These seminal works in neurolinguistic programming (NLP) help therapists understand how people create inner models of the world to represent their experience and guide their behavior. Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

A Rhetoric of Ruins contributes to an interdisciplinary conversation about the role of wrecked and abandoned places in modern life. Topics in this book stretch from retro- and post-human futures to a Jeremiadic analysis of the role of ruins in American presidential discourse. From that foundation, A Rhetoric of Ruins employs hauntology to visit a California ghost-town, psychogeography to confront Detroit ruins, heterochrony to survey Pennsylvania's once (and future) Graffiti Highway, an expanded articulation of heterotopia to explore the pleasurable contamination of Chernobyl, and an evening in Turkmenistan's Doorway to Hell that stretches across time from Homer's Iliad to Little Richard's "Long Tall Sally." Written to engage scholars and students of communication studies, cultural geography, anthropology, landscape studies, performance studies, public memory, urban studies, and tourism studies, A Rhetoric of Ruins is a conceptually rich and vividly written account of how broken and derelict places help us manage our fears in the modern era.

We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

We are surrounded by thousands of animals, alive and dead. They are an intimate and ever-present part of our human lives. As a society, we privilege veterinarians as experts on these animals: they are our educators and teachers in what they say, what they do, and the decisions that they make. Yet, within the field of education, there is little research on the curriculum, pedagogy, and experiences of veterinary school and students. What do veterinarians learn in veterinary school? How do their experiences during those four years shape their perceptions of animals? How do the structures, curriculum, and pedagogy of veterinary college create and influence these experiences? Learning Animals opens up this conversation through an exploration of the complicated, fascinating and often painful stories of a cohort of veterinary students as they make their four-year journey from matriculation through graduation. The book examines how the experiences of veterinary students shape how humans relate to animals, from public policy and decision-making about the environment and animals slaughtered for food, to the most personal decisions about euthanizing companion animals. The first full-length, critical, qualitative study of the perspectives of our primary teachers about animals, this will be a thought-provoking read for those in the fields of both educational research and veterinary education.

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

The Ethos of Black Motherhood in America: Only White Women Get Pregnant examines the ethos of Black and white mothers in America's racialized society. Kimberly C. Harper argues that the current Black maternal health crisis is not a new one, but an existing one rooted in the disregard for Black wombs dating back to America's history with chattel slavery. Examining the reproductive laws that controlled the reproductive experiences of black women, Harper provides a fresh insight into the "bad black mother" trope that Black feminist scholars have theorized and argues that the controlling images of black motherhood are a creation of the American nation-state. In addition to a discussion of black motherhood, Harper also explores the image of white motherhood as the center of the landscape of motherhood. Scholars of communication, gender studies, women's studies, history, and race studies will find this book particularly useful.

This book tells the story of a group of women affiliated with the United States Communist Party (CPUSA) who used a variety of rhetorical resources to build credibility and transform the party into a vibrant dwelling place for feminist discourse and activism during a conservative period. It evidences Communist women's significant and creative resistance to Cold War society and its visions of appropriate, "normal" womanhood alongside their pleas for class and race consciousness in a country that took for granted the white, middle-class aspirations of citizens. Drawing on Marxist theory, transnational coalitions, and Cold War culture, Communist women's rhetorical strategies were incredibly powerful, and this book provides insight into how they catalyzed changes in a rigid political movement by establishing a platform for their radical ideals.

Forensic Rhetorics and Satellite Surveillance: The Visualization of War Crimes and Human Rights Violations uses cases studies of satellite surveillance over the skies of Darfur, Gaza, Bosnia, Pakistan, and the Mediterranean to provide readers with an overview of some of the technological, analytic, and political complexities of satellite surveillance imagery usage. Marouf Hasian, Jr. illustrates how our earlier reliance on witness testimony or signal communications in human rights contexts is now being supplemented with forensic evidence from satellites that can be used to document, monitor, and perhaps even deter human rights violations on the ground.

-first resource to apply solution-focused approach to the realm of running family businesses -in-depth coverage of important topic within the subject area, that of passing a family business to a new generation

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply. Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises. Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management.

This issue focuses on "radical interactionism," which recent emergence as an alternative perspective to conventional symbolic interactionism has sparked fierce debate in both North America and Europe. Lonnie Athens discusses the four fundamental differences between radical and conventional symbolic interactionism. The prominent scholars compare the relative insights offered not only between radical interactionism and symbolic interactionism, but between radical interactionism and feminism, dramaturgy, critical studies, and neo-pragmatism. Without exception, they found the radical interactionism revealed new and formidable insights that improved our general understanding of human group life and critical problems that arise during it. While some contributors believe that radical interactionism marks the development of a new and more vibrant form of interactionism which in due time will replace its much older and more conservative cousin, others believe that it only signals the need for traditional interactionists to finally start making some much-needed modifications in symbolic interactionism if they wish it to remain a viable sociological perspective in the 21st century.

School Food, Equity and Social Justice provides contemporary, critical examinations of policies and practices relating to food in schools across 25 countries from an equity and social justice perspective. The book is divided into three sections: Food politics and policies; Sustainability and development; and, Teaching and learning about food. Bringing together an interdisciplinary group of academics with practitioner backgrounds, the chapters in this collection broaden discussions on school food to consider its educational and environmental implications, the ideals of food in schools, the emotional and ideological components of schooling food, and the relationships with home and everyday life. Our aim is to provide enhanced insight into matters of social justice in diverse contexts, and visions of how greater equality and equity may be achieved through school food policy and in school food programs. We expect this book to become essential reading for students, researchers and policy makers in health education, health promotion, educational practice and policy, public health, nutrition and social justice education.

This edited collection positions writing at the center of interdisciplinary higher education, and explores how writing instruction, writing scholarship, and writing program administration bring STEM and the humanities together in meaningful, creative, and beneficial ways. Writing professionals are at the forefront of a cross-pollination between STEM (Science, Technology, Engineering, and Mathematics) and the arts and humanities. In their work as educators, scholars, and administrators, they collaborate with colleagues in engineering, scientific, technical, and health disciplines, offer new degree programs that allow students to bring the humanities to bear on design experiments, and build an academic culture that promotes a vision of the humanities in the twenty-first century, as well as a vision of technology that is decidedly human. This collection surveys and promotes that work through chapters focused on writing instruction, writing scholarship, and writing program administration, covering topics that include data-driven writing courses, public science communication, non-traditional college students, creative writing, gamification, skills transfer, and Writing Across the Curriculum programs. Writing STEAM will be essential reading for scholars, instructors, and administrators in writing studies, rhetoric and composition, STEM, and a variety of interdisciplinary programs; it will aid in teacher training for both humanities and STEM courses focused on writing and communication.

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

The internet has begun to develop into a much more immersive and multi-dimensional space. Three dimensional spaces and sites of interaction have not just gripped our attention but have begun to weave or be woven into the fabric of our professional and social lives. The Immersive Internet - including social media, augmented reality, virtual worlds, online games, 3D internet and beyond - is still nascent, but is moving towards a future where communications technologies and virtual spaces offer immersive experiences persuasive enough to blur the lines between the virtual and the physical. It is this emerging Immersive Internet that is the focus of this book of short thought pieces - postcards from the metaverse - by some of the leading thinkers in the field. The book questions what a more immersive and intimate internet might mean for society and for each of us.

De-Sign in the Transmodern World integrates design and sign by revealing the mutual reciprocities between design and semiotics, and bridging the gap between humanities and sciences. By recognizing the global scope of semiotics and tolerating the uncertainty associated with design, human beings can go beyond absoluteness and become able to envision a desirable reality in the transmodern world. This publication examines the fusion of design and semiotics, which is at the core of evolutionary love that encourages us to go beyond what we conventionally perceive into what we are imaginatively capable of interpreting. As semiotic animals, we are capable of developing awareness, relationships, and mediation toward semiosis of an undivided wholeness in flowing movement. Human beings have unlimited "semioethical" responsibility toward each other and toward other-than-human systems. This ethical implication depends on our ability to liberate ourselves from the fallacy of absolute reality.

An integration of research, theory and application written by leading scholars in crisis communication Social media is a key component of any public relations course or practice, and this volume presents the latest thinking in the discipline as related to crisis communication Second edition includes greater international coverage, coverage of new social media platforms and technology, and an enhanced focus on ethics.

Media Scholarship in a Transitional Age honors the significant and lasting contribution that Pamela J. Shoemaker has made to mass communications research. Her body of work, spanning four decades, has included groundbreaking conceptual and methodological advances, particularly in the areas of gatekeeping, survey research and content analysis. The chapters in this collection build upon her legacy in both theory and method, and particularly in the area of news research. At the heart of the book are chapters that apply concepts found in Shoemaker's earliest work, such as deviance and newsworthiness, and extend theories such as gatekeeping and agenda-setting into the digital era. Empirical analyses on topics such as international and political news provide insights into journalism in these transitional times. Additional chapters explore digital media and the "mediated method." The closing section, Reflections on the Transitional Age, includes two chapters that pay homage to Shoemaker's contributions through discussion of the importance of theory and research from a personal perspective. The final chapter challenges academics to consider the implications of the digital era for scholarly creativity. A collection with wide appeal to all media scholars, Media Scholarship in a Transitional Age is particularly well-suited to graduate student seminars on mass communications theory, media sociology and news scholarship.

The Global Status of Women and Girls: A Multidisciplinary Approach fosters inquiries into the complex and multifocal issues faced by women and girls around the world, both historically and today. It not only asks key questions related to public policy, but also it unearths the forces that created these current dilemmas. Through the multidisciplinary study of past and present, contributors take on policy conversations benefiting the global community. This book will appeal to any scholar interested in communication and gender studies.

This book challenges the view that digital communication in Africa is limited and relatively unsophisticated and questions the assumption that digital communication has a damaging effect on indigenous African languages. The book applies the principles of Digital African Multilingualism (DAM) in which there are no rigid boundaries between languages. The book charts a way forward for African languages where greater attention is paid to what speakers do with the languages rather than what the languages look like, and offers several models for language policy and planning based on horizontal and user-based multilingualism. The chapters demonstrate how digital communication is being used to form and sustain communication in many kinds of online groups, including for political activism and creating poetry, and offer a paradigm of language merging online that provides a practical blueprint for the decolonization of African languages through digital platforms.

Offering rhetorically informed strategic interventions, this innovative collection moves beyond critiques of mental health issues, problems, and care. With sections that focus on methodological, cultural and legal, and pedagogical interventions, readers will find an engaging discussion of a discrete mental health phenomenon as well as a clear interventional takeaway in each chapter. Contributors make use of critical discourse analyses, ethnographic inquiries, autoethnographic inquiries, case studies, and textual analyses to engage such mental health research topics as postpartum depression among Chinese mothers; insanity pleas; anosognosia; issues of intimacy, access, and embodiment in research projects; community support groups; Black mental health; women in Alcoholics Anonymous; and mental health in faculty workshops and university online health tools. The authors and editors create scholarship on mental health that explicitly builds productive methodological, theoretical, and practical bridges among scholars and teachers in the various specialties of writing and communication. This collection will interest scholars, students, and practitioners in health and medical humanities; rhetoric of health and medicine; health communication; medical anthropology; scientific and technical communication; disability studies; and rhetorical studies generally.

Offering rhetorically informed strategic interventions, this innovative collection moves beyond critiques of mental health issues, problems, and care. With sections that focus on methodological, cultural and legal, and pedagogical interventions, readers will find an engaging discussion of a discrete mental health phenomenon as well as a clear interventional takeaway in each chapter. Contributors make use of critical discourse analyses, ethnographic inquiries, autoethnographic inquiries, case studies, and textual analyses to engage such mental health research topics as postpartum depression among Chinese mothers; insanity pleas; anosognosia; issues of intimacy, access, and embodiment in research projects; community support groups; Black mental health; women in Alcoholics Anonymous; and mental health in faculty workshops and university online health tools. The authors and editors create scholarship on mental health that explicitly builds productive methodological, theoretical, and practical bridges among scholars and teachers in the various specialties of writing and communication. This collection will interest scholars, students, and practitioners in health and medical humanities; rhetoric of health and medicine; health communication; medical anthropology; scientific and technical communication; disability studies; and rhetorical studies generally.

This volume explores the instructional use of creative writing in secondary and post-secondary contexts to enhance students' language proficiency and expression in English as a second or foreign language (ESL/EFL). Offering a diverse range of perspectives from scholars and practitioners involved in English language teaching (ELT) globally, International Perspectives on Creative Writing in Second Language Education tackles foundational questions around why fiction and creative writing have been traditionally omitted from ESL and EFL curricula. By drawing on empirical research and first-hand experience, contributors showcase a range of creative genres including autobiography, scriptwriting, poetry, and e-Portfolios, and provide new insight into the benefits of second language creative writing for learners' language proficiency, emotional expression, and identity development. The volume makes a unique contribution to the field of second language writing by highlighting the breadth of second language users throughout the world, and foregrounding links between identity, learning, and ESL/EFL writing. This insightful volume will be of particular interest to postgraduate students, researchers, and academics in the fields of ESL/EFL learning, composition studies, and second language acquisition (SLA). Those with a focus on the use of creative writing in classrooms more broadly, will also find the book of interest.