The Visionary Package (Hardcover, 2005 ed.)

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2004
First published:	2005
Authors:	Herbert M. Meyers • Richard Gerstman
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	242
Edition:	2005 ed.
ISBN-13:	978-1-4039-0677-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Promotions
LSN:	1-4039-0677-7
Barcode:	9781403906779

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!