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Books > Reference & Interdisciplinary > Communication studies > General

The Breakdown of Hierarchy - Communicating in the Evolving Workplace (Paperback): Eugene Marlow, Patricia O'Connor Wilson,... The Breakdown of Hierarchy - Communicating in the Evolving Workplace (Paperback)
Eugene Marlow, Patricia O'Connor Wilson, Helen Marlow
R1,579 Discovery Miles 15 790 Ships in 12 - 19 working days

The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.

Handbook of Administrative Communication (Hardcover): James Garnett Handbook of Administrative Communication (Hardcover)
James Garnett
R8,047 R6,947 Discovery Miles 69 470 Save R1,100 (14%) Ships in 12 - 19 working days

This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.

Ethical Issues in the Communication Process (Hardcover): J. Vernon Jensen Ethical Issues in the Communication Process (Hardcover)
J. Vernon Jensen
R4,570 Discovery Miles 45 700 Ships in 12 - 19 working days

A rapid and widespread growth of interest in applied ethics is occurring today not only in the United States, but around the world as well. Academia both reflects this and is a leader in the movement. The field of speech communication shares in this increased sensitivity to ethical concerns. Students and the general public are looking for thoughtful analyses and guidance in all areas of communication. Ethical concerns relative to mass communication have been the subject of a number of books, but only a very few cover the entire scope of communication to include interpersonal, intercultural, organizational, small groups, and public speaking. This book tries to fill that need by discussing ethical concerns as they emerge in the areas of the communication process -- the communicator, the message, the media, the audience, and the situation.
The speech communication field now has a need to digest and synthesize the existing research findings and the general literature in the field and in related humanities and social science works into a coherent and nontechnical discussion. This volume explores the most up-to-date materials to provide just such a synthesis. An extensive bibliography at the end of the book gives readers the sources on which the book is based, and offers ample avenues for further personal exploration. The book should provide meaningful food for thought as readers grapple conscientiously with the many everyday decisions made in communication transactions, and in evaluating the communication of others.

The Migration of Symbols (Hardcover): D. Mackenzie The Migration of Symbols (Hardcover)
D. Mackenzie
R4,251 Discovery Miles 42 510 Ships in 12 - 19 working days

Originally published between 1920-70, the aim of the general editor, C.K. Ogden, was to summarize the most up-to-date findings and theories of historians, anthropologists, archaeologists and sociologists. This reprinted material is available as a set or in the following groupings: "Prehistory and Historical Ethnography" set of 12: 0-415-15611-4 (u800); "Greek Civilization" set of 7: 0-415-15612-2 (u450); "Roman Civilization" set of 6: 0-415-15613-0 (u400); "Eastern Civilizations" set of 10: 0-415-15614-9 (u650); "Judaeo-Christian Civilization" set of 4: 0-415-15615-7: (u250); "European Civilization" set of 11: 0-415-15616-5 (u700).

Black Radio/Black Resistance - The Life & Times of the Tom Joyner Morning Show (Hardcover): Micaela Di Leonardo Black Radio/Black Resistance - The Life & Times of the Tom Joyner Morning Show (Hardcover)
Micaela Di Leonardo
R3,360 Discovery Miles 33 600 Ships in 12 - 19 working days

Every weekday, the wildly popular Tom Joyner Morning Show reaches more than eight million radio listeners. The show offers broadly progressive political talk, adult-oriented soul music, humor, advice, and celebrity gossip for largely older, largely working-class black audience. But it's not just an old-school show: it's an activist political forum and a key site reflecting on popular aesthetics. It focuses on issues affecting African Americans today, from the denigration of hard-working single mothers, to employment discrimination and sexual abuse, to the racism and violence endemic to the U.S. criminal justice system, to international tragedies. In Black Radio/Black Resistance, author Micaela di Leonardo dives deep into the Tom Joyner Morning Show's 25 year history inside larger U.S. broadcast history. From its rise in the Clinton era and its responses to key events-9/11, Hurricane Katrina, President Obama's elections and presidency, police murders of unarmed black Americans and the rise of Black Lives Matter, and Donald Trump's ascendancy-it has broadcast the varied, defiant, and darkly comic voices of its anchors, guests, and audience members. di Leonardo also investigates the new synergistic set of cross-medium ties and political connections that have affected print, broadcast, and online reporting and commentary in antiracist directions. This new multiracial progressive public sphere has extraordinary potential for shaping America's future. Thus Black Radio/Black Resistance does far more than simply shed light on a major counterpublic institution unjustly ignored for reasons of color, class, generation, and medium. It demonstrates an alternative understanding of the shifting black public sphere in the digital age. Like the show itself, Black Radio/Black Resistance is politically progressive, music-drenched, and blisteringly funny.

Communications Technology Handbook (Hardcover, 2nd edition): Geoff Lewis Communications Technology Handbook (Hardcover, 2nd edition)
Geoff Lewis
R4,604 Discovery Miles 46 040 Ships in 12 - 19 working days

This is the first point of reference for the communications industries. It offers an introduction to a wide range of topics and concepts encountered in the field of communications technology. Whether you are looking for a simple explanation, or need to go into a subject in more depth, the Communications Technology Handbook provides all the information you need in one single volume. This second edition has been updated to include the latest technology including: Video on Demand Wire-less Distribution systems High speed data transmission over telephone lines Smart cards and batteries Global positioning Systems The contents are ordered initially by communications systems. This is followed by an introduction to each topic and goes on to provide more detailed information in alphabetical order. Every section contains an explanation of common terminology, and further references are provided. This approach offers flexible access to information for a variety of readers. Those who know little about communications professionals, the book constitutes a handy reference source and a way of finding out about related technologies. The book addresses an international audience by referring to all systems and standards throughout. This book has been revised to include new sections on: * Video on demand * Wire-less distribution systems * High speed data transmission over telephone lines * Smart cards * Global positioning systems

Global Journalism - Theory and Practice (Paperback, New edition): Peter Berglez Global Journalism - Theory and Practice (Paperback, New edition)
Peter Berglez
R961 Discovery Miles 9 610 Ships in 9 - 17 working days

Recent instances of global crisis reporting on climate change and the financial crisis are early embryos of a new form of journalism that is increasingly needed in global times: global journalism. Instead of associating global journalism with national comparisons of media systems or defining it as an ethically "corrective" form of journalism, Peter Berglez sets out to develop the idea of global journalism as an epistemological updating of everyday mainstream news media. He theoretically understands and explains global journalism as a concrete practice, which can be applied in research, training, and reporting. He argues that the future of professional news journalism is about leaving behind the dominant national outlook for the sake of a more integrated (global) outlook on society. Emerging examples of global journalism are analyzed throughout the book alongside the historical background and the challenges it faces.

Signs, Language and Communication (Hardcover): Professor Roy Harris, Roy Harris Signs, Language and Communication (Hardcover)
Professor Roy Harris, Roy Harris
R4,730 Discovery Miles 47 300 Ships in 12 - 19 working days


In Signs, Language and Communication readers familiar with the arguments of Professor Harris' previous work, including Signs of Writing, will find those ideas developed here to cover not just writing, but aspects of art, design and manufacture.
Roy Harris proposes a new theory of communication. He begins with the premise that the mental life of an individual should be conceived as a continuous attempt to integrate the present with the past and future. He concludes by arguing that communication should be viewed as both a product and a resource of this constant act of integration.

The Psychology of Influence - Theory, research and practice (Paperback): Joop Pligt, Michael Vliek The Psychology of Influence - Theory, research and practice (Paperback)
Joop Pligt, Michael Vliek
R1,639 Discovery Miles 16 390 Ships in 9 - 17 working days

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

A New Semiotics - An Introductory Guide for Students (Paperback): David Sless, Ruth Shrensky A New Semiotics - An Introductory Guide for Students (Paperback)
David Sless, Ruth Shrensky
R1,191 Discovery Miles 11 910 Ships in 9 - 17 working days

*a completely introductory guide to the field of Semiotics, assuming no prior knowledge and written in accessible and engaging writing *each chapter ends with a summary, questions/discussion points for students, and further reading *Ideal for beginning students of semiotics at both u/g and p/g level , taught widely in linguistics, communication and cultural/media studies

Interaction and Mobility - Language and the Body in Motion (Hardcover): Pentti Haddington, Lorenza Mondada, Maurice Nevile Interaction and Mobility - Language and the Body in Motion (Hardcover)
Pentti Haddington, Lorenza Mondada, Maurice Nevile
R3,956 Discovery Miles 39 560 Ships in 12 - 19 working days

How do people interact when they are on the move? How do people interact in order to be mobile? How do people coordinate the mobility of others? How does mobility feature in social interaction? 'Multimodal interaction' and 'mobility' are of increasing interest to scholars across disciplines. Interaction and mobility is the first book to study these aspects comprehensively. It provides cutting-edge research by international scholars who use video-recordings of real-life everyday interactions for studying in close detail human social interaction in such diverse multimodal settings as airplanes, cars, traffic control centres, dance schools, museums and other public places, and as part of such activities as instructing, navigating, identifying an enemy on the battlefield, organising a meeting, playing videogames, shopping, performing and dancing. Together, these studies highlight features of social interaction, including language, embodied conduct, and spatial and material orientation, for being mobile, for interacting on the move, so that mobility becomes a ubiquitous feature of our lives. This book is a valuable resource to anyone interested in multimodal interaction and mobility.

The Silicone Breast Implant Story - Communication and Uncertainty (Hardcover): Marsha L. Vanderford, David H. Smith The Silicone Breast Implant Story - Communication and Uncertainty (Hardcover)
Marsha L. Vanderford, David H. Smith
R2,934 Discovery Miles 29 340 Ships in 12 - 19 working days

This volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a narrative of how communication shapes the individual perceptions of health, government, and social policy concerning health care.
At the core of the silicone breast implant controversy is the need for people to act amid uncertainty about the health risks involved. This need to weigh action in the midst of uncertain risk characterizes a large number of health issues. The attempts of patients, physicians, drug manufacturers, and others to seek and provide both information and influence makes communication central to these issues. Consequently, the questions explored in this volume will interest a diverse group of readers. This audience includes plastic surgeons in particular, physicians in general, and anyone involved with women's health issues. As the medical profession struggles with its identity amid changes in public attitudes, government regulations, and medical practices, this volume's findings concerning media portrayals of doctors and medical devices become even more important.
Finally, this study reveals how interrelated public information and private decisions are, and how closely media and interpersonal relationships fit. Tracing one medical issue across interpersonal, organizational, public relations, and mediated forums has clearly demonstrated the multiple ways those communication channels overlap and inform one another.

The Bilingual Advantage in Executive Functioning Hypothesis - How the debate provides insight into psychology's... The Bilingual Advantage in Executive Functioning Hypothesis - How the debate provides insight into psychology's replication crisis (Paperback)
Kenneth Paap
R1,536 Discovery Miles 15 360 Ships in 9 - 17 working days

* The debate about the effects of bilingualism on executive control is one of the most controversial and contentious issues in the field of bilingualism, so the topic is timely. * Includes coverage of the methodologies used in this area of investigation. * Offers a critical review of the research literature to balance the record about bilingual advantage.

How to Talk to Strangers - Learn How to Overcome Shyness, Social Anxiety, and Low Self-Confidence and Be Able to Chat to Anyone... How to Talk to Strangers - Learn How to Overcome Shyness, Social Anxiety, and Low Self-Confidence and Be Able to Chat to Anyone (Hardcover)
Amanda M Myers
R509 R473 Discovery Miles 4 730 Save R36 (7%) Ships in 10 - 15 working days
The Press in Nigeria - An Annotated Bibliography (Hardcover, Annotated edition): Chris Ogbondah The Press in Nigeria - An Annotated Bibliography (Hardcover, Annotated edition)
Chris Ogbondah
R1,426 Discovery Miles 14 260 Ships in 10 - 15 working days

The history of mass communication in Nigeria predates the 1859 publication of the country's first newspaper, but despite this history and the fact that Nigeria commands Africa's most powerful and vigorous press, gathering information on the subject has been difficult. Responding to the increased interest in the Nigerian press, Chris Ogbondah has compiled the first annotated bibliography on the nation's mass communication, listing over 450 items and covering aspects as diverse as history, censorship, broadcasting, and politics, as well as many others. Building on other partial bibliographies and essays, Ogbondah has produced the most complete single-volume compilation on the topic. The book presents its material in a single, alphabetical listing organized by author's last name. Works listed include scholarly journal articles, books, reports, and conference papers, as well as some items that are not strictly academic but were written by professional media practitioners. Each entry contains an annotation that summarizes the main point of the work, its primary thesis, the conclusion, and any research questions. Complex works with several themes, objectives, or conclusions feature more detailed commentary, and wherever possible, dates of publication or presentation have been provided. A complete cross-referenced index concludes the work, and facilitates easy searching of specific topics and categories. This reference work will be a valuable resource for courses in African studies and international communication, and will be an important addition to public, academic, and research libraries in the United States and Africa.

Media Literacy is Elementary - Teaching Youth to Critically Read and Create Media- Second Edition (Paperback, 2nd Revised... Media Literacy is Elementary - Teaching Youth to Critically Read and Create Media- Second Edition (Paperback, 2nd Revised edition)
Jeff Share
R935 Discovery Miles 9 350 Ships in 9 - 17 working days

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.

The Language of Strong Black Womanhood - Myths, Models, Messages, and a New Mandate for Self-Care (Hardcover): Karla D. Scott The Language of Strong Black Womanhood - Myths, Models, Messages, and a New Mandate for Self-Care (Hardcover)
Karla D. Scott
R2,187 Discovery Miles 21 870 Ships in 12 - 19 working days

In The Language of Strong Black Womanhood: Myths, Models, Messages, and a New Mandate for Self-Care, Black women of the Baby Boomer generation and Hip Hop generation share messages communicated and models witnessed in their socialization for strength revealing how this mandate endures in Black women's lived experiences. They also express concern that self-care was not presented as critical for sustaining life as a strong Black woman-a concern shared by Black women bloggers who advocate resisting the myth and redefining strength for self-care. This Black feminist exploration of strong Black womanhood provides an alternative to harmful perceptions, constructions, and representations of Black women and suggests a mandate to move toward the revolutionary act of Black women's self-care.

Health and the New Media - Technologies Transforming Personal and Public Health (Hardcover): Linda M. Harris Health and the New Media - Technologies Transforming Personal and Public Health (Hardcover)
Linda M. Harris
R4,575 Discovery Miles 45 750 Ships in 12 - 19 working days

This book presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerging information and communication technologies (interactive, seamlessly connected, and user-driven) and health care objectives (to increase access, improve quality, and manage costs). Each chapter provides a unique set of tools and perspectives on how to harness these new media to improve individual health and the health care delivery system. This innovative volume has also stimulated the creation of a "Forum on Health and the New Media" on the World Wide Web (http: //Health.Dartmouth.edu/NewMedia/). The forum offers highlights of the book as well as links to the authors and related web sites.
The volume is divided into six sections as follows:
*The "Overview" juxtaposes characteristics of the new media (interactive, connected, and user-driven) with the three criteria for health care improvement: increased access, improved quality, and cost management. It offers a New Media and Health Care matrix of criteria for building and evaluating emerging health care systems.
*The "Delivery" -- how new media can enhance the delivery of health care -- includes chapters on: managed care, demand management and self-care, telemedicine for rural residents, and how the Internet can be used to facilitate collaboration among health researchers and providers.
*Health Information -- the life blood of health care -- addresses the potential for: extending the traditional flow of health information (from researchers to providers) to reach patients who want to share in decisions about their care; and the federal government's role in providing health information to the public.
*Health Education discusses: integrating multimedia health programming for public schools; using networked multimedia and simulation technologies and new learning theories that promise to transform public health education; and educating health providers and patients through interactive media and drama.
*Potholes Along the Highway provides a sobering balance to otherwise rather optimistic assumptions that a national information infrastructure will be forthcoming.
*The New Media: Annotated Glossary provides computing and networking technology tools for readers who are not fluent in cyberlanguage.

The Science of Stories - Applications of the Narrative Policy Framework in Public Policy Analysis (Hardcover): M Jones, E.... The Science of Stories - Applications of the Narrative Policy Framework in Public Policy Analysis (Hardcover)
M Jones, E. Shanahan, M. McBeth
R4,389 Discovery Miles 43 890 Ships in 12 - 19 working days

The study of narratives in a variety of disciplines has grown in recent years as a method of better explaining underlying concepts in their respective fields. Through the use of Narrative Policy Framework (NPF), political scientists can analyze the role narrative plays in political discourse.

Parents, Children, and Communication - Frontiers of Theory and Research (Hardcover): Thomas J. Socha, Glen H. Stamp Parents, Children, and Communication - Frontiers of Theory and Research (Hardcover)
Thomas J. Socha, Glen H. Stamp
R4,592 Discovery Miles 45 920 Ships in 12 - 19 working days

This is the first edited volume in the communication field to examine parent-child interaction. It creates a framework for future research in this growing area -- family communication, and more specifically, parent-child communication -- and also suggests new areas of communication research among parents and children -- cultural, work-related, taboo topics, family sex discussions, conflict, and abuse. Chapter authors provide thorough coverage of theoretical approaches, new methods, and emerging contexts including lesbian/gay parent-child relationships. In so doing, they bring a communication perspective to enduring problems of discipline, adolescent conflict, and physical child abuse.
The text highlights various methodological approaches -- both quantitative and qualitative -- including conversation analysis, grounded theory, participant-observation, and phenomenological interviewing of children. It also introduces and surveys various theoretical approaches -- general systems, developmental, cultural, and intergenerational transmission.

Communication and Relational Maintenance (Hardcover): Daniel J. Canary, Laura Stafford Communication and Relational Maintenance (Hardcover)
Daniel J. Canary, Laura Stafford
R4,030 Discovery Miles 40 300 Ships in 12 - 19 working days

"Communication and Relational Maintenance" addresses the question, "How do people maintain their personal relationships?" Unlike the published works in this field that focus on relationship initiation or dissolution, this volume discusses the everyday processes used to maintain an on-going relationship. It discusses interpersonal communication, social-psychological factors relevant to maintenance, and the resolution of conflict. It focuses on everyday processes used to sustain personal relationships. It analyzes how communication skills affect relationship function. It discusses factors promoting marital stability and satisfaction. It elaborates upon the means and mechanisms for conflict resolution. It identifies dialectical approaches to the study of relationships.

Reconstructing Institutions - Language Use in Academic Counseling Encounters (Hardcover): Agnes Weiyun He Reconstructing Institutions - Language Use in Academic Counseling Encounters (Hardcover)
Agnes Weiyun He
R2,316 Discovery Miles 23 160 Ships in 10 - 15 working days

This book examines the use of language in face-to-face encounters between some university students and their academic counselors. It describes the role language plays in shaping institutional role identities, in accomplishing institutional tasks and activities, and in constituting associated knowledge and affective stances. It documents how the academic counselors and student clients do what they do through grammatical and interactional details. Put more generally, it investigates how certain aspects of institutional life are lived linguistically. Methodologically, this book focuses on specific lexicogrammatical forms, turns, sequences, and narrative episodes which constitute the seemingly routine, ordinary life of academic counseling. It relies on detailed transcripts from audio and video recordings of naturally occurring academic counseling activities, knowledge gained from participant observation, field notes and interview data to advance a tripartite approach to researching institutional discourse.

The Global Grapevine - Why Rumors of Terrorism, Immigration, and Trade Matter (Hardcover): Gary Alan Fine, Bill Ellis The Global Grapevine - Why Rumors of Terrorism, Immigration, and Trade Matter (Hardcover)
Gary Alan Fine, Bill Ellis
R1,402 Discovery Miles 14 020 Ships in 12 - 19 working days

Soon after 9/11, wild rumors began to spread: that Arab-Americans were celebrating publicly, that some people had been warned, that politicians knew all along.
The Global Grapevine reveals how--through our everyday thoughts and conversations, and the rumors we spread--we grapple with the new global world. Drawn from diverse sources, the book illuminates urban legends like the claim that a certain t-shirt with a Chinese pictogram brands the wearer as a prostitute, conspiracy theories such as the "9/11 Truth Movement," or stories of tourists infected with AIDS by locals. These rumors, the authors argue, reflect our anxieties and fears about contact with foreign cultures--how we believe foreign competition to be poisoning the domestic economy and foreign immigration to be eroding American values. Focusing on the threat posed by terrorism, the impact of immigration, the risks involved in international trade, and the dangers faced by naive tourism, the book provides a broad survey of the most widely circulated rumors and examines what these tales reveal about contemporary society.

Asking Smarter Questions - How To Be an Agent of Insight (Paperback): Sam Knowles Asking Smarter Questions - How To Be an Agent of Insight (Paperback)
Sam Knowles
R1,025 Discovery Miles 10 250 Ships in 9 - 17 working days

The book not only gives leaders the tools to ask the right questions, but it also enables companies to innovate at pace by virtue of the types of questions they ask. The third book in the trilogy that looks at how to make sense and communicate around data and to surface the key issues that can impact performance. Unlike most other books that focus in questioning techniques, this book looks at the complex issues that can arise in business and particularly making sense of and the communication of detailed information.

Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New): Steven Brydon, Susan A. Hellweg, Michael... Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New)
Steven Brydon, Susan A. Hellweg, Michael Pfau
R2,907 Discovery Miles 29 070 Ships in 10 - 15 working days

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a television perspective in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context. Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.

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