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Books > Reference & Interdisciplinary > Communication studies > General

Kingdom of Characters - The Language Revolution That Made China Modern (Paperback): Jing Tsu Kingdom of Characters - The Language Revolution That Made China Modern (Paperback)
Jing Tsu
R409 R382 Discovery Miles 3 820 Save R27 (7%) Ships in 18 - 22 working days
Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New): Steven Brydon, Susan A. Hellweg, Michael... Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New)
Steven Brydon, Susan A. Hellweg, Michael Pfau
R2,799 R2,533 Discovery Miles 25 330 Save R266 (10%) Ships in 10 - 15 working days

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a television perspective in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context. Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.

The Talk of the Clinic - Explorations in the Analysis of Medical and therapeutic Discourse (Hardcover): G.H. Morris, Ronald J.... The Talk of the Clinic - Explorations in the Analysis of Medical and therapeutic Discourse (Hardcover)
G.H. Morris, Ronald J. Chenail
R4,514 Discovery Miles 45 140 Ships in 10 - 15 working days

This collection of original papers by scholars who closely analyze the talk of the clinic features studies that were conceived with the aim of contributing to clinical practitioners' insight about how their talk works. No previous communication text has attempted to take such a practitioner-sensitive posture with its research presentations. Each chapter focuses on one or more performances that clinical practitioners -- in consort with their clients or colleagues -- must achieve with some regularity. These speech acts are consequential for effective practice and sometimes present themselves as problematic.
Rather than calling for research to be simplified or reoriented in order for practitioners to understand it, these authors interpret state-of-the-art descriptive analysis for its practical import for clinicians. Each contributor delves deeply into clinical practice and its wisdom; therefore, each is positioned to identify alternative clinical practices and techniques and to appreciate practitioners' means of performing effectively. When reflective practitioners encounter these new pieces of work, productive alterations in how their work is done can be stimulated. By reading this work, reflective practitioners will now have new ways of considering their talk and new possibilities for speaking effectively.
The volume is uniquely constructed so as to engage in dialogue with these reflective practitioners as they struggle to articulate their work. A practical wisdom-as-research trend has recently emerged in the clinical fields stimulating these practitioners to explore new and more informative ways -- communication and literary theory, ethnography, and discourse analysis -- to express what they do in clinics and hospitals. With the studies presented in this book, the editors build upon this dialectical process between practitioner and researcher, thus helping this productive conversation to continue.

Reconstructing Institutions - Language Use in Academic Counseling Encounters (Hardcover): Agnes Weiyun He Reconstructing Institutions - Language Use in Academic Counseling Encounters (Hardcover)
Agnes Weiyun He
R2,213 R2,044 Discovery Miles 20 440 Save R169 (8%) Ships in 10 - 15 working days

This book examines the use of language in face-to-face encounters between some university students and their academic counselors. It describes the role language plays in shaping institutional role identities, in accomplishing institutional tasks and activities, and in constituting associated knowledge and affective stances. It documents how the academic counselors and student clients do what they do through grammatical and interactional details. Put more generally, it investigates how certain aspects of institutional life are lived linguistically. Methodologically, this book focuses on specific lexicogrammatical forms, turns, sequences, and narrative episodes which constitute the seemingly routine, ordinary life of academic counseling. It relies on detailed transcripts from audio and video recordings of naturally occurring academic counseling activities, knowledge gained from participant observation, field notes and interview data to advance a tripartite approach to researching institutional discourse.

The Security Leader's Communication Playbook - Bridging the Gap between Security and the Business (Hardcover): Jeffrey W.... The Security Leader's Communication Playbook - Bridging the Gap between Security and the Business (Hardcover)
Jeffrey W. Brown
R2,054 Discovery Miles 20 540 Ships in 9 - 17 working days

This book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. This book examines the multitude of communication challenges that CISOs are faced with every day and provides practical tools to identify your audience, tailor your message and master the art of communicating. Poor communication is one of the top reasons that CISOs fail in their roles. By taking the step to work on your communication and soft skills (the two go hand-in-hand), you will hopefully never join their ranks. This is not a "communication theory" book. It provides just enough practical skills and techniques for security leaders to get the job done. Learn fundamental communication skills and how to apply them to day-to-day challenges like communicating with your peers, your team, business leaders and the board of directors. Learn how to produce meaningful metrics and communicate before, during and after an incident. Regardless of your role in Tech, you will find something of value somewhere along the way in this book.

Building Communication Theories - A Socio/cultural Approach (Hardcover): Fred L. Casmir Building Communication Theories - A Socio/cultural Approach (Hardcover)
Fred L. Casmir
R1,323 Discovery Miles 13 230 Ships in 10 - 15 working days

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the "process" of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the "act of communicating." Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.

Strategic Interpersonal Communication (Hardcover): John A. Daly, John M. Wiemann Strategic Interpersonal Communication (Hardcover)
John A. Daly, John M. Wiemann
R4,510 Discovery Miles 45 100 Ships in 10 - 15 working days

This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like -- through communication. Representing a first summary of research done by scholars, primarily in the communication discipline, this volume seeks to identify and understand how it is that people achieve what they want through social interaction. Under the very broad label of strategies, this research has sought to:
* identify critical social goals such as gaining compliance, generating affinity, resolving social conflict, and offering information;
* specify, for each goal, the ways, or strategies, by which people can go about achieving these goals;
* determine predictors of strategy selection -- that is, why does a person opt for one strategy over others to obtain the desired end?
The research also reflects the attention the field of communication has given to strategy issues in the past 15 years.
The chapters describe research on the ways in which people achieve different goals, and summarize existing research and theory on the attainment of social goals. Readers will gain insight into many of the issues that exist regardless of the strategy being discussed. Thus, this volume may not include chapters on topics such as ways people elicit or offer disclosure, ways people demonstrate anger, or ways people create guilt, but the issues that appear consistently throughout the various chapters should apply equally to these. Finally, the essays in this volume provide not only a summary of what has been accomplished to date, but also an initial theoretic map for future research concerning strategic interpersonal communication.

Scholarly Communications - A History from Content as King to Content as Kingmaker (Hardcover): John J Regazzi Scholarly Communications - A History from Content as King to Content as Kingmaker (Hardcover)
John J Regazzi
R2,446 R1,506 Discovery Miles 15 060 Save R940 (38%) Ships in 9 - 17 working days

Scholarly Communications: A History from Content as King to Content as Kingmaker traces the development of scholarly communications from the creation of the first scientific journal through the wide diversity of professional information services today. Unlike any other book, this work is an authoritative history by the past President of Elsevier and current Professor at Long Island University, which examines the changing nature of scholarly communication throughout its history, including its research importance as well as its business value. It specifically covers four key themes: 1.the value of scholarly content and information at various stages of it development and use; 2.the role that technology has played on the use, importance, and value of scholarly information and research communications; 3.the changing business models affecting the system of scholarly communication from the way it is produced to how it is distributed and consumed; and 4.some of the implications of mobile, cloud, and social computing technologies on the future of scholarly communications. Attention is paid to analyzing the structural changes that the professional publishing community now faces. Regazzi examines research content as an economic good; how technology and business models have greatly affected the value of scholarly publishing; and the drivers of the future sustainability of our system of scholarly communication.

Interpretation, Law and the Construction of Meaning - Collected Papers on Legal Interpretation in Theory, Adjudication and... Interpretation, Law and the Construction of Meaning - Collected Papers on Legal Interpretation in Theory, Adjudication and Political Practice (Hardcover, 2007 ed.)
Anne Wagner, Wouter Werner, Deborah Cao
R2,775 Discovery Miles 27 750 Ships in 18 - 22 working days

Legal semiotics emphasizes the contingency and fluidity of legal concepts and stresses the existence of overlapping, competing and coexisting legal discourses. In response to new problems, changing power structures, changing societal norms and new faces of injustice established doctrines are reconsidered, reformulated and partly replaced by competing doctrines and hypotheses. Given the relative indeterminacy of law, it is no surprise that the problem of interpretation has always been one of the focal points of attention for legal semiotics. Who has the power to define words and concepts? Who can successfully assume the power to speak on behalf of the legal community? Which methods are used to justify the power to define?

This book discusses the questions mentioned above from three, related perspectives:

  • Legal theory (Part I). This part discusses how more traditional approaches have dealt with the problem of legal interpretation and indeterminacy, questions the methods applied in traditional legal theory and offers new theoretical tools to understand the problem of legal interpretation.
  • Judicial reasoning (Part II). The insights discussed in Part I are refined using legal semiotics, speech act theory and rhetorics and applied to the legal reasoning of courts and tribunals either in common law and civil law traditions.
  • Application of law in politics and diplomatic practice (Part III). Traditionally, the study of legal reasoning has focussed on the application of law by courts and tribunals. However, legal reasoning also takes place outside the courtroom and takes up in the politicaland diplomatic arena. Who is included and excluded by particular conceptions of law? How does law deal with the phenomenon of interculturality?

"Combining theoretical inspiration with a keen interest in case law, this volume will appeal to scholars and students of legal theory, jurisprudence, legal anthropology, postcolonial studies, indeed to anyone whoa (TM)s interested in problems of interpretation in legal and political theory and practice. It should also come in very handy in the classroom." Ronnie Lippens, Professor of Criminology, Keele University

Imperialism, Media and the Good Neighbor - New Deal Foreign Policy and United States Shortwave Broadcasting to Latin America... Imperialism, Media and the Good Neighbor - New Deal Foreign Policy and United States Shortwave Broadcasting to Latin America (Hardcover)
Fred Fejes
R2,799 R2,533 Discovery Miles 25 330 Save R266 (10%) Ships in 10 - 15 working days

This study presents an historical account of the expansion of United States interests in Latin American communications in the first half of this cntury. Particular emphasis is placed on how United States shortwave broadcasting was used as a vehicle for the penetration and dominance of Latin American mass communication systems. This penetration is analyzed in relation to the overall context of the goals and activities of the Good Neighbor Policy of Franklin D. Roosevelt. Conversely, with the development of shortwave broadcasting as a tool of foreign policy, there arose the need to restructure the traditional relations between the broadcasting industry and government. This study describes the process by which the American broadcasting industry came to accept government control and dominance in the field of international broadcasting. Finally, this study attempts to show how such an historical account as this can be used to eluciate the notion of media imperialism.

Cross-Cultural Communication - Theory and Practice (Hardcover): B Hurn, B. Tomalin Cross-Cultural Communication - Theory and Practice (Hardcover)
B Hurn, B. Tomalin
R4,647 Discovery Miles 46 470 Ships in 10 - 15 working days

Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of international business, diplomacy and international relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and international students.

Aids: Effective Health Communication For The 90s - Effective Health Communicaton for the 90's (Hardcover): Scott C. Ratzan Aids: Effective Health Communication For The 90s - Effective Health Communicaton for the 90's (Hardcover)
Scott C. Ratzan
R2,457 R1,233 Discovery Miles 12 330 Save R1,224 (50%) Ships in 10 - 15 working days

Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.

Cultural Populism (Paperback): Jim McGuigan Cultural Populism (Paperback)
Jim McGuigan
R1,617 Discovery Miles 16 170 Ships in 10 - 15 working days

This book attempts to provide an understanding of current thought and enquiry in the study of popular culture and communication media. The popular sentiments and impulses underlying neo-Gramscian cultural studies and its postmodernist variants are explored and criticized sympathetically. An uncritical and exclusively consumptionist trend of analysis is identified and shown to be an unsatisfactory means of accounting for the complex material conditions and mediations that shape ordinary people's pleasures and opportunities for personal and political expression. Through consideration of the work of Raymond Williams, Stuart Hall and "the Birmingham School", John Fiske, youth subcultural analysis, popular television study, and issues generally concerned with public communication (including advertising, arts and broadcasting policies, children's television, tabloid journalism, feminism and pornography, the Rushdie affair, and the collapse of communism) the author sets out a distinctive case for recovering critical analysis of popular culture in a rapidly changing, conflict ridden world.

Aids - A Communication Perspective (Hardcover): Timothy Edgar, Mary Anne Fitzpatrick, Vicki S. Freimuth Aids - A Communication Perspective (Hardcover)
Timothy Edgar, Mary Anne Fitzpatrick, Vicki S. Freimuth
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.

Discursive Turns and Critical Junctures - Debating Citizenship after the Charlie Hebdo Attacks (Hardcover): Donatella della... Discursive Turns and Critical Junctures - Debating Citizenship after the Charlie Hebdo Attacks (Hardcover)
Donatella della Porta, Pietro Castelli Gattinara, Konstantinos Eleftheriadis, Andrea Felicetti
R2,435 Discovery Miles 24 350 Ships in 10 - 15 working days

Among the violent acts perpetrated by radical Islamist groups in Europe, the Charlie Hebdo massacre in Paris has been one of those that has challenged established categories of public debate the most. Through a multifaceted and detailed analysis of the public discourse around the Charlie Hebdo episode in France, Germany, Italy, and the UK, Discursive Turns and Critical Junctures offers an in-depth analysis of how political groups and religious organizations have reacted to the event, which claims they have made in the public sphere, and how they have justified such claims. Drawing on newspaper sources and discourse analysis, the authors navigate the complexities caused by political violence. They develop a threefold comparison that considers how the debate differs across countries; how it evolved over time; and how it varies when one looks at mainstream media compared to social movement arenas. Based on a triangulation of quantitative and qualitative analyses, the volume pays particular attention to radical left, radical right and religious actors and to issues related to migration and integration, secularism and cultural diversity, security and civil rights. In particular, they focus on the way in which transformative events act as critical junctures within different public spheres. Starting from the nefarious attacks on January 2015, this highly relevant, theoretically compelling, and methodologically sophisticated study of public debates in Europe adds substantially to the growing body of research into critical junctures as discursive turning points and gives insights into into a number of debates ranging including citizenship and political violence.

Questions and Information Systems (Hardcover): Thomas W. Lauer, Eileen Peacock, Arthur C. Graesser Questions and Information Systems (Hardcover)
Thomas W. Lauer, Eileen Peacock, Arthur C. Graesser
R1,329 Discovery Miles 13 290 Ships in 10 - 15 working days

The design and functioning of an information system improve to the extent that the system can handle the questions people ask. Surprisingly, however, researchers in the cognitive, computer, and information sciences have not thoroughly examined the multitude of relationships between information systems and questions -- both question asking and answering. The purpose of this book is to explicitly examine these relationships. Chapter contributors believe that questions play a central role in the analysis, design, and use of different kinds of natural or artificial information systems such as human cognition, social interaction, communication networks, and intelligent tutoring systems. Their efforts show that data structures and representations need to be organized around the questioning mechanisms in order to achieve a quick retrieval of relevant useful information.

No Comment! - An Executive's Essential Guide to the News Media (Hardcover, Revised and REV ed.): David W. Blohowiak No Comment! - An Executive's Essential Guide to the News Media (Hardcover, Revised and REV ed.)
David W. Blohowiak
R2,803 R2,537 Discovery Miles 25 370 Save R266 (9%) Ships in 10 - 15 working days

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

The Routledge Dictionary of Nonverbal Communication (Paperback): David B Givens, John White The Routledge Dictionary of Nonverbal Communication (Paperback)
David B Givens, John White
R1,014 Discovery Miles 10 140 Ships in 9 - 17 working days

Every day, the human awakes to a new world, a new dawn and a new cascade of nonverbal communication. It may be the pleasant scent of a rose, the soft touch of a loved one, the sight of sun rays on a bedroom floor or the excited chatter of a child. Whatever form it takes, your environment and all who inhabit it send nonverbal signals all day long - even while they sleep. The Routledge Dictionary of Nonverbal Communication celebrates this communication, examining a very wide selection of nonverbal behaviors, actions and signals to provide the reader with an informed insight on the world around them and its messages. Compiled in the form of a dictionary, the book is presented as a series of chapters with alphabetical entries, ranging from attractiveness to zeitgeist. The book aims to provide the reader with a clear understanding of some of the relevant discourse on particular topics while also making it practical and easy to read. It draws on a wide selection of discourse from fields such as neuroscience, psychology, anthropology and psychiatry. The dictionary will be an essential companion for anyone wishing to understand nonverbal communication. It will also be especially useful for those working in the field of nonverbal communication.

Observing the Volcano World - Volcano Crisis Communication (Hardcover, 1st ed. 2018): Carina J Fearnley, Deanne K Bird,... Observing the Volcano World - Volcano Crisis Communication (Hardcover, 1st ed. 2018)
Carina J Fearnley, Deanne K Bird, Katharine Haynes, William J. McGuire, Gill Jolly
R1,447 Discovery Miles 14 470 Ships in 9 - 17 working days

This open access book provides a comprehensive overview of volcanic crisis research, the goal being to establish ways of successfully applying volcanology in practice and to identify areas that need to be addressed for future progress. It shows how volcano crises are managed in practice, and helps to establish best practices. Consequently the book brings together authors from all over the globe who work with volcanoes, ranging from observatory volcanologists, disaster practitioners and government officials to NGO-based and government practitioners to address three key aspects of volcanic crises. First, the book explores the unique nature of volcanic hazards, which makes them a particularly challenging threat to forecast and manage, due in part to their varying spatial and temporal characteristics. Second, it presents lessons learned on how to best manage volcanic events based on a number of crises that have shaped our understanding of volcanic hazards and crises management. Third, it discusses the diverse and wide-ranging aspects of communication involved in crises, which merge old practices and new technologies to accommodate an increasingly challenging and globalised world. The information and insights presented here are essential to tapping established knowledge, moving towards more robust volcanic crises management, and understanding how the volcanic world is perceived from a range of standpoints and contexts around the globe.

Linguistic and Cultural Online Communication - Issues in the Global Age (Hardcover): Linguistic and Cultural Online Communication - Issues in the Global Age (Hardcover)
R4,227 Discovery Miles 42 270 Ships in 18 - 22 working days

International online access has grown rapidly in recent years with the number of global Internet users skyrocketing. The most astounding growth, however, is taking place in developing nations. ""Linguistic and Cultural Online Communication Issues in the Global Age"" provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges within the global age. ""Linguistic and Cultural Online Communication Issues in the Global Age"" proposes information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures. This comprehensive and informative title is completed by foundational knowledge needed to communicate effectively with individuals from other countries and cultures via online media.

The Palgrave Handbook of Diplomatic Reform and Innovation (Hardcover, 1st ed. 2023): Paul Webster Hare, Juan Luis... The Palgrave Handbook of Diplomatic Reform and Innovation (Hardcover, 1st ed. 2023)
Paul Webster Hare, Juan Luis Manfredi-Sanchez, Kenneth Weisbrode
R5,913 Discovery Miles 59 130 Ships in 18 - 22 working days

In this handbook, a group of 40 scholars and practitioners from some 30 countries takes a critical look at the contemporary practice of diplomacy. Many assume diplomacy evolves naturally, and that state- and non-state actors are powerless to make significant changes. But Diplomacy's methods, its key institutions and conventions were agreed more than six decades ago. None take account of the opportunities and vulnerabilities presented by the Internet. Diplomacy is now a neglected global issue.The COVID pandemic and the invasion of Ukraine have highlighted some of the problems of diplomatic dysfunction. Beyond identifying current problems diplomacy is facing, the book also seeks to identify some practical options for reform and innovation. How might a process of reform be agreed and implemented? What role might the United Nations, regional organizations and Big Tech play? How can new norms of diplomatic behavior and methods be established in a multipolar, digital world where diplomacy is seen as less and less effective?

Applied Communication Theory and Research (Hardcover): H. Dan O'Hair, Gary L. Kreps Applied Communication Theory and Research (Hardcover)
H. Dan O'Hair, Gary L. Kreps
R1,271 Discovery Miles 12 710 Ships in 10 - 15 working days

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Civic Discourse - Volume Two, Intercultural, International, and Global Media (Hardcover): Michael Prosser, K.S. Sitaram Civic Discourse - Volume Two, Intercultural, International, and Global Media (Hardcover)
Michael Prosser, K.S. Sitaram
R2,832 R2,566 Discovery Miles 25 660 Save R266 (9%) Ships in 10 - 15 working days

A study of intercultural, international and global media in civic discourse. The essays are organized into four sections covering: cyberspace, cybernetics and cyberpower; North American media; international and global media; and comparative studies in media.

Communication and Health - Systems and Applications (Hardcover): Eileen Berlin Ray, Lewis Donohew Communication and Health - Systems and Applications (Hardcover)
Eileen Berlin Ray, Lewis Donohew
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. br br Using a systems perspective as the organizational framework, relevant issues in the communication of health care, ranging from micro to macro levels, are discussed. The contributors recognize communication as a major factor affecting health today and therefore go beyond examinations of health communication as simply a dissemination of information regarding diseases, diagnoses, and treatments to show it as a much larger and more complex field with applications to all levels and forms of communication. br br Communication and Health has as its three main objecties: br br * providing a comprehensive, detailed, and up to-date picture of health communication br br * applying an integrated, logical structure to the field br br * making a clear, strong statement regarding the state of healthcommunication and examining its future prospects br br The contributors address such issues as provider-patient communication, health care teams, health care organizations, public health campaigns, and health education, and then discuss the factors that affect the processing of health information. Also included are examinations of changes in communication use within interpersonal, small group, and organizational health care contexts as well as the use of mass media and other sources for public health campaigns and for raising public awareness of health issues on a day-to-day basis. br br i Communication and Health /i fills a void in current literature on this field by serving as both a reference forprofessionals and researchers and as a textbook for advanced undergraduate and graduate level students in a multitude of courses. br

Attracting Attention - Promotion and Marketing for Tourism Attractions (Paperback, New edition): Andi Stein Attracting Attention - Promotion and Marketing for Tourism Attractions (Paperback, New edition)
Andi Stein
R964 Discovery Miles 9 640 Ships in 9 - 17 working days

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

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