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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations - Theory And Practice (Paperback, 3rd Edition) Loot Price: R308
Discovery Miles 3 080
You Save: R41 (12%)
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Public Relations - Theory And Practice (Paperback, 3rd Edition):

Public Relations - Theory And Practice (Paperback, 3rd Edition)

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List price R349 Loot Price R308 Discovery Miles 3 080 You Save R41 (12%)

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South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies.

Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.

General

Imprint: Juta Academic
Format: Paperback
Edition: 3rd Edition
ISBN-13: 978-1-4851-3217-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Management
LSN: 1-4851-3217-7
Barcode: 9781485132172

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