1) This book maps the transformation in corporate communication in India. 2) It is rich with recent case studies from India 3) India being a global player in service economy, this volume will be of interest to departments of communication studies and business management across UK and USA.

The first book to track the shift in global media orientation from cultural imperialism to transnational norms, themes, and interests, thus contributing to the development of media theory and analysis. * Looks at the phenomenon of spectacle in global media productions in the context of diversity and transnationalism, tapping into contemporary themes worldwide. Covers the convergence of media production from China, Africa, Latin America, Europe and beyond, offering a truly global glimpse of an emerging universal culture. Offers student-friendly pedagogy including concept boxes, animation companies, film and television production lists, and more, adding to the instructor's resource base for a variety of courses.

This accessible text looks at the range of soft skills sought after by employers and provides a practical guide to developing and effectively demonstrating these skills. Soft skills -- including communication, customer service, teamwork, problem solving, and personal management -- represent a major component of any worker's professional identity. This book analyzes major soft skills, including both inward-facing soft skills (how workers manage themselves to effectively perform their work) and outward-facing skills (how workers effectively interact with others and in groups). It explores how these skills are rooted in fundamental areas of liberal arts including interpersonal communication, psychology, and ethics. It provides an active learning pedagogy, including creative exercises and case studies through which students can assess their understanding of underlying concepts and their application in real-world situations. The book can be used as a supplement for communication, business, and career-oriented courses, and it will be of interest to individual students and junior professionals as well as career counselors, postsecondary instructors across the curriculum, and professionals in human resources and learning and development.

The Ideology of Political Reactionaries offers a new perspective on the beliefs reactionaries share, presenting a theory of reactionary ideology in the process. Rather than taking self-contradictions in the reactionary imagination as a reason for diminishment, complexity is taken as a challenge. The book argues that the features that unite reactionaries lie in rhetoric. Reactionaries make three persuasive appeals: to decadence, conspiracy, and indignation. They also display some recurrent styles. The book's rhetorical approach entails a critique of the alternative approaches to reactionary politics (dubbed as 'dispositional', 'sociological', and 'conceptual'). At the heart of the book is the textual analysis of the writings of a range of figures who are chosen in deliberate diversity and who have interacted with political audiences in different eras and settings: Edmund Burke, Joseph de Maistre, Sarah Palin, Donald Trump, Adolf Hitler, Eric Zemmour, Joe McCarthy, Anders Breivik, and Nigel Farage. Analysis of their writings helps the book to reckon with some particular puzzles of ideologies and rhetoric. These puzzles include the proximity of reactionaries to conservatism, the ambiguity of their nostalgia, the myth of their essential charisma, and the apparent fetishisation of facts. The Ideology of Political Reactionaries ought to interest anyone concerned about current ideological trends and, in particular, students and scholars of politics and history.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.

Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.

The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.

Table of Contents

1. Introduction to the Theory of Strategic Communication

2. Careers in Strategic Communication

3. The Concept of Strategy

4. The Three Management Levels of Strategic Communication

5. Ethics and Societal Issues

6. Research

7. Strategic Communication Planning

8. Stakeholders

9. Message Tactics

10. Traditional Media

11. Evolving Media

12. Branding

13. Strategic Communication Campaigns

Healthcare organizations depend on managers to build effective peer relationships to manage complex patient needs. Today, top management is fighting the many headed monster Hydra from Greek Mythology. The organization is steeped in conflict between peers. But, as soon as one problem is resolved, two more have grown in its place. These appear to be personal conflicts, but instead follow patterns of dysfunction. This book provides the conceptual frameworks for identifying these and for developing peer to peer relationship competence in the healthcare organization.

As societies grapple with an unprecedented refugee and migration crisis, child refugees and migrants-who constitute a particularly vulnerable immigrant category-have been surprisingly overlooked in immigration scholarship. Interdisciplinary Perspectives on Child Migrants: Seen but Not Heard addresses this lapse by presenting analyses of child refugees and migrants. This comprehensive overview considers the challenges facing young migrants and refugees through richly varied academic perspectives that integrate communication, media studies, journalism, sociology, criminology, cultural studies, international relations, and public policy. Employing diverse theoretical and methodological lenses, this collection addresses the sociopolitical and cultural exigencies prompted by child migrants and refugees, engaging a range of academic and policy discussions. Relevant to scholars and policymakers alike, Interdisciplinary Perspectives on Child Migrants is an integral and foundational text to explore this relatively unchartered region of immigration research.

* Proven, highly original career advice from an accomplished writer and entrepreneur * Unique lessons on life, creativity and professionalism that can be applied to establish and successfully operate an independent communications consultancy from anywhere in the world - or to leverage PR expertise in any personal or professional venture * Exclusive insights encapsulating all facets of business and the strategic communications skillset proven to underwrite success

* An original, accessible book on the unique challenges and benefits of teaching creative writing to nonnative English writers * Equal emphasis on teaching in ESL and EFL environments, to appeal to English immersion and EMI contexts in Asia and Europe * This book provides practical advice and assignments to help preservice teachers and instructors develop their classes, and offers guidance on evaluation and provides exercises tailored to the needs of L2 writers * This book breaks from tradition ideas of creative writing in the sense of genre and instead focuses on concrete writing skills

1. Curricular materials that intentionally couple leadership theories with adult development and learning theories are lacking, especially for a broad audience. 2. The cases included in this book will draw on real-world examples developed by advanced doctoral students and faculty in the fields of leadership and adult development. 3. Each case will be relatively short, so will allow instructors to introduce and explore multiple cases within a single course as a supplement to their current reading assignments.

1. Curricular materials that intentionally couple leadership theories with adult development and learning theories are lacking, especially for a broad audience. 2. The cases included in this book will draw on real-world examples developed by advanced doctoral students and faculty in the fields of leadership and adult development. 3. Each case will be relatively short, so will allow instructors to introduce and explore multiple cases within a single course as a supplement to their current reading assignments.

This volume details the development and initial evaluation of a supplemental literacy course intended to support at-risk high school students in the US. Developed using design based research (DBR), the course combines argument writing and knowledge building literacy routines to support academic literacy development. Acknowledging the demand for US students to meet academic literacy standards that emphasize explanatory and argumentative writing, the text foregrounds knowledge building as key to effective writing development. Chapters trace the development and implementation of course literacy routines designed using DBR and use whole-class and individual case studies to demonstrate how informational reading, discussion, and argument writing become an activity system to support literacy development. Ultimately, the text has important implications for literacy course design, and the use of knowledge building analysis and DBR in research. The text will benefit researchers, academics, and educators in higher education with an interest in academic literacy education, writing and composition, and secondary education more broadly. Those specifically interested in methodologies relating to classroom teaching and learning as well as argumentation and argument writing will also benefit from this book.

This book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic - rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety - and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.

* Proven, highly original career advice from an accomplished writer and entrepreneur * Unique lessons on life, creativity and professionalism that can be applied to establish and successfully operate an independent communications consultancy from anywhere in the world - or to leverage PR expertise in any personal or professional venture * Exclusive insights encapsulating all facets of business and the strategic communications skillset proven to underwrite success

This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framework to understand this phenomenon and point to promising directions for new research on the evolution of electoral debates and the practical considerations that different country-level experiences can offer. Three indicators to help analyze electoral debates inform this Handbook: the level of experience of each country in the realization of electoral debates; geopolitical characteristics linked to political influence; and democratic stability and electoral competitiveness. Chapters with examples from the Americas, Europe, Africa and the Middle East, Asia and Oceania add richness to the volume. Each chapter: Traces local historical, constitutive relationships between traditional forms of electoral debates and contexts of their emergence; Compares and critiques different perspectives regarding the function of debates on democracy; Probes, discusses and evaluates recent and emergent theoretical resources related to campaign debates in light of a particular local experience; Explores and assesses new or neglected local approaches to electoral debates in a changing media landscape where television is no longer the dominant form of political communication; Provides a prospective analysis regarding the future challengers for electoral debates. The Routledge International Handbook on Electoral Debates will set the agenda for scholarship on the political communication for years to come.

The premise of this volume is that the ubiquity of lactation imagery in early modern visual culture and the discourse on breastfeeding in humanist, religious, medical, and literary writings is a distinct cultural phenomenon that deserves systematic study. Chapters by art historians, social and legal historians, historians of science, and literary scholars explore some of the ambiguities and contradictions surrounding the issue, and point to the need for further study, in particular in the realm of lactation imagery in the visual arts. This volume builds on existing scholarship on representations of the breast, the iconography of the Madonna Lactans, allegories of abundance, nature, and charity, women mystics' food-centered practices of devotion, the ubiquitous practice of wet-nursing, and medical theories of conception. It is informed by studies on queer kinship in early modern Europe, notions of sacred eroticism in pre-tridentine Catholicism, feminist investigations of breastfeeding as a sexual practice, and by anthropological and historical scholarship on milk exchange and ritual kinship in ancient Mediterranean and medieval Islamic societies. Proposing a variety of different methods and analytical frameworks within which to consider instances of lactation imagery, breastfeeding practices, and their textual references, this volume also offers tools to support further research on the topic.

W. H. R. Rivers, who has been called 'the founder of the modern study of social organization', exerted an immense influence on his contemporaries and successors. This volume reprints three of his lectures, delivered in 1913 and first published in 1914, which provide a short and brilliant exposition of his theoretical approach, and are exemplary of his handling of ethnographic evidence. His theme is the relationship between kinship terminologies and social organization, more particularly forms of marriage, a subject still of lively theoretical interest. Also included is the same author's The Genealogical Method of Anthropological Enquiry, first published in 1910, a classic of anthropological methodology, and Professor Raymond Firth of the London School of Economics and Professor David Schneider of the University of Chicago provide commentaries estimating the past and present importance of Rivers in British and American Anthropology respectively.

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

This book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic - rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety - and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.

Practicing business with a conscience leaves no sector untouched. It trickles into how we treat our employees; approach our work in general; address stakeholders; engage in accounting, financial, and production management practices; implement and manage information technology; communicate on a direct and indirect basis; and market what we stand for. Business has encountered an interesting evolution in the first two decades of the twenty-first century, with social media as a catalyst aiding greater understanding and improvement regarding the critical value of soft skills, workplace diversity, change readiness, moral responsibility, sustainable awareness, and a general socially responsible mindset. This amalgamate spirit of business as we envision it in both the near and far future has found its way in all segments of business education, research, and practice. Adhering to the global trend of increased responsibility and evoking a constructive change in the narrative of business, this Research Companion serves as a critical reference work for business scholars and practitioners in various settings. It brings together contributing scholars from multiple business areas, from a variety of cultures and locations of the world, in order to achieve the compilation of a reference work that will find an expansive appeal. Including insights from the broad business spectrum ranging from internal managerial practices to strategic applications, including international sensitivity, this volume highlights the urgency for increased awareness in business decision-making on all fronts. It will be of great value to researchers, academics, practitioners, and students in the fields of corporate social responsibility, business ethics, leadership, organizational studies, and entrepreneurship.

DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

-Number one text for depth and comprehensive coverage: detailed analysis of existing knowledge and practice -Comprehensively updated in 7th edition with latest research findings, theoretical developments and applications to practice. -Well structured and easily navigable: topic areas clearly defined and packaged to fit course delivery -Unmatched authority: highly recognized author and five previously successful editions -Links theory to practice to help students learn and apply key skills -Offers a strong UK-originated alternative to other US-oriented texts -Flexible and cross-disciplinary: applies to a broad range of professional roles and contexts

Offers solutions to vexing problems plaguing American politics, allowing students to exercise agency in confronting the fraught contemporary political scene. Brings together a powerhouse line-up of political science and communication scholars addressing a wide breadth of topics in a concise, consistent format designed for easy reading, teaching, and acting by students, professors, and citizens alike. Engages a multimethod, interdisciplinary approach, showing students different ways to study, analyze, and engage with politics.

First published in 1991, Textual Communication examines the character and development of the novel from Richardson to Nabokov in relation to the printing and publishing industry. The book blends literary theory with a historical analysis of communication, carrying the debate on the novel beyond the pioneering work of Booth and Genette, while responding to and taking issue with the writings of Foucault, Baudrillard, McLuhan, and Barthes. It analyses the structures of the industry which manufactured and marketed novels to show how novelists solved the communication problems that they faced in the eighteenth, nineteenth, and twentieth centuries. It also pinpoints critical moments in the history of the novel when new narrative strategies appeared, and places them in the context of the communication environment in which the texts were produced. Using Lacan's theory of the divided subject, the book defines textual communication as a form of interaction in which two divided subjects, the author and the reader, try to communicate with each other under or against the law of the book market, censorship, literary conventions, and language.