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Books > Reference & Interdisciplinary > Communication studies
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Strategic Communication Research (Paperback)
Loot Price: R2,244
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Strategic Communication Research (Paperback)
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Strategic Communication Research highlights the importance of
research in professional communication settings and provides
students with the practical information and knowledge they will
need to effectively consume and produce professional research
within their careers. While theory and methods are emphasized
throughout, the text features a unique focus on the cultivation of
transferable skills and the relevant application of knowledge.
Students learn why research is critical in professional contexts, a
variety of approaches for conducting communication research, how to
effectively evaluate research, and how to conduct their own
research. Dedicated chapters cover the research process, sampling,
ethics, observation and data analytics, surveys, interviews and
focus groups, analyzing data, presenting results, and more.
Throughout, dynamic practice activities and real-world examples
actively engage students and support the applied approach.
Straightforward, accessible, and highly practical, Strategic
Communication Research helps students recognize the valuable role
of research in the development and assessment of communication
strategy. The text is ideally suited for applied methods courses in
communication research, public relations, and marketing
communications, as well as any course with emphasis in strategic
communication.
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