Books > Reference & Interdisciplinary > Communication studies
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Building Communication Theories - A Socio/cultural Approach (Hardcover)
Loot Price: R1,212
Discovery Miles 12 120
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Building Communication Theories - A Socio/cultural Approach (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,232
Discovery Miles: 12 320
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Concern with various matters related to humans as they communicate
has led to an increase in both research and theorizing during the
second half of the 20th century. As a matter of fact, so many
scholars and so many disciplines have become involved in this
process that it is virtually impossible to understand and
appreciate all that has been accomplished so far. This book focuses
on one important aspect of human sense-making -- theory building --
and strives to clarify the thesis that theories do not develop in
some sort of social, intellectual, or cultural vacuum. They are
necessarily the products of specific times, insights, and mindsets.
Theories dealing with the "process" of communication, or
communicating, are tied to socio-cultural value systems and
historic factors that influence individuals in ways often
inadequately understood by those who use them. The
process-orientation of this book inevitably leads to an emphasis on
the perceptions of human beings. Thus, the focus shifts from the
subject or area called "communication" to the "act of
communicating." Finally, this volume offers insight into how the
process of human sense-making has evolved in those academic fields
commonly identified as communication, rhetoric, speech
communication or speech, within specific socio-cultural
settings.
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