Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

i) This title is one of the first works to discuss environmental risk in China from a media-centered perspective. ii) The authors examine the intricate interaction among the public, media, experts and government. iii) This title combines the theories of risk communication with empirical case studies in the Chinese context.

This book shows how creative methods, drawing on innovative arts-based and design-based approaches, can be employed in health education contexts. It takes a very broad view of 'health education', considering it as applying not only in school settings but across the lifespan, and as including physical education and sexuality education as well as public health campaigns, health activist initiatives and programmes designed for training educators and health professionals. The chapters outline a series of case studies contributed by leaders in the field, describing projects using a wide variety of creative methods conducted in a variety of global contexts. These include a rich constellation of arts-based and design-based methods and artefacts: sculptures, dance, walking and other somatic movement, diaries, paintings, drawings, zines, poems and other creative writing, body maps, collages, stories, films, photographs, theatre performances, soundscapes, potions, rock gardens, brainstorming, debates, secret ballots, murals and graffiti walls. There are no rules or guidelines outlined in these contributions about 'how to do' creative approaches to health education. However, the methods in the case studies the authors describe are explained in detail so that they can be adopted or re-invented in other contexts. More importantly, these contributions provide inspiration. They demonstrate what can be done in the field of health education (however it is defined) to go beyond the often stultifying and conventional boundaries it has set for itself. Creative Approaches to Health Education demonstrates that creative approaches can be used to inspire those working and teaching in health education and their publics to think and do otherwise as well as advance health education research and pedagogies into new, exciting and provocative directions. It will be of interest to postgraduate students and researchers in education and health-related fields who want to explore and experiment with creative methods and craftivism in applied inquiry.

* A practical guide for students in writing classes of all kinds: creative writing, professional writing and academic writing; * Covers writing for online publication including social media as well as the most common documents in university and writing-reliant workplaces; * Provides extensive practical examples, exercises, activities and quizzes, as well as online resources including video interviews with the top grammarians in the world

* A practical guide for students in writing classes of all kinds: creative writing, professional writing and academic writing; * Covers writing for online publication including social media as well as the most common documents in university and writing-reliant workplaces; * Provides extensive practical examples, exercises, activities and quizzes, as well as online resources including video interviews with the top grammarians in the world

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Sexy Girls, Heroes and Funny Losers: Gender Representations in Children's TV around the World presents the most comprehensive study to date of gender images on children's television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children's television worldwide is still a very conservative force that needs to be reimagined and transformed!

Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and practice on the subject of virtual and collaborative teams. Geographic distance, technology, lack of social presence, lack of adequate training and lack of instructional resources are just some of the unique challenges faced by virtual teams. This book is a unique resource in that it provides a variety of research and practice from a wide range of disciplines, nationally and internationally. The essays blends theory and practice, encompassing quantitative and qualitative research, case studies, interview research and theoretical models.

This edited collection focuses on theoretical and applied research-based observations concerning how experts, advocates, and institutions make climate change information accessible to different audiences. Communicating Climate Change concentrates on three key elements of climate change communication - access, relevance, and understandability - to provide an overview of how these aspects allow multiple groups of stakeholders to act on climate-related information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, this book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from three different perspectives: communicating with the public; communicating for stakeholder engagement; and organizational, institutional, risk, and disaster communication. With each chapter focusing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to better engage stakeholders through climate change-related communication.

This collection provides a research-based guide to instructional practices for writing in the health professions, promoting faculty development and bringing together perspectives from writing studies, technical communication, and health humanities. With employment in health-care sectors booming, writing instruction tailored for the health professions is in high demand. Writing instruction is critical in the health professions because health professionals, current and aspiring, need to communicate persuasively with patients, peers, mentors, and others. Writing instruction can also help cultivate professional identity, reflective practice, empathy, critical thinking, confidence, and organization, as well as research skills. This collection prepares faculty and administrators to meet this demand. It combines conceptual development of writing for the health professions as an emergent interdiscipline with evidence-based practices for instructors in academic, clinical, and community settings. Teaching Writing in the Health Professions is an essential resource for instructors, scholars, and program administrators in health disciplines, professional and technical communication, health humanities, and interdisciplinary writing studies. It informs the teaching of writing in programs in medicine, nursing, pharmacy and allied health, public health, and other related professions.

This collection provides a research-based guide to instructional practices for writing in the health professions, promoting faculty development and bringing together perspectives from writing studies, technical communication, and health humanities. With employment in health-care sectors booming, writing instruction tailored for the health professions is in high demand. Writing instruction is critical in the health professions because health professionals, current and aspiring, need to communicate persuasively with patients, peers, mentors, and others. Writing instruction can also help cultivate professional identity, reflective practice, empathy, critical thinking, confidence, and organization, as well as research skills. This collection prepares faculty and administrators to meet this demand. It combines conceptual development of writing for the health professions as an emergent interdiscipline with evidence-based practices for instructors in academic, clinical, and community settings. Teaching Writing in the Health Professions is an essential resource for instructors, scholars, and program administrators in health disciplines, professional and technical communication, health humanities, and interdisciplinary writing studies. It informs the teaching of writing in programs in medicine, nursing, pharmacy and allied health, public health, and other related professions.

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

Situates practical advice on technology use in leadership roles within the context of cutting-edge communication and leadership theory. Suited for leadership and organizational communication students aspiring to leadership positions.

Africans living in the diaspora have a unique position as potential agents of change in helping to address Africa's political and socioeconomic challenges. In addition to sending financial remittances, their multiple, hybrid identities in and out of geographical and psychocultural spaces allow them to play a role as cultural and political ambassadors to foster social change and sustainable development back in their African homelands. However, this hybrid position is not without challenges, and this book reflects some of the conundrums faced by members of the diaspora as they negotiate their relationships with their home countries. The author uses her lived experiences and empirical research to ask: are members of the diaspora conduits of Western cultural hegemony at the cost of their traditional preservation and meaningful development in Africa? How does the Western media's portrayal of Africa as the "Dark Continent" in the 21st century influence their decision-making process to invest back home? How could African nations' governments manage their relationships with citizens abroad to motivate them to invest in their home countries? How do some citizen-residents in Africa and African Diaspora communities perceive each other in the context of Africa's development? How could the African Diaspora collaborate with citizen-residents across growth sectors to impact Africa's development? The book hopes to inspire agents of change within the diaspora and features diverse African entrepreneurs' success stories and their experiences of tackling these challenges. The book will be of interest to aspiring entrepreneurs, researchers across African studies, and the expanding and vibrant field of diaspora research.

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Building on the emerging field of biopolitics of security, this research monograph demonstrates that political speech can be crafted to manipulate segments of the voting population who are inherently predisposed to being receptive to certain language. The authors, who come from both political science and behavioral neuroscience, examine how the human brain reacts to expressions of political ideology regarding terrorism. They apply these reactions to specific forms of political communication, many of which are designed to elicit a desired response in creating support for a policymaker's agenda. By comparing and contrasting a variety of case studies, they demonstrate how similar acts accompanied by starkly different political language can create cognitive dissonance in the minds of the electorate and influence policy choices. Each chapter analyzes the content of a speech, its assimilation by different political groups, and two case studies. For example, the case of Luis Posada Carriles, a Cuban exile and former CIA agent responsible for the bombing of a Cuban airliner in 1976 is examined alongside that of Mohamed El Megrahi, the Libyan intelligence officer convicted of the bombing of Flight 103 over Lockerbie, Scotland in 1988 This unique study uses new research in neuropsychology to demonstrate how the American public's response to various policies on terrorism is manipulated, highlighting the impact of ideological speech regarding terrorism-the "language of terror."

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic growth and CSR, the author shows how the press discourse in writing is always similar and serves to preserve the status quo with CSR being just a smokescreen that saved capitalism and just one cog in the wheel of neoliberalism. While available research offers perspectives from business and public relations studies, looking at how CSR is implemented and how it contributes towards the reputation of businesses, this book explores how the media enforce CSR discourse while at the same time arguing for environmental preservation. The book presents a combination of quantitative and qualitative methods to explain how and why CSR is being pushed forward by the news media, and how the media preserves the status quo by creating moral panic on environmental issues while at the same time pushing for CSR discourse and economic growth, which only contributes towards environmental degradation. The original research presented in the book looks at how the media write about economic growth, plastics, food waste, CSR and global warming. This interdisciplinary study draws on ecofeminist theory and media feminist theory to provide a novel analysis of CSR, making the case that enforcing CSR as a way to do business damages the environment and that the media enforce a neoliberal discourse of promoting both economic growth and environmentalism, which does not go together. Examining the UK media as a case study, a detailed methodological account is provided so that the study can be repeated and compared elsewhere. The book is aimed at academics and researchers in business and media studies, as well as those in women's studies. It will also be relevant to scholars in business management and marketing.

How to Improve Doctor-Patient Connection offers actionable steps for improving communication between health professionals and patients based on visual, auditory, and emotional understanding from the principles of cognitive psychology. Drawing on the author's personal experience as both a healthcare professional and a mother of two children, How to Improve Doctor-Patient Connection explores communication between doctors and patients as well as bias in healthcare. This how-to text includes several practical applications that can be applied to healthcare encounters, enabling readers to form habits based on visual analysis of body language, auditory information from language and tone of voice, and logical emotion perception that will allow for improved doctor-patient connection. By integrating the perspectives of both doctors and patients and applying a psychological lens, this text is invaluable to healthcare practitioners, students of medicine, healthcare, biology, and related fields, and anyone looking to improve their own or other's quality of doctor-patient interactions and overall healthcare experience.

As the Internet has reshaped the way we communicate, people's reading has become more fragmented and attention has been directed to a more concise and general form of language that outlines the most important information. This language of the internet, a language system that concentrates on the content of events and public emotions, has emerged and received wide currency. This monograph is one of the first books to examine the language of the internet in the Chinese context. By analysing content and discourse, the author examines Chinese website buzzwords since 2010. She reveals the mechanisms of generation, the cultural nature and political characteristics of the network language, analyzes the causes of its emergence and popularity, and highlights its social and academic significance. Meanwhile, she argues that research in the area is essentially interdisciplinary, involving not only perspectives from Journalism and Communication Studies, but also Philosophy, Culture, Linguistics and Sociology. Students and scholars of Communication Studies and Journalism, as well as Culture Studies should be greatly interested in this title.

* The first book to coach leaders through a combination of practical business communications tips and an overview of the wider operating landscape, and the importance of this combination to building authentic leadership * Written specifically for those in, or aspiring to, the C-suite, by an author with over 25 years' experience working with this level of leadership * Both meditative and practical, serves as a thought-provoking manifesto and an actionable guide to communicating, and leading, in turbulent times

This book explores a research project focused on finding a community-level response to the opioid epidemic. Grounded in communication ethics, appreciative inquiry, and action research, this book contends that the opioid epidemic in the United States is as much a social disease as it is a pharmaceutical one, arising from a lack of social connection and the "communal literacy" Americans need to deal with the challenges they face together. Asking how Americans can rediscover their social connection to rebuild vibrant, sustainable communities, the author proposes and tests an approach called Participatory Community Inquiry (PCI), which helps groups acknowledge the social goods that unite them, design practices that protect and promote those goods, and undertake actions that can support their common lives. Shaping the conversation on how Americans may rediscover and rebuild the community they have lost, this book will be a key resource for researchers, practitioners, and students in communication studies, sociology, and action research interested in social ethics and community development and organizing.