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Handbook Of Public Relations (Paperback, 12th Edition) Loot Price: R515
Discovery Miles 5 150
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Handbook Of Public Relations (Paperback, 12th Edition): Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner

Handbook Of Public Relations (Paperback, 12th Edition)

Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner

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List price R599 Loot Price R515 Discovery Miles 5 150 You Save R84 (14%)

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Handbook of Public Relations is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment.

The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.

General

Imprint: Oxford University Press Southern Africa
Release date: October 2024
Editors: Irma Meyer • Dalien Rene Benecke • Renitha Rampersad • Kate Skinner
Format: Paperback
Pages: 352
Edition: 12th Edition
ISBN-13: 978-0-19-073879-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > Quality Assurance (QA) & Total Quality Management (TQM)
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Management
LSN: 0-19-073879-0
Barcode: 9780190738792

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