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The Rhetorical Construction of Vegetarianism (Hardcover)
Loot Price: R3,591
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The Rhetorical Construction of Vegetarianism (Hardcover)
Series: Critical Food Studies
Expected to ship within 12 - 17 working days
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This book explores themes in the rhetoric of vegetarian discourse.
A vegan practice may help mitigate crises such as climate change,
global health challenges, and sharpening socioeconomic disparities,
by ensuring both fairness in the treatment of animals and food
justice for marginalized populations. How the message is spread is
crucial for these aims. Vegan practices thus uncover tensions
between individual dietary choices and social justice activism,
between ego and eco, between human and animal, between capitalism
and environmentalism, and within the larger universe of theoretical
and practical ethics. The chapters apply rhetorical methodologies
to understand vegan/vegetarian discourse, emphasizing, for example,
vegan/vegetarian rhetoric through the lens of polyphony, the role
of intersectional rhetoric in becoming vegan, as well as
ecofeminist, semiotic, and discourse theory approaches to veganism.
The book aims to show that a rhetorical understanding of vegetarian
and vegan discourse is crucial for the goals of movements promoting
veganism. The book is intended for a wide interdisciplinary
audience of scholars, researchers, and individuals interested in
veganism, food and media studies, rhetorical studies, human-animal
studies, cultural studies and related disciplines. It urges readers
to examine vegan discourses seriously, not just as a matter of
personal choice or taste but as one vital for intersectional
justice and our planetary survival.
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