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Strategic Interpersonal Communication (Hardcover)
Loot Price: R3,997
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Strategic Interpersonal Communication (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This book discusses how people go about achieving their social
goals through human symbolic interaction. The editors' collective
presumption is that there are more or less typical ways that people
attempt to obtain desired outcomes -- be they persuasive,
informative, conflictive, or the like -- through communication.
Representing a first summary of research done by scholars,
primarily in the communication discipline, this volume seeks to
identify and understand how it is that people achieve what they
want through social interaction. Under the very broad label of
strategies, this research has sought to:
* identify critical social goals such as gaining compliance,
generating affinity, resolving social conflict, and offering
information;
* specify, for each goal, the ways, or strategies, by which people
can go about achieving these goals;
* determine predictors of strategy selection -- that is, why does
a person opt for one strategy over others to obtain the desired
end?
The research also reflects the attention the field of
communication has given to strategy issues in the past 15 years.
The chapters describe research on the ways in which people achieve
different goals, and summarize existing research and theory on the
attainment of social goals. Readers will gain insight into many of
the issues that exist regardless of the strategy being discussed.
Thus, this volume may not include chapters on topics such as ways
people elicit or offer disclosure, ways people demonstrate anger,
or ways people create guilt, but the issues that appear
consistently throughout the various chapters should apply equally
to these. Finally, the essays in this volume provide not only a
summary of what has been accomplished to date, but also an initial
theoretic map for future research concerning strategic
interpersonal communication.
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