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Books > Reference & Interdisciplinary > Communication studies > General

The Cinema of John Milius (Paperback): Alfio Leotta The Cinema of John Milius (Paperback)
Alfio Leotta
R1,038 Discovery Miles 10 380 Ships in 12 - 19 working days

This book is devoted to the critical study of the cinema of John Milius, filling a major gap in the literature by combining the examination of the artistic, historical and cultural significance of Milius' work, with an in-depth analysis of his films. Although most contemporary film-viewers have forgotten him, John Milius has been one of the most influential and controversial film-makers in the history of American cinema. Along with the likes of George Lucas, Francis Ford Coppola and Martin Scorsese, Milius was a central figure of the so called 'New Hollywood'. Milius, who gained an Academy Award nomination as screenwriter for Apocalypse Now (1979), reached the apex of his directorial career in the 1980s with films such as Conan the Barbarian (1982) and Red Dawn (1984). More recently, he was involved in a series of innovative projects such as the creation of the HBO series Rome (2005-2007) and the invention of the Ultimate Fighting Championship.

Integrated Marketing Communications in Risk and Crisis Contexts - A Culture-Centered Approach (Hardcover): Robert S... Integrated Marketing Communications in Risk and Crisis Contexts - A Culture-Centered Approach (Hardcover)
Robert S Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
R2,292 Discovery Miles 22 920 Ships in 12 - 19 working days

Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Postcolonial Turn and Geopolitical Uncertainty - Transnational Critical Intercultural Communication Pedagogy (Hardcover): Ahmet... Postcolonial Turn and Geopolitical Uncertainty - Transnational Critical Intercultural Communication Pedagogy (Hardcover)
Ahmet Atay, Yea-Wen Chen; Contributions by Liliana Acevedo Callejas, Ahmet Atay, Filomena Berardi, …
R2,399 Discovery Miles 23 990 Ships in 12 - 19 working days

Postcolonial Turn and Geopolitical Uncertainty: Transnational Critical Intercultural Communication Pedagogy connects and interweaves critical communication pedagogy and critical intercultural communication to create a new pedagogy, transnational critical communication pedagogy, that emphasizes the importance of postcolonial and global turns as they are molded into a new area of critical global and intercultural communication pedagogies. Contributors take a transnational approach that requires a deep commitment to acknowledging the importance of the role of geopolitics as it applies to voice, articulation, power, and oppression. This pedagogy ultimately focuses on the social change and social justice that are central to the critical and cultural communication work that aims to decolonize existing communication pedagogies and academia from a more global perspective. Scholars of communication, education, and decolonial studies will find this book particularly useful.

Foundations of Visual Communication - How Visuals Appear in Daily Life (Paperback): Yvonne Eriksson, Anette Goethlund Foundations of Visual Communication - How Visuals Appear in Daily Life (Paperback)
Yvonne Eriksson, Anette Goethlund
R1,302 Discovery Miles 13 020 Ships in 12 - 19 working days

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses.

Creating Restorative Justice - A Communication Perspective of Justice, Restoration, and Community (Paperback): Gregory D Paul,... Creating Restorative Justice - A Communication Perspective of Justice, Restoration, and Community (Paperback)
Gregory D Paul, Ian M Borton
R902 Discovery Miles 9 020 Ships in 12 - 19 working days

Discussion of the histories, meanings, and assumptions of restorative justice have enriched the development of its theory, research, and practices. While some of this work has addressed the role of communication, the treatment of communication within restorative justice remains rather under-developed. Communication plays a central role in processes of restoration and justice and a constitutive role in making restorative justice what it is. In Creating Restorative Justice: A Communication Perspective of Justice, Restoration, and Community, Gregory D. Paul and Ian M. Borton argue that by centering communication in restorative justice as it occurs in various contexts (from families, to schools, to communities), we can simultaneously deepen our understanding, enrich our practice, and amplify our study of restoration and justice. From a communication perspective, restorative contexts both use and are created by the communication present. Any outcomes from restorative processes are thus the product of the communication both within and between restorative practices' participants. As the world addresses the challenges presented by injustice, inequality, and insecurity, it is incumbent we expand our understanding of restorative processes to account for the vital role of communication.

Mentoring and Communication - Theories and Practices (Hardcover, New edition): Diana Trebing, Ahmet Atay Mentoring and Communication - Theories and Practices (Hardcover, New edition)
Diana Trebing, Ahmet Atay
R2,719 Discovery Miles 27 190 Ships in 12 - 19 working days

Although mentoring occupies a paramount role in higher education and is part of a faculty's expected duties, nowadays increasingly so, it is not an area to which graduate schools pay close attention. There is no formalized training and faculty and graduate students alike are expected to know how to mentor effectively once they graduate or start a new teaching or administrative position. This book tackles two interrelated issues: the role and importance of mentoring in the communication discipline as well as critical/cultural studies and using critical communication to illuminate the ways in which students and junior faculty among others are mentored in higher education. The authors of these chapters present a position or an issue in regards to mentoring students and faculty or the lack of it in higher education. Their goal is to generate a scholarly discussion by utilizing qualitative and narrative-based research approaches and critical and cultural perspectives to promote awareness about the importance of mentoring. Additionally, the authors highlight some of the important issues in mentoring as a form of critical communication pedagogy and present some guidelines, ideas, and examples to mentor more effectively. This edited book will be helpful for various audiences. First, it will provide guidance for graduate students, junior and senior faculty members who are asked to mentor others at various stages of their academic careers. Second, it will help students and faculty who are currently trying to identify and work with mentors. And third, it gives ideas on what to do and not to do in successful mentor-mentee relationships.

Leadership Practices in Speech and Debate Coaches - Applying Full-Range Leadership Behaviors to Coaching Intercollegiate... Leadership Practices in Speech and Debate Coaches - Applying Full-Range Leadership Behaviors to Coaching Intercollegiate Forensics (Hardcover)
Barry J Regan
R1,957 Discovery Miles 19 570 Ships in 12 - 19 working days

Intercollegiate forensics is an extracurricular activity venerated in American higher education for producing influential thought leaders, public servants, and highly trained professionals. In spite of its sterling reputation, financial support for and student participation on intercollegiate forensics teams is in an alarming state of decline. The author argues that intercollegiate forensics coaches, in the face of enormous challenges which threaten the continued vitality of competitive speech and debate at institutions across the United States, must chart a strategic pathway forward for current and existing intercollegiate forensics teams. This book advocates for the application of empirically validated leadership frameworks to the nuances of leading speech and debate programs. The author explores the use of innovative pedagogical methods and coaching strategies rooted in modern perspectives of competitive access and inclusion to boost team participation from individuals and groups historically excluded from the activity. Through the recommendations laid out in this book, the author offers a framework for intercollegiate forensics coaches to use in navigating an uncertain future.

The Rhetoric of Official Apologies - Critical Essays (Hardcover): Lisa S. Villadsen, Jason A Edwards The Rhetoric of Official Apologies - Critical Essays (Hardcover)
Lisa S. Villadsen, Jason A Edwards; Contributions by Jeffrey D. Brand, Kundai Chirindo, Kevin Coe, …
R2,668 Discovery Miles 26 680 Ships in 12 - 19 working days

The Rhetoric of Official Apologies: Critical Essays focuses on the many challenges associated with performing a speech act on behalf of a collective and the concomitant issues of rhetorically tackling the multiple political, social, and philosophical issues at stake when a collective issues an official apology to a group of victims. Contributors address questions of whether collective remorse is possible or credible, how official apologies can be evaluated, who can issue apologies on behalf of whom, and whether there are certain kinds of wrongdoing that simply can't be addressed in the form of an official apology. Collectively, the book speaks to the relevance of conceptualizing official apologies more broadly as serving multiple rhetorical purposes that span ceremonial and political genres and represent a potentially powerful form of collective self-reflection necessary for political and social advancement.

Name, Hero, Icon - Semiotics of Nationalism through Heroic Biography (Hardcover, Reprint 2019): Anna Makolkin Name, Hero, Icon - Semiotics of Nationalism through Heroic Biography (Hardcover, Reprint 2019)
Anna Makolkin
R3,554 Discovery Miles 35 540 Ships in 12 - 19 working days
A More Loving World - how to increase compassion, kindness and joy (Hardcover): The School of Life A More Loving World - how to increase compassion, kindness and joy (Hardcover)
The School of Life
R313 Discovery Miles 3 130 Ships in 12 - 19 working days

The modern world is richer, safer and more connected than ever before but it is - arguably - also a far less loving world than we need or want: impatience, self-righteousness, moralism and viciousness are rife, while forgiveness, tolerance and sympathetic good humour can be in short supply. This is a book that rallies us to remember how much we all long for, and depend on love: how much we need people to forgive us for our errors, how much everyone deserves to be treated with consideration and imagination and how being truly civilised means extending patience and kindness to all those we have to deal with, even, and especially, those who don't naturally appeal to us. With the right encouragement, all of us are capable of immense kindness. But without it, we can also quickly descend into something far darker. This book reminds us of our better natures and mobilises us to fight for the kinder, more loving world we essentially long for at heart. Throughout, it frames love not as a romantic, idealistic fantasy, but as a hugely serious and dignified force that can save us from meanness and strife, defend us against chaos - and usher in hope and courage.

Conversations and the Human Experience - A Self-Instructional Program to Improve How We Talk to Each Other (Paperback): Selma... Conversations and the Human Experience - A Self-Instructional Program to Improve How We Talk to Each Other (Paperback)
Selma Wassermann
R628 Discovery Miles 6 280 Ships in 12 - 19 working days

The main thesis of this book is that words have power. They have power to nourish - to add substantially to the way people feel about themselves. They also have power to hurt - to diminish another's feelings about self. The words we use to each other can bring us closer together or drive us further apart. The materials in the book provide readers with opportunities to examine and reflect on the relationship between human interactions and the development of positive human relationships, specifically how conversations work to enable positive relationships or diminish them. These include being able to "tune in" to what the other person is saying, freeing oneself from the need to judge, being respectful, and having a clear and non-defensive idea of what is coming out of one's mouth. The materials in the book also provide a self-instructional program to develop one's skills in using human interactions that build more positive relationships.

Clarity and Coherence in Academic Writing - Using Language as a Resource (Hardcover): David Nunan, Julie Choi Clarity and Coherence in Academic Writing - Using Language as a Resource (Hardcover)
David Nunan, Julie Choi
R4,011 Discovery Miles 40 110 Ships in 12 - 19 working days

This book presents a lively, rich, and concise introduction to the key concepts and tools for developing clarity and coherence in academic writing. Well-known authors and linguists David Nunan and Julie Choi argue that becoming an accomplished writer is a career-long endeavor. They describe and provide examples of the linguistic procedures that writers can draw on to enhance clarity and coherence for the reader. Although the focus is on academic writing, these procedures are relevant for all writing. This resource makes complex concepts accessible to the emergent writer and illustrates how these concepts can be applied to their own writing. The authors share examples from a wide range of academic and non-academic sources, from their own work, and from the writing of their students. In-text projects and tasks invite you, the reader, to experiment with principles and ideas in developing your identity and voice as a writer.

Creating Common Ground Connections - Healing Divisiveness (Hardcover): David W. Bennett Creating Common Ground Connections - Healing Divisiveness (Hardcover)
David W. Bennett
R4,006 Discovery Miles 40 060 Ships in 12 - 19 working days

Shows readers how empathy facilitates better communication. Author has years of teaching and consulting experience that has refined his approach to the subject.

English - Wonder in a Nutshell (Hardcover): Francis Lee English - Wonder in a Nutshell (Hardcover)
Francis Lee
R663 Discovery Miles 6 630 Ships in 12 - 19 working days
Computer-Mediated Communication - A Theoretical and Practical Introduction to Online Human Communication (Hardcover): Caleb T.... Computer-Mediated Communication - A Theoretical and Practical Introduction to Online Human Communication (Hardcover)
Caleb T. Carr
R3,108 Discovery Miles 31 080 Ships in 12 - 19 working days

As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels-including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text include Research in Brief boxes introduce individual CMC studies Chapter objectives End of chapter review questions and key terms Cumulative glossary

Understanding and Translating Chinese Martial Arts (Hardcover, 1st ed. 2023): Dan Jiao, Defeng Li, Lingwei Meng, Yuhong Peng Understanding and Translating Chinese Martial Arts (Hardcover, 1st ed. 2023)
Dan Jiao, Defeng Li, Lingwei Meng, Yuhong Peng
R3,882 Discovery Miles 38 820 Ships in 12 - 19 working days

The present book features some introductory discussions on martial arts for the international audience and highlights in brief the complexities of translating the genre into English, often from a comparative literature perspective. Martial arts, also known as Kungfu or Wushu, refer to different families of Chinese fighting styles over many centuries. Martial arts fiction, or Wuxia literature, is a unique genre that depicts adventures of martial artists in ancient China. Understanding martial arts and the Chinese culture and philosophy behind them creates an intriguing experience, particularly, for non-Chinese readers; translating the literature into English poses unparalleled challenges for translators not only because of the culture embedded in it but also the fascinating martial arts moves and captivating names of many characters therein.

The Rhetorical Construction of Vegetarianism (Hardcover): Cristina Hanganu-Bresch The Rhetorical Construction of Vegetarianism (Hardcover)
Cristina Hanganu-Bresch
R3,863 Discovery Miles 38 630 Ships in 12 - 19 working days

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

Ethos, Logos, and Perspective - Studies in Late Byzantine Rhetoric (Hardcover): Florin Leonte Ethos, Logos, and Perspective - Studies in Late Byzantine Rhetoric (Hardcover)
Florin Leonte
R4,017 Discovery Miles 40 170 Ships in 12 - 19 working days

Ethos, Logos, and Perspective represents the first comprehensive study of late Byzantine court rhetorical praise as a general phenomenon surfacing in many types of rhetorical epideictic compositions dating from the fourteenth and the fifteenth centuries: panegyrics, encomia, city descriptions, encomiastic verses, or letters. The aim of this book is to reconstruct the two perspectives, idealism and pragmatism, that shaped authorial choices in matters of rhetorical style and composition. This study uncovers a little-known period in the history of Byzantine rhetoric. Proceeding from a nuanced understanding of the ancient concepts of ethos and logos, it analyzes the rhetoric of Byzantine praise in a modern theoretical framework. Unlike other previous studies of Byzantine rhetoric, the present research traces the structures and meanings that ultimately influenced the political attitudes and values circulating in the last century of Byzantine history. Another feature of this book is that it offers translations and discussions of important passages from the late Byzantine rhetoric, a corpus of texts that only recently has started to receive attention. This book is addressed to both a specialized audience who is interested in a new approach to Byzantine literary culture as well as to students who readers will become acquainted with and how various praise techniques and themes permeated other aspects of Byzantine literary culture like moral and spiritual advice. In addition, readers will also find informative approaches on the main authors and genres of late Byzantine rhetoric.

Contemporary Color - Theory and Use (Paperback, 3rd edition): Steven Bleicher Contemporary Color - Theory and Use (Paperback, 3rd edition)
Steven Bleicher
R2,176 Discovery Miles 21 760 Ships in 9 - 17 working days

This fully revised and updated third edition offers students and artists valuable insights into traditional color theory and its practical application using today's cutting-edge technology. The text is lavishly illustrated, stressing issues of contemporary color use and examining how today's artists and designers are using color in a multitude of mediums in their work. It is the only book that has parity between the male and female artists and designers represented, while containing more multicultural and global examples of art and design than any other text. This book begins with how we see color and its biological basis, progressing to the various theories about color and delving into the psychological meaning of color and its use. There are individual chapters on color use in art and design, as well as global and multicultural color use. One chapter investigates cross cultural life events such as marriages and funerals, while examining the six major religions' conceptual and psychological underpinnings of color use. The final chapter explores the future of color. Contemporary Color is the ideal text for color theory courses, but also for beginning art and design students, no matter what their future major discipline or emphasis may be. It provides the foundation on which to build their career and develop their own personal artistic voice and vision.

Bibliographic Guide to Caribbean Mass Communication (Hardcover, Annotated edition): John Lent Bibliographic Guide to Caribbean Mass Communication (Hardcover, Annotated edition)
John Lent
R2,479 Discovery Miles 24 790 Ships in 10 - 15 working days

This is an international survey of all types of literature on mass communication of the Caribben region presenting 3,695 citations. The book is organized by regions, divided by the nations' ties to a metropolitan power. Countries such as Dominican Republic and Haiti with longer histories of independence are listed separately. (The vast reservoirs of data on Cuban mass communication necessitated a separate volume.) Topically, the chapters are divided into possible categories of general studies, advertising, broadcasting, development communication, film, freedom of the press, history of media, journalism education and training, news agencies, popular culture, print media, and telecommunications. Because of the recency of Caribbean mass communication as a field of study, the emphasis in this book is the period from the 1970s to the present. Many works of historical significance, however, are also cited, including nineteenth and early twentieth century works. Overall, the bibliography is representative in covering all genres of publications--books, periodicals, dissertations, theses, and conference papers. Although the bibliography consists mainly of English-language publications, hundreds of citations appear from other languages. The work is complete with a general subject index and author index.

Communicating Corporate Social Responsibility - The Trust Factor (Hardcover): Kristie Byrum Communicating Corporate Social Responsibility - The Trust Factor (Hardcover)
Kristie Byrum
R2,170 R1,948 Discovery Miles 19 480 Save R222 (10%) Ships in 12 - 19 working days

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates "who" should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Cognitive Architecture - Designing for How We Respond to the Built Environment (Paperback, 2nd edition): Ann Sussman, Justin... Cognitive Architecture - Designing for How We Respond to the Built Environment (Paperback, 2nd edition)
Ann Sussman, Justin Hollander
R1,352 Discovery Miles 13 520 Ships in 9 - 17 working days

In this expanded second edition of Cognitive Architecture, the authors review new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, arriving in the world with built-in responses to the environment. Discussing key biometric tools to help designers 'see' subliminal human behaviors and suggesting new ways to analyze designs before they are built, this new edition brings readers up-to-date on scientific tools relevant for assessing architecture and the human experience of the built environment. The new edition includes: Over 100 full color photographs and drawings to illustrate key concepts. A new chapter on using biometrics to understand the human experience of place. A conclusion describing how the book's propositions reframe the history of modern architecture. A compelling read for students, professionals, and the general public, Cognitive Architecture takes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design and plan for it.

Princess Cultures - Mediating Girls' Imaginations and Identities (Paperback, New edition): Miriam Forman-Brunell, Rebecca... Princess Cultures - Mediating Girls' Imaginations and Identities (Paperback, New edition)
Miriam Forman-Brunell, Rebecca C Hains
R1,039 Discovery Miles 10 390 Ships in 9 - 17 working days

Princesses today are significant figures in girls' culture in the United States and around the world. Although the reign of girls' princess culture has generated intense debate, this anthology is the first to bring together international and interdisciplinary perspectives on the multitude of princess cultures, continuously redrawn and recast by grownups and girls from the Ancien Regime to the New Millennium. Essays critically examine the gendered, racialized, classed, and ethnic meanings of royal figures and fairytale and pop culture princesses inscribed in folk tales, movies, cartoons, video games, dolls, and imitated in play and performance. Focusing on the representation and reception of the princess, this collection sheds new light on the position of princess cultures mediating the lives, imaginations, and identities of girls from toddlers to teenagers - and beyond.

News Quality in the Digital Age (Hardcover): Regina G. Lawrence, Philip M. Napoli News Quality in the Digital Age (Hardcover)
Regina G. Lawrence, Philip M. Napoli
R4,163 Discovery Miles 41 630 Ships in 12 - 19 working days

This book brings together a diverse, international array of contributors to explore the topics of news "quality" in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy from news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of "quality" in the news media.

Managing Public Relations - Business Principles and Tools for Strategic Communication, 2e (Hardcover, 2nd edition): Peter M.... Managing Public Relations - Business Principles and Tools for Strategic Communication, 2e (Hardcover, 2nd edition)
Peter M. Smudde
R6,732 Discovery Miles 67 320 Ships in 12 - 19 working days

Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: * Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" * Expanded content on strategic planning, budgeting, and financial statements * Detailed commentary on topics relevant to the modern workplace, including remote management * Consideration of diversity, inclusion, equity, and access within PR * Additional content on the use of analytics and measuring ROI * Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management.

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