This book explores Twitter communication about the 2016 Brexit referendum in the UK in the run-up to the event. The mixed-method, computational analysis of over twelve million tweets reveals how Twitter worked in shaping political discourse and its potential for fuelling populism in the month leading to the referendum. Our findings show while polarised public opinion was explicitly expressed, populist sentiments were mainstreamed into the debate about the referendum and widely spread on Twitter. Populist politicians, supported by pro-Brexit users, tactically used Twitter to promulgate their populist ideas. In contrast, despite their active use of Twitter, the Remain camp appeared to have misunderstood the mechanisms of Twitter for shaping political discourse. Twitter communication, in this case, showed dangerous potential for reflecting and reinforcing existing social tensions and divisions, being influenced or even manipulated by individuals and interest groups to serve their own interests. It is important to be well aware of this capacity of Twitter for the wellbeing of democracy, especially in the politically turbulent times since 2016 when the UK voted to leave the EU.

Since its publication in 1950, Kenneth Burke's A Rhetoric of Motives has been one of the most influential texts of theory and criticism. Critics have discovered in its pages concepts that reveal new dimensions of human motivation. And yet, despite its obvious genius, critics have interpreted A Rhetoric of Motives as a collection of provocations rather than a systematic treatment of rhetoric. In this book, Kyle Jensen argues that the coherence in Burke's thought has yet to be fully appreciated. Drawing on unpublished drafts and voluminous correspondence, he reconstructs Burke's drafting and revision process for A Rhetoric of Motives as well as its recently discovered second volume, The War of Words. Jensen's extensive archival analysis reveals that Burke relied on the concept of myth to draw together the loose ends in his argument. For Burke, all general theories of rhetoric are formed and structured using mythic images and terms. By exploring what Burke added and omitted, and by putting his writing process into the context of daily life after the Second World War-including Burke's attempts to clear the weeds from his Andover farm-Jensen sheds new light on the key problems that Burke encountered and the methods he used to overcome them. Kenneth Burke's Weed Garden is essential for those who study Burke and the tradition of modern rhetoric that he helped found.

One of the tools often used by a rhetor to motivate, solidify, and manage his constituency is the authorizing figure. While the referencing to historical figures is a common practice and frequently employed in the political realm, it takes on a special role in the inception, activation, and maintenance of social movements. This study analyzes the rhetorical uses of the authorizing figure during the Cuban revolution and Fidel Castro's use of Jose Marti, the civilian leader of the 1890s independence wars from Spain. Donald Rice discusses how the authorizing figure defines and unifies the emerging revolutionary movement, contributes to the application of the sanctioning authority of the state, and legitimizes the revolutionary vision over time.

These three uses provide the framework for the detailed analysis of Castro's discourse over the course of the revolution and its institutionalization, both representing and describing Castro's rehetorical strategy of using the past for present purposes. Chapter 1 is a discussion of the theoretical concepts of authority and authorization, which includes an explanation of the three-tiered approach used in the analysis. Chapter 2 gives a short history of Marti and a review of relevant Marti studies. Chapters 3, 4, and 5 contain the analyses of discourses relevant to Rice's established uses. Chapter 6, the concluding chapter, provides a synthesis of the preceding analyses and suggests areas of future research. These three uses provide the framework for the detailed analysis of Castro's discourse over the course of the revolution and its institutionalization, both representing and describing Castro's rhetorical strategy of using the past for present purposes.

Learn the secrets of effective communication from the most popular book in the world for teaching conversation skills - almost one million copies sold! Fully updated for the 2020s, Conversationally Speaking provides proven communication strategies, based on hundreds of research studies, as well as the authors' own experience teaching conversation workshops. Now you can use this expertise to get more out of your everyday interactions with family, friends, and coworkers. Everybody thinks that some people are born with the "gift of gab" and some people aren't. But the truth is there is no "gift of gab." People who are good at conversation just know a few simple skills that anyone can learn. This book will teach you those skills. With Conversationally Speaking, you will learn how to: Ask the kind of questions that promote conversation Interest people in what you have to say Achieve deeper levels of understanding and intimacy Handle criticism constructively Overcome shyness and become more confident Listen so others will be encouraged to talk to you Find out why Toastmaster Magazine calls Conversationally Speaking "the classic how-to book in social communication" and why Dr. Aaron Beck, whose work has had a major influence on thousands of psychologists, calls it "of great value for people who want to sharpen their skills in interpersonal relations."

The book explores the role of age in communication under consideration of various age groups, genres, cultures and languages, and demonstrates the growing potential of age-related research for linguistic and social analyses that is founded on a more comprehensive and systematic basis than has been practiced so far. The volume establishes a point of contact with the work of Coupland, Giles and associates starting in the 1980s, and shows how it can be extended today to go beyond the early focus on detrimental aspects of aging. The contributors address social communication within and across age cohorts in all major age categories: the elderly, middle-aged, teenagers and children. The social skewing of the research presented explains the volume's focus on the discursive construction of social identities, with age implicated as a viable controller of how social action is strategically deployed for alignment and alienation, accommodation and divergence. The authors emphasize that a discourse construction of age and ageing is particularly important in the face of new challenges of globalization, increased human mobility and rising intergenerational conflicts.

Complexities and dilemmas are evident in journalism in the digital and data age. Scarcity of audiences' attention jeopardises the survival of information media in the market, technological penetration increasingly renders journalism a complex information system, and the rise of partisan journalism accompanies the crisis of objective reporting. Analysing the evolving industry as it turns to the help of digital technologies such as algorithms and cloud computing to reach and engage local and global audiences, Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era explores the challenges journalism faces in great depth and detail. Tong discusses the transformation of quality journalism that has become high-tech, interdisciplinary, saturated with human interest, and sometimes even fiercely partisan under the influence of multiple disruptions brought about by digital technology, economic uncertainty, and political irregularity. A timely and important contribution to the research of journalism, Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era bridges media with the fields of sociology, politics, technology, and culture studies - central for academics, writers and researchers.

This book is a valuable resource for those involved in translation studies and discourse analysis. Drawing on a corpus-based approach and a combined framework of Appraisal and Ideological Square, this book investigates the variations in stance towards China and other countries in the English translation of contemporary Chinese political discourse. It presents research findings based on comparisons and statistical analyses of the English translation patterns of appraisal epithets, the most prototypical appraisal resources for evaluation, in Chinese political discourse at both lexico-grammatical and discourse semantic levels.

In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people. This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Western culture is in a moment when wholly new kinds of personal transformations are possible, but authentic transformation requires both personal testimony and public recognition. In this book, Adam Ellwanger takes a distinctly rhetorical approach to analyzing how the personal and the public relate to an individual's transformation and develops a new vocabulary that enables a critical assessment of the concept of authenticity. The concept of metanoia is central to this project. Charting the history of metanoia from its original use in the classical tradition to its adoption by early Christians as a term for religious conversion, Ellwanger shows that metanoia involves a change within a person that results in a truer version of him- or herself-a change in character or ethos. He then applies this theory to our contemporary moment, finding that metanoia provides unique insight into modern forms of self-transformation. Drawing on ancient and medieval sources, including Thucydides, Plato, Paul the Apostle, and Augustine, as well as contemporary discourses of self-transformation, such as the public testimonies of Caitlyn Jenner and Rachel Dolezal, Ellwanger elucidates the role of language in signifying and authenticating identity. Timely and original, Ellwanger's study formulates a transhistorical theory of personal transformation that will be of interest to scholars working in social theory, philosophy, rhetoric, and the history of Christianity.

Mediators have long debated whether "evaluative mediation," the kind commonly practiced by retired judges and others who frequently mediate in the context of litigation, should be called mediation. The crux of that debate concerns whether evaluations by the mediator undermine party self-determination. Simon and West's book is intended to advance the conversation beyond the question of evaluation to include subtler ways in which mediators may undermine or support self-determination. Self-determination is a principle that distinguishes mediation from other forms of dispute resolution and is a topic taught in most introductory mediator training courses. Discussions generally focus on the experience of participants and the techniques employed to nurture and safe-guard self-determination. Much of the writings that touch on self-determination talk about the techniques and strategies mediators use in order to support party self-determination. Uniquely, Tara West and Dan Simon follow a different path. They too are interested in the methods used by mediators, but what distinguishes their book is their examination of the mediator's decision-making process. In a step-by-step exploration, they show first how mediators assess the situation, then generate a possible explanation for the parties' attitudes, behaviors and ways of communicating, and finally choose an approach intended to encourage party self-determination. As part of examining the mediators thought process, the authors also describe how, in generating an explanation, mediators purposefully examine their own reactions to the parties as well as their own beliefs and theories. In this, they show how beliefs influence action-a key aspect of reflective practice. In the practice examples they explore throughout the book, the authors also emphasize the importance of and methods for learning from and through experience.

As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric-such as analogy and visuality-have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.

Communication pervades virtually everything managers do. What most people mistakenly assume about communication can and does limit their effectiveness, professionally and personally. Communication is much harder work and more complicated than people realize. Concrete advice and thought-provoking questions show how to be a more effective communicator. Executives, researchers, and upper level and graduate students of management, human relations, and human resources, organizational behavior, leadership, and communication will find this volume instructive and illuminating.

The book explores and connects our uses of symbols and language, particularly metaphors, with how we think and act. It highlights a certain widely held metaphor for communication, called the conduit metaphor, and the inaction it implies. The book offers an alternative, opposing perspective, based on how human communication actually works. An appreciation of how communication works produces greater effectiveness--shared understanding and strong, productive relationships between people. Those lacking this appreciation will more likely communicate and act in ways that are ultimately self-defeating and self-limiting. Enabling communication activities that help executives in their responsibilities of leadership, empowerment, team building, and management of change and culture are explored in a comfortable, conversational style.

The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes of meaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit play between the surface and underlying levels of a communication, reveal the relationship between open and closed systems of signification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparent oppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed through perspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.

Subtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication. In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated-the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Moliere, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life. With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.

This book details the relationship between culture and the language used by public figures, including politicians, political candidates, and government officials, in the broad context of political behavior and communication. Employing a variety of perspectives, theoretical, conceptual, methodological, and analytical approaches, chapters focus specifically on the question of HOW cultural factors (such as religion, history, economy, majority/minority relations, social structure, and values) shape the content, nature, and characteristics of the rhetoric that public figures utilize in selected countries in the Americas, Europe, Asia, Oceania, and the Middle East. The chapters enable comparison of the cultural effects on the different structures, styles, and contents of public speaking in societies from West to East. That is, of WHAT leaders say, HOW they say it (e.g., degree of openness, directness, usage of metaphors and slogans, xenophobic and racial expressions), under WHICH specific circumstances (e.g., National Days addresses, national or local assemblies' debates, during election campaigns appeals, press conferences' briefings, and in international meetings' speeches), and for WHAT specific audiences (e.g., supporters and voters, media representatives, or the global community).

By introducing classic, foundational interpersonal communication frameworks and key interpersonal communication theories, Communicate to Connect: Interpersonal Communication for Today's Relationships provides students with vital information regarding how humans interact and build, maintain, and dissolve relationships with one another. The book begins with chapters that define communication and introduce verbal communication and nonverbal communication. Additional chapters underscore the importance of listening, present common social roles and expectations related to communication, and provide guidance to increase message effectiveness and persuasion. Students learn about attachment and communication; secrets, self-disclosure, and privacy; maintaining long-distance relationships; the internet as a means of social support; and relationship dissolution, including the processes of hurt, anger, and forgiveness. Concluding chapters speak to organizational and workplace communication, family relationships, and cultural differences in interpersonal communication. Each chapter features a lab assignment that instructs students to participate in real-world observations and activities that foster connections between theory and application. Addressing topics that resonate with and serve the needs of modern undergraduate students, Communicate to Connect is an exemplary resource for foundational courses in interpersonal communication, close relationships, and relational communication.

This book shows how creative methods, drawing on innovative arts-based and design-based approaches, can be employed in health education contexts. It takes a very broad view of 'health education', considering it as applying not only in school settings but across the lifespan, and as including physical education and sexuality education as well as public health campaigns, health activist initiatives and programmes designed for training educators and health professionals. The chapters outline a series of case studies contributed by leaders in the field, describing projects using a wide variety of creative methods conducted in a variety of global contexts. These include a rich constellation of arts-based and design-based methods and artefacts: sculptures, dance, walking and other somatic movement, diaries, paintings, drawings, zines, poems and other creative writing, body maps, collages, stories, films, photographs, theatre performances, soundscapes, potions, rock gardens, brainstorming, debates, secret ballots, murals and graffiti walls. There are no rules or guidelines outlined in these contributions about 'how to do' creative approaches to health education. However, the methods in the case studies the authors describe are explained in detail so that they can be adopted or re-invented in other contexts. More importantly, these contributions provide inspiration. They demonstrate what can be done in the field of health education (however it is defined) to go beyond the often stultifying and conventional boundaries it has set for itself. Creative Approaches to Health Education demonstrates that creative approaches can be used to inspire those working and teaching in health education and their publics to think and do otherwise as well as advance health education research and pedagogies into new, exciting and provocative directions. It will be of interest to postgraduate students and researchers in education and health-related fields who want to explore and experiment with creative methods and craftivism in applied inquiry.

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

This book analyzes the multimodal verbal and nonverbal behavior of humans in both an artificial game, based on the well-known Mafia and Resistance games, as well as selected other settings. This book develops statistical results linking different types of facial expressions (e.g. smile, pursed lips, raised eyebrows), vocal features (e.g., pitch, loudness) and linguistic features (e.g., dominant language, turn length) with both unary behaviors (e.g. is person X lying?) to binary behaviors (Is person X dominant compared to person Y? Does X trust Y? Does X like Y?). In addition, this book describes machine learning and computer vision-based algorithms that can be used to predict deception, as well as the visual focus of attention of people during discussions that can be linked to many binary behaviors. It is written by a multidisciplinary team of both social scientists and computer scientists. Meetings are at the very heart of human activity. Whether you are involved in a business meeting or in a diplomatic negotiation, such an event has multiple actors, some cooperative and some adversarial. Some actors may be deceptive, others may have complex relationships with others in the group. This book consists of a set of 11 chapters that describe the factors that link human behavior in group settings and attitudes to facial and voice characteristics. Researchers working in social sciences (communication, psychology, cognitive science) with an interest in studying the link between human interpersonal behavior and facial/speech/linguistic characteristics will be interested in this book. Computer scientists, who are interested in developing machine learning and deep learning based models of human behavior in group settings will also be interested in purchasing this book.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.

This book presents a thoughtful and thorough account of diverse studies on Chinese translation and interpreting (TI). It introduces readers to a plurality of scholarly voices focusing on different aspects of Chinese TI from an interdisciplinary and international perspective. The book brings together eighteen essays by scholars at different stages of their careers with different relationships to translation and interpreting studies. Readers will approach Chinese TI studies from different standpoints, namely socio-historical, literary, policy-related, interpreting, and contemporary translation practice. Given its focus, the book benefits researchers and students who are interested in a global scholarly approach to Chinese TI. The book offers a unique window on topical issues in Chinese TI theory and practice. It is hoped that this book encourages a multilateral, dynamic, and international approach in a scholarly discussion where, more often than not, approaches tend to get dichotomized. This book aims at bringing together international leading scholars with the same passion, that is delving into the theoretical and practical aspects of Chinese TI.