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How to Do Critical Discourse Analysis - A Multimodal Introduction (Hardcover, 2nd Revised edition)
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How to Do Critical Discourse Analysis - A Multimodal Introduction (Hardcover, 2nd Revised edition)
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How is language used? This book sheds light on the different ways
language can be used for different outcomes. Machin and Mayr
examine how discourses signify ideas, values and identities through
implicit and complex semiotic choices. With a focus on a multimodal
approach - Images, tables and case studies - the book guides
students to an understanding of how subtle plays of co-operation,
negotiation and deception are played out in everyday media texts.
The book is approachable and accessible for social science and
linguistic students, with a focus on using material to design
projects and help answers your specific questions. Alongside this,
the diverse range of methodological approaches such as Appraisal
Theory and Conversation Analysis will allow you to gain a wider
understanding into Critical Discourse Analysis (CDA) and understand
the relationship between language and social practices. Addressing
communication in our post-modern society, the book has a unique and
compelling point of view of contemporary examples of CDA - but
never oversimplifies it. David Machin is a lecturer at Cardiff
University. Andrea Mayr is an Assistant Professor at Zayed
University, UAE.
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