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Books > Reference & Interdisciplinary > Communication studies > General
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Emotions remain largely invisible in the management of criminal justice practice. This book seeks to uncover some of the underground emotional work of practitioners and make visible the impact of both positive and negative emotions, which play a crucial role in practitioner-offender relationships. Exploring how practitioners understand, regulate and work with emotion, Knight argues that the 'soft skills' of emotion are more likely to achieve motivation and change in offenders than the 'hard' skills of punishment, monitoring and surveillance. The book examines some of the gendered implications of this practice and develops an argument for the explicit building of emotional resources within organizations to sustain the development, enhancement and support of emotional literacy in the workforce. Using practice examples, Knight reveals how practitioners can benefit from having an understanding of their own emotions and how these can impact on their practice. This unique and accessible book will be a valuable resource to practitioners across the criminal justice sector including probation officers, youth justice workers, police and prison officers, social workers, policymakers and managers, as well as scholars working within criminology, criminal justice and probation.
Small group research is of particularly wide interest to people working in a fairly broad variety of areas concerned with understanding conflict, especially for practitioners and researchers concerned with conflict resolution, peace, and related areas. The editors will focus on six main topical areas of small group research, which include: - Cooperation, competition, and conflict resolution
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.
The main topic of this volume is natural multimodal interaction. The book isunique in that it brings together a great many contributions regarding aspectsof natural and multimodal interaction written by many of the important actorsin the field. It is a timely update of Multimodality in Language and SpeechSystems by Bjorn Granstrom, David House and Inger Karlsson and, at the sametime, it presents a much broader overview of the field. Its 17 chaptersprovide a broad and detailed impression of where the fairly new field ofnatural and multimodal interactivity engineering stands today. Topicsaddressed include talking heads, conversational agents, tutoring systems, multimodal communication, machine learning, architectures for multimodaldialogue systems, systems evaluation, and data annotation."
By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control.
This sourcebook demonstrates the vigorous work being done in the field of technical and scientific communication. Collectively, the essays offer researchers a basis from which to begin constructing the theoretical framework necessary for the study of technical communication. The book begins with general concerns and progresses to particular applications. The chapters comprising Part I outline larger theoretical perspectives from which to examine techical communication: humanistic approaches to technical communication, the history of technical communication, communication theory and technical writing, and the teaching of technical writing. Part II examines the relationship of technical communication to traditional rhetorical concerns such as invention, audience, modes of organization, and style. Specific types of technical communication--proposals, reports, and business correspondence, among others--are discussed in Part III. The use of the computer, oral presentations, and specialized forms of technical communication are examined in Part IV. The appendixes offer guides to textbooks and style manuals and an overview of the technical writing profession.
This book explores how academics at conferences co-construct their own and each other's professional identities. It is based on the detailed sequential analysis of audio recordings of conference discussions in the field of the humanities, the working languages being French and English. The analyses show that the delegates who actively participate in these interactions, whether as presenters, chairpersons or as members of the audience, carry out a considerable amount of identity work, attributing self and other to various categories of professional identity. The discussion participants co-construct themselves and each other discursively as academics, professionals, experts, junior or senior members of the scientific community; they also orient to this identity work as an important task to be achieved at conferences. This study provides detailed insights into the fine-grained mechanics of spoken academic discourse. From the perspective of applied research it serves the double purpose of raising experienced researchers' awareness of their own routines and introducing novices to the discourse practices of academia.
Studies in Symbolic Interaction (SSI) is an ISI listed serial that locates current symbolic interactionist thought and provides contemporary readings of social situations. The papers are longer than the average journal article allowing more scope for expansion and development. To reflect the wide range of perspectives in symbolic interactionism, SSI draws on many interpretative resources including: Post-structuralism Reconstructivism Performativity Critical race theory Feminist theory Posthumanism Materials theory Post-colonialism Affective theories Queer theory
This book looks at the impact of the COVID-19 pandemic on migrants globally who bear disproportionate burdens of health disparities. Centering the voices of migrants as anchors for theorizing health, the chapters adopt an array of decolonizing and interventionist methodologies that offer conceptual communicative resources for re-organizing economics, politics, culture, and society in logics of care. Each chapter focuses on the health of migrants during the pandemic, highlighting the role of communication in amplifying and solving the health crisis experienced by migrants. The chapters draw together various communicative resources and practices tied to migrant negotiations of precarity and exclusion. Health is situated amidst the forces of authoritarianism, disinformation, hate, and exploitation targeting migrant bodies. The book builds a narrative archive witnessing this fundamental geopolitical rupture in the 21st century, documenting the violence built into the zeitgeist of labor exploitation amidst neoliberal transformations, situating health with the extractive and exploitative forms of organizing migrant labor. The book is essential reading for advanced undergraduate or graduate courses for scholars studying critical and global health, development, and participatory communication, migration, globalization, international and intercultural communication interested in the questions of precarity and marginality of health during pandemics.
"Political Communications" offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
This edited collection positions writing at the center of interdisciplinary higher education, and explores how writing instruction, writing scholarship, and writing program administration bring STEM and the humanities together in meaningful, creative, and beneficial ways. Writing professionals are at the forefront of a cross-pollination between STEM (Science, Technology, Engineering, and Mathematics) and the arts and humanities. In their work as educators, scholars, and administrators, they collaborate with colleagues in engineering, scientific, technical, and health disciplines, offer new degree programs that allow students to bring the humanities to bear on design experiments, and build an academic culture that promotes a vision of the humanities in the twenty-first century, as well as a vision of technology that is decidedly human. This collection surveys and promotes that work through chapters focused on writing instruction, writing scholarship, and writing program administration, covering topics that include data-driven writing courses, public science communication, non-traditional college students, creative writing, gamification, skills transfer, and Writing Across the Curriculum programs. Writing STEAM will be essential reading for scholars, instructors, and administrators in writing studies, rhetoric and composition, STEM, and a variety of interdisciplinary programs; it will aid in teacher training for both humanities and STEM courses focused on writing and communication.
This book is based on contributions to the Seventh European Summer School on Language and Speech Communication that was held at KTH in Stockholm, Sweden, in July of 1999 under the auspices of the European Language and Speech Network (ELSNET). The topic of the summer school was "Multimodality in Language and Speech Systems" (MiLaSS). The issue of multimodality in interpersonal, face-to-face communication has been an important research topic for a number of years. With the increasing sophistication of computer-based interactive systems using language and speech, the topic of multimodal interaction has received renewed interest both in terms of human-human interaction and human-machine interaction. Nine lecturers contri buted to the summer school with courses on specialized topics ranging from the technology and science of creating talking faces to human-human communication, which is mediated by computer for the handicapped. Eight of the nine lecturers are represented in this book. The summer school attracted more than 60 participants from Europe, Asia and North America representing not only graduate students but also senior researchers from both academia and industry."
Instant Identity: Adolescent Girls and the World of Instant Messaging explains how girls use instant messaging - a primary mode of new media communication for their generation - in order to flirt, bond, fight, and generally relate to peers in ways that both transcend and play into their culture's dominant gender norms. Examining IM conversations and interviews with the girls, Shayla Thiel Stern demonstrates exactly how girls use IM to construct identity and negotiate sexuality, as they constantly move between childhood and adulthood in their language and actions online. This book is among the first of its kind to truly explore the millennial generation's prevalent use of instant messaging and its implications for the future.
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Families of children with special health needs frequently cite difficulties in their communications with physicians and other medical professionals. Indeed, parents of high-risk, chronically ill, and disabled infants often regard interactions with health care providers as one of the most stressful parts of their early experiences with their children. This volume was designed to present a variety of medical education approaches used to overcome this problem. After providing an overview of some of the difficulties faced by physicians and families of children with special health needs in their interactions with one another, the volume examines a number of useful medical education models. The models and viewpoints presented include those of physicians, early intervention professionals, professionals with backgrounds in education, psychology, and sociology, and parents. This volume is invaluable to those involved in designing and evaluating medical education approaches, and those developing public policy for children and the family.
At the turn of the twenty-first century, typical households were equipped with a landline telephone, a desktop computer connected to a dial-up modem, and a shared television set. Television, radio and newspapers were the dominant mass media. Today, homes are now network hubs for all manner of digital technologies, from mobile devices littering lounge rooms to Bluetooth toothbrushes in bathrooms-and tomorrow, these too will be replaced with objects once inconceivable. Tracing the origins of these digital developments, Jenny Kennedy, Michael Arnold, Martin Gibbs, Bjorn Nansen, and Rowan Wilken advance media domestication research through an ecology-based approach to the abundance and materiality of media in the home. The book locates digital domesticity through phases of adoption and dwelling, to management and housekeeping, to obsolescence and disposal. The authors synthesize household interviews, technology tours, remote data collection via mobile applications, and more to offer readers groundbreaking insight into domestic media consumption. Chapters use original case studies to empirically trace the adoption, use, and disposal of technology by individuals and families within their homes. The book unearths social and material accounts of media technologies, offering insight into family negotiations regarding technology usage in such a way that puts technology in the context of recent developments of digital infrastructure, devices, and software-all of which are now woven into the domestic fabric of the modern household.
This study presents a theoretical and practical discussion of the changes that have occurred between men and women and how the sexes relate to one another from social, political, and ethical perspectives. Not only do men and women reflect different gender roles through communication, but they are also impacted by communication about gender, especially from the media. Gender differences in communication have gained political importance due to the increasingly relevant issues of sexual harassment and political correctness. These social and political changes have influenced our value systems and have given the study of gendered communication an ethical importance. Payne argues that religious ideology is an important aspect of gendered development and that biological, psychological, social, and cultural phenomena also affect sex roles. This volume will appeal to scholars and students in the communications disciplines as well as psychologists and sociologists. Organized around three major themes--the construction of the gendered self, the differences between men and women as they relate to one another through language, power, and nonverbal communication, and the effects of gendered communication in leadership and the media--this work covers much ground on the topic of communication between the sexes.
"Communication as Organizing "unites multiple reflections on the
role of language under a single rubric: the organizing role of
communication. Stemming from Jim Taylor's earlier work, "The
Emergent Organization: Communication as Its Site and Surface "(LEA,
2000), the volume editors present a communicational answer to the
question, "what is an organization?" through contributions from an
international set of scholars and researchers. The chapter authors
synthesize various lines of research on constituting organizations
through communication, describing their explorations of the
relation between language, human practice, and the constitution of
organizational forms. Each chapter develops a dimension of the
central theme, showing how such concepts as agency, identity,
sensemaking, narrative and account may be put to work in discursive
analysis to develop effective research into organizing processes.
The contributions employ concrete examples to show how the
theoretical concepts can be employed to develop effective research.
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.
How is language used? This book sheds light on the different ways language can be used for different outcomes. Machin and Mayr examine how discourses signify ideas, values and identities through implicit and complex semiotic choices. With a focus on a multimodal approach - Images, tables and case studies - the book guides students to an understanding of how subtle plays of co-operation, negotiation and deception are played out in everyday media texts. The book is approachable and accessible for social science and linguistic students, with a focus on using material to design projects and help answers your specific questions. Alongside this, the diverse range of methodological approaches such as Appraisal Theory and Conversation Analysis will allow you to gain a wider understanding into Critical Discourse Analysis (CDA) and understand the relationship between language and social practices. Addressing communication in our post-modern society, the book has a unique and compelling point of view of contemporary examples of CDA - but never oversimplifies it. David Machin is a lecturer at Cardiff University. Andrea Mayr is an Assistant Professor at Zayed University, UAE. |
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