most distant past for twenty-first-century education.

A Natural History of Human Thinking (Paperback): Michael Tomasello A Natural History of Human Thinking (Paperback)
Michael Tomasello
R471 R432 Discovery Miles 4 320 Save R39 (8%) Ships in 10 - 15 working days

A Wall Street Journal Favorite Read of the Year A Guardian Top Science Book of the Year Tool-making or culture, language or religious belief: ever since Darwin, thinkers have struggled to identify what fundamentally differentiates human beings from other animals. In this much-anticipated book, Michael Tomasello weaves his twenty years of comparative studies of humans and great apes into a compelling argument that cooperative social interaction is the key to our cognitive uniqueness. Once our ancestors learned to put their heads together with others to pursue shared goals, humankind was on an evolutionary path all its own. "Michael Tomasello is one of the few psychologists to have conducted intensive research on both human children and chimpanzees, and A Natural History of Human Thinking reflects not only the insights enabled by such cross-species comparisons but also the wisdom of a researcher who appreciates the need for asking questions whose answers generate biological insight. His book helps us to understand the differences, as well as the similarities, between human brains and other brains." -David P. Barash, Wall Street Journal

Quantum Concepts in the Social, Ecological and Biological Sciences (Hardcover): Fabio Bagarello Quantum Concepts in the Social, Ecological and Biological Sciences (Hardcover)
Fabio Bagarello
R1,460 Discovery Miles 14 600 Ships in 10 - 15 working days

Quantum mechanics is traditionally associated with microscopic systems; however, quantum concepts have also been successfully applied to a diverse range of macroscopic systems both within and outside of physics. This book describes how complex systems from a variety of fields can be modelled using quantum mechanical principles; from biology and ecology, to sociology and decision-making. The mathematical basis of these models is covered in detail, furnishing a self-contained and consistent approach. This book provides unique insight into the dynamics of these macroscopic systems and opens new interdisciplinary research frontiers. It will be an essential resource for students and researchers in applied mathematics or theoretical physics who are interested in applying quantum mechanics to dynamical systems in the social, biological or ecological sciences.

Sensation, Perception and Action - An Evolutionary Perspective (Hardcover): Johannes Zanker Sensation, Perception and Action - An Evolutionary Perspective (Hardcover)
Johannes Zanker
R2,269 R2,107 Discovery Miles 21 070 Save R162 (7%) Ships in 10 - 15 working days

With a style that is both detailed and accessible, this new text from Johannes Zanker provides students with a solid understanding of how our sensory and perceptual systems operate, and interact with a dynamic world. It not only explains the scientific mechanisms involved, but discusses the costs and benefits of these mechanisms within an evolutionary, functional framework, to encourage important questions such as: What is a given sensory mechanism needed for? What kind of problem can it solve and what are its limitations? How does the environment determine how senses operate? How does action affect and facilitate perception? This unique, interdisciplinary framework allows students to see perceiving and acting as embedded in particular environments and directs them to think about the functional nature of these systems. The overall effect is an especially readable, authoritative text on Sensation, Perception and Action that really brings this fascinating topic to life.

Why We're Wrong about Nearly Everything - A Theory of Human Misunderstanding (Hardcover): Bobby Duffy Why We're Wrong about Nearly Everything - A Theory of Human Misunderstanding (Hardcover)
Bobby Duffy
R572 R458 Discovery Miles 4 580 Save R114 (20%) Ships in 7 - 11 working days
Behavioural Neuroscience (Hardcover): Sean Commins Behavioural Neuroscience (Hardcover)
Sean Commins
R1,901 R1,795 Discovery Miles 17 950 Save R106 (6%) Ships in 10 - 15 working days

Brain and behaviour are intrinsically linked. Animals demonstrate a huge and complex repertoire of behaviours, so how can specific behaviours be mapped onto the complicated neural circuits of the brain? Highlighting the extraordinary advances that have been made in the field of behavioural neuroscience over recent decades, this book examines how behaviours can be understood in terms of their neural mechanisms. Each chapter outlines the components of a particular behaviour, discussing laboratory techniques, the key brain structures involved, and the underpinning cellular and molecular mechanisms. Commins covers a range of topics including learning in a simple invertebrate, fear conditioning, taste aversion, sound localization, and echolocation in bats, as well as more complex behaviours, such as language development, spatial navigation and circadian rhythms. Demonstrating key processes through clear, step-by-step explanations and numerous illustrations, this will be valuable reading for students of zoology, animal behaviour, psychology, and neuroscience.

The Trace Factory (Hardcover): Yves Jeanneret The Trace Factory (Hardcover)
Yves Jeanneret
R3,271 Discovery Miles 32 710 Ships in 7 - 11 working days

The collection and treatment of traces which reveal who we are and what we do naturally piques our interest when it pertains to others, and anxiety when it concerns ourselves. Do we truly know what a trace is? And if knowledge is power, how vulnerable are we in the public sphere? The demonstrability of a trace hides the complexity of the process that allows it to be produced, interpreted and used. This book proposes a reasoned approach to the analysis of the trace as an object and as a sign. By following such an approach, the reader will understand how the media participates in the creation and deployment of traces, and the issues raised by what can be traced on social media. The Trace Factory offers a historical perspective, returning to the founding theories of collecting and producing traces linked to knowledge and power in society. Observing technology and information through the prism of these theories, a large number of devices and their uses are evaluated. This book offers itself as a tool of thought and work for researchers, professionals and social actors of all kinds who are confronted with the existence, treatment and interpretation of the traces of society and culture.

Minds Make Societies - How Cognition Explains the World Humans Create (Hardcover): Pascal Boyer Minds Make Societies - How Cognition Explains the World Humans Create (Hardcover)
Pascal Boyer
R630 R493 Discovery Miles 4 930 Save R137 (22%) Ships in 5 - 10 working days

A watershed book that masterfully integrates insights from evolutionary biology, genetics, psychology, economics, and more to explore the development and workings of human societies

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book.

Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles. In fascinating, thought-provoking passages, he explores questions such as, Why is there conflict between groups? Why do people believe low-value information such as rumors? Why are there religions? What is social justice? What explains morality? Boyer provides a new picture of cultural transmission that draws on the pragmatics of human communication, the constructive nature of memory in human brains, and human motivation for group formation and cooperation.

Successful Aging - A Neuroscientist Explores the Power and Potential of Our Lives (Hardcover): Daniel J Levitin Successful Aging - A Neuroscientist Explores the Power and Potential of Our Lives (Hardcover)
Daniel J Levitin
R629 R504 Discovery Miles 5 040 Save R125 (20%) Ships in 7 - 11 working days
How to Mind Map - The Ultimate Thinking Tool That Will Change Your Life (Paperback, 1st ed.): Tony Buzan How to Mind Map - The Ultimate Thinking Tool That Will Change Your Life (Paperback, 1st ed.)
Tony Buzan 1
R233 R187 Discovery Miles 1 870 Save R46 (20%) Ships in 10 - 15 working days

Mind Maps are the ultimate thinking tool for maximising your brainpower and radically improving your performance. Mind Mapping is a revolutionary system of planning and note taking that has changed the lives of millions of people all over the world.

'How to Mind Map' is THE definitive guide to Mind Maps brought to you by their inventor Tony Buzan. This practical pocket guide explains everything you need to know about mind maps and shows how they make it easy to:
• Get started on and plan a project
• Think up brilliant ideas
• Remember things
• Save time

Tony Buzan is the author of the bestsellers 'Head First, Head Strong' and 'Use Your Head'. He lectures all over the world and is published in 100 countries and 30 languages. He advises international Olympic athletes, multi national companies, governments an leading businesses.

Memory: A Very Short Introduction (Paperback): Jonathan K. Foster Memory: A Very Short Introduction (Paperback)
Jonathan K. Foster
R207 R184 Discovery Miles 1 840 Save R23 (11%) Ships in 10 - 15 working days

Why do we remember events from our childhood as if they happened yesterday, but not what we did last week? Why does our memory seem to work well sometimes and not others? What happens when it goes wrong? Can memory be improved or manipulated, by psychological techniques or even 'brain implants'? How does memory grow and change as we age? And what of so-called 'recovered' memories? This book brings together the latest research in neuroscience and psychology, and weaves in case-studies, anecdotes, and even literature and philosophy, to address these and many other important questions about the science of memory - how it works, and why we can't live without it. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

How the Mind Comes into Being - Introducing Cognitive Science from a Functional and Computational Perspective (Paperback):... How the Mind Comes into Being - Introducing Cognitive Science from a Functional and Computational Perspective (Paperback)
Martin V. Butz, Esther F. Kutter
R1,067 Discovery Miles 10 670 Ships in 10 - 15 working days

More than 2000 years ago Greek philosophers were pondering the puzzling dichotomy between our physical bodies and our seemingly non-physical minds. Yet even today, it remains puzzling how our mind controls our body, and vice versa, how our body shapes our mind. How is it that we can think highly abstract thoughts, seemingly fully detached from the actual, physical reality? This book offers an interdisciplinary introduction to embodied cognitive science, addressing the question of how the mind comes into being while actively interacting with and learning from the environment by means of the own body. By pursuing a functional and computational perspective, concrete answers are provided about the fundamental mechanisms and developing structures that must bring the mind about, taking into account insights from biology, neuroscience, psychology, and philosophy as well as from computer science, machine learning, and artificial intelligence. The book provides introductions to the most important challenges and available computational approaches on how the mind comes into being. The book includes exercises, helping the reader to grasp the material and understand it in a broader context. References to further studies, methodological details, and current developments support more advanced studies beyond the covered material. While the book is written in advanced textbook style with the primary target group being undergraduates in cognitive science and related disciplines, readers with a basic scientific background and a strong interest in how the mind works will find this book intriguing and revealing.

Cognitive Psychology For Dummies (Paperback, New): Peter J Hills, Michael Pake Cognitive Psychology For Dummies (Paperback, New)
Peter J Hills, Michael Pake
R466 R341 Discovery Miles 3 410 Save R125 (27%) Ships in 10 - 15 working days

Demystify the core concepts of cognitive psychology Written specifically for psychology students and not other academics - Cognitive Psychology For Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides readers with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material. Cognitive Psychology For Dummies follows the structure of a typical university course, which makes it the perfect supplement for students in need of a clear and enjoyable overview of the topic. The complexities of a field that explores internal mental processes including the study of how people perceive, remember, think, speak, and solve problems can be overwhelming for first-year psychology students. This practical resource cuts through the academic-speak to provide a clear understanding of the most important elements of cognitive psychology. * Obtain a practical understanding of the core concepts of cognitive psychology * Supplement required course reading with clear and easy-to-understand overviews * Gain confidence in your ability to apply your knowledge of cognitive psychology * Prepare for upcoming exams or topic discussions Cognitive Psychology For Dummies is the perfect resource for psychology students who need a clear and readable overview of the core concepts of cognitive psychology.

Seeing - How Light Tells Us About the World (Hardcover): Tom Cornsweet Seeing - How Light Tells Us About the World (Hardcover)
Tom Cornsweet
R1,785 R1,331 Discovery Miles 13 310 Save R454 (25%) Ships in 10 - 15 working days

Written by one of the pioneers in visual perception, Seeing provides an overview of the basics of sight, from the anatomy of the eye, to optical illusions, to the way neural systems process visual signs. To help readers better appreciate the most-used of our five senses, Tom Cornsweet describes the early physical and physiological processes that occur in human vision in relation to the forces of evolution. He also includes answers to commonly asked questions about vision-including those that many of us ask during a visit to an eye doctor-to illustrate how the study of vision can provide a better understanding of one's everyday relationship with sight.

Frames of Mind (Paperback, New edition): Howard Gardner Frames of Mind (Paperback, New edition)
Howard Gardner
R393 R282 Discovery Miles 2 820 Save R111 (28%) Ships in 10 - 15 working days

When 'Frames of Mind' was first published in 1984 it was acclaimed as 'a most important contribution to cognitive psychology'. In it Howard Gardner demonstrates that there exist many human 'intelligences', common to all cultures – each with its own patterns of development and brain activity, and each different in kind from the others. These potentials include linguistic, musical, and logical/mathematical capacities, as well as spatial and bodily intelligences, and the ability to arrive at an emotional and mental sense of self and other people. Rather than reducing an individual's potential to a single score on an IQ test, it is the fostering and education of all these intellingences that should be our concern. Gardner's controversial argument has resounding implications for the ways in which we think about intelligence and education.

"For those of us who suspect that intelligence is too complex a phenomenon to be measured by the single number derived from an 'intelligence test', Gardner's book is a refreshing experience and an open door into a whole new way of looking at human beings."
ISAAC ASIMOV

"Gardner makes his theory stick more firmly than any other before him, and I cannot help wondering what the effects of this book will be on the education of this country. What, for instance, might happen to IQ testing? Or to streaming?"
DAILY TELEGRAPH

"Offers a cogent, multi-dimensional answer to the IQ testing fanatics… a real alternative to the blind empiricism of the IQ testers. How refreshing to see it justified in scholarly terms."
OBSERVER

The Genius Within - Smart pills, brain hacks and adventures in intelligence (Paperback): David Adam The Genius Within - Smart pills, brain hacks and adventures in intelligence (Paperback)
David Adam 1
R330 R273 Discovery Miles 2 730 Save R57 (17%) Ships in 5 - 10 working days

What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill?In The Genius Within, bestselling author David Adam explores the ground-breaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works - to make it better, sharper, more focused and, yes, more intelligent. Sharing his own experiments with revolutionary smart drugs and electrical brain stimulation, he delves into the sinister history of intelligence tests, meets savants and brain hackers and reveals how he boosted his own IQ to cheat his way into Mensa.Going to the heart of how we consider, measure and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future.

Beyond Nostalgia - Aging and Life-story Writing (Hardcover): Ruth E. Ray Beyond Nostalgia - Aging and Life-story Writing (Hardcover)
Ruth E. Ray
R1,214 Discovery Miles 12 140 Ships in 7 - 11 working days

For three years, Ruth E. Ray visited and participated in eight writing groups at six senior centers in inner-city and suburban Detroit, looking for ways in which the elderly fashion their memories through personal narrative. Her innovative book involves the reader in the construction of life stories as a richly rewarding and highly social process that often reveals the types of relationships that dominate the lives of group members, the majority of whom are women.

Because Ray wrote and responded herself and shares her anxiety and triumph in presenting her writing to women old enough to be her mother, some of a different race and class, Beyond Nostalgia is an excellent primer for professionals working with diverse groups in a variety of settings. It is also an important contribution to the emerging field of feminist gerontology. Ray's book demonstrates its own thesis that the presentation and negotiation of life stories in writing groups initiates change and personal growth among older people.

Drawing on personal observations, the give-and-take of meeting conversations, lengthy interviews, and the life stories themselves, Ray tells a story of adult development through personal narrative. She recreates the group process through which age peers begin to articulate what life means, both individually and collectively. The writing groups of older adults that Ray studied challenged their members to consider not just cultural influences, but generational effects on the evolving content and structure of their life stories.

Age, Ray argues, has been largely ignored by feminists and she makes a strong case for the need to learn how women make meaning of their lives across the life span. As an important document and analysis of that process, Beyond Nostalgia should appeal to academics and practitioners in women's studies, composition studies, gerontology, developmental psyschology, sociology, social work, and linguistics, and to anyone who works with older people.

It's a Jungle in There - How Competition and Cooperation in the Brain Shape the Mind (Paperback): David Rosenbaum It's a Jungle in There - How Competition and Cooperation in the Brain Shape the Mind (Paperback)
David Rosenbaum
R432 Discovery Miles 4 320 Ships in 10 - 15 working days

It's a Jungle in There pursues the hypothesis that the overarching theory of biology, Darwin's theory, should be the overarching theory of cognitive psychology. David Rosenbaum, a cognitive psychologist and former editor of the Journal of Experimental Psychology, proposes that the phenomena of cognitive psychology can be understood as emergent interactions among neural elements that compete and cooperate in a kind of inner jungle. This perspective allows Rosenbaum to present cognitive psychology in a new way, both for students (for whom the book is mainly intended) and for seasoned investigators (who may be looking for a fresh way to approach and understand their material). Rather than depicting the discipline as a rag-tag collection of miscellaneous facts, as has generally been the case in textbooks, this book presents cognitive psychology under a single rubric: "It's a jungle in there." Making continual reference to hypothetical neural creatures eking out their livings in a tough environment, the book offers an over-arching principle that will both entertain readers and motivate more in-depth study of the mind and brain.

The Genius Within - Smart Pills, Brain Hacks and Adventures in Intelligence (Hardcover, Main Market Ed.): David Adam The Genius Within - Smart Pills, Brain Hacks and Adventures in Intelligence (Hardcover, Main Market Ed.)
David Adam 1
R452 R356 Discovery Miles 3 560 Save R96 (21%) Ships in 10 - 15 working days

You could be a genius . . . In The Genius Within, award-winning science writer David Adam reveals how frontier neuroscience can enhance your intelligence - making you smarter, sharper and brighter than you ever thought you could be. What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill? Sunday Times bestseller Dr David Adam, author of The Man Who Couldn't Stop, explores the ground-breaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works - to make it better, sharper, more focused and, yes, more intelligent. Sharing his own experiments with revolutionary smart drugs and electrical brain stimulation, he delves into the sinister history of intelligence tests, meets savants and brain hackers and reveals how he boosted his own IQ to cheat his way into Mensa. Going to the heart of how we consider, measure and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future. 'Witty, sharp and enlightening . . . This book will make you smarter' Adam Rutherford, science writer and presenter of BBC Radio 4's Inside Science.

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