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Design-Centered Entrepreneurship (Hardcover, 2nd edition)
Loot Price: R4,759
Discovery Miles 47 590
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Design-Centered Entrepreneurship (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Grounded in extensive research and field testing, Design-Centered
Entrepreneurship presents a concise problem-solving approach to
developing a unique business concept. Step-by-step guidelines
provide insight into exploring market problem spaces, uncovering
overlooked opportunities, reframing customer problems, creating
business solutions, and sustaining success and an entrepreneurial
culture. Drawing on methodologies from the world of design, the
book helps students of entrepreneurship fill in the missing piece
that transforms opportunity recognition into a viable business
concept. Plenty of useful diagrams help to organize key concepts,
making them easily accessible to readers. This second edition has
been updated to include social entrepreneurship, more international
examples and enhanced support materials. The digital supplements
include a virtual creative problem-solving profile, slides, and an
instructor manual. Design-Centered Entrepreneurship is the ideal
text for entrepreneurship and new venture creation courses with a
focus on design thinking.
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