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Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015) Loot Price: R1,727
Discovery Miles 17 270
Repayment Terms: R162 pm x 12*
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Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015): Lorann Downer

Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015)

Lorann Downer

Series: Palgrave Studies in Political Marketing and Management

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Loot Price R1,727 Discovery Miles 17 270 | Repayment Terms: R162 pm x 12*

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Palgrave Studies in Political Marketing and Management
Release date: December 2015
First published: 2016
Authors: Lorann Downer
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 146
Edition: 1st ed. 2015
ISBN-13: 978-1-137-58028-3
Categories: Books > Social sciences > Politics & government > Political parties > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 1-137-58028-3
Barcode: 9781137580283

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