The history of PR has received limited attention over the years,
and especially the role of women in PR has been an 'untold' story
thus far. This book is the first attempt, following research
presented at the International History of Public Relations
Conference, to shed light on the significant role that female
pioneers have played in the evolution of PR. This book explores the
field in a way that will offer insight of the significance that
women had in the evolution of PR, with diverse chapters that
provide rich perspectives on women's contributions to PR throughout
the years and across the globe. It opens with an overview of women
in public relations. Later chapters focus on the case of Turkey,
which seems to have a rich history of women in public relations,
then on specific cases from Oceania (Australia), Europe (Spain),
Asia (Malaysia and Thailand) and America (United States). The final
chapter deals with the case of Inez Kaiser, who was the first
African- American women to open a US public relations agency. This
book will add knowledge and understanding to the fields of PR
history and historiography. Academics and researchers will find the
volume appropriate for research and teaching. Practitioners will
also find the book extremely relevant for training, short courses
and professional practice.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
