Build Your Community - Turn Your Connections Into A Powerful Online Community (Paperback)

A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:

Start from scratch and attract your first members.
Find and design the perfect platform for your community.
Keep members engaged, sharing expertise, and helping each other.
Create a magnetic community culture – unique from any other online destination.
Position you and your organisation at the center of your field.
Budget for your community with a detailed breakdown of costs and resources required.

Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

General

Imprint:	Pearson Business
Country of origin:	United Kingdom
Release date:	May 2021
First published:	2021
Authors:	Richard Millington
Dimensions:	232 x 156 x 20mm (L x W x T)
Format:	Paperback
Pages:	312
ISBN-13:	978-1-292-32999-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > Social theory Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	1-292-32999-8
Barcode:	9781292329994

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