Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

This book will be a vital resource for researchers in the field of health communication, especially in the aftermath of COVID-19, as we begin confronting the reality of which countries can afford to declare an 'end to the pandemic', and which ones can't A unique feature of this book is that its center and focus is on persons living with HIV - It highlights their experiences and voices It examines the discourse of a "post-AIDS" culture using a range of methodological tools, and the medical-discursive shift from crisis and death to survival and living It includes contributions from a diverse group of international scholars, and interrogates and engages with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists

Seniority-based hierarchy (jouge kankei) is omnipresent in Japanese group dynamics. How one comports, depends on one's status and position vis-a-vis others. To-date, no study shows what constitutes this hierarchy, where and when individuals growing up in Japan first come into contact with it, as well as how they learn to function in it. This book fills in the lacunae. Considering jouge kankei as a social institution and adopting a discourse analytic approach, this volume examines the ways in which institutional jouge kankei as an enduring feature of Japanese social life are created and reproduced. The monograph analyses how seniority-based relations are enacted, legitimised, transmitted, and reified by social actors through language use and paralinguistic discursive practices, such as the use of space, objects, signs, and symbols. It also looks at how established rules could be challenged. The empirical data on which findings are based are gathered through 10 months of ethnographic fieldwork from 2015 to 2018 in Japanese schools, with certain types of data (school club etiquette books and uniforms) being presented and analysed for the first time. This volume also shows continuity and change of jouge kankei from school to work.

This book examines the discursive formation of nuclear power in Japan to provide insights into the ways this technology has been both promoted and resisted, constituting and being constituted by Japan's sociocultural landscape. Each chapter pays close attention to a particular discursive site, including newspaper editorials, public relations campaigns, local site fights, urban antinuclear activism, and post-Fukushima pronuclear and antinuclear articulations. The book also raises the question of democracy and sustainability through the examination of nuclear power discourses. It demonstrates the power of discourse in shaping nuclear power by creating knowledge, influencing decisions, relationships, identity, and community. Readers will gain a range of insights from the book: prominent articulations on nuclear power discourse, state and corporate strategies for enticing consent for controversial facilities and technologies, the power of the media in framing public knowledge, the role of social movements and activisms in civic society, the power of community, and nuclear power as a problematic in representative democracy and sustainability. This book will appeal to students and scholars interested in social discourse, social movements, Japanese society, cultural studies, environmental communication, media analysis, energy and sustainability, and democracy, among others.

The monograph The Paradigm of Social Interaction presents a paradigmatic synthesis in sociology. This is a reaction to the growing paradigmatic divisions in the discipline and an attempt at fostering the cumulative development of sociological knowledge. The suggested conceptual fusion includes micro-sociological interaction theories, recent theories of organizational interactions and the experience from the study on global trends. The intention is to support the building and explanatory application of middle-range theories in all action spheres and at all micro-, mezzo- and macro-social structural levels. The paradigmatic synthesis is developed around five analytical concepts of the determinants of social interactions: environmental, technological, economic, political and cultural complexes. Another conceptual framework fostering explanations consists of social actors, relations and processes as key parameters of the social interaction paradigm. The book also examines the COVID pandemic as a multidimensional crisis, applying the synthetic paradigm as a heuristic tool and knowledge-organizing framework. It is used in the studies on social innovations, societal transformations and global social trends as well. The book will be of interest to researchers, university teachers and doctoral and master's students in the fields of sociology, social theory, critical sociology, philosophy of social sciences, innovation and societal transformation studies.

Postcolonial Turn and Geopolitical Uncertainty: Transnational Critical Intercultural Communication Pedagogy connects and interweaves critical communication pedagogy and critical intercultural communication to create a new pedagogy, transnational critical communication pedagogy, that emphasizes the importance of postcolonial and global turns as they are molded into a new area of critical global and intercultural communication pedagogies. Contributors take a transnational approach that requires a deep commitment to acknowledging the importance of the role of geopolitics as it applies to voice, articulation, power, and oppression. This pedagogy ultimately focuses on the social change and social justice that are central to the critical and cultural communication work that aims to decolonize existing communication pedagogies and academia from a more global perspective. Scholars of communication, education, and decolonial studies will find this book particularly useful.

Communicating with Our Families: Continuity, Interruption, and Transformation explores the impact of personal communication technologies on family communication. In this historical moment, novel communication technologies and social media applications infiltrate our family units. This edited collection examines how communication technologies are shaping childhood, parenthood, and families by exploring topics such as parental loneliness, family storytelling, family technology rules, mindful technology usage, multigenerational communication, and community. The scholars in this volume work from a human communication perspective and use various research modes of inquiry including quantitative, qualitative, and interpretive methods. Through the integration and presentation of diverse research questions tested and responded to from a variety of scholarly approaches, a nuanced exploration of communication technology utilized within a family setting is provided. Since the family is indeed "the first communication classroom," this volume interrogates how that classroom may be changing and the implications of that change on different roles, responsibilities, and relationships within the family. Perhaps the most significant question implied by our contributors in this volume: Will the introduction of new communication technologies fundamentally alter familial forms and will those new grouping that emerge resemble what has been generally assumed for several millennia?

Situates practical advice on technology use in leadership roles within the context of cutting-edge communication and leadership theory. Suited for leadership and organizational communication students aspiring to leadership positions.

Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just starting out, Say What!? Communicate with Tact and Impact: What to Say to Get Results at Any Point in an Audit contains an array of practical and time-tested approaches that foster efficient and effective communication at any point during an engagement. The practical and memorable techniques are culled from author Ann M. Butera's CRP experience as a trusted advisor who has taught thousands of professionals how to develop and hone their interpersonal, communication, and empathic skills. Those familiar with the Five Tier Competency ModelTM she developed will recognize these techniques as a deep dive on the competencies comprising Tier 3: Project Management and Tier 5: Managing Constituent Relations. The author discusses the following behaviors in one's dealings with executives, process owners, control performers, and colleagues: Demonstrating executive presence Becoming the trusted advisor Influencing others Communicating with tact, confidence, and impact Facilitating productive meetings and discussions Overcoming resistance and objections Managing and resolving conflict Knowing when to let a topic go and move on This book is a guide for professionals who want to interact proactively and persuasively with those they work with, audit, or review. It describes techniques that can be used during virtual, in-person, telephone, or video conferences (as opposed to emails, workpapers, and reports). It provides everyone (newer associates in particular) with the interpersonal skills needed to (1) develop and build relationships with their internal constituents and clients, (2) facilitate conversations and discussions before and during meetings, and (3) handle impromptu questions with confidence and executive presence and make positive first impressions. The topics and techniques discussed are accompanied by case studies, examples, and exercises to give the readers the opportunity to develop plans to bridge the gap between theory and practice. The readers can use the book as a reliable resource when subject matter experts or training guides are not readily available.

This book highlights cyber racism as an ever growing contemporary phenomenon. Its scope and impact reveals how the internet has escaped national governments, while its expansion is fuelling the spread of non-state actors. In response, the authors address the central question of this topic: What is to be done? Cyber Racism and Community Resilience demonstrates how the social sciences can be marshalled to delineate, comprehend and address the issues raised by a global epidemic of hateful acts against race. Authored by an inter-disciplinary team of researchers based in Australia, this book presents original data that reflects upon the lived, complex and often painful reality of race relations on the internet. It engages with the various ways, from the regulatory to the role of social activist, which can be deployed to minimise the harm often felt. This book will be of particular interest to students and academics in the fields of cybercrime, media sociology and cyber racism.

Concepts in Composition is designed to foster reflection on how theory impacts practice, allowing prospective teachers to assume the dual role of both teacher and student as they enter the discipline of Writing Studies and become familiar with some of its critical conversations. Now in its third edition, the volume offers up-to-date scholarship and a deeper focus on diversity, both in the classroom and in relation to Writing Studies and literacy more broadly. This text continues to offer a wealth of practical assignments, classroom activities, and readings in each chapter. It is the ideal resource for the undergraduate or graduate student looking to pursue a career in writing instruction.

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

The Rhetoric of Official Apologies: Critical Essays focuses on the many challenges associated with performing a speech act on behalf of a collective and the concomitant issues of rhetorically tackling the multiple political, social, and philosophical issues at stake when a collective issues an official apology to a group of victims. Contributors address questions of whether collective remorse is possible or credible, how official apologies can be evaluated, who can issue apologies on behalf of whom, and whether there are certain kinds of wrongdoing that simply can't be addressed in the form of an official apology. Collectively, the book speaks to the relevance of conceptualizing official apologies more broadly as serving multiple rhetorical purposes that span ceremonial and political genres and represent a potentially powerful form of collective self-reflection necessary for political and social advancement.

What role might civil disobedience play in the politics of representative democracies as power 'leaks' from the nation state? If traditional politics has surrendered to the interests of global corporations what are the consequences? Quill proposes a reappraisal of civil disobedience and civil obedience in order to address these and other questions.

Mentoring and Co-Writing for Research Publication Purposes addresses a major gap in our knowledge of how doctoral supervision relationships in the sciences are enacted as writing pedagogy. Based on a multiple-case study of three student-supervisor pairs in environmental sciences, neurosciences and biochemistry as they each prepared a research article for publication, this book offers a finely grained and studied analysis of the role of joint authorship in scaffolding research writing development in the sciences. This book: * Critically engages with a range of approaches to studying doctoral education and writing practices. * Formulates a wide-lens methodology to capture, analyse and interpret the multimodal interactions between co-authors and their evolving text. * Describes writing-oriented supervision meetings in terms of their social and spatial configurations and analyses the roles of supervisor and student vis-a-vis each other and their evolving text. * Builds theory on how supervisors enculturate their students into the intricate social negotiations at the heart of academic peer review. * Describes how certain genre conventions and textual patterns both emerge from and contribute to the observed writing practices. Paving the way for future research into co-authoring practices by supervisors and students in postgraduate settings, Mentoring and Co-Writing for Research Publication Purposes is a valuable resource for researchers and advanced students interested in doctoral supervision and writing for research publication purposes.

Provides corporate communicators with a hands-on guide to business knowledge Draws on actual MBA coursework in finance, accounting, economics, marketing, operations management, organizational behavior, and strategy Includes real-world applications to illustrate business concepts

From the National Review to Breitbart, from Fox News to Rush Limbaugh, conservative news is an inescapable feature of modern politics. Since the early days of mass communication, right-wing media producers have blended reporting with commentary, narrating the news of the day from a perspective informed by conservative worldviews and partisanship. News on the Right seeks to initiate a new interdisciplinary field of scholarly research focused on the study of right-wing media and conservative news. Editors Anthony Nadler and A.J. Bauer gather a range of voices, presenting an interdisciplinary investigation into the practices and patterns of meaning-making in the production, circulation, and consumption of conservative news. Traversing journalism, media and communication studies, cultural studies, history, political science, and sociology, this volume utilizes a variety of qualitative and quantitative research methods to elucidate case studies of conservative news cultures in the US and UK. Together, these perspectives show that a fuller understanding of right-wing media and its effects can be reached by treating these phenomena as deeply interwoven into many conservatives' lives and political sensibilities.

This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other consequences, impacted specific areas of scholarship within the communication discipline. Contributors represent a number of sub-disciplines and focus on important elements they have witnessed being influenced by pandemic responses, bringing to light the unique insights about the pandemic and its effect on human communication their sub-discipline affords them. They go on to explore how the pandemic has impacted, or will impact, the teaching of their subject area and provide future suggestions for research in that area. Sub-disciplines represented include interpersonal communication, family communication, nonverbal communication, health communication, military learners, communication administrators, and instructional communication concerns.

The Routledge Handbook of Far‐Right Extremism in Europe is a timely and important study of the far and extreme right-wing phenomenon across a broad spectrum of European countries, and in relation to a selected list of core areas and topics such as anti‐gender, identitarian politics, hooliganism, and ideology. The handbook deals with the rise and the developments of the far‐right movements, parties, and organisations across diverse countries in Europe. Crucially it discusses the main topics and features issues pertaining to the far‐right ideology and positioning, and considers how central and less central actors of the far‐right milieus have fared within the given context. Comprising a wide range of subject expertise, the contributors focus on far-right organisations on the margins of the electoral sphere, as well as street‐level movements, and the relationship between them and electoral politics. The handbook spans nearly twenty European country‐cases, grouped according to geographical/regional area. It includes case studies where the far right has gained increased momentum, as well as countries where it has been much less successful in mobilising public opinion and electorate. Another important feature is the inclusion of street‐level mobilisations, such as football firms, thereby expanding and updating existing research, which is primarily focused on political parties and organisations. Multidisciplinary and comprehensive, this handbook will be of great interest to scholars and students of Criminology, Political Science, Extremism Studies, European Studies, Media and Communication, and Sociology.

In this book, Nydia Flores-Ferran offers a comprehensive examination of linguistic intensification in Spanish and English communication. Flores-Ferran examines how intensification is defined as well as the various linguistic features, strategies, and devices we employ to escalate and amplify our oral and written communication. The book builds on a rich body of literature, exploring the conceptualization of linguistic intensification within socio-pragmatics and Persuasion Theory. This book also demonstrates the applicability of intensification in language learning by discussing techniques native speakers use to amplify the illocution of their communication.

This ground-breaking textbook describes and explains the global manifestations of populism. It reviews controversies about its relationships with democracy in the distinct and interrelated histories of the Americas, Asia, and Europe. The volume surveys the similarities and differences between populism, nationalism, fascism, and populist uses of religion and the media. Global Populisms invites students and the general public to move beyond simplistic conceptualizations of populism as an external virus and as an irrational threat to democracy, or, alternatively, as the path to return power to the people. The book differentiates populists' correct critiques to inequalities, the loss of national sovereignty, and unresponsive politicians from its solutions. In the name of giving power to the people, populists in power from Hugo Chavez to Donald Trump, Narendra Modi, and Viktor Orban entered in war with the media, made rivals into existential enemies, and attempted to concentrate power in the hands of the president. Written in a clear and accessible style, this interdisciplinary volume will appeal to undergraduate students as well as to non-academic audiences with an interest in political science, sociology, history, and communication studies.

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

The Handbook of Intercultural Discourse and Communication brings together internationally-renowned scholars from a range of fields to survey the theoretical perspectives and applied work, including example analyses, in this burgeoning area of linguistics. * Features contributions from established researchers in sociolinguistics and intercultural discourse * Explores the theoretical perspectives underlying work in the field * Examines the history of the field, work in cross-cultural communication, and features of discourse * Establishes the scope of this interdisciplinary field of study * Includes coverage on individual linguistic features, such as indirectness and politeness, as well as sample analyses of IDC exchanges