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Books > Business & Economics > Business & management > Sales & marketing > Public relations

The Communications Consultant's Foundation - Leveraging Public Relations Expertise for Personal and Client Success... The Communications Consultant's Foundation - Leveraging Public Relations Expertise for Personal and Client Success (Paperback)
Roger Darnell
R1,001 Discovery Miles 10 010 Ships in 12 - 17 working days

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: * The basics of positive, proactive, strategic communications for individuals and organizations * What it means to be a PR expert in the creative industry and to do great work * An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more * Customer service and all it entails * Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

Public Relations, Branding and Authenticity - Brand Communications in the Digital Age (Paperback): Sian Rees Public Relations, Branding and Authenticity - Brand Communications in the Digital Age (Paperback)
Sian Rees
R1,232 Discovery Miles 12 320 Ships in 12 - 17 working days

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Public Relations as Emotional Labour (Paperback): Liz Yeomans Public Relations as Emotional Labour (Paperback)
Liz Yeomans
R1,238 Discovery Miles 12 380 Ships in 12 - 17 working days

Inextricably linked to neoliberal market economies, public relations' influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author's personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

Doing Ethics in Media - Theories and Practical Applications (Hardcover, 2nd edition): Chris Roberts, Jay Black Doing Ethics in Media - Theories and Practical Applications (Hardcover, 2nd edition)
Chris Roberts, Jay Black
R4,685 Discovery Miles 46 850 Ships in 12 - 17 working days

-Accessible and wide ranging textbook that bridges moral philosophy with practical thinking about career-focused ethical dilemmas -Core text for ethics course in media, communication, journalism, and related fields -Companion website is regularly updated with new case studies and essays, in addition to instructor resources including test bank

The Communications Consultant's Foundation - Leveraging Public Relations Expertise for Personal and Client Success... The Communications Consultant's Foundation - Leveraging Public Relations Expertise for Personal and Client Success (Hardcover)
Roger Darnell
R3,911 Discovery Miles 39 110 Ships in 12 - 17 working days

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: * The basics of positive, proactive, strategic communications for individuals and organizations * What it means to be a PR expert in the creative industry and to do great work * An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more * Customer service and all it entails * Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

The Global Foundations of Public Relations - Humanism, China and the West (Hardcover): Robert E Brown, Burton St. John Iii,... The Global Foundations of Public Relations - Humanism, China and the West (Hardcover)
Robert E Brown, Burton St. John Iii, Jenny Zhengye Hou
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Social Media Storms - Empowering Leadership Beyond Crisis Management (Paperback): Pernille Ryden, Muhammad Ismail Hossain,... Social Media Storms - Empowering Leadership Beyond Crisis Management (Paperback)
Pernille Ryden, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Skare
R1,197 Discovery Miles 11 970 Ships in 12 - 17 working days

1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally

Social Media Storms - Empowering Leadership Beyond Crisis Management (Hardcover): Pernille Ryden, Muhammad Ismail Hossain,... Social Media Storms - Empowering Leadership Beyond Crisis Management (Hardcover)
Pernille Ryden, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Skare
R3,909 Discovery Miles 39 090 Ships in 12 - 17 working days

1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally

The Handbook of Ethical Purchasing - Principles and Practice (Hardcover): Rob Harrison The Handbook of Ethical Purchasing - Principles and Practice (Hardcover)
Rob Harrison
R4,049 Discovery Miles 40 490 Ships in 12 - 17 working days

* A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. * Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all countries of the world. * Written by a leading authority on ethical consumption.

Persuasion in Your Life (Hardcover, 3rd edition): Shawn T. Wahl, Eric Morris Persuasion in Your Life (Hardcover, 3rd edition)
Shawn T. Wahl, Eric Morris
R4,082 Discovery Miles 40 820 Ships in 12 - 17 working days

-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and professional applications -Provides unique coverage of persuasion in the contexts of health, business, and social advocacy -Accessible style and frequent applications to real-world situations makes this the ideal text for students in professional programs and community colleges -Companion website includes PowerPoint slides, web links, and instructor's manual with sample exercises and questions

Engaging Employees through Strategic Communication - Skills, Strategies, and Tactics (Paperback): Mark Dollins, Jon Stemmle Engaging Employees through Strategic Communication - Skills, Strategies, and Tactics (Paperback)
Mark Dollins, Jon Stemmle
R1,184 Discovery Miles 11 840 Ships in 12 - 17 working days

* Provides a detailed overview and practical strategies for successful employee communication efforts. * Aligns with a growing niche of public relations professionals going into internal communications careers. * Includes practical examples and case studies from leading public relations organizations.

Engaging Employees through Strategic Communication - Skills, Strategies, and Tactics (Hardcover): Mark Dollins, Jon Stemmle Engaging Employees through Strategic Communication - Skills, Strategies, and Tactics (Hardcover)
Mark Dollins, Jon Stemmle
R4,070 Discovery Miles 40 700 Ships in 12 - 17 working days

* Provides a detailed overview and practical strategies for successful employee communication efforts. * Aligns with a growing niche of public relations professionals going into internal communications careers. * Includes practical examples and case studies from leading public relations organizations.

Psychology and Behavioral Economics - Applications for Public Policy (Paperback, 2nd edition): Kai Ruggeri Psychology and Behavioral Economics - Applications for Public Policy (Paperback, 2nd edition)
Kai Ruggeri
R1,226 Discovery Miles 12 260 Ships in 12 - 17 working days

-A key title to show how psychology can be used to inform and affect policy - especially timely in the midst of the global pandemic and economic crisis -Covers a range of domains: health, environment, education, economics, work -Illustrated throughout with case studies and major empirical examples, and includes end-of-chapter questions, glossary and key concept boxes -Includes international range of contributors from academic and professional contexts. -Ideal for psychology and non-psychology students, as well as professionals looking for an accessible overview of the key topics. -This edition includes a new chapter showcasing the work of the Canadian Government's behavioral insights unit.

Strategic Communication and AI - Public Relations with Intelligent User Interfaces (Hardcover): Simon Moore, Roland Hubscher Strategic Communication and AI - Public Relations with Intelligent User Interfaces (Hardcover)
Simon Moore, Roland Hubscher
R1,554 Discovery Miles 15 540 Ships in 12 - 17 working days

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

The Practice of Government Public Relations (Hardcover, 2nd edition): Mordecai Lee, Grant  Neeley, Kendra Stewart The Practice of Government Public Relations (Hardcover, 2nd edition)
Mordecai Lee, Grant Neeley, Kendra Stewart
R2,056 Discovery Miles 20 560 Ships in 12 - 17 working days

* Provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management * Helps managers know what external communications tools are available to them for advancing the mission and results of their agencies. * Focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US * Addresses the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications * Examines the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement.

Public Relations and Online Engagement - Audiences, Fandom and Influencers (Hardcover): Amber L. Hutchins, Natalie T. J Tindall Public Relations and Online Engagement - Audiences, Fandom and Influencers (Hardcover)
Amber L. Hutchins, Natalie T. J Tindall
R1,515 Discovery Miles 15 150 Ships in 12 - 17 working days

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

Answers for Ethical Marketers - A Guide to Good Practice in Business Communication (Paperback): Deirdre K Breakenridge Answers for Ethical Marketers - A Guide to Good Practice in Business Communication (Paperback)
Deirdre K Breakenridge
R1,053 Discovery Miles 10 530 Ships in 12 - 17 working days

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author's 30 years of experience as well as the thought leaders featured in this book.

Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Hardcover): Royce Yuen Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Hardcover)
Royce Yuen
R4,068 Discovery Miles 40 680 Ships in 12 - 17 working days

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Paperback): Royce Yuen Decoding Branding - A Complete Guide to Building and Revamping Brands in the Age of Disruption (Paperback)
Royce Yuen
R1,182 Discovery Miles 11 820 Ships in 12 - 17 working days

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

International Public Relations - Perspectives from deeply divided societies (Paperback): Ian Somerville, Owen Hargie, Maureen... International Public Relations - Perspectives from deeply divided societies (Paperback)
Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano
R1,274 Discovery Miles 12 740 Ships in 12 - 17 working days

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Paperback): Ann-Marie Kennedy Macro-Social Marketing Insights - Systems Thinking for Wicked Problems (Paperback)
Ann-Marie Kennedy
R1,243 Discovery Miles 12 430 Ships in 12 - 17 working days

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem-where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Strategic Communications for PR, Social Media and Marketing (Other printed item, 7th Revised edition): Laurie J Wilson, Joseph... Strategic Communications for PR, Social Media and Marketing (Other printed item, 7th Revised edition)
Laurie J Wilson, Joseph Ogden
R4,286 Discovery Miles 42 860 Ships in 12 - 17 working days

New Seventh Edition Now Available! The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business. Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson: Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts. Presents an updated and expanded treatment of social and digital media such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics. Includes a revised Chapter on RFPs with a broader look at cultivating new business through business pitches. Is Contemporary! The publication includes new examples, and case studies taken from today's headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.

Climate Change Denial and Public Relations - Strategic communication and interest groups in climate inaction (Paperback): Nuria... Climate Change Denial and Public Relations - Strategic communication and interest groups in climate inaction (Paperback)
Nuria Almiron, Jordi Xifra
R1,272 Discovery Miles 12 720 Ships in 12 - 17 working days

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.

Crisis Averted - PR Strategies to Protect Your Reputation and the Bottom Line (Hardcover): Evan Nierman Crisis Averted - PR Strategies to Protect Your Reputation and the Bottom Line (Hardcover)
Evan Nierman
R789 R655 Discovery Miles 6 550 Save R134 (17%) Ships in 10 - 15 working days
Public Relations - Critical Debates and Contemporary Practice (Paperback): Jacquie L'Etang, Magda Pieczka Public Relations - Critical Debates and Contemporary Practice (Paperback)
Jacquie L'Etang, Magda Pieczka
R2,143 Discovery Miles 21 430 Ships in 9 - 15 working days

This new text for students and practitioners in public relations has been built on the acclaimed "Critical Perspectives in Public Relations, "also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways.
The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.

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