This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

DIY-PR At Its Best
Get Noticed If you don't have the budget to generate publicity, Christina Daves---founder of "PR for Anyone" and successful entrepreneur---provides expert advice on how she appeared in over 50 media outlets in one year including: The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, "Parenting Magazine, Washington Pos"t and more.
Learn How To:
* Brand your business so your message is consistent.
* Get FREE media exposure
* Share your message with journalists---efficiently and timely.
* Find the media to get results
* And so much more

With numerous illustrations showing many erotic ads - some campy, some aesthetically elegant, some homoerotic - that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. This thoughtful, enjoyable, and fascinating look into the world of advertising - from the late 1800s to the most erotic ads of today - will appeal to both media-savvy consumers and aficionados of pop culture.

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.
Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective science, allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.
Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, "Deconstructing Public Relations: Public Relations Criticism" demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.
Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective science, allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.
Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, "Deconstructing Public Relations: Public Relations Criticism" demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation. Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

"Making It in Public Relations" is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts. Part One, Preparing and Delivering Formal Presentations, provides extensive practical guidance on the techniques of effective presenting: establishing objectives and preparing the presentation, delivering the opening, core and conclusion, using visual aids and dealing with questions. It also includes a chapter on the skills required for video conferencing. The second part, Handling the Media, contains invaluable insight and instruction for a pharmaceutical executive facing any element of the media. It draws on the author's extraordinary experience and provides examples and advice with direct relevance to the pharmaceutical industry throughout, making this the only specialist book available on the subject.

The only step-by-step guide to crisis management for the design and construction industry

Accidents, lawsuits, labor walkouts . . . A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. The good news is that when bad things happen, there are ways to navigate successfully through the tough times to get your company back on track and back in business as soon as possible. The secret is to be prepared—and this book shows you how.

Written by one of the best-known experts in the field.

Crisis Management gives you the detailed practical knowledge, tools, and techniques you need to get ready for virtually any crisis situation—before it happens. With proven procedures, forms, and checklists to guide you through every step of the process, it helps you to:

• Anticipate, identify, and prevent potential crises when possible
• Assemble and manage a quick-response crisis management team
• Develop a comprehensive crisis management plan
• Understand and use media communications effectively
• Establish and cultivate good media relationships
• No matter what area of design or construction you work in,

Crisis Management will make a vital contribution to the overall health and survival of your business—because when it comes to the unexpected, preparation really is everything.

This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or supervisor crazy. The book is intended for the designated problem solvers, whether official or unofficial.

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Contents:
Part One: Professionalism, Boundaries and the Health-Social Care Context 1. Professionalism and Boundaries of the Formal Sector: The Example of Social and Community Care 2. Professionalism in Everyday Practice: Issues of Trust, Experience and Boundaries 3. Professionalism and User Self advocacy
Part Two: Professionalism and Enterprise Culture 4. Boundary work and the Un-making of the Professions 5. Personal Business Advice: Professionalism and the Limits of 'Customer Satisfaction' 6. Colleagues or Clients? The Relationship between Clergy and Church Members
Part Three: Professionalism and New Managerialism 7. The Retreat from Professionalism: From Social Worker to Care Manager 8. Social Work, Professionalism and the Rationality of Organisational Change
Part Four: Professionalism and Credentialism 9. From Befriending to Punishing: Changing Boundaries in the Probation Service 10. Professionalism Definitions in "Managing" Health Services 11. Betwixt and Between: Part-Time Women GPs and the Flexible Working Question
Part Five: Professionalism and Emotion-Management 12. Mixed Feelings: Emotion Management in the Caring Professions 13. The Fat Envelope Patient: Dynamics Between Patient, Doctor and Osteopath 14. Redefining the Role of Emotions in Complementary Medicine 15. Conclusion

Professionalism, Boundaries and the Workplace is a practical text that examines a range of sensitive issues concerned with managing and maintaining professional boundaries between worker and client. It uses experiences from probation, social work, the NHS, small business and church settings. A number of issues are addressed including: *the relationship between personal and professional values
*changing professional-client relationships
*definitions of 'being professional'
*conflicts arising from different understandings of professionalism.

This book examines public relations from a variety of different perspectives, a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective.
The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field.
Previously only available in hardback.

eBook available with sample pages: 0203192923

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to ensure that essential services are maintained and improved.

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to ensure that essential services are maintained and improved.

This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mothers. It is based on actual experiences, as related in interviews, and uses longitudianl data to chart the experience of young adult women living a contradiction between work and family. The text also employs social theory to interpret interview data showing the interdependence of young women as active agents, and the constraints and opportunities of the social structure. The main conclusion is that the social structuring of women as primarily mothers who also work is falling away, but that it is left to individuals to work their way through the contradictory system facing them.

This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies

* Michelin
* L'Air Liquide
* L'Oreal
* Carrefour.

Also included is an examination of general management attitudes to labour relations, and the book includes an overview of the distinctive features of French management, future trends, and the changes that further European integration may or may not bring.

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The "Media Management Review" was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.