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Books > Business & Economics > Business & management
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The Story of Hilton Hotels - 'Little Americas' (Paperback)
Loot Price: R1,131
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The Story of Hilton Hotels - 'Little Americas' (Paperback)
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The Hilton brand is arguably one of the most successful and iconic
brands in the hospitality industry in all time. The Story of Hilton
Hotels: 'Little Americas' provides both an informative historical
analysis of the development of the company, as well an engaging
narrative about Conrad Hilton himself, illustrating how he
fulfilled the typical American dream of rising from rags to riches
and constructing a multinational hotel empire. The Story of Hilton
Hotels: 'Little Americas' also engages with the wider historical
contexts of politics and culture. It analyses some of the key
shifts in the area of hotel management including standardisation,
asset-light models and delivering the customer experience. Using
original data and the first hand academic research the author can
use this iconic hotel brand as a lens through which to analyse some
of the key theoretical concepts and practices that are used in the
industry today. A vital resource for all students (both
postgraduate and undergraduate) on hospitality, marketing, business
history and business management courses as well as executive
courses delivered to hospitality professionals.
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