The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications

In 5 books, The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Collection Process. This book goes behind the scenes to explain how fashion collections come to life, are organized and then produced. Though the fashion industry is segmented, the phases of a collection process are universal as are the jobs involved along each step of the way. This book offers a parallel between the process of developing a collection for a 'creative' designer and a ready-to-wear designer. Both an introductory work and a reference document on the fashion design process. A complete, simple, attractive book in French and English.

The most ambitious and comprehensive book on women’s vintage fashion ever published, featuring over 1,000 garments dating from the 1920s to the 1980s. This is not just another history of fashion: it is a survey of how fashion past continues to inspire fashion present. It features over 1,000 stand-out pieces, together with over 300 contextual illustrations, dating from the 1920s to the 1980s, including many icons of vintage fashion, from Marilyn Monroe’s bra to the Ossie Clark dress made so famous by David Hockney’s painting. Each garment is explored from the viewpoint of the contemporary fashionista looking to build a vintage wardrobe. The book is organized into three main sections. 'Decades' explores the shapes and fabrics that define the look of each period. 'Elements' explores the individual components of a vintage look, everything from hat to shoes. 'Hallmarks' explores fashion’s perennial themes, from florals to the ever-popular Little Black Dress. Finally, a reference section includes invaluable practical advice for fans and collectors of vintage.

In post-1991 Macedonia, Barok furniture came to represent affluence and success during a period of transition to a new market economy. This furniture marked the beginning of a larger Baroque style that influenced not only interior decorations in people's homes but also architecture and public spaces. By tracing the signifier Baroque, the book examines the reconfiguration of hierarchical relations among (ethnic) groups, genders, and countries in a transnational context. Investigating how Baroque has come to signify larger social processes and transformations in the current rebranding of the country, the book reveals the close link between aesthetics and politics, and how ethno-national conflicts are reflected in visually appealing ornamentation.

Rozita Dimova is Associate Professor of South East European Languages and Culture at Ghent University (Belgium) and Senior Research Fellow at the Institute of Slavonic Studies at Humboldt University in Berlin (Germany). She is guest co-editor of the issue of "History and Anthropology" (Winter 2013, vol. 24), entitled "Contested Nation-building within the International 'Order of Things': Performance, Festivals and Legitimization in South-Eastern Europe." Currently, she is completing a book manuscript on borders and neoliberalism in South-Eastern Europe.

This book features 66 papers from the 2nd International Colloquium of Art and Design Education Research, i-CADER 2015. It illustrates the wide range of opinions and interpretations, mediums and technologies, policies and methodologies in this field. The papers, which have been reviewed by 380 experts from around the world, underline the latest trans-disciplinary research in art and design education. Coverage examines organization and sustainable issues, including: creative processes, knowledge and experience, design industrial applications, sustainable design, visual communication and new media, art education research, cultural studies, teaching and learning implications on art, traditional knowledge, and new technologies for industries. In addition, the volume also explores innovative research trends in cross-disciplinary findings, combining methodology and theory. Overall, readers are provided with an insightful analysis of the latest research and advances in art and design education.

Modular products are products that fulfill various overall functions through the combination of distinct building blocks or modules, in the sense that the overall function performed by the product can be divided into sub-functions that can be implemented by different modules or components. An important aspect of modular products is the creation of a basic core unit to which different components (modules) can be fitted, thus enabling a variety of versions of the same module to be produced. The core should have sufficient capacity to cope with all expected variations in performance and usage. Components used in a modular product must have features that enable them to be coupled together to form a complex product. Modularity will promote: reduction in product development time; customization and upgrades; cost efficiencies due to amortization; quality design standardization; and reduction in order lead time. The purpose of this book is to develop a structured approach to the design of products using the concept of modularity, assembly, and manufacturability. The book has proposed and developed a structured and systematic approach to product and systems design using the modularity concept. Mathematical and genetic algorithm models are developed to support the developed methodology.

The definitive photographic celebration of 70 years of Ferrari's production cars, by the world's foremost Ferrari photography archive. Also including the key stats and stories behind more than 150 cars. Celebrate the performance, design and beauty of the prancing horse in these breathtaking photographs, captured by specialist Ferrari photographers, Maggi & Maggi. More than 300 jaw-dropping images covering over 150 cars from across Ferrari's history – from the 125 S of 1947 and the era-defining 250 GTO to the notorious F40 and the Enzo – sit alongside detailed technical specifications and fascinating text telling the story behind each model by renowned Ferrari expert Stuart Codling. With some of the most beautiful, powerful and expensive cars in the world, this elegant collection is a stunning reminder of the enduring appeal of Ferrari. The MAGGI & MAGGI archive is the world's foremost collection of Ferrari photography. The culmination of a forty-year project to photograph every Ferrari model, it houses close to 100,000 images. This book showcases the very best of the archive.

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

This book provides a source of inspiration and a manual for designers, entrepreneurs and professionals who are looking into the practical application of product configurators. In this growing profession, there is a need for a book which focuses on the configuration process from a design perspective. The book delves into the practical application of configurators using case studies of selected firms that present their most significant works. It offers the reader tips, suggestions, technical details and critical issues which need to be considered, from experienced actors and pioneers worldwide, which include: Unfold, Belgium In-flexions, France Nervous System, USA Okinlab, Germany SkimLab, France Twikit, Belgium INDG, The Netherlands ZeroLight, United Kingdom 3Dimerce, The Netherlands 3DSource, USA Bagaar, Belgium MyCustomizer, Canada Combeenation, Austria

The House of Chanel is synonymous with not one, but two, iconic designers. First there was Gabrielle, and then there was Karl.

Chanel is a house known for its signatures that not only changed the course of fashion history but still resonate today – the Little Black Dress, the tweed suit, costume jewellery, Chanel No5. These signatures were inspired by Gabrielle Chanel's taste, life experience and travels – but it was Karl Lagerfeld who took these signatures and ingeniously adapted them for the twenty-first century woman. From his first days at the helm of Chanel in the 1980s, to his creative application of the Chanel logo to everything from biker boots to a space rocket, King Karl's reign at Chanel is nothing if not legendary.

Little Book of Chanel by Lagerfeld covers his most exquisite pieces, breathtaking catwalk shows and constant reinvention that have maintained Chanel as the most illustrious couture house in the world. Written by the bestselling author of Little Book of Chanel, this beautifully illustrated book is the essential guide to Lagerfeld's tenure at Chanel.

Synonymous with high-octane glamour, opulent sexuality, and fearless fashion, Tom Ford is an iconic designer whose namesake label has devout followers across the globe, from Milan and New Delhi to Shanghai and New York. Seventeen years after his best-selling debut book Tom Ford (2004), which detailed his time as creative director for the Italian label Gucci, this second volume is a visual ode to Ford s eponymous brand created in 2005 and encompasses cosmetics, eyewear, menswear, and his critically acclaimed womenswear line. The revered designer not only catapulted his brand to the highest echelons of the fashion world receiving accolades from the Council of Fashion Designers of America and Time magazine s Best Designer of the Year but also commanded the attention of Hollywood by featuring loyal A-list fans such as Julianne Moore, Lauren Hutton, Pat Cleveland, Beyonce, and Nicholas Hoult in his runway shows and advertising campaigns. This gorgeous slipcased volume includes dazzling imagery of Ford s clothing and accessories designs, fashion editorials featuring top models such as Gigi Hadid, Joan Smalls, Mica Arganaraz, and Jon Kortajarena, and his signature sexually-charged advertising campaigns by photographers such as Inez & Vinoodh, Nick Knight, Steven Meisel, and Mert & Marcus. This volume, printed with Forest Stewardship Council approved materials and edited by Ford personally, reflects his exceptional taste and unapologetic sensual aesthetic and is a true collector s item for his devotees and connoisseurs of fashion, style, and design.