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Paradox in Public Relations - A Contrarian Critique of Theory and Practice (Paperback)
Loot Price: R1,282
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Paradox in Public Relations - A Contrarian Critique of Theory and Practice (Paperback)
Series: Routledge New Directions in PR & Communication Research
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Total price: R1,302
Discovery Miles: 13 020
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Paradox in Public Relations: A Contrarian Critique of Theory and
Practice is a thought-provoking exploration of public relations,
aiming to promote changes in meaning and perception by creating new
meta-realities for public relations. The term "Public Relations"
was embraced by early practitioners primarily because it sounded
more professional than the often-pejorative alternatives. This book
argues for a reframing of some of the popular realities associated
with modern-day public relations and uses psychological and
organizational change theory to critique paradoxes in public
relations theory and practice. By examining public relations
through the lens of paradox, we can begin to identify the logical
fallacies that have inhibited progress and innovation in public
relations practice and theory. The book explores the paradoxical
nature of key concepts, including public interest, relationship
management, accountability, stewardship, loyalty, community, and
ethics. It also recommends new conceptualizations for understanding
the field. This book will be of interest to media, communication,
public relations, and advertising faculty and graduate students,
particularly those interested in public relations theory and
ethics. Scholars from other disciplines can also use this
exploration of paradox in PR as a learning tool for identifying
logical fallacies and inconsistencies.
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