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Books > Business & Economics > Business & management > Sales & marketing > Public relations

Pandemic Communication (Hardcover): Stephen M. Croucher, Audra Diers-Lawson Pandemic Communication (Hardcover)
Stephen M. Croucher, Audra Diers-Lawson
R3,763 Discovery Miles 37 630 Ships in 12 - 17 working days

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda of those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives: to 1) define critical issues of consideration for pandemic communication from its subdiscipline's perspective, 2) examine how communication varies during pandemic(s), 3) provide examples of how pandemic(s) have affected communication, and 4) propose a research agenda to build pandemic communication theory. This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.

Public Relations Theory III - In the Age of Publics (Hardcover): Erich Sommerfeldt, Carl Botan Public Relations Theory III - In the Age of Publics (Hardcover)
Erich Sommerfeldt, Carl Botan
R3,781 Discovery Miles 37 810 Ships in 12 - 17 working days

* New volume in a seminal sequence of books providing a thorough foundation in the theories shaping the public relations discipline * Covers both the history of public relations theory, current developments, and anticipated future avenues of research * Features top scholars writing in their areas of expertise within public relations theory

Strategic Communication - An Introduction to Theory and Global Practice (Paperback, 2nd edition): Jesper Falkheimer, Mats Heide Strategic Communication - An Introduction to Theory and Global Practice (Paperback, 2nd edition)
Jesper Falkheimer, Mats Heide
R375 R354 Discovery Miles 3 540 Save R21 (6%) Ships in 5 - 10 working days

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Philanthropic Foundations in International Development - Rockefeller, Ford and Gates (Hardcover): Patrick Kilby Philanthropic Foundations in International Development - Rockefeller, Ford and Gates (Hardcover)
Patrick Kilby
R1,521 Discovery Miles 15 210 Ships in 9 - 15 working days

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them. The idea of corporate philanthropy stretches back a long way, with the late 19th industrialist Andrew Carnegie seeing it as an important obligation of the very wealthy. In the modern day, Bill Gates has taken up this call, suggesting that the very wealthy should donate half their wealth to philanthropic causes, and endowing his own foundation with something in the order of $50 billion. This book brings together case studies of the most influential of these foundations over the last one hundred years: the Rockefeller, Ford, and Gates' Foundations, investigating their impact on education and research, health and agriculture. The book concludes by asking whether global south foundations such as Al Waleed Philanthropies, Tata Trusts, and those from China may point to the future of global philanthropic foundations. The sheer scale of resources that foundations can devote to their work results in significant influence in global politics, to the point that Foundations can drive and even set government policy. This influence is likely to grow in the post-Covid environment, making this book an important resource for researchers, practitioners and policy makers working on global development.

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business (Hardcover): Alison Lowe Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business (Hardcover)
Alison Lowe
R2,692 Discovery Miles 26 920 Ships in 12 - 17 working days

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

Trust, Power and Public Relations in Financial Markets (Paperback): Clea Bourne Trust, Power and Public Relations in Financial Markets (Paperback)
Clea Bourne
R1,230 Discovery Miles 12 300 Ships in 9 - 15 working days

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Social Issues in Sport Communication - You Make the Call (Hardcover): Terry L. Rentner, David P. Burns Social Issues in Sport Communication - You Make the Call (Hardcover)
Terry L. Rentner, David P. Burns
R3,788 Discovery Miles 37 880 Ships in 12 - 17 working days

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

Trust Me I'm Lying - Confessions of a Media Manipulator (Paperback, Main): Ryan Holiday Trust Me I'm Lying - Confessions of a Media Manipulator (Paperback, Main)
Ryan Holiday
R313 R277 Discovery Miles 2 770 Save R36 (12%) Ships in 12 - 17 working days

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition): Keith Dinnie Nation Branding - Concepts, Issues, Practice (Paperback, 3rd edition)
Keith Dinnie
R1,424 Discovery Miles 14 240 Ships in 12 - 17 working days

* Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. * The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.

Public Relations N5 (Paperback): M. Graham, S. Lyer Public Relations N5 (Paperback)
M. Graham, S. Lyer
R344 R318 Discovery Miles 3 180 Save R26 (8%) Ships in 6 - 10 working days
Depth Public Relations - After the Masquerade (Hardcover): Johanna Fawkes Depth Public Relations - After the Masquerade (Hardcover)
Johanna Fawkes
R3,767 Discovery Miles 37 670 Ships in 12 - 17 working days

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of 'depth public relations'. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

Lie-Ability - How Leaders Build and Break Trust (Hardcover): Alan Watkins, Simon Jones Lie-Ability - How Leaders Build and Break Trust (Hardcover)
Alan Watkins, Simon Jones
R3,769 Discovery Miles 37 690 Ships in 12 - 17 working days

Exposes the insider tools used to facilitate distortion and deceit and provides practical ideas on how to fight back against each tool and how business can use alternative tactics. Offers business new insights on how to authentically build trust. Educates as well as informs - each chapter ends with what we can do, individually and in our teams, businesses and communities to fight back against deceit.

Public Relations Cases - International Perspectives (Hardcover, 3rd edition): Danny Moss, Barbara DeSanto Public Relations Cases - International Perspectives (Hardcover, 3rd edition)
Danny Moss, Barbara DeSanto
R3,761 Discovery Miles 37 610 Ships in 12 - 17 working days

Contains a variety of in-depth, international case-studies covering real-world organizational settings Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals

Social Media for Progressive Public Relations (Hardcover): Outi Niininen Social Media for Progressive Public Relations (Hardcover)
Outi Niininen
R3,777 Discovery Miles 37 770 Ships in 12 - 17 working days

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.

The Routledge Companion to Public Relations (Hardcover): Donnalyn Pompper, Katie R. Place, C. Kay Weaver The Routledge Companion to Public Relations (Hardcover)
Donnalyn Pompper, Katie R. Place, C. Kay Weaver
R5,861 Discovery Miles 58 610 Ships in 12 - 17 working days

Comprehensive volume that provides an expert overview of current scholarship in the field. Reflects current challenges and perspectives. Essential resource for students and researchers in PR, communication, marketing, media, and cultural studies.

Internal Communication and Employer Brands (Hardcover): Ana Tkalac Vercic, Dejan Vercic, Anja Spoljaric Internal Communication and Employer Brands (Hardcover)
Ana Tkalac Vercic, Dejan Vercic, Anja Spoljaric
R3,760 Discovery Miles 37 600 Ships in 12 - 17 working days

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.

Public Relations and Communications - From Theory to Practice (Paperback): Aoife O'Donnell Public Relations and Communications - From Theory to Practice (Paperback)
Aoife O'Donnell
R1,244 Discovery Miles 12 440 Ships in 9 - 15 working days

Practice-oriented approach gives students a clear view of how the public relations profession is structured and practiced today, while also providing relevant backgrounds in theory and research. Particular attention given to pedagogical features such as scenario-based questionnaires to encourage learning and assist students in developing key competencies. Suitable for introductory public relations courses or modules, most usefully at the undergraduate level.

Public Relations as a Creative Industry (Hardcover): Elisenda Estanyol Public Relations as a Creative Industry (Hardcover)
Elisenda Estanyol
R1,528 Discovery Miles 15 280 Ships in 12 - 17 working days

Defines and situates the role of Public Relations as a creative industry Discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Highlights the importance of organizational creativity in PR. Will be a valuable resource for researchers and scholars, students of Corporate Communication and Public Relations studies and PR practitioners.

Strategic Communication in a Global Crisis - National and International Responses to the COVID-19 Pandemic (Hardcover): Ralph... Strategic Communication in a Global Crisis - National and International Responses to the COVID-19 Pandemic (Hardcover)
Ralph Tench, Juan Meng, Angeles Moreno
R3,794 Discovery Miles 37 940 Ships in 12 - 17 working days

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020-2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

The Routledge Handbook of Nonprofit Communication (Hardcover): Gisela Goncalves, Evandro Oliveira The Routledge Handbook of Nonprofit Communication (Hardcover)
Gisela Goncalves, Evandro Oliveira
R5,813 Discovery Miles 58 130 Ships in 12 - 17 working days

Internationally diverse scholars from various theoretical and disciplinary backgrounds contribute overviews of definitive aspects of nonprofit communication. Includes case studies that illustrate the theories covered in the volume.

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations (Hardcover): Martina Topic Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations (Hardcover)
Martina Topic
R4,075 Discovery Miles 40 750 Ships in 12 - 17 working days

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

Advancing Crisis Communication Effectiveness - Integrating Public Relations Scholarship with Practice (Paperback): Yan Jin,... Advancing Crisis Communication Effectiveness - Integrating Public Relations Scholarship with Practice (Paperback)
Yan Jin, Bryan H Reber, Glen J. Nowak
R1,235 Discovery Miles 12 350 Ships in 12 - 17 working days

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.

This I Know - Marketing Lessons from Under the Influence (Paperback): Terry O'Reilly This I Know - Marketing Lessons from Under the Influence (Paperback)
Terry O'Reilly
R536 R455 Discovery Miles 4 550 Save R81 (15%) Ships in 10 - 15 working days
Strategic Communication - An Introduction to Theory and Global Practice (Hardcover, 2nd edition): Jesper Falkheimer, Mats Heide Strategic Communication - An Introduction to Theory and Global Practice (Hardcover, 2nd edition)
Jesper Falkheimer, Mats Heide
R4,069 Discovery Miles 40 690 Ships in 12 - 17 working days

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

The Role of Leadership in Building Inclusive Diversity in Public Relations (Hardcover): Nilanjana Bardhan, Karla Gower The Role of Leadership in Building Inclusive Diversity in Public Relations (Hardcover)
Nilanjana Bardhan, Karla Gower
R4,057 Discovery Miles 40 570 Ships in 12 - 17 working days

Theoretically grounded examination of how to improve diversity and inclusion efforts undertaken by public relations leadership. Timely topic that addresses one of the most salient and urgent issues facing the public relations industry.

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