i) This work can help readers to understand the generation mechanism, the characteristics of Chinese farmers' cultural subjectivity, and the track of the changes of Chinese social structure in the 20th century. ii) The author proposes a creative research method labelled as "subject-time-space". iii) This title has been selected as a required reading in many prestigious universities in China, including Tsinghua University, Sichuan University, Zhengzhou University, Yunnan University, and Henan University.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Increasingly, Americans are turning away from the traditional press--especially newspapers--for the news of the day. In fact, by May 2009 a Pew survey revealed that 63 percent of Americans said they would not miss their paper if it ceased publishing. Other surveys have revealed that since the late 1990s, Americans have significant concerns about the mainstream news media's credibility, with no less than 56 percent voicing reservations about the press's accuracy. At the same time, the mainstream news has continued to show a proclivity for using information proffered by public relations sources; in fact, some studies point to newsrooms that use such propaganda materials for up to 75-80 percent of their stories. As traditional newsrooms continue to either downsize (or, in some cases, disappear) and propaganda materials proliferate, the American public will continue to encounter difficulties obtaining from journalism the accurate and relevant information it needs to make informed decisions within our democracy. Current scholarship about journalism's increasing problems with relevancy often focuses on explorations of the advent of new media technologies and/or journalism's dysfunctional business models. Although those studies are important, they tend toward a presentism that ignores dilemmas that derive from the enduring ways that the press gathers and constructs news. This book argues that the problem of press relevancy can be traced to historical groundings that continue to inform newsroom practices. Specifically, it makes the distinctive claim that modern journalism's own professionalism has made the press prone to using propaganda materials, thus contributing to increasing news media irrelevance. Accordingly, this work provides an unparalleled interlocking interrogation of two areas: first, how the professionalizing press of the post-WWI era gradually progressed from resistance to acclimation as regards domestic propaganda and, second, how that acclimation can be understood as part of a historically grounded, self-rationalizing workroom acculturation known as habitus. Inspired by the works of Pierre Bourdieu, James Carey, and Michael Schudson, this work finds that journalism's current problems with pertinence lies within an unreflexive relationship with those who would offer the helping hand of propaganda materials. Today's news media exhibits a double-mindedness: many of the same professional routines it uses to apparently safeguard its credibility also rationalize the use of propaganda as news. This work maintains that news professionals and media scholars need to better recognize how this ingrained, yet dissonant approach to constructing news accounts has damaged the viability of journalism. From such an understanding, the press can better focus on news that is credible, pertinent, and reflective of the wider range of voices in American society. Press Professionalization and Propaganda is an important book for all journalism, public relations, and media studies collections and scholars in those areas. Professionals in journalism and public relations will also find this book compelling.

This timely intervention into composition studies presents a case for the need to teach all students a shared system of communication and logic based on the modern globalizing ideals of universality, neutrality, and empiricism. Based on a series of close readings of contemporary writing by Stanley Fish, Asao Inoue, Doug Downs and Elizabeth Wardle, Richard Rorty, Slavoj Zizek, and Steven Pinker, this book critiques recent arguments that traditional approaches to teaching writing, grammar, and argumentation foster marginalization, oppression, and the restriction of student agency. Instead, it argues that the best way to educate and empower a diverse global student body is to promote a mode of academic discourse dedicated to the impartial judgment of empirical facts communicated in an open and clear manner. It provides a critical analysis of core topics in composition studies, including the teaching of grammar; notions of objectivity and neutrality; empiricism and pragmatism; identity politics; and postmodernism. Aimed at graduate students and junior instructors in rhetoric and composition, as well as more seasoned scholars and program administrators, this polemical book provides an accessible staging of key debates that all writing instructors must grapple with.

Applies the principles of ergonomics in different facets of communication design such as pictograms, icons and logo design, product labelling, information system in space and visual ergonomics in simple map design. Chapter end with "key points", practice sections and exercises designed to help the reader to revise what they have learnt. Every concept is illustrated with examples from real life. No technical background or prior knowledge of ergonomics needed to understand this book. Anyone (even those from arts and humanities back ground) can read and understand this book with ease and apply them in real life.

* Interdisciplinary approach and multiple theoretical perspectives on intercultural conflict management * Addresses intercultural conflict management and harmony building in the virtual space across cultures * Looks at how intercultural conflicts are managed and harmonized in different cultural contexts

* Interdisciplinary approach and multiple theoretical perspectives on intercultural conflict management * Addresses intercultural conflict management and harmony building in the virtual space across cultures * Looks at how intercultural conflicts are managed and harmonized in different cultural contexts

Throughout much of American history, African Americans have been denied easy access to most of the traditional modes of effective reform, such as newspapers, legislative assemblies, unions and political parties. Public speaking has thus been one of the most critically important means by which leaders and individuals have reached an audience, enacted or prevented change, and created community. Dating from the earliest days of American history, the African American community has produced many notable and eloquent speakers and has demonstrated a vibrant oral tradition. The proposed volume will follow a chronological organization, tracing the history of African American public speaking from colonial times to the present.

* The book is a unique contribution to an emerging interdisciplinary and international field, with no English-language competitors in its focus and genre. * The interdisciplinary nature of the topic will provide insight for a variety of fields and courses, such as linguistics, translation studies, intercultural communication, psychology, and business communication, with potential appeal for research groups, NGOs, and working professionals beyond student readerships. * Intercultural communication is a growing field for which this handbook offers a definitive theoretical grounding point in an important sub-field.

This book gives readers an understanding of the theoretical foundations of social support communication along with practical tools to ethically and justly connect with and support others in daily life. Incorporating research, real-world examples, and autoethnographic methods, this book examines how social hierarchies, personal power dynamics, and relational and social histories can be better understood to create stronger social support messages across all our relationships, including family, friend, workplace, and health provider-patient relationships. The book translates theories of social support communication into practical application, examining how support messaging goes wrong and how to do it right. Intended as a supplementary text in interpersonal communication, psychology, and social work undergraduate courses, the book is also ideal for professionals who engage in caretaking and support tasks and wish to enhance their knowledge of social support theory.

Writing and briefing are fundamental to the intelligence profession. The ability to communicate clearly, concisely, and coherently is basic to all intelligence disciplines, even the most technical. Communicating with Intelligence, Third Edition is a handbook on writing and briefing intelligence based on the decades of practical experience of James S. Major. The book is designed primarily for faculty and students pursuing studies in intelligence, national security, and homeland security, who need to learn the art of preparing written products and intelligence briefings. But it also has considerable value for working professionals who simply wish to sharpen their communication skills. The third edition of Communicating with Intelligence provides the expediency, efficiency, and effectiveness instructors and members of the Intelligence Community require for a communication handbook.

This is an international survey of all types of literature on mass communication of the Caribben region presenting 3,695 citations. The book is organized by regions, divided by the nations' ties to a metropolitan power. Countries such as Dominican Republic and Haiti with longer histories of independence are listed separately. (The vast reservoirs of data on Cuban mass communication necessitated a separate volume.) Topically, the chapters are divided into possible categories of general studies, advertising, broadcasting, development communication, film, freedom of the press, history of media, journalism education and training, news agencies, popular culture, print media, and telecommunications. Because of the recency of Caribbean mass communication as a field of study, the emphasis in this book is the period from the 1970s to the present. Many works of historical significance, however, are also cited, including nineteenth and early twentieth century works. Overall, the bibliography is representative in covering all genres of publications--books, periodicals, dissertations, theses, and conference papers. Although the bibliography consists mainly of English-language publications, hundreds of citations appear from other languages. The work is complete with a general subject index and author index.

This book challenges the dominant tendency in world Englishes scholarship to rely on the 'nation' as a static spatial entity and reliable analytic category. Using the transnational Korean context as a case in point, the authors analyse how the practices and ideologies of the English language reflect the complex and unexpected flows of globalisation. Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely 'English-speaking' countries. This edited collection will be a valuable resource for students and scholars of world Englishes, multilingualism, second language acquisition and globalisation.

From the National Review to Breitbart, from Fox News to Rush Limbaugh, conservative news is an inescapable feature of modern politics. Since the early days of mass communication, right-wing media producers have blended reporting with commentary, narrating the news of the day from a perspective informed by conservative worldviews and partisanship. News on the Right seeks to initiate a new interdisciplinary field of scholarly research focused on the study of right-wing media and conservative news. Editors Anthony Nadler and A.J. Bauer gather a range of voices, presenting an interdisciplinary investigation into the practices and patterns of meaning-making in the production, circulation, and consumption of conservative news. Traversing journalism, media and communication studies, cultural studies, history, political science, and sociology, this volume utilizes a variety of qualitative and quantitative research methods to elucidate case studies of conservative news cultures in the US and UK. Together, these perspectives show that a fuller understanding of right-wing media and its effects can be reached by treating these phenomena as deeply interwoven into many conservatives' lives and political sensibilities.

In this book, authors Murphy and O'Neill propose a new way forward, moving away from high-stakes, test-based writing assessment and the curriculum it generates and toward an approach to assessment that centers on student learning and success. Reviewing the landscape of writing assessment and existing research-based theories on writing, the authors demonstrate how a test-based approach to accountability and current practices have undermined effective teaching and learning of writing. This book bridges the gap between real-world writing that takes place in schools, college, and careers and the writing that students are asked to do in standardized writing assessments to offer a new ecological approach to writing assessment. Murphy and O'Neill's new way forward turns accountability inside out to help teachers understand the role of formative assessments and assessment as inquiry. It also brings the outside in, by bridging the gap between authentic writing and writing assessment. Through these two strands, readers learn how assessment systems can be restructured to become better aligned with contemporary understandings of writing and with best practices in teaching. With examples of assessments from elementary school through college, chapters include guidance on designing assessments to address multiple kinds of writing, integrate reading with writing, and incorporate digital technology and multimodality. Emphasizing the central role that teachers play in systemic reform, the authors offer sample assessments developed with intensive teacher involvement that support learning and provide information for the evaluation of programs and schools. This book is an essential resource for graduate students, instructors, scholars and policymakers in writing assessment, composition, and English education.

* The first book to specifically apply the 'unbossing'/decentralization concept to crisis management * Shows how and why organizations can arrive at finding opportunity in crisis, rather than simply surviving it * Provides a roadmap to build leadership and crisis competency where and when they're needed most

Analyses material right from the very start of the ideological infighting between al-Qaida and Islamic State in order to understand the current fragmentation and glocalization of the jihadi movement. Includes translated primary source material, only available in Arabic, which readers would otherwise be unable to access.

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.

Uniquely aimed specifically at language learners, addressing both critical thinking and language learning. Uniquely integrates the latest research on critical thinking with second language classroom practice. Offers language instructors suggestions on structuring a critical thinking component within their classes. Offers students classroom activities to stimulate a critical mindset, foster critical thinking skills, and aid learners in ways to organize and articulate thoughtful, respectful responses.

* Features/Benefits o Uniquely provides both a conceptual framing and a methodological approach to the research process in intercultural communication in new and unfamiliar multilingual settings, written in a straightforward style designed for start novice researchers, instructors, and students on the path of research and analysis. o Offers many examples from contemporary media and pop culture, essential for a book on variation and diversity in language today. * Demand/Audience o Meets the need of advanced students and novice researchers for works that help them engage practically with research and fieldwork in intercultural communication and interactional sociolinguistics not provided in the core textbooks for these courses or other supplementary texts. * Competition o Unlike the closest competing texts, this book invites readers to engage more deeply with an approach to intercultural communication and sociolinguistics that is deeply informed by contemporary understandings of multilingualism like translanguaging, mass-mediated communication, and repertoire, concepts that afford engagement with massive global mobility and the effects of Internet-circulated social media. o Unlike some of the most competitive texts, this book is authored rather than edited and therefore focused and written in a unified authoritative voice. Readers can follow a single trajectory without shifting from one voice to another, facilitating student and classroom use.

* Features/Benefits o Uniquely provides both a conceptual framing and a methodological approach to the research process in intercultural communication in new and unfamiliar multilingual settings, written in a straightforward style designed for start novice researchers, instructors, and students on the path of research and analysis. o Offers many examples from contemporary media and pop culture, essential for a book on variation and diversity in language today. * Demand/Audience o Meets the need of advanced students and novice researchers for works that help them engage practically with research and fieldwork in intercultural communication and interactional sociolinguistics not provided in the core textbooks for these courses or other supplementary texts. * Competition o Unlike the closest competing texts, this book invites readers to engage more deeply with an approach to intercultural communication and sociolinguistics that is deeply informed by contemporary understandings of multilingualism like translanguaging, mass-mediated communication, and repertoire, concepts that afford engagement with massive global mobility and the effects of Internet-circulated social media. o Unlike some of the most competitive texts, this book is authored rather than edited and therefore focused and written in a unified authoritative voice. Readers can follow a single trajectory without shifting from one voice to another, facilitating student and classroom use.

This book provides a comparative study of people's mask-wearing behaviour in response to government policies between European-Northern America and Asian countries. Examining citizens' attitudes towards their state during the COVID-19 pandemic from the perspectives of history, linguistics, politics, economics and sociology, the contributors in this volume explore to what extent people accept the wearing of masks in countries where governments have made it mandatory as compared to countries where people wear masks voluntarily. The book thus looks at mask-wearing from a political dichotomy between authoritarianism and liberalism and posits the extent to which political divisions could have existed in public opinion over the measures taken against COVID-19. Filled with invaluable insights through research in 13 countries, this book will appeal to readers in policy making and influencing public opinion via the Europe-Asia comparative study.