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How We Argue - 30 Lessons in Persuasive Communication (Hardcover)
Loot Price: R1,450
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How We Argue - 30 Lessons in Persuasive Communication (Hardcover)
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This accessible book provides a practical discussion of the main
elements of argumentation as illustrated by 30 public arguments
from a recent year on a wide variety of social, cultural, and
scientific topics. Arguing is an important form of communication in
any society and a principal way in which ideas are exposed,
discussed, and modified. The real-life examples examined in this
book reflect the different considerations that go into composing
arguments and the range of strategies that can be chosen as
vehicles for our positions. They demonstrate the roles that emotion
can play along with other modes of conveying evidence, from the use
of images to the use of gestures. They show the power of threats,
comparisons, and consequences. What emerges is an instructive
discussion that illustrates the way we argue and that shows
argument, invention, and evaluation in action. This book is a
stimulating read for anyone interested in argument and public
discourse and can be used as a supplemental text for courses in
argumentation, persuasive communication, critical thinking,
composition, and informal logic.
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