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Current Theories and Practice in the Political Economy of Communications and Media (Hardcover)
Loot Price: R8,177
Discovery Miles 81 770
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Current Theories and Practice in the Political Economy of Communications and Media (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R8,197
Discovery Miles: 81 970
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The political economy deals with the structure of production and
the social relations of people in production. With its focus on
structures and practices, the political economy also analyzes the
contradictions of capitalism and suggests resistance and
intervention strategies using methods from history, economics,
sociology, and political science. The dominant commercial media in
capitalism operates both as a product of economic and political
structure and as an industrial institution with economic and
political functions. Current Theories and Practice in the Political
Economy of Communications and Media is a collection of innovative
research on new approaches in the political economy of
communication in the process of globalization. While highlighting
topics including consumer behavior, news production, and public
relations, this book is ideally designed for newscasters,
broadcasters, journalists, marketers, advertisers, production
managers, researchers, industry professionals, academics, and
students seeking to extend the border of standard political economy
of communication studies into relatively undiscovered areas.
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