0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015) Loot Price: R1,644
Discovery Miles 16 440
Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015): Lorann Downer

Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015)

Lorann Downer

Series: Palgrave Studies in Political Marketing and Management

 (sign in to rate)
Loot Price R1,644 Discovery Miles 16 440 | Repayment Terms: R154 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Palgrave Studies in Political Marketing and Management
Release date: December 2015
First published: 2016
Authors: Lorann Downer
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 146
Edition: 1st ed. 2015
ISBN-13: 978-1-137-58028-3
Categories: Books > Social sciences > Politics & government > Political parties > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Promotions
LSN: 1-137-58028-3
Barcode: 9781137580283

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R584 Discovery Miles 5 840
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R486 Discovery Miles 4 860
Public Relations - Theory And Practice
Paperback R336 Discovery Miles 3 360
Customer Services
M C Cant Paperback R308 Discovery Miles 3 080
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R961 Discovery Miles 9 610
Public Relations
Edward L Bernays Hardcover R815 R748 Discovery Miles 7 480
Public management in the information age
F. Minnaar, K. Bekker Book R635 Discovery Miles 6 350
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R144 Discovery Miles 1 440
Smart Talk - Public Relations Essentials…
Melissa Vela-Williamson Apr Cdp Hardcover R727 R648 Discovery Miles 6 480
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R714 R641 Discovery Miles 6 410
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R421 R393 Discovery Miles 3 930

See more

Partners