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Books > Reference & Interdisciplinary > Communication studies > General

Learning Animals - Curriculum, Pedagogy and Becoming a Veterinarian (Hardcover): Nadine Dolby Learning Animals - Curriculum, Pedagogy and Becoming a Veterinarian (Hardcover)
Nadine Dolby
R1,980 Discovery Miles 19 800 Ships in 12 - 19 working days

We are surrounded by thousands of animals, alive and dead. They are an intimate and ever-present part of our human lives. As a society, we privilege veterinarians as experts on these animals: they are our educators and teachers in what they say, what they do, and the decisions that they make. Yet, within the field of education, there is little research on the curriculum, pedagogy, and experiences of veterinary school and students. What do veterinarians learn in veterinary school? How do their experiences during those four years shape their perceptions of animals? How do the structures, curriculum, and pedagogy of veterinary college create and influence these experiences? Learning Animals opens up this conversation through an exploration of the complicated, fascinating and often painful stories of a cohort of veterinary students as they make their four-year journey from matriculation through graduation. The book examines how the experiences of veterinary students shape how humans relate to animals, from public policy and decision-making about the environment and animals slaughtered for food, to the most personal decisions about euthanizing companion animals. The first full-length, critical, qualitative study of the perspectives of our primary teachers about animals, this will be a thought-provoking read for those in the fields of both educational research and veterinary education.

The Experience of Human Communication - Body, Flesh, and Relationship (Paperback): Frank J. Macke The Experience of Human Communication - Body, Flesh, and Relationship (Paperback)
Frank J. Macke
R1,263 Discovery Miles 12 630 Ships in 12 - 19 working days

This book deals with matters of embodiment and meaning-in other words, the essential components of what Continental thought, since Heidegger, has come to consider as "communication." A critical theme of this book concerns the basic tenet that consciousness of one's Self and one's body is only possible through human relationship. This is, of course, the phenomenological concept of intersubjectivity. But rather than let this concept remain an abstraction by discussing it as merely a function of language and signs, this work attempts to explicate it empirically. That is, it discusses the manner in which-from infancy to childhood and adolescence (and the dawning of our sexual identities) through physical maturity and old age-we come to experience the ecstasy of what Merleau-Ponty has so poetically termed "flesh." It is rarely clear what someone means when she or he uses the word "communication." An important objective of this book is, thus, to advance understanding of what communication is. In academic discourse, "communication" has come to be understood in a number of contexts-some conflicting and overlapping-as a process, a strategy, an event, an ethic, a mode or instance of information, or even a technology. In virtually all of these discussions, the concept of communication is discussed as though the term's meaning is well known to the reader. When communication is described as a process, the meaning of the term is held at an operational level-that is, in the exchange of information between one person and another, what must unambiguously be inferred is that "communication" is taking place. In this context, information exchange and communication become functionally synonymous. But as a matter of embodied human psychological experience, there is a world of difference between them. As such, this book attempts to fully consider the question of how we experience the event of human communication. The author offers a pioneering study that advances the raison d'etre of the emergent field of "communicology," while at the same time offering scholars of the human sciences a new way of thinking about embodiment and relational experience.

An Ounce of Prevention - The Effects of Critical Thinking Disposition and Message Frames on Behavioral Intent for... An Ounce of Prevention - The Effects of Critical Thinking Disposition and Message Frames on Behavioral Intent for Low-involvement Risks (Hardcover)
Susan Grantham
R2,234 Discovery Miles 22 340 Ships in 10 - 15 working days
Popular Culture and Social Change - The Hidden Work of Public Relations (Paperback): Kate Fitch, Judy Motion Popular Culture and Social Change - The Hidden Work of Public Relations (Paperback)
Kate Fitch, Judy Motion
R1,374 Discovery Miles 13 740 Ships in 12 - 19 working days

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts - from fashion and fortune telling to race activism and aesthetic labour - in order to better understand the (often subterranean) societal influence of public relations activity.

Speech Freedom on Campus - Past, Present, and Future (Hardcover): Joseph Russomanno Speech Freedom on Campus - Past, Present, and Future (Hardcover)
Joseph Russomanno; Foreword by Erwin Chemerinsky; Contributions by Ronald K.L. Collins, Will Creeley, Joe Dryden, …
R3,025 Discovery Miles 30 250 Ships in 12 - 19 working days

Traditionally, the university or college is thought to be the ultimate location for the discovery and sharing of knowledge. After all, on these campuses are some of the great minds across all fields, as well as students who are not only eager to learn, but who often contribute to our shared wisdom. For those ideals to be achieved, however, ideas require access to some kind of virtual marketplace from which people can sample and consider them, discuss and debate them. Restricting the expression of those ideas for whatever reason is the enemy of not only this process, but also of knowledge discovery. Speech freedom on our college and university campuses, like everywhere else, is fragile. There are those who wish to suppress it, more often than not when the words express ideas, opinions, and even facts that conflict with their beliefs. Why does an effort so completely at odds with the foundational values of this country happen? This topic explored in Speech Freedom on Campus: Past, Present and Future is multi-layered, and its analysis is best accomplished through multiple perspectives. Joseph Russomanno's edited collection does precisely that, utilizing 10 different scholars to examine various aspects and issues related to speech freedom on campus.

Fundamentals of Jewish Conflict Resolution - Traditional Jewish Perspectives on Resolving Interpersonal Conflicts (Hardcover):... Fundamentals of Jewish Conflict Resolution - Traditional Jewish Perspectives on Resolving Interpersonal Conflicts (Hardcover)
Howard Kaminsky
R3,301 R2,709 Discovery Miles 27 090 Save R592 (18%) Ships in 12 - 19 working days

Fundamentals of Jewish Conflict Resolution offers an in-depth presentation of traditional Jewish approaches to interpersonal conflict resolution. It examines the underlying principles, prescriptive rules, and guidelines that are found in the Jewish tradition for the prevention, amelioration, and resolution of interpersonal conflicts, without the assistance of any type of third-party intermediary. Among the topics discussed are the obligations of pursuing peace and refraining from destructive conflict, Rabbinic perspectives on what constitutes constructive/destructive conflict, judging people favorably and countering negative judgmental biases, resolving conflict through dialogue, asking and granting forgiveness, and anger management. This work also includes detailed summaries of contemporary approaches to interpersonal conflict resolution, theories and research on apologies and forgiveness, and methods of anger management.

The 21st Century Media (R)evolution - Emergent Communication Practices- Second Edition (Paperback, 2nd Revised edition): Jim... The 21st Century Media (R)evolution - Emergent Communication Practices- Second Edition (Paperback, 2nd Revised edition)
Jim MacNamara
R923 Discovery Miles 9 230 Ships in 12 - 19 working days

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

Communication Begins with Children - A Lifespan Communication Sourcebook (Paperback, New edition): Thomas J. Socha, Narissra... Communication Begins with Children - A Lifespan Communication Sourcebook (Paperback, New edition)
Thomas J. Socha, Narissra Maria Punyanunt-Carter
R1,036 Discovery Miles 10 360 Ships in 12 - 19 working days

Communication Begins with Children: A Lifespan Communication Sourcebook seeks to transform the field of communication, arguing that the field must stop neglecting and segregating children and instead adopt an age-inclusive lifespan approach that fully includes and fully considers children in all communication theorizing, research, and education from infancy and throughout the human lifespan. One-size-fits-all, adult-centric communication theorizing, researching, and educating is inadequate and harms the communication field's potential as a social force for positive change for all communicators. The volume contains four sections (Foundations, Relational Communication Development, Digital Communication Development, and Navigating Developmental Communication Challenges) that showcase state-of-the-art chapters about the history of children's relational and digital communication studies, methods used to study children's communication, media literacy development, communication and children's health, and much more. A must read for all communication researchers, educators, and students and an important addition to advanced and graduate level human and digital communication courses.

The Economic Value of Information (Hardcover, 1999 ed.): David B. Lawrence The Economic Value of Information (Hardcover, 1999 ed.)
David B. Lawrence
R4,809 Discovery Miles 48 090 Ships in 10 - 15 working days

This is a book about the evaluation and choice of information sources by individuals and the design and management of information systems by organizations. The book studies the determinants of the value and cost of information, both to the individual and to the organization, provides technqiues for the assessment of the value of information and the comparison of informativeness among alternative sources, and presents principles for the optimal design and management of information systems. These topics are unified by the thesis that both information sources and information systems are valuable to the extent they contribute to better decision making. By providing students, researchers, and practitioners with a coherent notation and framework throughout, the book integrates the decision-theoretic approach to the evaluation of information with knowledge from information science and management information systems on the design, management, and cost of cooperative information systems, thereby demonstrating the multidisciplinary applicability of a unifying approach based on decision theory. Researchers and graduate students in economics, operations research, management information systems, and information science will find this book useful.

COVID-19 in Italy - Social Behavior and Governmental Policies (Hardcover): Lucia Velotti, Gabriella Punziano, Felice Addeo COVID-19 in Italy - Social Behavior and Governmental Policies (Hardcover)
Lucia Velotti, Gabriella Punziano, Felice Addeo
R1,676 Discovery Miles 16 760 Ships in 12 - 19 working days

As the COVID-19 crisis began to take shape, all eyes were on Italy, the first Western country to attempt a response to the deadly pandemic. For institutional decision makers and average citizens alike, it was a time of deep uncertainty. As scientists struggled to understand the nature of the virus and how it spread, the gradualness with which information became available caused only deeper uncertainty, as did the inevitable disagreements over which protective actions the government should put in place. Despite some initial delay in its response, the Italian government eventually implemented a nationwide lockdown, which helped control the spread of the disease but simultaneously created unintended consequences for vulnerable populations, like small business owners, women, the elderly, and workers living paycheck to paycheck. Drawing on data surveys conducted during the transition between the first lockdown and staged reopening, this book examines people's risk perception and their willingness to trust the sources and channels of information that were available to them. It also looks at their attitudes toward the protective behaviors they were asked to adopt and the ways in which their own cultural worldviews impacted their support for pandemic response policies. With remarkable depth and candor, respondents reflected on what a post-COVID-19 Italy might look like, filling out the book with the hopes and fears of real people who had stared death in the face and lived to tell about it. The book looks ahead to possibilities for future research, policy, and practice. COVID-19 in Italy elaborates and tests several aspects of the Protective Action Decision Model (PADM) in the Italian context, introducing the concept of ontological security and insecurity as an explanatory change factor to help interpret the Italian experience of responding to COVID-19.

Next Level Grammar for a Digital Age - Teaching with Social Media and Online Tools for Rhetorical Understanding and Critical... Next Level Grammar for a Digital Age - Teaching with Social Media and Online Tools for Rhetorical Understanding and Critical Creation (Hardcover)
Darren Crovitz, Michelle D Devereaux, Clarice M. Moran
R4,465 Discovery Miles 44 650 Ships in 12 - 19 working days

* An accessible and reader-friendly book on teaching grammar using digital tools for pre-service and in-service teachers * Includes 10 fun, creative lesson plans on teaching grammar through digital literacy * Michelle Devereaux and Darren Crovitz speak and present on teaching grammar and are stars in the field.

Black Culture and Experience - Contemporary Issues (Paperback, New edition): Venise T. Berry, Ayo Dayo, Anita Fleming-Rife Black Culture and Experience - Contemporary Issues (Paperback, New edition)
Venise T. Berry, Ayo Dayo, Anita Fleming-Rife
R990 Discovery Miles 9 900 Ships in 9 - 17 working days

Black Culture and Experience: Contemporary Issues offers a holistic look at Black culture in the twenty-first century. It is a collection of work that creates a synergy among authors and leads to a valuable resource on contemporary issues. Part One examines institutional, societal, and political issues like identity politics; the Rooney Rule; prosperity gospel; inequality in the criminal justice system; the American dream; the future of Black and Africana studies; and President Obama's double consciousness. Part Two investigates social, cultural, and community issues such as the Affordable Care Act; Black women and obesity; Black men's experience in marriage and relationships; sexual decision making; interracial relationships; and cultural racism. Part Three explores media, pop culture, and technology issues including the rise of urban fiction; hip hop and feminism; race in Super Bowl commercials; the construction of Black Diasporic identities; Whiteness in Black-oriented films; Black masculinity in Django Unchained; and the power of Black Twitter. This anthology contains work from leading scholars, authors, and other specialists who have been brought together to highlight key issues in black culture and experience today. The goal is to help readers understand where we are and where we still need to go, what is working and what we still need to work on, what is right and what is still wrong.

Nonverbal Communication (Paperback): Albert Mehrabian Nonverbal Communication (Paperback)
Albert Mehrabian
R1,519 Discovery Miles 15 190 Ships in 9 - 17 working days

Even though our society subtly discourages the verbal expression of emotions, most of us, in ostensibly conforming to our roles, nevertheless manage to express likes, dislikes, status differences, personalities, as well as weaknesses in nonverbal ways. Using vocal expressions; gestures, postures, and movements, we amplify, restrict, or deny what our words say to one another, and even say some things with greater facility and efficiency than with words.

In this new, multidimensional approach to the subject of nonverbal communication Albert Mehrabian brings together a great deal of original work which includes descriptions of new experimental methods that are especially suited to this field, detailed findings of studies scattered throughout the literature, and most importantly, the integration of these findings within a compact framework.

The framework starts with the analysis of the meanings of various nonverbal behaviors and is based on the fact that more than half of the variance in the significance of nonverbal signals can be described in terms of the three orthogonal dimensions of positiveness, potency or status, and responsiveness. These three dimensions not only constitute the semantic space for nonverbal communication, but also help to identify groups of behaviors relating to each, to describe characteristic differences in nonverbal communication, to analyze and generate rules for the understanding of inconsistent messages, and to provide researchers with new and comprehensive measures for description of social behavior.

This volume will be particularly valuable for both the professional psychologist and the graduate student in psychology. It will also be of great interest to professionals in the fields of speech and communication, sociology, anthropology, and psychiatry.

"Albert Mehrabian" is current professor emeritus of psychology at the University of California Los Angeles. He is widely known for his work on nonverbal communication. He has served as consulting editor to "Sociometry, Journal of Nonverbal Behavior, Journal of Personality and Social Psychology," and "Journal of Psychology." He is author or co-author of 20 books.

Worker Resistance and Media - Challenging Global Corporate Power in the 21st Century (Paperback, New edition): Lina Dencik,... Worker Resistance and Media - Challenging Global Corporate Power in the 21st Century (Paperback, New edition)
Lina Dencik, Peter Wilkin
R995 Discovery Miles 9 950 Ships in 12 - 19 working days

With developments in media technologies creating new opportunities and challenges for social movements to emerge and mobilize, this book is a timely and necessary examination of how organized labour and workers movements are engaging with this shifting environment. Based on extensive empirical research into emerging migrant and low-wage workers movements and their media practices, this book takes a critical look at the nature of worker resistance to ever-growing global corporate power in a digital age. Situating trade unionism in historical context, the book considers other forms of worker organizations and unionism, including global unionism, social movement unionism, community unionism, and syndicalist unionism, all of which have become increasingly relevant in a digitized world-system. At a time when the labour movement is said to be in crisis, this book is essential reading for anyone interested in the state of the labour movement, the future of unions, and the possibilities for challenging corporate exploitation of workers today.

Narrative Design - The Designer as an Instigator of Changes (Hardcover, New edition): Giulia Cordin Narrative Design - The Designer as an Instigator of Changes (Hardcover, New edition)
Giulia Cordin
R662 Discovery Miles 6 620 Ships in 12 - 19 working days

Designers are usually considered as problem solvers: but what if, instead of solving problems, they pose them? The author opens a discussion on the role and the emerging strategies of designers in today's society. She presents historical and contemporary perspectives through design practices committed to provide proposals and solutions to social issues. Her analysis of several case studies results in an approach to design as a narrative medium.

Advocating Heightened Education - Seeing and Inventing Academic Possibilities (Hardcover): Kathleen F McConnell Advocating Heightened Education - Seeing and Inventing Academic Possibilities (Hardcover)
Kathleen F McConnell
R2,391 Discovery Miles 23 910 Ships in 12 - 19 working days

Colleges and universities face unprecedented pressure to streamline and reduce their infrastructure. A new generation of reformers, frustrated by bureaucratic obstacles and rising costs, dream of education without schools. Those reforms, if realized, promise to render education indistinguishable from other social spheres. Advocating Heightened Education mobilizes situated theories of learning to advocate the labor and expense that goes into maintaining campuses. Higher education's bulky and incommensurable institutions-from the community colleges and Ivy Leagues to the regional public universities and small liberal arts campuses-serve a critical modality. They ensure that educational forms remain visible and available for critique. Their diversity of form retains the possibility of divergent and transformative educational futures. This ethnographic and archival study of two alternative campuses, The Evergreen State College and California State University, Monterey Bay, illustrates how educators advocate their work by heightening its visibility and by modeling appreciation for situated teaching and inquiry. It provides examples of those advocacy techniques with stories of professional life and close readings of historical documents that include institutional and legislative reports, facilities memoranda, and course descriptions. These materials offer a vibrant counter-narrative to reform movements that seek to standardize the college experience. Scholars of higher education, pedagogy, and communication will find this book particularly interesting.

Demanding More - Why Diversity and Inclusion Don't Happen and What You Can Do About It (Hardcover): Sheree Atcheson Demanding More - Why Diversity and Inclusion Don't Happen and What You Can Do About It (Hardcover)
Sheree Atcheson
R1,411 R1,163 Discovery Miles 11 630 Save R248 (18%) Ships in 10 - 15 working days

Look around you. Is your workplace as diverse and accepting as it should be? From accusations of racism in high political office, award-winning actors admitting the sets they work on aren't inclusive, to everyday occurrences of sexism, ageism, racism and more, we are far from where we need to be. Demanding More is THE diversity and inclusion book you need to read. Moving beyond HR speak, this book clearly explains what diversity and inclusion are and what it means in the everyday experience of millions of people, both at work and in life. Sheree Atcheson, Global Director of Diversity and Inclusion at Valtech and ex Monzo, draws on her experience as a young woman of colour in an overly white male tech environment; she lives and breathes the issues she writes about. In Demanding More, she calls out the lack of awareness around privilege, unchecked and unconscious biases and details what intersectionality does to feelings of discrimination and disadvantage. Arguing that the best strategy for us all to adopt is allyship, where we all take ownership of the issues and stand up to bias or discrimination, this book will give us all tools and strategies to action every day, making us accountable to delivering change around us.

Preserving Electronic Evidence for Trial - A Team Approach to the Litigation Hold, Data Collection, and Evidence Preservation... Preserving Electronic Evidence for Trial - A Team Approach to the Litigation Hold, Data Collection, and Evidence Preservation (Paperback)
Ann D. Zeigler, Ernesto F. Rojas
R1,448 Discovery Miles 14 480 Ships in 12 - 19 working days

The ability to preserve electronic evidence is critical to presenting a solid case for civil litigation, as well as in criminal and regulatory investigations. Preserving Electronic Evidence for Trial provides everyone connected with digital forensics investigation and litigation with a clear and practical hands-on guide to the best practices in preserving electronic evidence. Corporate management personnel (legal & IT) and outside counsel need reliable processes for the litigation hold - identifying, locating, and preserving electronic evidence. Preserving Electronic Evidence for Trial provides the road map, showing you how to organize the digital evidence team before the crisis, not in the middle of litigation. This practice handbook by an internationally known digital forensics expert and an experienced litigator focuses on what corporate and litigation counsel as well as IT managers and forensic consultants need to know to communicate effectively about electronic evidence. You will find tips on how all your team members can get up to speed on each other's areas of specialization before a crisis arises. The result is a plan to effectively identify and pre-train the critical electronic-evidence team members. You will be ready to lead the team to success when a triggering event indicates that litigation is likely, by knowing what to ask in coordinating effectively with litigation counsel and forensic consultants throughout the litigation progress. Your team can also be ready for action in various business strategies, such as merger evaluation and non-litigation conflict resolution.

Multiculturalism, Higher Education and Intercultural Communication - Developing Strengths-Based Narratives for Teaching and... Multiculturalism, Higher Education and Intercultural Communication - Developing Strengths-Based Narratives for Teaching and Learning (Hardcover, 1st ed. 2017)
Damian Spiteri
R3,366 Discovery Miles 33 660 Ships in 10 - 15 working days

This book explores how multiculturalism should be promoted throughout higher education due to its benefits for students. It adopts a strengths-based student-centred perspective and offers practical illustrations of how multicultural education can instigate students to understand each other and to relate to each other meaningfully. With the rise of international students in higher education across the globe it is crucial that institutions promote multicultural education for their wider communities.

Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover): Celia Lam, Jackie Raphael Celebrity Bromances - Constructing, Interpreting and Utilising Personas (Hardcover)
Celia Lam, Jackie Raphael
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

A Rhetoric of Ruins - Exploring Landscapes of Abandoned Modernity (Hardcover): Andrew F. Wood A Rhetoric of Ruins - Exploring Landscapes of Abandoned Modernity (Hardcover)
Andrew F. Wood
R2,292 Discovery Miles 22 920 Ships in 12 - 19 working days

A Rhetoric of Ruins contributes to an interdisciplinary conversation about the role of wrecked and abandoned places in modern life. Topics in this book stretch from retro- and post-human futures to a Jeremiadic analysis of the role of ruins in American presidential discourse. From that foundation, A Rhetoric of Ruins employs hauntology to visit a California ghost-town, psychogeography to confront Detroit ruins, heterochrony to survey Pennsylvania's once (and future) Graffiti Highway, an expanded articulation of heterotopia to explore the pleasurable contamination of Chernobyl, and an evening in Turkmenistan's Doorway to Hell that stretches across time from Homer's Iliad to Little Richard's "Long Tall Sally." Written to engage scholars and students of communication studies, cultural geography, anthropology, landscape studies, performance studies, public memory, urban studies, and tourism studies, A Rhetoric of Ruins is a conceptually rich and vividly written account of how broken and derelict places help us manage our fears in the modern era.

Blogs, Wikipedia, Second Life, and Beyond - From Production to Produsage (Paperback, New edition): Axel Bruns Blogs, Wikipedia, Second Life, and Beyond - From Production to Produsage (Paperback, New edition)
Axel Bruns
R903 Discovery Miles 9 030 Ships in 9 - 17 working days

We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Learning Animals - Curriculum, Pedagogy and Becoming a Veterinarian (Paperback): Nadine Dolby Learning Animals - Curriculum, Pedagogy and Becoming a Veterinarian (Paperback)
Nadine Dolby
R827 Discovery Miles 8 270 Ships in 12 - 19 working days

We are surrounded by thousands of animals, alive and dead. They are an intimate and ever-present part of our human lives. As a society, we privilege veterinarians as experts on these animals: they are our educators and teachers in what they say, what they do, and the decisions that they make. Yet, within the field of education, there is little research on the curriculum, pedagogy, and experiences of veterinary school and students. What do veterinarians learn in veterinary school? How do their experiences during those four years shape their perceptions of animals? How do the structures, curriculum, and pedagogy of veterinary college create and influence these experiences? Learning Animals opens up this conversation through an exploration of the complicated, fascinating and often painful stories of a cohort of veterinary students as they make their four-year journey from matriculation through graduation. The book examines how the experiences of veterinary students shape how humans relate to animals, from public policy and decision-making about the environment and animals slaughtered for food, to the most personal decisions about euthanizing companion animals. The first full-length, critical, qualitative study of the perspectives of our primary teachers about animals, this will be a thought-provoking read for those in the fields of both educational research and veterinary education.

Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Paperback, New edition): Tricia Hansen-Horn, Adam E. Horn Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Paperback, New edition)
Tricia Hansen-Horn, Adam E. Horn
R1,336 Discovery Miles 13 360 Ships in 12 - 19 working days

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition): Tricia Hansen-Horn, Adam E. Horn Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition)
Tricia Hansen-Horn, Adam E. Horn
R2,297 Discovery Miles 22 970 Ships in 12 - 19 working days

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

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