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Communication and Health - Systems and Applications (Hardcover)
Loot Price: R4,143
Discovery Miles 41 430
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Communication and Health - Systems and Applications (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues. br br Using a systems perspective as the organizational
framework, relevant issues in the communication of health care,
ranging from micro to macro levels, are discussed. The contributors
recognize communication as a major factor affecting health today
and therefore go beyond examinations of health communication as
simply a dissemination of information regarding diseases,
diagnoses, and treatments to show it as a much larger and more
complex field with applications to all levels and forms of
communication. br br Communication and Health has as its three main
objecties: br br * providing a comprehensive, detailed, and up
to-date picture of health communication br br * applying an
integrated, logical structure to the field br br * making a clear,
strong statement regarding the state of healthcommunication and
examining its future prospects br br The contributors address such
issues as provider-patient communication, health care teams, health
care organizations, public health campaigns, and health education,
and then discuss the factors that affect the processing of health
information. Also included are examinations of changes in
communication use within interpersonal, small group, and
organizational health care contexts as well as the use of mass
media and other sources for public health campaigns and for raising
public awareness of health issues on a day-to-day basis. br br i
Communication and Health /i fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses. br
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