Sport is a universal feature of global popular culture. It shapes
our identities, affects our relationships, and defines our
communities. It also influences our consumption habits, represents
our cultures, and dramatizes our politics. In other words, sport is
among the most prominent vehicles for communication available in
daily life. Nevertheless, only recently has it begun to receive
robust attention in the discipline of communication studies. The
Handbook of Communication and Sport attends to the recent and rapid
growth of scholarship in communication and media studies that
features sport as a central site of inquiry. The book attempts to
capture a full range of methods, theories, and topics that have
come to define the subfield of "communication and sport" or "sports
communication." It does so by emphasizing four primary features.
First, it foregrounds "communication" as central to the study of
sport. This emphasis helps to distinguish the book from collections
in related disciplines such as sociology, and also points readers
beyond media as the primary or only context for understanding the
relationship between communication and sport. Thus, in addition to
studies of media effects, mediatization, media framing, and more,
readers will also engage with studies in interpersonal,
intercultural, organizational, and rhetorical communication.
Second, the handbook presents an array of methods, theories, and
topics in the effort to chart a comprehensive landscape of
communication and sport scholarship. Thus, readers will benefit
from empirical, interpretive, and critical work, and they will also
see studies drawing on varied texts and sites of inquiry. Third,
the Handbook of Communication and Sport includes a broad range of
scholars from around the world. It is therefore neither European
nor North American in its primary focus. In addition, the book
includes contributors from commonly under-represented regions in
Asia, Africa, and South America. Fourth, the handbook aims to
account for both historical trajectories and contemporary areas of
interest. In this way, it covers the central topics, debates, and
perspectives from the past and also suggests continued and emerging
pathways for the future. Collectively, the Handbook of
Communication and Sport aspires to provide scholars and students in
communication and media studies with the most comprehensive
assessment of the field available.
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