|
Books > History > American history
|
Buy Now
Selling Sea Power - Public Relations and the U.S. Navy, 1917-1941 (Hardcover)
Loot Price: R1,167
Discovery Miles 11 670
|
|
|
Selling Sea Power - Public Relations and the U.S. Navy, 1917-1941 (Hardcover)
Expected to ship within 12 - 17 working days
|
The accepted narrative of the interwar U.S. Navy is one of
transformation from a battle-centric force into a force that could
fight on the ""three planes"" of war: in the skies, on the water,
and under the waves. The political and cultural tumult that
accompanied this transformation is another story. Ryan D. Wadle's
Selling Sea Power explores this little-known but critically
important aspect of naval history. After World War I, the U.S. Navy
faced numerous challenges: a call for naval arms limitation, the
ascendancy of air power, and budgetary constraints exacerbated by
the Great Depression. Selling Sea Power tells the story of how the
navy met these challenges by engaging in protracted public
relations campaigns at a time when the means and methods of
reaching the American public were undergoing dramatic shifts. While
printed media continued to thrive, the rapidly growing film and
radio industries presented new means by which the navy could
connect with politicians and the public. Deftly capturing the
institutional nuances and the personalities in play, Wadle tracks
the U.S. Navy's at first awkward but ultimately successful
manipulation of mass media. At the same time, he analyzes what the
public could actually see of the service in the variety of media
available to them, including visual examples from progressively
more sophisticated - and effective - public relations campaigns.
Integrating military policy and strategy with the history of
American culture and politics, Selling Sea Power offers a unique
look at the complex links between the evolution of the art and
industry of persuasion and the growth of the modern U.S. Navy, as
well as the connections between the workings of communications and
public relations and the command of military and political power.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
