* Proven, highly original career advice from an accomplished writer and entrepreneur * Unique lessons on life, creativity and professionalism that can be applied to establish and successfully operate an independent communications consultancy from anywhere in the world - or to leverage PR expertise in any personal or professional venture * Exclusive insights encapsulating all facets of business and the strategic communications skillset proven to underwrite success

This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framework to understand this phenomenon and point to promising directions for new research on the evolution of electoral debates and the practical considerations that different country-level experiences can offer. Three indicators to help analyze electoral debates inform this Handbook: the level of experience of each country in the realization of electoral debates; geopolitical characteristics linked to political influence; and democratic stability and electoral competitiveness. Chapters with examples from the Americas, Europe, Africa and the Middle East, Asia and Oceania add richness to the volume. Each chapter: Traces local historical, constitutive relationships between traditional forms of electoral debates and contexts of their emergence; Compares and critiques different perspectives regarding the function of debates on democracy; Probes, discusses and evaluates recent and emergent theoretical resources related to campaign debates in light of a particular local experience; Explores and assesses new or neglected local approaches to electoral debates in a changing media landscape where television is no longer the dominant form of political communication; Provides a prospective analysis regarding the future challengers for electoral debates. The Routledge International Handbook on Electoral Debates will set the agenda for scholarship on the political communication for years to come.

The premise of this volume is that the ubiquity of lactation imagery in early modern visual culture and the discourse on breastfeeding in humanist, religious, medical, and literary writings is a distinct cultural phenomenon that deserves systematic study. Chapters by art historians, social and legal historians, historians of science, and literary scholars explore some of the ambiguities and contradictions surrounding the issue, and point to the need for further study, in particular in the realm of lactation imagery in the visual arts. This volume builds on existing scholarship on representations of the breast, the iconography of the Madonna Lactans, allegories of abundance, nature, and charity, women mystics' food-centered practices of devotion, the ubiquitous practice of wet-nursing, and medical theories of conception. It is informed by studies on queer kinship in early modern Europe, notions of sacred eroticism in pre-tridentine Catholicism, feminist investigations of breastfeeding as a sexual practice, and by anthropological and historical scholarship on milk exchange and ritual kinship in ancient Mediterranean and medieval Islamic societies. Proposing a variety of different methods and analytical frameworks within which to consider instances of lactation imagery, breastfeeding practices, and their textual references, this volume also offers tools to support further research on the topic.

W. H. R. Rivers, who has been called 'the founder of the modern study of social organization', exerted an immense influence on his contemporaries and successors. This volume reprints three of his lectures, delivered in 1913 and first published in 1914, which provide a short and brilliant exposition of his theoretical approach, and are exemplary of his handling of ethnographic evidence. His theme is the relationship between kinship terminologies and social organization, more particularly forms of marriage, a subject still of lively theoretical interest. Also included is the same author's The Genealogical Method of Anthropological Enquiry, first published in 1910, a classic of anthropological methodology, and Professor Raymond Firth of the London School of Economics and Professor David Schneider of the University of Chicago provide commentaries estimating the past and present importance of Rivers in British and American Anthropology respectively.

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

This book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic - rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety - and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.

Despite the founding of the modern social studies curriculum nearly a century ago based on John Dewey's pragmatism philosophy, the field has never achieved a significant and broad implementation of his ideas. Dewey's instrumentalism offers social studies educators a tool for addressing vexing problems such as whether they should design classroom experiences using a traditional or a social studies approach to learning history, the role of digital technologies, the purpose and challenges of younger learners working with an expanding horizons curriculum, and many more. At the same time, Dewey's time-tested theories describe how students use the social studies curriculum to make meaning as well as provide teachers a blueprint for implementing engaging and interactive lessons. We have neglected Dewey, which has led to confusion, student disinterest, and widespread teaching methodologies contrary to theoretical and research best practices. Revisiting Dewey provides the why and how of what we do, an ideal for creating a challenging and rigorous social studies curriculum while engaging students' interests.

Practicing business with a conscience leaves no sector untouched. It trickles into how we treat our employees; approach our work in general; address stakeholders; engage in accounting, financial, and production management practices; implement and manage information technology; communicate on a direct and indirect basis; and market what we stand for. Business has encountered an interesting evolution in the first two decades of the twenty-first century, with social media as a catalyst aiding greater understanding and improvement regarding the critical value of soft skills, workplace diversity, change readiness, moral responsibility, sustainable awareness, and a general socially responsible mindset. This amalgamate spirit of business as we envision it in both the near and far future has found its way in all segments of business education, research, and practice. Adhering to the global trend of increased responsibility and evoking a constructive change in the narrative of business, this Research Companion serves as a critical reference work for business scholars and practitioners in various settings. It brings together contributing scholars from multiple business areas, from a variety of cultures and locations of the world, in order to achieve the compilation of a reference work that will find an expansive appeal. Including insights from the broad business spectrum ranging from internal managerial practices to strategic applications, including international sensitivity, this volume highlights the urgency for increased awareness in business decision-making on all fronts. It will be of great value to researchers, academics, practitioners, and students in the fields of corporate social responsibility, business ethics, leadership, organizational studies, and entrepreneurship.

DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks.

Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and practice on the subject of virtual and collaborative teams. Geographic distance, technology, lack of social presence, lack of adequate training and lack of instructional resources are just some of the unique challenges faced by virtual teams. This book is a unique resource in that it provides a variety of research and practice from a wide range of disciplines, nationally and internationally. The essays blends theory and practice, encompassing quantitative and qualitative research, case studies, interview research and theoretical models.

-Number one text for depth and comprehensive coverage: detailed analysis of existing knowledge and practice -Comprehensively updated in 7th edition with latest research findings, theoretical developments and applications to practice. -Well structured and easily navigable: topic areas clearly defined and packaged to fit course delivery -Unmatched authority: highly recognized author and five previously successful editions -Links theory to practice to help students learn and apply key skills -Offers a strong UK-originated alternative to other US-oriented texts -Flexible and cross-disciplinary: applies to a broad range of professional roles and contexts

Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

First published in 1991, Textual Communication examines the character and development of the novel from Richardson to Nabokov in relation to the printing and publishing industry. The book blends literary theory with a historical analysis of communication, carrying the debate on the novel beyond the pioneering work of Booth and Genette, while responding to and taking issue with the writings of Foucault, Baudrillard, McLuhan, and Barthes. It analyses the structures of the industry which manufactured and marketed novels to show how novelists solved the communication problems that they faced in the eighteenth, nineteenth, and twentieth centuries. It also pinpoints critical moments in the history of the novel when new narrative strategies appeared, and places them in the context of the communication environment in which the texts were produced. Using Lacan's theory of the divided subject, the book defines textual communication as a form of interaction in which two divided subjects, the author and the reader, try to communicate with each other under or against the law of the book market, censorship, literary conventions, and language.

Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

i) This title is one of the first works to discuss environmental risk in China from a media-centered perspective. ii) The authors examine the intricate interaction among the public, media, experts and government. iii) This title combines the theories of risk communication with empirical case studies in the Chinese context.

This book will be a vital resource for researchers in the field of health communication, especially in the aftermath of COVID-19, as we begin confronting the reality of which countries can afford to declare an 'end to the pandemic', and which ones can't A unique feature of this book is that its center and focus is on persons living with HIV - It highlights their experiences and voices It examines the discourse of a "post-AIDS" culture using a range of methodological tools, and the medical-discursive shift from crisis and death to survival and living It includes contributions from a diverse group of international scholars, and interrogates and engages with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists

This book shows how creative methods, drawing on innovative arts-based and design-based approaches, can be employed in health education contexts. It takes a very broad view of 'health education', considering it as applying not only in school settings but across the lifespan, and as including physical education and sexuality education as well as public health campaigns, health activist initiatives and programmes designed for training educators and health professionals. The chapters outline a series of case studies contributed by leaders in the field, describing projects using a wide variety of creative methods conducted in a variety of global contexts. These include a rich constellation of arts-based and design-based methods and artefacts: sculptures, dance, walking and other somatic movement, diaries, paintings, drawings, zines, poems and other creative writing, body maps, collages, stories, films, photographs, theatre performances, soundscapes, potions, rock gardens, brainstorming, debates, secret ballots, murals and graffiti walls. There are no rules or guidelines outlined in these contributions about 'how to do' creative approaches to health education. However, the methods in the case studies the authors describe are explained in detail so that they can be adopted or re-invented in other contexts. More importantly, these contributions provide inspiration. They demonstrate what can be done in the field of health education (however it is defined) to go beyond the often stultifying and conventional boundaries it has set for itself. Creative Approaches to Health Education demonstrates that creative approaches can be used to inspire those working and teaching in health education and their publics to think and do otherwise as well as advance health education research and pedagogies into new, exciting and provocative directions. It will be of interest to postgraduate students and researchers in education and health-related fields who want to explore and experiment with creative methods and craftivism in applied inquiry.

* A practical guide for students in writing classes of all kinds: creative writing, professional writing and academic writing; * Covers writing for online publication including social media as well as the most common documents in university and writing-reliant workplaces; * Provides extensive practical examples, exercises, activities and quizzes, as well as online resources including video interviews with the top grammarians in the world

* A practical guide for students in writing classes of all kinds: creative writing, professional writing and academic writing; * Covers writing for online publication including social media as well as the most common documents in university and writing-reliant workplaces; * Provides extensive practical examples, exercises, activities and quizzes, as well as online resources including video interviews with the top grammarians in the world

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

This book examines the discursive formation of nuclear power in Japan to provide insights into the ways this technology has been both promoted and resisted, constituting and being constituted by Japan's sociocultural landscape. Each chapter pays close attention to a particular discursive site, including newspaper editorials, public relations campaigns, local site fights, urban antinuclear activism, and post-Fukushima pronuclear and antinuclear articulations. The book also raises the question of democracy and sustainability through the examination of nuclear power discourses. It demonstrates the power of discourse in shaping nuclear power by creating knowledge, influencing decisions, relationships, identity, and community. Readers will gain a range of insights from the book: prominent articulations on nuclear power discourse, state and corporate strategies for enticing consent for controversial facilities and technologies, the power of the media in framing public knowledge, the role of social movements and activisms in civic society, the power of community, and nuclear power as a problematic in representative democracy and sustainability. This book will appeal to students and scholars interested in social discourse, social movements, Japanese society, cultural studies, environmental communication, media analysis, energy and sustainability, and democracy, among others.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.

Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.

The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.

Table of Contents

1. Introduction to the Theory of Strategic Communication

2. Careers in Strategic Communication

3. The Concept of Strategy

4. The Three Management Levels of Strategic Communication

5. Ethics and Societal Issues

6. Research

7. Strategic Communication Planning

8. Stakeholders

9. Message Tactics

10. Traditional Media

11. Evolving Media

12. Branding

13. Strategic Communication Campaigns