The Story of Hilton Hotels - 'Little Americas' (Hardcover)

The Hilton brand is arguably one of the most successful and iconic brands in the hospitality industry in all time. The Story of Hilton Hotels: 'Little Americas' provides both an informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself, illustrating how he fulfilled the typical American dream of rising from rags to riches and constructing a multinational hotel empire. The Story of Hilton Hotels: 'Little Americas' also engages with the wider historical contexts of politics and culture. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. Using original data and the first hand academic research the author can use this iconic hotel brand as a lens through which to analyse some of the key theoretical concepts and practices that are used in the industry today. A vital resource for all students (both postgraduate and undergraduate) on hospitality, marketing, business history and business management courses as well as executive courses delivered to hospitality professionals.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	November 2019
First published:	2020
Authors:	Barbara Czyzewska (Lecturer in Hospitality and Tourism)
Dimensions:	246 x 189mm (L x W)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-911396-94-9
Categories:	Books > Business & Economics > Business & management > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Books > History > History of specific subjects > History of specific institutions
LSN:	1-911396-94-3
Barcode:	9781911396949

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