The title of Donald Blohowiak's engrossing and highly
informative new book reflects the often strained relationship
between two of America's most powerful institutions: the news media
and business. The author gives an insider's look at why the
tensions exist and what business people can do to understand them,
to ease them, and to get the upper hand when dealing with the
media. Aimed primarily at the business community and the media
advisors who serve it, this book demystifies the news process and
presents sound, practical advice.
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