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Re-Viewing Space - Figurative Language in Architects Assessment of Built Space (Hardcover)
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Re-Viewing Space - Figurative Language in Architects Assessment of Built Space (Hardcover)
Series: Applications of Cognitive Linguistics [ACL]
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This book describes and explores the linguistic metaphors used by
architects to assess design solutions in building reviews, and the
conceptual mappings that motivate them. The genre perspective
adopted throughout the work offers a view of figurative language
that considers its use in the discussion of architectural topics in
a real communicative situation involving specific participants,
clear rhetorical goals and recognisable textual artefacts. The book
thus combines a genre approach to texts with a cognitive view of
metaphor. It further aims to restore as the centre of attention the
linguistic and textual aspects of metaphor as an instrument of both
cognition and communication. The theoretical implications of the
applied cognitive approach to metaphor adopted in the book are
twofold. First, a situated description of how metaphor is used in a
particular genre provides rich detail about its rhetorical
potential. The second important contribution made by this study is
to provide a fuller account of image metaphor, a type of mapping
which is very salient in this particular genre. The weight given to
visual metaphors in architectural discourse allows a fuller
consideration of the cognitive and communicative import of a class
of metaphor often regarded as marginal or ad hoc in cognitive
linguistics, and the book thus contributes to a better
understanding of this phenomenon in the context of a genre
characterised by its concern with the visual aspects of
architectural design. In this sense, the empirical data offered by
a particular research methodology contributes to theory formation,
and will prove of interest to cognitive linguists as well as to
discourse analysts or genre researchers.
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