The Thong Principle has little to do with beachwear and everything to do with effective communication. It's about ensuring messages are successful for the sender - and the receiver. The book delves into the elements that comprise successful communications - conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill. The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended. Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level - including building and maintaining trust - and down in the weeds where even one word makes a difference. The Thong Principle will draw you in and keep you reading with: Examples Exercises Information that resonates. It's also funny. Laughter and learning are wonderful partners.

This book, stemming from an international conference, mainly explores the "private sphere" of minority cultures. To date, insufficient attention has been paid to ethnic minorities' sense of subjecthood, e.g. their construction and articulation of self-understanding formed through lived experiences, sensibilities, emotions, sentiments, empathy, and even tempers and moods. Social misunderstanding, not to mention stereotyping, mystification and discrimination, often stems from neglecting the surprising and enlivening texture of minorities' emotional world. Taking the important cue of the "affective turn" in cultural theory in recent years, the contributors address questions such as: what are the representations of affective/emotional energies and intensities surrounding the ethnic figures/strangers in visual culture (e.g. passivity, shame, anger, joy, empathy, charm, belonging, etc.)?; how do ethnic minorities respond to these visual narratives, and how can their self-representation through visual discourse reveal and transform their lived experiences?

This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19-communication-culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice. COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.

Improv is an art form in which participants act and respond in the present, trusting that each thoughtful action will lead to a wonderful outcome-even if it isn't the intended result. In this book, the principles and practices of unscripted theater are applied to non-theatrical circumstances. This book is based on a highly successful business school course, and aids in the development of communication, teamwork, creativity, confidence, emotional intelligence and other abilities. Each chapter assesses a different component of improv--how it connects to stage success and how it can be used in professional, academic and social settings. This is the only text that lays out an entire course on applied improv, providing activities with detailed instructions and descriptions. With roots in higher education, the book is informal, entertaining, and designed to be beneficial for anybody. Behavioral science, philosophy, art and athletics are all used to inform this discussion of improv and its real-world applications.

This book explores the discrepancies among what protections Title IX provides to pregnant and parenting students, what colleges communicate, and what pregnant and parenting students actually experience. To actually protect pregnant and parenting students, the authors argue that a school must provide multifaceted support that is effectively communicated to an entire campus community, including students who are parenting, who are pregnant, and who may become pregnant. The first part of the book portrays the realities of pregnancy and parenting in college. The chapters illuminate related Title IX applications, population demographics, how unplanned pregnancies in college occur, and physical and mental health challenges that these students often experience. The authors then discuss what compliance with Title IX legally entails and why meeting it is often an afterthought. In the second half of the book, the authors use mixed-methods research to map the compliance landscapes of three schools in the southeast as examples: a large state school, a mid-size private university, and a small private college. Offering eye-opening interviews with pregnant and parenting students, interdisciplinary research, and proposals for multifaceted support and communication on college campuses, this volume will engage students, scholars, and activists with an interest in higher education administration, educational policy, reproductive health, bioethics, gender studies, and rhetoric.

Discover your communication style and elevate consciousness at work to build trust, strengthen collaboration, relieve stress, and improve well-being. Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and well-being at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we know what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers. Drawing on more than a decade of original research on communication tendencies and proven mindfulness and habit-formation techniques, Maryanne O'Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious. In The Elevated Communicator, you will find: -A self-assessment to discover your style -An in-depth style profile to strengthen self-awareness and help you play to your strengths -Strategies to manage your communication style under stress -Practices to improve your wellbeing and reduce conflict -Ways to care for your communication style and improve your wellbeing -Methods to flex toward other styles to communicate more effectively with people -Advice on building healthy, trusted, and productive working relationships Perfect for fans of StrengthsFinders 2.0 and Gretchen Rubin's The Four Tendencies, The Elevated Communicator is a "refreshing, insightful, and user-friendly" (Tara Peyerl, executive coach and success director, Salesforce) approach to develop daily practices to spiral up, raise consciousness, inspire accountability, and discover your full potential at work.

The main purpose of the book is to create a model of the presidential election campaign in South Korea. The research questions included both those regarding the content of the campaign itself and, more broadly, its organization. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed (qualitative and quantitative) research methods. In addition to describing the results of empirical research, the book provides a broader context regarding political communication in the Republic of Korea. Because of that, the work can be useful for students of political science, international relations, communication studies, as well as Korean studies.

We are surrounded by thousands of animals, alive and dead. They are an intimate and ever-present part of our human lives. As a society, we privilege veterinarians as experts on these animals: they are our educators and teachers in what they say, what they do, and the decisions that they make. Yet, within the field of education, there is little research on the curriculum, pedagogy, and experiences of veterinary school and students. What do veterinarians learn in veterinary school? How do their experiences during those four years shape their perceptions of animals? How do the structures, curriculum, and pedagogy of veterinary college create and influence these experiences? Learning Animals opens up this conversation through an exploration of the complicated, fascinating and often painful stories of a cohort of veterinary students as they make their four-year journey from matriculation through graduation. The book examines how the experiences of veterinary students shape how humans relate to animals, from public policy and decision-making about the environment and animals slaughtered for food, to the most personal decisions about euthanizing companion animals. The first full-length, critical, qualitative study of the perspectives of our primary teachers about animals, this will be a thought-provoking read for those in the fields of both educational research and veterinary education.

This book focuses ona hitherto neglected area of research within the fields of academic and professinal descourse: teh language of conferencing. The volume represents a reange of perspectives, from the conference as a whole event to the conferenfe as a system of potential genres, within a given discourse community. Somne discourse feataures of conference language are examined in detail, such as stretegies for politeness and other interpersonal management dur9ng presentations and discussions. The pedagogical implications of conference research are also addressed; in indeed there is a growing need for such a focus. Novice conference participants need explicit linguistic description fo the training in, the relevant generes to enable them to become fullyfledged members of their professional discourse communites. Additionally, the work in this volume makes a valuable contribution to the understanding of he intercultura and educational dimensions of the increasing dominance of English as an international lingua franca--in conferences and beyond. Contents: Eija Ventola/Celia Shalom/Susan Thompson: Introduction--Eija Ventola: Why and what kind of focus on confernce presentations?--Celia Shalom: The academic confernce: A forum for enacting genere knowledge--Chrisine Raisanen: The conference forum: A system of interrelated genres and discursive practices--Elizabeth Rowley-Jolivet: Science in themaking: Scientific conference presentations and the construction of facts--Anni Heino/Eija Tervonen/Jorma Tommola: Metadiscourse in academic conference presentations--Susan Thompson" 'As the story unfolds': The uses of narrative in research presentations--Cassily Charles/Eija Ventola: A multi-semioticgenre: The conference slide show--Monique Frobert-Adamo: Humour in oral presentations: what's the joke?--Pauline Webber: The paper is now open for discussion--Irena Vassileva: Speaker-audience interaction: the case of BUlgarians presenting in English--Tatyana Yakhontova: Titles of conference presentation obstracts: a cross-cultural perspective-Viktor Slepovitch: English as a conference language for students and prospects--David banks: The French scientist and English as a conference language--Eija Ventola: Should I speak English or German?--Conferencing and language code issues--Eija Ventola/Celia Shalom/ Susan Thompson: Afterwood.

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts - from fashion and fortune telling to race activism and aesthetic labour - in order to better understand the (often subterranean) societal influence of public relations activity.

We are surrounded by thousands of animals, alive and dead. They are an intimate and ever-present part of our human lives. As a society, we privilege veterinarians as experts on these animals: they are our educators and teachers in what they say, what they do, and the decisions that they make. Yet, within the field of education, there is little research on the curriculum, pedagogy, and experiences of veterinary school and students. What do veterinarians learn in veterinary school? How do their experiences during those four years shape their perceptions of animals? How do the structures, curriculum, and pedagogy of veterinary college create and influence these experiences? Learning Animals opens up this conversation through an exploration of the complicated, fascinating and often painful stories of a cohort of veterinary students as they make their four-year journey from matriculation through graduation. The book examines how the experiences of veterinary students shape how humans relate to animals, from public policy and decision-making about the environment and animals slaughtered for food, to the most personal decisions about euthanizing companion animals. The first full-length, critical, qualitative study of the perspectives of our primary teachers about animals, this will be a thought-provoking read for those in the fields of both educational research and veterinary education.

Public-Private Partnership (PPP) is a channel through which the public sector can seek alternative funding and expertise from the private sector to procure public infrastructure. Governments around the world are increasingly turning to Public-Private Partnerships to deliver essential goods and services. Unfortunately, PPPs, like any other public procurement, can be at risk of corruption. This book begins by looking at the basics of PPP and the challenges of the PPP process. It then conceptualizes the vulnerability of various stages of Public-Private Partnership models and corruption risk against the backdrop of contract theory, principal-agent theory and transaction cost economics. The book also discusses potential control mechanisms. The book also stresses the importance of good governance for PPP. It outlines principles and procedures of project risk management (PRM) developed by a working party of the Association of Project Managers. Finally, the book concludes by proposing strategies and solutions to overcome the limitations and challenges of the current approach toward PPP.

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.

As the COVID-19 crisis began to take shape, all eyes were on Italy, the first Western country to attempt a response to the deadly pandemic. For institutional decision makers and average citizens alike, it was a time of deep uncertainty. As scientists struggled to understand the nature of the virus and how it spread, the gradualness with which information became available caused only deeper uncertainty, as did the inevitable disagreements over which protective actions the government should put in place. Despite some initial delay in its response, the Italian government eventually implemented a nationwide lockdown, which helped control the spread of the disease but simultaneously created unintended consequences for vulnerable populations, like small business owners, women, the elderly, and workers living paycheck to paycheck. Drawing on data surveys conducted during the transition between the first lockdown and staged reopening, this book examines people's risk perception and their willingness to trust the sources and channels of information that were available to them. It also looks at their attitudes toward the protective behaviors they were asked to adopt and the ways in which their own cultural worldviews impacted their support for pandemic response policies. With remarkable depth and candor, respondents reflected on what a post-COVID-19 Italy might look like, filling out the book with the hopes and fears of real people who had stared death in the face and lived to tell about it. The book looks ahead to possibilities for future research, policy, and practice. COVID-19 in Italy elaborates and tests several aspects of the Protective Action Decision Model (PADM) in the Italian context, introducing the concept of ontological security and insecurity as an explanatory change factor to help interpret the Italian experience of responding to COVID-19.

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

Family members are increasingly likely to provide caregiving for older adults as the US population ages. This book summarizes what we know about caregiving by spouses and other intimate partners, adult children, siblings, grandchildren, friends, and other relatives, as well as by members of racial, ethnic, and sexual minority groups.

Stories of religious conversion have been told for millennia. Yet many prominent figures such as Ronald Reagan, Hillary Clinton, and Rick Perry have also used stories of their change from one political worldview to another as a communication strategy aimed at winning the hearts and minds of the public. This book is about political conversion stories in public discourse, in their evolution from and interactions with religion. From a historical perspective, it charts the development of conversion narratives from religious contexts to their contemporary applications as specifically political messages. Since these narratives continue to be used in the culture wars, this book examines several related autobiographies that contributed to the use of this strategy in contemporary U.S. politics. Each case shows how shifts during the postwar period called for conversion texts under varying guises, and illustrates how and why the majority of these stories have been of conversions from the ideological left to the right. Examining political conversion as a form of public persuasion, Political Conversion ultimately provides insight into what these types of civic-religious stories mean for democratic communication and communities.

Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.

* An accessible and reader-friendly book on teaching grammar using digital tools for pre-service and in-service teachers * Includes 10 fun, creative lesson plans on teaching grammar through digital literacy * Michelle Devereaux and Darren Crovitz speak and present on teaching grammar and are stars in the field.

Collaborative spaces are more than physical locations of work and production. They present strong identities centered on collaboration, exchange, sense of community, and co-creation, which are expected to create a physical and social atmosphere that facilitates positive social interaction, knowledge sharing, and information exchange. This book explores the complex experiences and social dynamics that emerge within and between collaborative spaces and how they impact, sometimes unexpectedly, on creativity and innovation. Collaborative Spaces at Work is timely and relevant: it will address the gap in critical understandings of the role and outcomes of collaborative spaces. Advancing the debate beyond regional development rhetoric, the book will investigate, through various empirical studies, if and how collaborative spaces do actually support innovation and the generation of new ideas, products, and processes. The book is intended as a primary reference in creativity and innovation, workspaces, knowledge and creative workers, and urban studies. Given its short chapters and strong empirical orientation, it will also appeal to policy makers interested in urban regeneration, sustaining innovation, and social and economic development, and to managers of both collaborative spaces and companies who want to foster creativity within larger organizations. It can also serve as a textbook in master's degrees and PhD courses on innovation and creativity, public management, urban studies, management of work, and labor relations.

Communicology is widely accepted on the international scene as a new name for the study of human communication. It replaces several equivocal disciplinary conceptions such as "communication," which may fail to distinguish the science of communication from its object of investigation or the message-centered "communication studies," which often obfuscates information exchange with the experience of shared meaning in human encounters. Communicology differs from the American mainstream social science of communication not only because it is grounded in communication theory rather than information theory, but also because it advances a philosophically informed ecological perspective on human discourse. This book is intended as a contribution to the philosophy of communication and the human science of communicology. Semiotic phenomenology is thoroughly described as the synthetic logic that combines a philosophy of consciousness with a science of culture and conduct to explicate the lifeworld habitus. Consciousness is viewed as cultural-semiotic and experience as personal-phenomenological. This is a reciprocal, reflexive relationship in which culture is conceived as consciousness of communication and communication the manifest experience of culture. The book describes embodiment so conceived, including the history of the matrix idea in American pragmatism and European philosophy as they commingled in the United States to produce a unique discipline of communication, the science of embodied discourse. Important roots of this new discipline are described for the first time here in a unique synthesis of C. S. Peirce, John Dewey, Gregory Bateson, and Pierre Bourdieu. In addition, the semiotic relativity hypothesis is argued to be an important implication of this new discipline. Transcending the stale debate on language and thought, the limited conception of linguistic relativity is considerably broadened and deepened. The distinctive lifeworld of humans is argued to occur at the threshold of sign consciousness in the semiotic matrix of culture-society-person. Semiotic phenomenology is not only a synthesis of two great European philosophical movements, structuralism and phenomenology; it is also the essence of American pragmatism. This view culminates in the contemporary human science of communicology.

This volume explores the multiple and complex relationship between classrooms and literacy through four major themes: community, cognitive consequences, access, and power. Chapters emphasize community dynamics in exploring the relationship between classrooms and literacy. The work focuses on the ways in which literacy is used to establish and maintain community, to the relationship between communities both within and outside of the classroom, to the institutional context, to the community agenda and purpose, and to the needs of the community and individual members.

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

Unique selling point: * Based on years of personal leadership and mentoring experience Core audience: * Emergency workers and business leaders are the primary market. Place in the market: * Will help people to navigate personal leadership issues in the post-COVID world

At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. Consumer insights researchers get to spend their days partnering with clients to solve complex and knotty problems across all mass communication industries, including film, television, digital, advertising, and public relations. They do deep dives to understand the perceptions and perspectives of target audiences using a wide range of approaches and methods. On every project, hours are spent playing with data and ideas, coming up with creative and innovative ways to approach problems and uncover the insights that will lead to effective audience engagement. This work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of-and solutions for-important problems. It also is essential to success: Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. Unfortunately, this is not what our undergraduate students currently experience when using the existing crop of research methods textbooks. Even though journalism, media, applied communication, advertising, and public relations programs typically offer-and often require-at least a foundational research methods course, most undergraduate students do not leave those courses with an accurate understanding of what this field actually entails. Typically written with an emphasis on academic research, those books often are intended for those who plan to follow a very specific path-conduct scholarly research, primarily using quantitative methods. The scientific method dominates this perspective, and students are taught to prioritize the concepts and conditions central to academic research. While useful for those who are interested in continuing for graduate degrees, these textbooks do not adequately represent the world of-or prepare students for-the realities of consumer insights research. This book represents a much-needed alternative. This textbook flips the typical model presented in mass communication research textbooks. In these books, audiences often are primarily framed almost exclusively as participants-presented as a means to generate data. Instead, as students will learn through this text, data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences' wants, needs, and desires through messaging and products designed to resonate. This textbook is born of necessity. I have taught undergraduate students in advertising, media production, and public relations research methods courses since 2007. In the ensuing years, I have spent every conference scouring the book publisher's displays, trying desperately to find a book that would do what I needed: accurately reflect the joy and excitement of consumer insights research. I wanted something that would prepare my students for what jobs really look like in this field, while also offering tips on how to do the fast-paced, low-cost research that can be conducted over the course of a semester to give students a "real-world" perspective on how to uncover, interpret, and apply consumer insights. Guided by both my own experience in the field as well as interviews and recommendations with current practitioners on the client, boutique, and agency sides, this book will offer students an accessible, thorough, and compelling perspective on how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings. Features: Each chapter will include: a guide for how to conduct in-class research quotes and recommendations from experts in the field (including representatives from research and insights boutiques; advertising agencies and PR firms; and a wide range of industries (media, consumer packaged goods, travel, finance, etc.) case studies & real world examples